We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…
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Around the Workstand
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Вміст надано Workstand. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Workstand або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
103 епізодів
Поширити
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Manage series 2955925
Вміст надано Workstand. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Workstand або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
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Around the Workstand
1 Bicycle brands, suppliers, and retailers gathering at key industry events - uncertainty and optimism 20:38
Ryan Atkinson has continued his travels and brings us the latest in how brands, suppliers, and merchants in bicycle retail are feeling during some uncertain times. There are bright spots and some optimism, particularly among retailers. Themes from industry events Bicycle Leadership Conference (suppliers) NBDA Retailer Summit (both) - join the Midwest event in Bentonville in May CABDA West (both) Uncertainty among suppliers, optimism with dealers Tariff confusion and frustration Throttle electric bikes Used and pre-owned Tap into health/beauty, active lifestyle, prioritize health Profitability Ecommerce March online sales performance US sales +9% and orders +7% CA sales -18% and orders -32% (sporting goods generally -6.9%) Dollar growth was fueled by road and mountain bikes, plus the surprise performance of comfort and commuter bikes. Electric bikes had a surprising slump. CA non-essential discretionary down, calls from concerned clients US consumers getting ahead of tariffs Cyclingnews article on DeMinimis (Ryan’s rant) Bummed how they characterized Bob Margevicius’ testimony Bob is a VP for Specialized He’s an exceptional representative for our industry on trade issues Nobody knows EU, Asian, and US manufacturing/trade as well Tireless contributor and just awarded PFB lifetime achievement award Author conflated legitimate tariff frustration with DeMinimis DeMinimus exemption increased to $800 in 2016 PFB has lobbied for change since Reason for so much cheap product disrupting IBD market Cheap D2C electric bikes, cheap helmets and lights on Temu, etc Unsafe for consumers, erodes value proposition for retailers, takes away high margin retail sales I want to encourage listeners not to spread click bait rumors just because they think the headline gets attention Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
In this episode, we delve into the intricacies of conducting successful promotions, a pivotal segment in our ongoing year-long marketing program aimed at empowering businesses. We focus on strategies that not only help retailers remain competitive but also enhance customer engagement, particularly as we approach the prime spring sale season. Our discussion emphasizes that promotions extend beyond discounts; they can also include introducing new products or spotlighting significant changes within a business. https://blog.workstand.com/successful-sales We start by laying a strong foundation: your website serves as the digital storefront that consumers first interact with. We stress the importance of ensuring your website is user-friendly and accurately reflects any promotional efforts you undertake. This includes maintaining consistency between online pricing and in-store prices to avoid alienating customers. Customers today are well-informed and intermediaries like your website often form their first impression, so we highlight the necessity of making it easy for them to find information and navigate through promotional content. Emphasizing the logistics of running a promotion, we tackle essential operational aspects such as point-of-sale (POS) system synchronization, which ensures consistency across platforms. Details like enabling shopping cart functionality for in-store pick-ups and offering financing options through partners like Klarna and PayPal allow businesses to provide a seamless shopping experience that can significantly impact conversions. As we transition from logistics to aesthetics, we explain the need for a compelling homepage hero image that reflects the current promotion—a focal point to capture attention upon entry to the website. We reminisce about the importance of keeping content relevant and up-to-date, ensuring that promotional messaging resonates with seasonal themes. When it comes to actual outreach, we prioritize email as one of the most cost-effective methods to notify customers of promotions. Social media plays a complementary role, providing a platform for sharing specific products, staff picks, and engaging visuals that build excitement. We also cover paid advertising strategies, including Google Shopping ads and the use of YouTube ads, which can be powerful tools to reach wider audiences and drive targeted traffic during promotional periods. Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
