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Вміст надано AJ Osborne. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією AJ Osborne або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Higgle: The B2B Sales Club


1 Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25
Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
Self Storage Income
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Вміст надано AJ Osborne. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією AJ Osborne або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The authority on creating wealth and income through self storage. Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
…
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451 епізодів
Відзначити всі (не)відтворені ...
Manage series 2770596
Вміст надано AJ Osborne. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією AJ Osborne або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The authority on creating wealth and income through self storage. Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
…
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451 епізодів
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×Want to know how to value a self storage facility ? Stick around and we’ll show you! In this episode, seasoned appraiser Tim Garey breaks down the entire valuation process—and shows you how to get the right valuation . With more than twenty years of experience , Tim oversees a team of thirty appraisers nationwide at Cushman & Wakefield’s Self Storage Advisory Group . He has appraised all types of properties, from shopping centers and golf courses to industrial buildings and, of course, self storage facilities. In this episode, Tim will share how and why he got into the self storage industry before walking you through the entire appraisal process , step-by-step. Whether you’re a buyer or seller , Tim offers all kinds of helpful tips for working with appraisers —like the types of information you need to provide to ensure that the process goes as smoothly as possible and why it’s in your best interest to build a relationship with your appraiser . But that’s not all. He’ll also share why ordering your own appraisal could hurt your deal , and why self storage has seen a recent influx of private money ! What you’ll learn in today’s show: How the self storage appraisal process works (step-by-step!) Why a property’s sale price and market value don’t always align What you must do to get the right valuation for your self storage facility Why more private money is moving into the self storage industry What you need to know before ordering your own appraisal Why it’s always in your best interest to cooperate with appraisers — Cushman & Wakefield Email Tim: tim.garey@cushwake.com Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/ 🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207 📖 Get AJ's new book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq 📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest…
Building a storage facility may be easier now than it has been in the past five years. With so much of the competition out of the market, top-tier building companies are completing projects faster. And with higher tariffs on pause , now may be one of the best times to lock in pricing before they rise again. But maybe this is your first storage facility construction project or your first facility in general. What should you know BEFORE you start in 2025? We brought Forge Building Company , the experts in self storage development, back on the show to give a 2025 update. They’re sharing the biggest opportunities for building in the 2025 market, the pitfalls that only experienced developers know to avoid, how to get your project passed by the city , and what’s happened to material costs since the latest round of tariffs. Development demand has shrunk by a whopping 20% - 30% , so this could be the perfect time to get into the game before rates drop and demand skyrockets back up. Plus, Hamish Bell and Melissa Anderson from Forge even share the new types of “space” modern self storage facilities are adding to increase revenue AND make the city happy. What you’ll learn in today’s show: Why the drop-off in self storage development demand could be a good thing for investors Build now or wait? How to decide when tariffs could boomerang back Signs that a self storage market is worth building a new facility in How to get your plans approved by the city and get your inspection passed Choosing the right unit types for YOUR specific market (do NOT blindly divide your unit mix) — Attend the Self Storage Income Live Event! https://www.selfstorageincome.com/live-event Forging Ahead: Construction Resilience and Opportunity in 2025 - https://forgebuildings.com/forging-ahead-construction-resilience-and-opportunity-in-2025/ Forge Building Company - https://forgebuildings.com/ Interested in Building? Email: Sales@forgebuildings.com 📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/ 🎙️ Do you have a great story to share on the SSI podcast? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207 📖 Get AJ's book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq 📉 Learn about our current investment opportunities at Cedar Creek Capital: https://cedar.cc/invest…
