Presenting Hitchcock podcast

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Вміст надано Cory Metcalfe and Aaron Peterson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Cory Metcalfe and Aaron Peterson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

11 weeks тому36:25

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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

Presenting Hitchcock

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Gooooood evening. Alfred Hitchcock is long believed to be the Master of Suspense in film circles. His ability to craft engaging tales of espionage, murder, and debauchery - all while entrenched in the plight of the Everyman - have stood the test of time. Each month, Cory and Aaron look at a randomly drawn film of Hitch's and examine what makes it so inherently Hitchcockian. Since beginning the show in 2019, they have discussed every available film in Hitch's catalogue, and are now examining sequels, contemporaries, other Hitchcock media, and his far reaching influence over cinema.

77 епізодів

#Cinema #Cory Metcalfe #Aaron Peterson #Alfred #Film #History #Hitchcock

Presenting Hitchcock

13 subscribers

updated 9 днів тому

Поширити

Головна серій•Feed

77 епізодів

#Cinema #Cory Metcalfe #Aaron Peterson #Alfred #Film #History #Hitchcock

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