Ryan is back with us after some travel, but he's not done yet! There are a few more trade shows and industry gatherings on the horizon, and he'll be presenting at most of them. We talk about those shows and the state of the bicycle industry, and the vibe and attitude of the dealers Ryan is meeting at shows like CABDA. CABDA Midwest Split, dealers looking to diversity with ecommerce growth Dealers looking for foot traffic Universal interest in Google advertising Lot of POS conversations Lot of praise for our customer service team Seminars for CABDA and with suppliers like Specialized, QBP, and J&B CABDA West Day early for the NBDA retailer summit Heather and her team host important conversations 2 days of CABDA connecting with largely western dealers Vibe from Chicago was optimistic Hoping for the same thing Bicycle Leadership Conference next week PeopleForBikes Senior management from suppliers Weighty topics like finance, forecasting, and government policy Sustainability, ridership, and health benefits of cycling On a panel discussion reviewing 2024 data and looking ahead Real discussions will happen off the stage Expect to learn a lot about sentiment and expectations Online sales Last year online sales on Workstand outpaced the overall IBD space 2025 is off to a good start Up 7% through the end of February Largely driven by twice as many electric bikes sold online YTD Site traffic is -12% suggesting a drop in shopping activity Electric bikes are driving up average order size and revenue per session Make sure you’re actively marketing your electric bikes online Consumers are buying Optimism for the spring Overall economy and consumers are uncertain Bike shops on the whole are running business lean Gotta keep energy levels up to keep staff motivated Be ready to be busy Do the work to get busy Ramp up marketing to get foot traffic and try to get some momentum Lean into the categories that are moving Electric bikes Class 2 Class 3 road and mountain Aluminum drop bar bikes Market your service department starting now Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
We continue our series on marketing your business for sales growth in-store and online in 2025 with tips on website and marketing setups that make shopping your online store easier and reduce purchase friction, For more details, check out our latest blog post - https://blog.workstand.com/make-shopping-easy Design - minimal clutter, accessibility Make it easy for shoppers to find what they are looking for Search function Navigation - minimal clicks, don’t bury the shop button, organization Distinct calls to action - send shoppers to intuitive links where they can purchase the item your suggesting Single page checkout - new enhancement Follow up and post purchase communications The purchase journey does not end when they complete their purchase on your website - think of this as just the first step in their next purchase with you Communicate clear fulfillment expectations Leverage your website to keep them coming back Keep fresh content up so return visitors see something new WorkstandIQ Loyalty - automated, transactional emails Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
1 What's working for bike shops so far in 2025? Google Ads leads the way. Daily livestream now too! 14:44
Around the Workstand Daily - we are often asked about training and our How To videos are the most viewed videos we produce so Around the Workstand Daily hopes to address frequent, short, videos to help our clients learn important features and do so more efficiently than the production work that goes into a more planned video. So, they won’t be perfect sometimes but they’ll help those who would rather watch a video than read a help center article. Here's our Around the Workstand Daily playlist on YouTube. Ryan and Brian are at CABDA - visit them at booth #815 What’s working best for Workstand retailers? Google ads Supplier sync and direct fulfillment Premium themes - great way to set yourself apart and create a consistent style for your website and marketing Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
Today is the first episode of a series for 2025 focused on helping bicycle shops effectively market and grow their businesses. We’ve always talked about marketing on the show however, we saw in 2024 that merchants who proactively promoted their businesses, the ones who engaged with the tools available to make their stores more visible to shoppers, those stores had impressive wins while business owners who took a passive or underresourced approach lost ground and saw shrinking sales year over year. As the head of our Google Ads Team, Matt Viara says, “Engagement = Growth” and that was certainly true in 2024 and will continue to apply in 2025 and beyond. We iterated Engagement = Growth during this episode and came up with E=G3 (that's G cubed) because there is leverage in engagement and it is significant. Let’s move on to the first of eleven