Want to invest in self storage but feel like you're on an island? You don’t have to do this alone. Whether you’re buying your first self storage facility or looking to scale your portfolio fast , we have tools , resources , and, most importantly, a community to tap into—stick around and we’ll show you how to find everything you need! In today’s episode, Conner and George share what Self Storage Income is all about: community, action, and growth. We dive into how the Inner Circle was born and how it has evolved into a one-stop shop for investors looking to fast-track their success . Complete with bookkeeping , virtual assistants (VAs) , feasibility studies , coaching , and connections to self storage loans , deals , and brokers , this level of access is the game-changer most investors miss! Huge changes are coming to the self storage industry . Large operators are buying up mom-and-pop facilities , and the window of opportunity is shrinking fast . If you want the secrets to finding, funding, and running a profitable self storage business in 2025, you won’t want to miss this one! What you’ll learn in today’s show: Fast-tracking your self storage journey through the power of community Unlocking consistent deal flow through the industry’s “one-stop shop” The easiest way to find brokers and lenders for your next self storage deal Scaling your portfolio fast with access to top industry connections Real self storage success stories from investors just like YOU — Schedule a Call with Our Team - https://www.selfstorageincome.com/learn Need Money? How to Buy a Self Storage Deal with Partners (ep 293) - https://www.youtube.com/watch?v=YYlCTzQQykg…

1 301. How Your Facility Can Make MORE Money with LOWER Occupancy w/Jonah Hall 1:06:33
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Occupancy is often regarded as one of the most crucial metrics for self storage operators—but that’s a mistake. While we’d love for our facilities to be 100% full with the highest-paying customers in the area, this is rarely the case. In fact, higher self storage occupancy rates could be slowly killing your facility , making you less money and lowering your facility’s value by tens if not hundreds of thousands of dollars. Jonah Hall , President and CIO of Cedar Creek Capital, knows (arguably) more about self storage occupancy than anyone in the industry. He’s the reason why while occupancy rates were dropping over the past few months, our income was going UP . That’s right, fewer customers, fewer storage rentals, and more revenue. How is that even possible? If you own a self storage facility or are planning on buying one, this is crucial information that could help you earn tens of thousands more every year . We’re talking about how to raise rents even when occupancy is low (and not lose customers), the biggest mistakes we made when taking over facilities, and the different types of “occupancy” plus which you should pay attention to most. We’ve tested these strategies across dozens of facilities, so you don’t have to. What you’ll learn in today’s show: Why occupancy rates don’t matter nearly as much as you think they do How to increase your facility’s revenue even as occupancy rates are falling A self storage industry update from our own portfolio (are downward trends reversing?) How to “train” your customers to lower your facility’s costs The biggest mistake we made with rent raises at new facilities How to know which unit sizes will have the most demand in your area — Watch This BEFORE You Buy a Storage Facility | SSI Ep. 271 w/Jonah Hall - https://www.youtube.com/watch?v=eQlF3qzVeJ4 Invest with AJ and Jonah! - https://cedar.cc/ Connect with Jonah on LinkedIn! - https://www.linkedin.com/in/jonahmhall…

1 300. Make More, Do Less: Hiring Your FIRST Self Storage Employee 1:16:55
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Whether you’ve got one self storage facility or twenty, you own a self storage business . And, if you’re like most of us, you want to keep growing . But you can’t be the one changing the locks, picking up the phone calls, answering the emails, and repairing the units while building your portfolio. If you’re doing this, you’re on track to have just another job instead of a fully fledged, profitable business. So, you’re tired of doing all the work. Who do you hire first? Today, we’re talking about teams . These are the people who will take your storage facility business to the next level. You might have zero employees or just a handyman and virtual assistant . Or, you could have full-time staff on the backend. Wherever you’re at, we’re sharing how you can scale faster, smarter, and WITHOUT making the same mistakes we did so you can work less, make more , and build your business faster. When we started, we were the ones shoveling the snow, repairing the units, changing locks, and answering calls. This quickly became too time-consuming, so we were forced to hire . Now, with $300M+ in self storage, our business has radically changed , but the steps we took have not. Follow these “levels” of leadership , and you’ll be able to make self storage your full-time business, or at least a more passive income stream that takes care of (much of) itself. What you’ll learn in today’s show: Who should be your first hire when running a self storage facility The three “levels” of leadership you’ll go through as your business expands How to ensure standards don’t start slipping when you leave the day-to-day operations Start firing yourself ! If you’ve got a full-time job, you need to STOP working on your facility The biggest mistakes AJ made when taking on team members and leading employees How to STOP working in your business and start working ON your business Leave a Review for AJ’s New Book: https://www.amazon.com/Growing-Wealth-Self-Storage-2-0-Post-Pandemic/dp/1735258865…

