Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…
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Вміст надано Michelle Calcote King. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Michelle Calcote King або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Вміст надано Michelle Calcote King. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Michelle Calcote King або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
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Вміст надано Michelle Calcote King. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Michelle Calcote King або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
…
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You can’t sell a product effectively without understanding it. In law firms, that product is the attorneys. To sell legal services, legal marketers need to invest in not just learning the firm’s clients and industries, but also the nuances of the attorneys they support and the economics that drive their daily decisions. In this episode of “Spill the Ink,” Powers Tanis, Senior Director of Strategic Initiatives at McAngus Goudelock & Courie and 2025 Legal Marketing Association Southeast Region President, joins us to discuss how grasping attorney pain points, billing pressures and case lifecycles enables marketers to do their jobs better, build stronger relationships and manage expectations effectively. Powers and Michelle Calcote King also explore how to navigate the "say yes to everything" culture by reframing requests instead of rejecting them, and why creating psychological safety for calculated risks is essential in risk-averse legal environments. Here’s a glimpse of what you’ll learn Why treating attorneys as internal clients transforms marketing relationships and leads to better collaboration and realistic expectations. How understanding law firm economics and billing pressures gives marketers the context needed to make strategic decisions. The mentorship strategy that unlocks insider knowledge about the business of law from financial services teams and practice group leaders. How to transition from "yes person" to strategic partner by aligning marketing initiatives with firm-wide goals and objectives. The framework for balancing urgent requests with high-impact projects while navigating law firm partnership hierarchy and management dynamics. Why creating a "fail forward" culture drives innovation even in the traditionally risk-averse legal environment. The scheduling and prioritization practices that separate strategic legal marketers from those who remain stuck in reactive, task-oriented roles. About our featured guest With two decades of experience in branding, strategy and project management, Powers Tanis leads the marketing, client engagement and employee engagement and experience teams at McAngus Goudelock & Courie (MGC), a nationally-recognized insurance law firm with 22 offices across 12 states. As the Senior Director of Strategic Initiatives, Powers plays a pivotal role in shaping and executing the firm’s long-term strategic vision. This includes spearheading and managing high-impact projects, developing and managing long-term strategic plans for the firm and its practices and partnering with the management committee on organizational goals and objectives. Powers is also responsible for developing and executing strategic marketing initiatives that enhance the firm’s brand, expand the client base and drive business growth, as well as implementing strategies to foster a positive and inclusive organizational culture. As a strategic communications professional, Powers aims to help organizations tell their stories through branding, digital and traditional media, and organizational culture. Powers has expertise in branding, marketing strategies, event planning, and fundraising, with specialties in social media strategy, graphic design, event planning, brand roll-out, and strategic communications. Powers is dedicated to defining, building and maintaining an organization’s culture, understanding that a well-defined culture is crucial for the success of both the organization and its clients. At MGC, Powers is heavily involved in building and maintaining the firm’s culture through internal employee engagement efforts, community impact, diversity, equity and inclusion initiatives, and leadership development programs. Since 2012, Powers has been actively involved in the Legal Marketing Association, transitioning to the legal sector after nearly a decade in the nonprofit sector. Powers currently serves as President-Elect for the LMA Southeast (LMASE) Regional Board of Directors, and is the past co-chair for the 2022 LMASE Regional Conference and LMA's Regional Conference Task Force. Powers has also served on the Local Steering Committee (LSC), most recently as the LSC Chair for the Columbia group. Additionally, Powers has dedicated over 15 years to the Junior League of Columbia, serving on both the Board of Directors and the Executive Management Team in various roles. Resources mentioned in this episode Check out McAngus Goudelock & Courie Follow McAngus Goudelock & Courie on LinkedIn Learn more about the Legal Marketing Association Connect with Powers Tanis on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