Around the Workstand episodes this year focusing on a specific action area. For February it’s Win Google Search. Welcome Around the Workstand! Blog post for reference Website, website, website Maintenance Localize your content Page titles/meta descriptions Control how you show up - Google Business Profile (GBP) Leverage free shopping listings Compete for the best placement with Google ads Search - great for awareness Shopping - connect with ready-to-buy customers Regional or National is possible for a few Cash flow was the focus Free shipping - start at $100, can always lower the threshold Retailers were special buying and discounting Local Where the majority of bike shops see great ROAS Big plus: shipping, discounts, advanced processes not required Attribution Making shoppers aware is the goal We meet people where they are, people buy lots of ways Budget - the most general level $20 a day - advertise bikes - the bigger footprint you want the more budget required for success Geo depends on your area $500/mo Local ads - $125/mo + 10% of ad spend Monthly call, unlimited email, no contracts Specificity - granularity thwarts success Engaged = growth or E=G3 Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
1 2024 bicycle industry sales recap and 2025 trends and expectations for the bicycle retail industry 25:19
Wow, 2024 went by in the blink of an eye, faster than a Di2 shift, how was your year? Ryan, Suzie, and Mark take a look back at our bicycle industry sales results for the year, broader economic conditions that contributed, and where the winners made a difference. Then, a look at the trends heading into 2025 and what we can all expect for bicycle and aftermarket sales. Marketing and, specifically, Google ads, will play a big role for those aiming to grow sales and expand their footprint in 2025. Owning a successful bike shop isn't for the faint of heart but we've got insights, tips, and actionable suggestions to help. 2024 market recap Roller coaster year at retail, with unpredictable demand/sales PeopleForBikes says IBD -9% through October S&P Global 2024 - We anticipate a nearly 7% decline in total bicycle unit sales by the end of the year, with an expected total of around 12 million units 2024 on Workstand Workstand platform +4% through Oct (mirror PFB) Finished year positive 5% Results driven by high performers in aftermarket and bike sales Over half of bikes sold at discount, discounts averaged -27% Consumers bought nicer bikes so ASP up 14% Unfortunately, the typical dealer on Workstand down 11% for the year Results dropped off in the second half of the year Holiday shopping season especially poor Need to find a way to get more dealers marketing Clear division between those advertising on Google and not 2025 expectations Cautiously optimistic for our clients as a whole High expectations for top retailers 17 dealers sold over $1M online last year (top nearly $7M) 150 dealers solve over $100k We can make a big difference in growth Uncertain aftermarket Service will continue modest gains of about 2% What can a dealer do if they want to be a top performer in 2025 Identify categories that will generate growth Ex: mid-priced aluminum road, class 2 electric lifestyle bikes, class 3 electric road Build a stocking strategy accordingly Market to stimulate further demand Focus on local market share through Google search and local shopping Lean heavily on selling bikes online locally Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
1 What a year 2024 has been at Workstand, in the bike industry, and for the podcast - thank you all! 19:01
We’ll be taking some time away from the podcast during December so this will be our final 2024 episode. We thought we’d recap some of the accomplishments of 2024 and look forward to 2025. Around the Workstand will resume in January 2025 and we’re looking forward to another year of sharing tips and actionable information with you all. Around the Workstand grew a lot in 2024 so thank you to everyone who watched and listened. It means so much to me, Suzie, and Ryan that you found some value and entertainment in the show. New and/or returning Supplier Sync partners for 2024 Santa Cruz Ibis Otso Gazelle - going live today! POS enhancements Work order management SMS messaging Ecommerce enhancements Variation tiles on Product Detail Pages New checkout being rolled out in phases Many other infrastructure enhancements Most popular Around the Workstand episodes in 2024 Industry updates with Ryan were consistently the most viewed (video) and downloaded (audio) episodes They were followed closely by episodes where we talked about our new POS features and by episodes where we gave actionable tips for growing sales We’ll bring back Tech Tips in 2025 - we aren’t really sure why we stopped doing those but there were popular. Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