1 299. The New Investor’s Cheat Code for Finding Self Storage Deals (In SECONDS) w Noah from Tract IQ 1:00:28
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The self storage industry has a data problem. How do you narrow down self storage deals ? Which metrics matter when analyzing markets ? How do you even find self storage data ? These are just a few questions new investors have asked but have long gone unanswered…until now. Today’s guest is tipping the scales toward small investors and giving them the tools to compete with institutional players ! Today, we’re chatting with Noah Starr , CEO of TractIQ , a self storage platform that arms everyday investors with the information they need to make better, faster decisions. Noah quit his corporate job to start a self storage business , only to realize that it was difficult to find the data he needed to buy with confidence. Even in 2025, new investors still rely on surface-level metrics —through no fault of their own. But now, Noah is democratizing the data that institutional buyers have used for decades so YOU can analyze deals properly and stop taking chances on your investments. Tune in as he shares how to identify high-opportunity markets , which signals drive self storage demand , and how TractIQ helps investors find profitable self storage facilities in seconds ! What you’ll learn in today’s show: How to unlock better self storage deals using institutional-grade data Noah’s journey from corporate burnout to big-time self storage investor How to identify undervalued markets with low competition and HUGE upside The number one way new investors can compete with REITs (and actually win) The metrics that matter most when analyzing self storage markets Your secret weapon for finding profitable self storage facilities in seconds Self Storage Income Live Event 2025 https://www.selfstorageincome.com/live-event TractIQ https://tractiq.com/ssi Noah’s LinkedIn https://www.linkedin.com/in/noah-starr Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast 📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/…
Is buying self storage facilities a surefire path to building wealth ? In this episode, we’ll show you why buying a small, mom-and-pop operation might be the perfect alternative to residential real estate . For those who don’t want the tenant headaches of long-term rentals or the unpredictable income of short-term rentals , this episode is for you! Today, AJ and George are sharing self storage success stories from everyday investors who are increasing their facility’s value by six figures ( while working full-time ), using 10%-down SBA (Small Business Administration) loans to buy facilities , and scaling their income without the stress of other asset classes . The best part? These aren’t unicorn stories. They’re repeatable models rooted in solid deal analysis and smart operations . Whether you’re just getting into real estate investing or you’re tired of tenants and toilets , we’ll show you why self storage gives you more control over your property’s revenue and value . We’ll break down the operating expenses you’ll need to consider when analyzing deals , what to make of cap rates , and how to quickly scale from small operations to much larger, high-value investments! What you’ll learn in today’s show: The pros and cons of buying self storage versus other asset classes AJ’s simple, three-pronged business model for new self storage investors Unearthing HUGE opportunity with under-optimized, mom-and-pop facilities Buying facilities with 10%-down SBA (Small Business Administration) loans Cap rates explained and how to (properly) analyze a self storage deal Why self storage gives you more control over expenses , pricing , and valuation Self storage operating expenses you can’t afford to overlook Check out our Inner Circle: https://www.selfstorageincome.com/inner-circle Check out the video podcast on YouTube https://www.youtube.com/@AJOsborneOfficial/videos…

1 297. How Much Does It Pay to Have a Cell Tower on Your Property? with Hugh Odom of Vertical Consultants 51:35
How much does it pay to have a cell tower on your property? Most self storage owners don’t realize that cell tower leases can be extremely profitable . But they can also bind you to a long-term agreement that might not be in your best interest. How do you get the best of both worlds: an extra income stream plus a cell phone tower lease that gives YOU flexibility to sell, refinance, or develop your property? Hugh Odom from Vertical Consultants is here to help. Hugh has probably looked at more cell phone tower leases than anyone on the planet. He’s been helping storage facility owners get the best bang for their buck on cell tower space for years by negotiating contracts with tower companies and providers. Today, he shares how to get top dollar for your space , WITHOUT locking yourself into a bad lease. Plus, what do cell phone towers pay in rent? $500/month? $5,000/month? And how do you know how much your facility could charge for a cell tower on your land? Or maybe you’ve bought a facility with a cell tower lease already in place —can you renegotiate for more? Yes! Today, Hugh is showing