The misconception that “anyone can do marketing” creates barriers that relegate AEC marketers to tactical roles rather than strategic business partners. In this “Spill the Ink” episode, Michelle Galindez, Director of Marketing and Communications at Syska Hennessy Group, discusses practical strategies for marketing leaders to find their voice, challenge assumptions and demonstrate value in terms that resonate with technical executives. Michelle has spent nearly a decade reinforcing Syska Hennessy's global marketing function into a trusted strategic business driver. She covers actionable tips to help marketers build technical fluency and gain the confidence to reshape conversations with seasoned technical experts, such as prioritizing hands-on learning through site visits, attending technical training alongside firm engineers and systematic relationship-building with internal champions who understand marketing's strategic value. Michelle also shares examples of the advice in practice at Syska Hennessy. Here’s a glimpse of what you’ll learn How to overcome the misconception that "anyone can do marketing" in AEC firms. Strategies for learning the technical aspects of an AEC firm without becoming an engineer. Practical approaches to finding your voice in rooms full of technical experts. How to challenge assumptions and ask strategic questions that drive results. Methods for demonstrating marketing ROI and tying efforts to firm goals. The importance of starting small and building a team of marketing champions. How to transition from order-taker to strategic partner. About our featured guest Michelle Galindez joined Syska Hennessy Group in 2017 to refine, realign and evolve the firm's marketing and communications strategy to establish a best-in-class, in-house marketing agency. This agency supports the firm's technical expertise and thought leaders while serving as a backbone for business development and client care. Previously, she served as the national marketing and communications lead for a global management and consulting firm for engineering services, where she developed and enhanced the brand by creating and implementing successful marketing, staffing, branding, communications and public relations campaigns. In 2016, she was featured in Hispanic Executive for her role in rebranding. She has served as past president of the Society for Marketing Professional Services (SMPS) and is part of the group's mentorship program. Based in New York, Michelle's areas of expertise include branding, staff development, strategic marketing, communications, public relations, graphics analytics and client care. She holds a bachelor's degree in business management with a concentration in marketing and psychology from City University of New York and attended Shillington College for Graphic Design. She is also a LEED Accredited Professional. Throughout her career, Michelle has successfully navigated the challenge of establishing marketing credibility in technically dominated environments. She's known for her hands-on approach to learning technical aspects, from riding construction elevators in buildings without walls to taking technical training courses alongside engineers. Her collaborative approach has led to innovative successes, including the development of a top-performing app through strategic marketing and technical team partnerships. A born-and-bred New Yorker, Michelle is a passionate Yankees fan. When she's not at a game, you can find her baking and decorating cakes for family and friends. Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing and business development consultancy, to discuss how newly minted partners can develop authentic networking approaches that generate business. Through her own journey from "networking-phobic" marketing professional to successful business developer, Megan demonstrates how connecting with people one-on-one transformed her career and led to connecting with 1,000 people in her first year of business. She identifies the two common mistakes lawyers make in business development: either being too transactional or building friendly relationships without ever asking for work. She shares practical techniques for initiating meaningful conversations, gracefully exiting interactions and creating effective virtual networking opportunities when in-person conferences aren't feasible. Here’s a glimpse of what you’ll learn Why finding your authentic networking style matters more than following prescribed business development formulas. The two common mistakes lawyers make in business development and how to avoid them. Practical conversation starters that bypass superficial small talk, including the "high-low buffalo" technique. Strategies for gracefully exiting conversations while maintaining professional relationships. How to create effective virtual networking opportunities when in-person conferences aren't feasible. The importance of being proactive in developing your own networking initiatives. How authenticity in professional communications can strengthen your network and visibility. About our featured guest Megan Senese is a seasoned legal marketing and business development professional with more than 16 years of experience in Big Law and the Big Four. She co-founded stage, a women-owned firm dedicated to helping lawyers and law firms enhance their client relationships, revenue and market visibility. Megan earned a Bachelor of Arts degree in