Tips for how AI can help in retail - what other ways are you using AI? Great brainstorming partner Start with clear goals Ask for specific results Use to break a big project or some event planning into easy action items AI tools within other applications are an easy way to begin to experiment - Apple Intelligence, email apps, text apps, etc, Grammarly Warnings and pitfalls merchants should be aware of Images of people and bicycles are hard for AI Avoid the uncanny valley:/ - it’s close but not really Don’t forget to edit - inject your personality and unique voice Remember that if you can prompt an AI to create something that you use to represent you or your business, anyone else can do that. Don’t let the machine run unchecked, unintended consequences abound. Here is the experiment Suzie did so you can try it yourself. Let us know how it goes! Prompt: What are good dos and don'ts for small businesses interested in leveraging AI for help with marketing? Using AI for marketing can be a game-changer for small businesses, offering tools to boost personalization, streamline operations, and make data-driven decisions. Here are some do’s and don’ts to guide you in implementing AI effectively. Do’s Do Start with Clear Goals Do Use AI to Enhance Personalization Do Focus on High-Impact Channels First Do Leverage Customer Data Responsibly Do Experiment with Predictive Analytics Do Train Your Team Don’ts Don’t Automate Everything Don’t Rely Solely on AI for Content Creation Don’t Ignore Data Privacy Regulations Don’t Expect Immediate Results Don’t Neglect Testing Don’t Overlook Costs Bonus: Tools to Explore Email and Social Media Automation By following these tips, your small business can harness AI’s potential effectively without sacrificing the authenticity and trust you’ve built with your customers. Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
It's hard to believe we are nearing the end of October 2024, but it's true. If you've looked at your inbox, gone to your mailbox, or watched any TV, you will have noticed that holiday marketing is in full effect. If closing out 2024 sales well is on your to-do list, now is the time to start implementing holiday marketing for your bicycle shop. We have resources, we have support, and Suzie and Mark are here to help. Google ads as part of a local selling strategy Free shopping listings Shopping ads Granularity dos and don’ts YouTube ads Great way to get in front of a captive audience Mandatory 5 sec paying pennies per view DIY is working Tips for getting help managing ads Holiday marketing on a budget Website content Leveraging your existing evergreen content Put your suppliers to work Drive traffic Ads Last year’s episode with Lauren Webb for Holiday Marketing Industry trends episode from early October with Ryan Atkinson Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online. Site traffic remains strong at +7% Google search volume for “bike shop” comparable to last year Total ecommerce sales +7% Typical dealer ecommerce sales -11% (leading indicator for industry) 1,800 fewer click & collect orders than August = less retail traffic PeopleForBikes Webinar Nerd Collective Stock to Sales ratio (retail and supplier) Discounting The Pro’s Closet will close in October Employees and clients impacted by Hurricane Helene - buy DeFeet socks 3 employees How to Thrive this Holiday Season - webinar with NBDA Thursday 11 am MTN Focus on ways to create more selling opportunities this season Marketing is a numbers game - the more you get in front of potential shoppers, the more selling opportunities you’ll have Digital marketing + Google Efficiency and effectiveness will be a priority Keep up with website and POS features new releases Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
1 Workstand has the point of sale and ecommerce tools to help grow your retail bicycle business 26:36
Gearing up for our season Fall is when shops start working “on” the business, not “in” the business For 25 years, without fail, our phone rings off the hook in the fall Gonna have a lot to talk about this year Always talking about websites, ecommerce, and Google search Point of sale is the center of a lot of our conversations BRAIN: 35% of shops are considering a change in POS in the next 12 months We delivered for shops this summer Early adopters used all season Reviews have been great Simple. Modern. Easy to use. Has the exact features most shops use Clients have great ideas that will make it even better Advantage of working with a smaller company like us We listen to our customers Why we are the best choice Everything you need to streamline your bike shop 25 years of experience helping bike shops modernize Trusted by the entire bike industry Friendly and knowledgeable service by people that know the business of bikes No debate. We have the best data. Feature to feature we are very competitive Easy for everyone in the shop to use What we have Everything you need to help a customer at the register Work orders to help you run a professional service department Better inventory management that companies like Square or Clover SMS text messaging built in Hands down the best supplier data integrated throughout the software Customer service you can count on What to do if you want to learn more Keep it simple Call us or request a demo No pressure. Want you to be informed. If you choose to sign up Get you up and running fast with easy onboarding A member of our team will be with you at every step Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