you how! What you’ll learn in today’s show: How much cell phone tower leases make , and whether it’s worth it for self storage owners Renegotiating with cell phone tower companies if you’ve inherited a lease on a new property Pitfalls to watch for before you sign a lease with a cell phone tower company New AI cell tower lease tools to help YOU get the most rent possible One MASSIVE fee cell tower companies can charge you (watch out for it!) — - Self Storage Income 34 - The In’s and Out’s of Cell Towers with Hugh Odom | How to do them Right https://www.selfstorageincome.com/podcasts/self-storage-income-2/episodes/2147769088 - Self Storage Income 233 - Can you Make Money from Cell Towers on your Storage Property? https://www.selfstorageincome.com/podcasts/self-storage-income-2/episodes/2148549342 - Vertical Consultants. https://www.celltowerleaseexperts.com/ - Cell Tower AI https://celltowerai.com/ __ 📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/ 🌳 Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-loans/self-storage/ 🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207 📖 Get AJ's book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq 📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest…
Thinking of buying a self storage facility ? If you’re like most people, you’ve been thinking about it for a while. You see self storage deals come up in your emails or on listing sites. You get close to pulling the trigger, but haven’t quite gotten there yet . What’s the deal? Why does it seem so hard to finally buy your first self storage facility ? You’re not alone. In today’s episode, we’re describing why this “analysis paralysis” happens, how to break through it, and finally buy a self storage investment . We break down why so many investors never close that first facility —and how to move past fear, doubt, and analysis paralysis. Whether you’re unsure about risk, buried in underwriting , or just can’t pull the trigger, this episode gives you the mindset, framework, and tools to finally buy a storage facility the right way . We’re not talking fluff. We’re talking tactical risk management , how to build your buy box, what really holds people back from buying their first self storage facility, and how to cut through the noise to take action. Plus, an exercise you can do RIGHT now to prove to yourself a deal is worth buying and that you can handle getting it done! What you’ll learn in today’s show: The real reason you haven’t bought your first self storage investment yet How to break through analysis paralysis and build confidence to finally buy A three-step risk mitigation framework to help you quantify risks and make smart, confident buying decisions Why waiting for the “perfect” signal is a trap —and how the best deals are often made when others are afraid (like right now!) The mindset shift that top investors make to go from fear to execution Useful links! Buying your first facility- https://www.selfstorageincome.com/blog/buying-your-first-self-storage-facility Storage investing 101- https://www.selfstorageincome.com/blog/self-storage-investing-101 Underwriting 101- https://www.selfstorageincome.com/blog/self-storage-underwriting-101…
The self storage industry is going through a significant shift . A few years ago, sellers were in complete control—asking wild prices and still landing buyers willing to overpay for facilities that weren’t worth it. Fast forward to today, the stock market has crashed , a recession looks likely, and those same sellers aren’t as confident. This is good news for you , a self storage buyer, because the deals are coming back with big discounts. Today, we’re giving a self storage market update , plus sharing the steps self storage investing beginners should take to separate the “signals” that lead you to wealth from the “noise” that puts you in hot water. We’ve been through this exact scenario multiple times, 2008 and 2020. Both times, the markets had crashed, and people were begging us not to buy. But we ignored the “noise”—and benefited handsomely. The current shift affecting the self storage industry could get even more intense . New development could drop off a cliff, and that has enormous effects on self storage owners. Is your demand going to rise or fall? What’s the best way to make more money in a time like this? And why would a recession turn out to be good for storage? What you’ll learn in today’s show: May 2025 self storage industry update and why market crashes/recessions could benefit storage Everything a beginner should look for if buying their first facility in 2025 How to tell the economic “signals” from the “noise” and which to pay attention to The incoming development drop-off that has massive effects for self storage investors and operators Local trends that could kill your facility’s demand (and the data to check before you buy) — Self Storage Income Newsletter https://www.selfstorageincome.com/ The Bubble has Popped - Self Storage Market Update | SSI Podcast #203 https://youtu.be/4hci2laBTGk?si=X7r3NEmRwxFgNgNj Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/ Work with someone experienced in self storage loans at Live Oak Bank! We seriously love them. https://www.liveoakbank.com/business-loans/self-storage/ Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast…