corporate communications from Manhattan College, graduating magna cum laude. She began her career as a marketing intern at a law firm during college, which sparked her passion for legal marketing. Over the years, she has implemented client teams and launched industry programs at three different Am Law 100 firms. Known for her efficiency and problem-solving abilities, Megan is often referred to as "Super Speedy Senese." She is a certified Smart Collaborator and an accredited partner authorized to administer the Gardner & Co. Smart Collaboration Accelerator™, enabling her to assist teams and individuals in enhancing their collaboration and communication skills. Megan is a prolific writer and speaker. She has authored articles for Bloomberg Law and Law360, covering topics such as lateral partner integration and business development strategies. Additionally, she has been featured in various podcasts and speaking engagements, sharing her insights on authentic marketing and the power of collaboration in the legal industry. Megan resides on Long Island with her family and their dog, balancing her professional commitments with family life while sharing her insights on managing both. Resources mentioned in this episode Check out stage Follow stage on LinkedIn and Instagram Connect with Megan Senese on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building is the true differentiator, with the potential to completely change the game for decision-makers. Brad Thurman, Chief Marketing Officer at Wallace Design Collective, shares his experience to help firms nurture authentic relationships — and knock cold outreach down from the top of their priority list. Brad unpacks three relationship-building principles that helped transform his firm into a powerhouse with more than 300 professionals across eight offices: prioritizing responsive communication, celebrating client milestones and aligning authentic connection with the firm’s core values. As he puts it, "It's not just a product ... It's buying into the entire life of a project." Here’s a glimpse of what you’ll learn The ineffectiveness of cold outreach in the AEC industry, and the burden it puts on potential clients. Why technical competence is merely table stakes in winning business. Practical ways to celebrate client milestones and deepen connections. The importance of aligning relationship development with a firm's core values. Examples of simple gestures that can make big differences in nurturing long-term relationships. About our featured guest Brad Thurman, P.E., FSMPS, CPSM, is a Principal and Chief Marketing Officer of Wallace Design Collective, a professional consulting firm offering structural and civil engineering, landscape architecture, surveying and assessments. He joined Wallace in 1987 and is a licensed professional engineer. Since 1998, Brad has helped lead Wallace’s marketing and business development efforts across four disciplines and eight offices. He is a past president of the Oklahoma chapter of the Society for Marketing Professional Services (SMPS), served as the 2013-2014 President on the SMPS national board, and is a past president of the SMPS Foundation board of trustees. Brad is a certified professional services marketer, was named a Fellow of SMPS in 2009 and was inducted into the SMPS Oklahoma hall of fame in 2015. He was also elected to the National Academy of Construction in 2018. Resources mentioned in this episode Check out Wallace Design Collective . Follow Wallace Design Collective on LinkedIn , Facebook , X and Instagram Connect with Brad Thurman on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
"We didn't want to be somebody that just came in and it was about the bottom line and the revenue. It was about being a part of the community." In this episode, Michelle Calcote King sits down with Optima Engineering Director of Marketing & Growth Suzanne Epps to discuss why it is a mistake for AEC marketers to blindly transplant their existing strategies when entering new markets. Through Optima's recent launch in Greenville, South Carolina, Suzanne demonstrates how becoming a true community partner — not just a service provider — creates lasting relationships that outperform traditional advertising investments. She shares practical tactics for leveraging strategic differentiators, such as sustainable design expertise and local community involvement, to build trust and credibility in new markets. Here’s a glimpse of what you’ll learn Why simply replicating strategies from one market to another doesn't work and how Optima adapted its approach for the Greenville market. The strategic importance of establishing a physical office presence when entering a new market. How to identify and showcase measurable differentiators that resonate with clients in different markets. Effective ways to build brand awareness and community relationships without excessive marketing spend. The importance of asking questions and understanding what works in each unique community. How Optima leverages its expertise in sustainable design and net-zero energy solutions as a key differentiator. The balance between data-driven decisions and community engagement in market entry strategies. About our featured guest Suzanne Epps joined Optima Engineering in 2021 and is the Director of Marketing & Growth. With more than 20 years of industry