1 Bicycle business August data with Ryan Atkinson: some positives but a tough month for bike shops 28:00
Ryan has a cool trip planned with friends on the Aquarius Trail hut to hut next week. 6 days in Southwest Utah with Nebraska friends and no logistics work required. June retail sales PeopleforBikes Bright spot is inventory stabilizing across the channel I’m joining a PeopleForBikes webinar later this month to discuss June is typically the high point for sales, but this year the month was very soft. Bike shops were -11% in total sales dollars for the month Bicycle sales -13% and unit sales were -17% Higher unit prices and shift toward more expensive electric bikes Bike prices are still falling, but not at the same rate as unit sales. 29” wheel mountain and most road categories are showing some of the best price stability - likely a reflection of returning category health and new product releases. Bicycle repairs are an essential revenue source for shops. June saw the highest YOY increase in bike shop service/repair dollars since 2020, but that’s paired with the lowest number of service orders in eight years. While service departments are bringing in increased revenue, there’s a bit of caution mixed in as fewer bikes are likely being worked on. Chart in the email tells a clear story on long term trends. Dealers need to join PeopleForBikes and start getting these monthly market reports. August ecommerce results from Workstand Very good August for some (+11% compared to -2% in July) Better than July for most (-9% compared to -17% in July) Site traffic up all year, August best at +13% Trend continues - Order volume down and average order up Store pickup May-August 32,000 orders (lot of store traffic) Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
1 Consistent outreach to your bike shop's customers works best in the long run - don't over think it! 14:31
We often get wrapped up in the day-to-day, putting out fires type activities, and we don’t want this to sound preachy but, cycling competes with other consumer goods for attention and dollars so bike shops that don’t stay top of mind with the shoppers who have already done business with them are at a disadvantage but it doesn’t have to be that way. Sometimes I’m sure we all wish it weren’t this way, there is a lot of communication but people who make meaningful purchases receive communication from the stores they shop with. So today’s question is, are you communicating with your key customers in the way Home Depot, Best Buy, and Nordstroms are? Importance of regular outreach - not just during major promotional periods. Busy season or not, consistent outreach yields better results than only communicating when you want to sell something. How? Social - use an 80/20 or 90/10 rule - 90% engaging, interesting, community info - 10% promotional Physical events - be at the places your customers are just to be there Transactional emails - reach out based on the products and services your customers purchased from you - want to try our WorkstandIQ Loyalty program ? Mention this episode and get 6 months free! Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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Around the Workstand
Suzie is under the weather this week so Ryan and Mark take on recent issues affecting the retail bicycle landscape. We hope you feel better soon, Suzie! Law firm focused on electric bike injuries Electric Bike Library Content - included in all Workstand website subscriptions Premium Electric Bike Content - included in our Marketing Subscription, available to all Workstand website clients for $400 per campaign. Learn about People for Bikes https://www.peopleforbikes.org/ NBDA Retailer & Supplier Best Practices panel discussions are worth checking out! We are gathering data on bike shops to understand the market. We want to know for sure how many bike shops are operating. Greed - why have some suppliers and retailers characterized themselves as greedy during the COVID-19 pandemic? Ryan’s LinkedIn post of a BBC report from 1997 Be sure to email your questions to podcast@workstand.com . We read all emails sent and we look forward to hearing from you. If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1 . If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com . Find Us on LinkedIn Ryan Atkinson, President + Co-Owner Suzie Livingston, Marketing + Communications Mark Still, Business Development We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist . If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...…
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