When we started Self Storage Income , there were just two of us. We were quickly burning through tens of thousands of dollars a month, giving out as much free information as possible to anyone investing or looking to invest in self storage . And today, we’ve upgraded…now it’s costing us hundreds of thousands to keep this podcast and platform going. So… why keep doing it? In this episode, we’re sharing the entire backstory of Self Storage Income . But we’ve also got a very special guest: George Mortimer , the brains behind Self Storage Income and AJ’s first hire to run the entire operation! AJ, Connor, and George are sharing how Self Storage Income started, why we give so much information away for free , how the podcast grew so rapidly (thank you for listening), and how making your competitors better ends up helping you. If you’re a long-time listener of the podcast, we want to thank you for helping us build the self storage industry that we’re proud of today! If you love the show, please give us a review on your favorite podcast platform so we can reach more self storage investors and operators! What you’ll learn in today’s show: Why (and how) Self Storage Income started and why we share industry-leading information for free The real reason we’re happy to break even on giving away education for self storage investors New self storage services we’re providing that will upgrade your facility and portfolio Why having competent competitors will actually make YOU richer in the long run Our secret weapon behind Self Storage Income and the brains running the operation — Growing Wealth in Self-Storage 2.0 https://www.selfstorageincome.com/book The Inner Circle https://www.selfstorageincome.com/inner-circle Get our FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast 📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/ 🖊️ Enter our survey for a chance to win a signed copy of AJ’s Book: https://form.asana.com/?k=da0pR8v74pC8OEgx9dgKRQ&d=1203571084143207 🌳 Work with someone experienced in self storage loans at Live Oak Bank! We seriously love them. https://www.liveoakbank.com/business-loans/self-storage/…
Partnerships can be a huge net positive for your self storage business , especially if the partner brings something different to the table. Unfortunately, they’re also the number one reason self storage deals fall through, and when partnerships fail, it’s messy. Good news—today, we’ll show you how to set up your partnership for success. What’s the key to a long and profitable partnership? You need to prepare for the worst first — divorce, death, and dissolution —and work back from there. In this episode, AJ and Connor will show you how to do just that. You’ll learn about some costly mistakes to avoid and some major red flags to watch out for when teaming up with other investors , and AJ will even share his biggest wins and losses from past partnerships. If you’re new to self storage investing , maybe you don’t possess the knowledge, experience, or capital to take down a self storage facility on your own. But you might have the one thing wealthy investors don’t have— time . Hunt down the right deal and investors will flock to YOU. Don’t believe us? Stick around and find out why! What you’ll learn in today’s show: The number one reason why most self storage deals fall through How to properly structure your own self storage partnership The three financial “mechanisms” to account for in a partnership AJ’s biggest wins and losses from current and past partnerships The easiest way to create value that attracts other (wealthy) investors The only way to maintain “control” in a self storage partnership — Get the AJ Osborne Newsletter https://www.selfstorageincome.com/newsletters/aj-osborne-playbook Join the SSI Community https://www.selfstorageincome.com/learn Join the Inner Circle https://www.selfstorageincome.com/inner-circle __ 📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/ 🌳 Work with someone experienced in self storage loans at Live Oak Bank! We seriously love them. https://www.liveoakbank.com/business-loans/self-storage/ 🖊️ Enter our survey for a chance to win a signed copy of AJ’s Book: https://form.asana.com/?k=da0pR8v74pC8OEgx9dgKRQ&d=1203571084143207…

1 292. How to Create Massive Value by “Converting” Old Buildings Nobody Wants w/Chris Genard & Ronald Fremin 41:11
Self storage has been a “goldilocks” asset for the last 15 years, but it’s a little harder to find opportunity today. If you’re willing to get your hands dirty, though, you can create massive value with self storage conversion projects , and just one or two of these deals could make you VERY wealthy! Today, we’re chatting with Chris Genard and Ronald Fremin —college friends turned self storage investors and co-founders of Safe Space Companies . By combining Chris’ acquisitions expertise and Ronald’s construction background, the duo has built a portfolio of 12 self storage facilities , nine of which were converted from old buildings —including bowling alleys, hospitals, and big box retail stores. In this episode, you’ll learn how buying these properties at a deep discount and repurposing them for storage can be a highly profitable strategy! If you stick around, Chris and Ronald will show you the pros and cons of ground-up construction and conversions, how to find and analyze conversion deals , and the secrets to maximizing your square footage and increasing revenue . Whether you’re looking to buy your first facility , develop new facilities , or convert old buildings into storage, there’s something in this episode