experience, Suzanne is an accomplished marketing and recruitment professional with a passion for connecting top talent with exceptional opportunities. She has developed a deep understanding of both marketing strategies and the intricacies of talent acquisition. Suzanne has a proven track record of driving successful campaigns that generate brand awareness, increase customer engagement and boost revenue. She excels in crafting compelling marketing messages, developing comprehensive marketing plans and leveraging digital platforms to reach target audiences effectively. Suzanne’s collaborative and strategic approach to marketing and recruitment has enabled her to build strong relationships with clients, candidates and colleagues. Resources mentioned in this episode Check out Optima Engineering Follow Optima Engineering on LinkedIn and Instagram Connect with Suzanne Epps on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development at Brennan, Manna & Diamond (BMD), about navigating work-life balance in the demanding legal profession. Amanda shares her experiences developing her firm's inaugural maternity policy, advocating for flexible work arrangements and building authentic relationships with clients that respect boundaries. The conversation explores how law firms can better support women's careers through progressive policies, the importance of setting expectations with clients and practical strategies for maintaining professional excellence while prioritizing personal commitments. Amanda offers valuable insights for attorneys at all career stages on bringing their authentic selves to work while establishing healthy boundaries. Here’s a glimpse of what you’ll learn How to establish healthy boundaries with clients by building authentic relationships that allow for mutual respect and clear expectations. The importance of flexible work policies in law firms, including part-time arrangements and supportive maternity leave for both women and men. Strategies for saying “no” effectively while still maintaining excellent client relationships and personal well-being. How mentorship and transparency with junior attorneys help create cultures that support work-life balance in high-pressure legal environments. About our featured guest Amanda Waesch serves as Brennan, Manna & Diamond's Marketing and Business Development Chair. She operates a national healthcare practice, focusing on healthcare, employment law, corporate law and healthcare litigation. Waesch advises all types of employers on various matters, particularly healthcare providers including hospitals and physicians. She chairs the firm's litigation team, which is responsible for handling all reimbursement audits and appeals for healthcare clients and heads up BMD's Provider Relations, Audit, Appeals and Negotiations Unit (PRAAN). This unit manages all-payer audits, appeals, overpayments and payment extrapolations. Waesch has practiced law since 2008 and is licensed in Florida, Ohio and Tennessee. Resources mentioned in this episode Check out Brennan, Manna & Diamond Follow Brennan, Manna & Diamond on LinkedIn and Facebook Connect with Amanda Waesch on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
Most AEC firms recognize research's potential and understand they can’t rely on assumptions or gut feelings to stay ahead of the curve. Still, many firms struggle to implement effective research programs that inform their strategic decisions. In this episode of “Spill the Ink,” Michelle speaks with Julie Witecki, Senior Consultant at FMI Consulting, about how research can shape market strategies and drive business growth in architecture, engineering and construction firms. Julie introduces the “Five C’s of Context” framework: a comprehensive approach to research that examines climate, customer, competitor, collaborator, and company dynamics and considerations. She explains how firms can overcome common barriers to research adoption and turn data into practical, actionable strategies that deliver measurable ROI. This conversation offers a preview of Julie’s upcoming session at the Society of Marketing Professional Services Southwest Regional Conference: “Navigating the Road Ahead: Translating Research into Strategy.” Here’s a glimpse of what you’ll learn The make-or-break role of research in AEC firm success and How to identify and overcome adoption barriers. How to utilize the “Five C’s of Context” framework for comprehensive market research. Balancing primary and secondary data sources for maximum insight. How to avoid common research pitfalls and ensure actionable outcomes. How to integrate research into strategic planning processes. Resources available through FMI Consulting to support your research efforts. About our featured guest With over 20 years in the construction industry, Julie is a strategy consultant, inspiring FMI’s clients to reshape market and business development practices for increased efficiency and effectiveness. She focuses on turning visionary ideas into actionable plans with measurable objectives and realistic budgets. Based in Denver, Julie has a coast-to-coast view of the construction industry. She is active in the Colorado chapter of SMPS and is a certified professional services marketer. She has also achieved the APMP Bid & Proposal Foundation-level certification and the University of Colorado Boulder Leeds School of Business customer experience certification. Julie holds an MBA from Regis University and a bachelor’s degree from the University of Colorado at Boulder. Resources mentioned in this episode Check out FMI Consulting Follow FMI Consulting on LinkedIn , Facebook and X Connect with Julie Witecki on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI) can be powerful drivers of innovation. In this episode, Michelle Calcote King speaks with Terra Davis, Chief Diversity and Talent Development Officer at Knobbe Martens, about the business benefits of embracing DEI in law firms. She discusses how effective DEI work goes beyond the surface to create more welcoming and innovative workplaces where legal professionals want to build long-term careers. Terra emphasizes that when DEI becomes embedded in firm culture rather than existing as a separate initiative, innovation naturally follows. She shares concrete examples, including how law firms, traditionally homogenous, can benefit from mentorship programs, flexible policies and professional development initiatives. She highlights the importance of fostering a culture that values diverse perspectives as well as how it leads to stronger attorney retention, better client relationships and, ultimately, greater innovation across the legal industry. Here’s a glimpse of what you’ll learn The tangible ways diversity, equity and inclusion contribute to innovation in law firms. How mentorship programs connect people from different backgrounds and drive professional growth. The role of flexible work policies in supporting retention and work-life balance. How shifting DEI terminology can help navigate resistance and improve firm culture. The impact of qualitative data, like that collected during exit and stay interviews, on shaping DEI initiatives. How law firms can modernize policies, such as dress codes, to better align with client expectations. Steps anyone in a law firm can take to contribute to a more inclusive and innovative workplace. About our featured guest Terra Davis is the Chief Diversity and Talent Development Officer at Knobbe Martens, where she is responsible for leading and integrating the firm’s diversity, equity and inclusion, and professional development efforts, focusing on the recruitment, retention and progression of its attorneys. Outside of Knobbe, she served as the 2020-2022 co-chair of the Legal Marketing Association’s Diversity, Equity & Inclusion Shared Interest Group. In 2024, she was elevated to the Legal Marketing Association International Board of Directors. She is also a member of the Association of Law Firm Diversity Professionals, the only organization in the legal industry dedicated to diversity practitioners. In 2024, Terra was selected to serve the California State Bar’s 10-member Council on Access and Fairness. She is a proud graduate of Howard University and received her DEI certification from Cornell University. Terra is passionate about DEI, serving marginalized communities and pushing the needle forward for change. Resources mentioned in this episode Check out Knobbe Martens Follow Knobbe Martens on LinkedIn and Facebook Connect with Terra Davis on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
Professional learning and growth can bloom from unexpected relationships — and these opportunities are abundant in technical industries like architecture, engineering and construction. In this episode of “Spill the Ink,” Michelle Calcote King sits down with Reagan Branham, Chief Marketing Officer at HERA laboratory planners, to discuss the benefits of embracing mentorship opportunities outside the marketing department’s traditional hierarchy. Reagan tells us about a turning point in her AEC marketing career that led her to view each colleague, regardless of discipline or department, as a potential mentor. She also shares how this mindset shift is helping her build a culture of collaboration, knowledge-sharing and shared success at HERA. Here’s a glimpse of what you’ll learn About Reagan Branham transition from journalism to AEC marketing and what skills carried over. The importance of mentorship beyond traditional hierarchies and how to build symbiotic learning relationships across an organization. How AEC marketers can identify cross-departmental learning opportunities with their technical staff and make the most of them. How HERA laboratory planners leverages open communication and collaboration in its culture to improve employee retention and enhance professional growth. How to navigate billable-hour constraints to pursue impactful mentorship relationships. The role mentorship plays in empowering professionals to grow and succeed, especially in remote work environments. A real-world example of how constructive feedback can shape long-term career development. About our featured guest With more than 25 years of experience in AEC marketing and journalism, Reagan Branham’s diverse background includes graphic design, writing, editing, social media and product design. Reagan is an active member of the Society for Marketing Professional Services (SMPS), writing articles for its magazine and speaking at conferences. She also serves on the board of SMPS St. Louis as education director. Reagan has worked at HERA laboratory planners for eight years, starting as a marketing manager. She currently serves as the firm’s chief marketing