for you! What you’ll learn in today’s show: How Chris and Ronald built their self storage empire from scratch Turning a huge profit by converting old buildings into self storage facilities Creative ways to maximize your facility’s square footage (and revenue!) How to find and analyze potential self storage conversion deals The pros and cons of ground-up construction and converted facilities — Safe Space Companies - https://www.safespacecompanies.com 📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/ 🖊️ Enter our survey for a chance to win a signed copy of AJ’s NEW Book: https://form.asana.com/?k=da0pR8v74pC8OEgx9dgKRQ&d=1203571084143207 🎙️ Do you have a great story to share on the SSI or AJ Osborne podcasts? You can now apply here! https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207 📖 Get AJ's book for $1 teaching you everything he knows about self-storage https://a.co/d/aRSKcSq 📉 Take advantage of our current self storage deals HERE: https://cedar.cc/invest…

1 291. Self Storage Seasonality: Moves to Make NOW Before “Busy Season” Hits with Jesse Harmon of Cedar Creek Capital 53:44
Self storage is a seasonal business, so if you’re not capitalizing on the busy and slow seasons , you risk your entire year of revenue. Why do we raise rates in the winter , strategically encourage tenant turnover before spring, and constantly obsess over occupancy by unit size? Today, we’re bringing on Jesse Harmon , Cedar Creek’s Director of Revenue Optimization, to reveal our proven game plan for self storage seasonality . This WILL make or break your facility, so get this RIGHT! We’re about to enter (if not already in) the “busy” season of self storage . People are moving, spring homebuying is picking up, and you BETTER have units ready to lease at your facility—at the highest price possible. Have units below market rates that need to reach street-level pricing? Jesse shares the data to look at before putting in a rent raise and how to “test” higher rents so you can keep the most high-paying customers. Next, we’re talking about leads: how to get them at a low cost —or even for free—and which marketing services we use most to fill our pipeline with self storage renters. Plus, before paying a service six months’ rent to get a customer, calculate this CRUCIAL metric to see precisely how much you should pay per lead . What you’ll learn in today’s show: Self-storage seasonality and how we optimize for busy and slow seasons “Testing” new rental rates and the one metric that is a sign you can raise rents higher Why you WANT move-outs (especially in one season) to maximize your facility’s revenue The metrics you should be looking at every day to guide what moves to make at your facility Marketing tactics we use to get more leads and customers while keeping costs low Helpful Related Articles: Calculating For Marketing: https://www.selfstorageincome.com/blog/market-dynamics-key-metrics-and-Insights-for-smart-investments How To Increase Revenue: https://www.selfstorageincome.com/blog/how-to-increase-revenue-in-self-storage-investing Why Occupancy Doesn't Matter The Way You Think it Does : https://www.selfstorageincome.com/blog/why-occupancy-doesn-t-matter-in-self-storage — Resources Mentioned: 📉 NowMetrics: https://nowmetrics.co/ 📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/ 🎙️ Apply to be a Guest On Self Storage Income HERE: https://form.asana.com/?k=TGU88eU0bFTFW1iHcckuTA&d=1203571084143207…

1 290. The Secret to Building a Highly Profitable Self Storage Business in 2025 1:02:28
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Self storage is much more than a piece of real estate , and if you’re not “ in the business of storage,” your investment is doomed to fail. Today, AJ and Conner will give you the blueprint for running not just a functional self storage facility but a profitable self storage business you can scale! Your customers might see a large metal box, but there is much more going on behind the scenes of your self storage business—including people , operations , systems , and processes —that will make or break your success. In this episode, AJ winds back the clock and shares why he got into self storage investing in the first place, the four “pillars” he used to build his business , and the secrets that allowed him to scale a company that is now worth several hundred million dollars ! Along the way, you’ll learn why you need to prioritize talent —even if it means taking a temporary cash flow hit —and how to transition from “ wearing many hats ” to creating specialized roles and departments in your business. You’ll also learn the dos and don’ts of people management and why you can’t afford to stop learning, even as you delegate responsibilities! What you’ll learn in today’s show: How to build and run a profitable self storage business in 2025 The four-bucket strategy AJ used to build his own company The number one mistake that causes new self storage owners to fail Common operational expenses that many investors don’t account for How to effectively manage the people within your self storage business The one thing you can’t afford to do when hiring a new employee — Enter our survey for a chance to win a signed copy of AJ’s NEW Book - https://form.asana.com/?k=da0pR8v74pC8OEgx9dgKRQ&d=1203571084143207 Sign up for the Self Storage Income newsletter - https://www.selfstorageincome.com/newsletter/…
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