officer. Resources mentioned in this episode Check out HERA laboratory planners Follow HERA laboratory planners on LinkedIn , Facebook and Instagram Check out the Society for Marketing Professional Services (SMPS) Connect with Reagan Branham on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are harnessing the power of content marketing and leveraging data analysis to bolster client retention. John emphasizes the vital role of relationship selling in legal marketing and explores how marketers can earn a seat at the table at their firms. John’s insights empower marketers to recognize their influence and champion the value of their profession. Here’s a glimpse of what you’ll learn About John Byrne’s journey from journalist to becoming a leader in the legal marketing field. About the Legal Marketing Association and its current strategic plan to support and uplift marketers. The unique challenges of the legal marketing field and examples of how innovating marketers are tackling them. Advice for legal marketers to earn a seat at the table at their law firms. Why John encourages legal marketers to embrace relationship selling. The value of content marketing for law firms. How legal marketers are using data analysis to improve client retention. The importance of tracking your achievements and not being deterred by negative feedback. About our featured guest John Byrne is the Chief Marketing Officer of Gould & Ratner. John has spent nearly 30 years in the legal profession, with much of that time devoted to helping lawyers attract new clients and engagements. He has particular skill in business development and traditional sales, as well as writing, marketing communications and public relations. John's most valuable skill, though, is his ability to connect with lawyers and clients alike, listening to them and understanding their needs to create strategies for success. An active participant in the 4,000-member Legal Marketing Association, John is its president for 2025. His service on its International Board of Directors includes roles as president-elect, an at-large member, chair of the Regional Leaders Committee, treasurer-elect and treasurer. He has also served as president of the group's Midwest Region as well as co-executive editor of LMA's Strategies magazine from 2015 to 2016, and as co-chair of LMA's Annual Conference in 2014. John earned his law degree from Loyola University Chicago and his bachelor's degree from the Medill School of Journalism at Northwestern University, where he was the editor in chief of The Daily Northwestern. For the past few years, John has served as chair of the board of directors for Students Publishing Co., Inc., the independent nonprofit entity that owns and operates The Daily Northwestern. Resources mentioned in this episode Check out Gould & Ratner Follow Gould & Ratner on LinkedIn , Facebook and X Check out the Legal Marketing Association Connect with John Byrne on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business development issues. The twist? They work for separate law firms. Their firms serve different geographic markets, so they aren’t in direct competition, but Emily and Lindsay say their peer relationship is invaluable. In this episode, they share the benefits this type of relationship offers law firms, how it enhances their professional development, and why they encourage others to build similar connections. Here’s a glimpse of what you’ll learn An introduction to Godfrey & Kahn and Wyrick Robbins . How Emily and Lindsay met and built a strong peer relationship in a competitive industry. The mutual benefits legal marketers, business developers and firms gain from peer work relationships — even across different geographies and markets. Tips for establishing, maintaining and nurturing virtual peer relationships. How to navigate confidentiality and handle sensitive information while still advising each other. The importance of transparency and vulnerability in building authentic relationships. What to keep in mind as conference season approaches. Why Emily and Linsday want people to shift how they think about mentorship in the legal industry. About our featured guests Emily McKeown is the Business Development Director at Godfrey & Kahn and works out of the firm’s Milwaukee office. She partners with attorneys throughout the firm to strengthen relationships and enhance the client experience. Emily works closely with leaders across all offices to build the Godfrey & Kahn brand and work to ensure the firm remains the premier choice for business clients throughout Wisconsin. Emily’s work focuses on business development coaching, building client engagement, and strengthening ties between Godfrey & Kahn and the local community. She serves on the firm’s Pro Bono and Community Engagement Committee. Prior to joining Godfrey & Kahn, Emily worked in government administration. As Director of Marketing and Engagement at Wyrick Robbins, Lindsay Tiffany oversees the firm’s public relations and marketing efforts with an emphasis on connecting attorneys and clients through digital channels and live events. Leveraging the firm’s website, social media and email marketing platform, she develops strategies to share the firm’s collective knowledge and assists in soliciting client feedback and measuring client satisfaction. Prior to joining Wyrick Robbins, Lindsay enjoyed digital marketing and client-facing roles at a boutique transactional law firm, a growth-stage software company and the Council for Entrepreneurial Development. Lindsay is an active member of the Legal Marketing Association, where she presently serves as an advisor to the Raleigh chapter’s local steering committee. Resources mentioned in this episode Check out Godfrey & Kahn Follow Godfrey & Kahn on LinkedIn Connect with Emily McKeown on LinkedIn Check out Wyrick Robbins Follow Wyrick Robbins on LinkedIn and X Connect with Lindsay Tiffany on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly stepping in to support talent recruiting, engagement and retention. Bryce Batts, the Co-Founder of AEC staffing firm Career Collective, sits down with us to talk about how marketing and HR departments are teaming up to attract top talent. Bryce gives us a glimpse into the state of the AEC hiring market and the top challenges hiring firms are navigating. She also covers how a strong employer brand impacts recruitment, why social media channels like LinkedIn should be a priority, the importance of internship programs, and more. Here’s a glimpse of what you’ll learn About Career Collective and Bryce Batts’ journey to launching a staffing firm dedicated to the AEC industry. Key factors driving the AEC talent shortage. How marketing and HR are collaborating to improve recruiting, engagement and retention strategies. The role of marketing in shaping a strong employer brand and how it can influence hiring. How candidates use social media and why it’s crucial for firms to convey authenticity online. Bryce’s advice on handling negative reviews on platforms like Glassdoor. How marketing assets, project spotlights and a modern website impact seller-doer recruitment. About our featured guest Bryce has been a recruiter in the AEC industry for over 15 years and is a certified Career Coach. She met her husband in college, and they have two daughters and a Bernedoodle. Bryce earned her bachelor’s degree at North Carolina State University and received her master of business administration from Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. Bryce is the co-CEO of Career Collective, an AEC recruiting and coaching firm. Career Collective was founded with a singular vision: Providing both candidates and employers with premier access to the best in AEC industry opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and Edwin's prowess in talent acquisition create a powerhouse duo dedicated to enriching both the careers of individuals and the teams of employers they serve. Resources mentioned in this episode Check out Career Collective Follow Career Collective on LinkedIn Connect with Bryce Batts on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and learn” format simply doesn’t spark joy with everyone. In this episode, Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin, teaches us valuable lessons about creating unique and memorable law firm events. Gail shares examples from a 25-year career working with law firms, including a Cigars & Conversations event with cigar and bourbon tastings and an educational maritime law event outside a Southwest Florida yacht club. She also dives into planning Henderson Franklin’s latest event, a gala celebrating the firm’s 100th anniversary, her favorite AI tools for brainstorming creative event ideas, and the importance of incorporating a “Wow” factor in each event. Here’s a glimpse of what you’ll learn The difference a thoughtful event can make in helping attorneys build authentic connections with people in their community. How Henderson Franklin is celebrating and commemorating its 100th anniversary milestone. Why Gail champions “not doing the same things the same way all the time” in marketing and business development initiatives. Tips for organizing memorable legal events that get firms away from the traditional lunch and learn model — and why they don’t always have to be law-related. How Henderson Franklin balances and strategically manages over 100 charitable efforts. Gail’s favorite AI tools for enhancing event planning. About our featured guest With over 25 years of experience in law firms, Gail Lamarche serves as the Director of Marketing and Business Development for Henderson, Franklin, Starnes & Holt, P.A., a full-service firm with over 50 lawyers across three offices in Southwest Florida. Gail oversees the firm’s marketing strategies, encompassing advertising, branding, budgeting, business development, digital marketing, social media, seminars, events and community initiatives. In addition to her role at the firm, Gail works with an author, speaker and international wellness coach. A New England native and baseball enthusiast, Gail serves on the Boston Red Sox Celebrity Golf Classic Tournament Committee, which benefits the Golisano Children’s Hospital of Southwest Florida, and has raised over $15 million to date. She is also a member of the Southwest Florida Seminole Booster Club. Previously, Gail served on the Communications Task Force for the Horizon Council of Lee County, was an inaugural member of the Social Media Shared Interest Group Leadership Committee for the Legal Marketing Association, and co-founded the Social Media Club of Southwest Florida, where she also served as president. Resources mentioned in this episode Check out Henderson, Franklin, Starnes & Holt, P.A. Follow Henderson Franklin on LinkedIn , Facebook , X and Instagram Connect with Gail Lamarche on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services , creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it. Architecture, engineering and construction (AEC) marketers often have to walk the delicate line between honoring their firms’ rich history and showcasing how they’re embracing innovation. Founded in 1915, Gannett Fleming has experienced its fair share of changes over the years. Marketing and Communications Director Justin Juley says he views brand refreshes as opportunities to better define the firm’s story, unify its voice and show employees, clients and prospects that they can honor their legacy while driving the future of the built environment. In this episode, Justin shares learnings from Gannett’s latest brand refresh, his thoughts on the digital marketing trends shaping his team’s work, and insights into the firm’s content strategy. Here’s a glimpse of what you’ll learn Gannett Fleming's history and evolution. Justin’s biggest learnings and takeaways from helping refresh Gannett Fleming TranSystems' brand and marketing strategy. Why firms shouldn’t be afraid to highlight and champion their talent. How to cultivate a stronger employer brand. Ways trends in marketing automation, data analytics and channel evolution are impacting AEC firms. Considerations for developing an effective brand positioning strategy for a government contracting audience. Why Justin believes facilitation is one of the most important skills a marketer can develop. About our featured guest Justin Juley, CPSM, is the Marketing and Communications Director at Gannett Fleming TranSystems, where he leads a high-performing team of 20 marketing, communications and graphic design professionals. With nearly 20 years of experience in the AEC industry, Justin is a strategic leader in driving the firm's branding, marketing, and communications efforts to new heights and measurable results. Joining the firm in late 2020, Justin helped redefine and roll out a revised transportation brand position within three months. Within a year, he was promoted to his current role and immediately helped the firm undertake a brand refresh that included a new website. This was quickly followed by leading the communications efforts on two of Gannett Fleming's largest acquisitions to date. Justin's professional journey is marked by significant contributions to industry organizations and community initiatives. A dedicated member of the Society for Marketing Professional Services (SMPS) since 2007 and a Certified Professional Services Marketer (CPSM), he has held numerous SMPS leadership roles, including President of the Wisconsin Chapter and co-chair of the 2022 SMPS Heartland Regional Conference. Beyond his professional endeavors, Justin is committed to charitable causes, notably having served on the Wisconsin State Leadership Board of the American Cancer Society. Resources mentioned in this episode Check out Gannett Fleming TranSystems Follow Gannett Fleming TranSystems on LinkedIn , Facebook and Instagram Connect with Justin Juley on LinkedIn Say hello to Michelle Calcote King on X and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy’s director of marketing Jennifer Gault has acquired in her more than 12-year career spanning the retail, nonprofit and construction sectors. In this episode, Jennifer discusses how she’s strengthening brand awareness for “strategically midsize” law firm Strauss Troy, including by developing a new tagline, launching a video strategy and guiding a website redesign. Here’s a glimpse of what you’ll learn How Jen Gault’s experience in the retail, nonprofit and construction sectors shapes her approach to legal marketing. Why midsize law firm Strauss Troy has focused its marketing strategy on brand awareness. Why powerful, human-led stories are essential no matter the industry, and how to make them work for law firms. Key considerations for redesigning a law firm’s website and branding. How to balance firmwide initiatives with individual attorneys’ community and pro bono interests. About our featured guest Jen Gault is the director of marketing at Strauss Troy, where she leads the development and execution of marketing strategies at one of the Midwest’s top midsize firms. With over 12 years of diverse marketing experience spanning retail, nonprofit, construction and legal industries, Jen brings a wealth of knowledge and versatility to her role. With a strong background in content marketing, graphic design and social media management, she enjoys creating compelling and impactful content that showcases the firm's values, expertise and achievements. Jen is a passionate communicator and empathetic listener who believes in the power of people to communicate and influence. Resources mentioned in this episode Check out Strauss Troy Follow Strauss Troy on LinkedIn , Facebook , X and Instagram Connect with Jennifer Gault on LinkedIn Say hello to Michelle Calcote King on X and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink . Founded by Michelle Calcote King , Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations , content marketing , video marketing , social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.…
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