AM/PM podcast

#Business #Entrepreneur #E-Commerce #Tech #Marketing #Industries #Kevin King

38:16

Many of us are entering the new year with a similar goal — to build community and connect more with others. To kick off season five, Priya Parker shares ideas on how to be the host with the most. An expert on building connection, Priya is the author of “The Art of Gathering: How We Meet and Why It Matters.” Whether it's a book club, wedding, birthday or niche-and-obscurely themed party, Priya and Chris talk about how to create meaningful and fun experiences for all of your guests — including yourself. For the full text transcript, visit go.ted.com/BHTranscripts . For the full text transcript, visit go.ted.com/BHTranscripts Want to help shape TED’s shows going forward? Fill out our survey here ! Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…

AM/PM Podcast

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Welcome to the AM/PM Podcast hosted by Kevin King! Where we explore opportunities in E-commerce, we dream big, and we discover what’s working right now. This is the podcast where money never sleeps! Join Kevin as he sits down with top experts and sellers to talk about all things E-commerce and entrepreneurship. The things discussed in this ‘must listen’ podcast you won’t find anywhere else. New episodes are released every Thursday. Subscribe today.

464 епізодів

AM/PM Podcast

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updated 3 дні тому

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464 епізодів

#Business #Entrepreneur #E-Commerce #Tech #Marketing #Industries #Kevin King

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AM/PM Podcast

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#453 - TikTok Shop Secrets: How Influencers & Algorithms Are Rewriting E-Commerce 47:14

3 дні тому47:14

47:14

Social commerce is booming. Learn how brands use TikTok Shop, influencer campaigns, and spark ads to drive engagement and how it boosts your Amazon sales. Can TikTok Shop really be the ultimate game-changer for brands aiming to make millions together with Amazon? Join us as we welcome Sohun Sanka, who brings firsthand experience from TikTok Shop's inception in the US, to uncover the secrets behind this booming social commerce platform. From algorithms to government scrutiny, we dissect what makes TikTok a revolutionary tool for brand success and how it stands apart from traditional platforms like Amazon and Shopify. Discover how TikTok Shop's seamless in-app purchasing is setting new standards in e-commerce, offering brands lower CPMs and remarkable attribution capabilities. We take you through the maze of TikTok's advertising landscape, highlighting innovative ad types like Spark ads and live shopping ads that are transforming consumer engagement. Learn the strategic differences between organic content and paid ads, and why TikTok's approach to integrating shopping links directly into videos can potentially skyrocket your brand's conversions and awareness. Engaging influencers effectively on TikTok is more than just a trend; it's a necessity. We explore the evolving landscape of influencer marketing with a focus on performance-based agreements and gamification. Hear about the transition from flat fee models to dynamic commission structures, and how brands are fostering communities of brand ambassadors to drive unmatched success. Dive into the intricacies of TikTok's strict content guidelines and discover how clear content blueprints can elevate your affiliate program. With Sohun's insights, unlock the potential to optimize your brand's impact on TikTok Shop like never before. In episode 453 of the AM/PM Podcast, Kevin and Sohun discuss: 00:00 - TikTok Shop Strategy and Success 02:32 - Early Days of TikTok Shop 10:46 - The Power of Social Commerce 13:38 - TikTok Shop Advertising Strategy Insights 18:54 - Boosting Amazon Sales Through TikTok 19:32 - Effective Influencer Acquisition Strategies 24:45 - Creator Acquisition Lever Through Contests 27:22 - Influencer Retainer Strategies & Success 29:06 - Influencer Ambassador Program Success Strategies 34:28 - Strategic Approach to TikTok Marketing 36:41 - TikTok Shop Rules and Strategies 40:10 - Impact of Brand Affiliate Programs…

AM/PM Podcast

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#452 - Fix Your Listings, Not Your Ads Kamaljit Singh’s $100K Amazon Image Hacks 57:16

10 днів тому57:16

57:16

One of the fastest ways to boost your Amazon sales? Fix your damn listings. Our guest today drops $100K image hacks, avatar secrets, and AI tips you can use today. What if you could optimize your Amazon listings to boost sales without spending more on PPC or launching new products? Join us as we explore this possibility with Kamaljit Singh from AMZ One Step. Kamal, a seasoned expert in Amazon listing optimization, shares his wealth of knowledge on enhancing your listings, improving click-through rates, and the critical role of quality product imagery. Gain insights into the future of Amazon listings and discover how sellers can adapt to the ever-changing e-commerce landscape. Kamal's journey from India to Canada is a tale of evolution, from selling streaming boxes to South Asian communities to establishing a thriving Amazon agency. We unravel his transition from telecommunications to e-commerce, highlighting the strategic pivot to private labeling and teaching the art of Amazon selling. The conversation further explores the vital importance of staying active in the marketplace, the implementation of AI and automation, and the power of strategic partnerships in managing a global team. As AI continues to reshape e-commerce, we dive into its transformative impact on product development, market analysis, and operational efficiency. Kamal discusses how AI tools like Amazon Recognition and GenSparkAI revolutionize the industry, reducing time to market and enhancing strategic insights. We also look ahead to the future of Amazon listing customization, where personalized experiences and AI-driven strategies promise to redefine digital marketing. Through these compelling discussions, we emphasize the need for sellers to invest in quality marketing and adapt to the evolving landscape to remain competitive. In episode 452 of the AM/PM Podcast, Kevin and Kamaljit discuss: 00:05 - Optimizing Amazon Listings for Higher CTR 07:12 - From Streaming Boxes to Amazon Agency 11:53 - Global Growth of Creative Amazon Services 13:45 - The Importance of Quality Product Imagery 18:27 - Building Customer Avatars for Sellers 22:10 - Creating Customer-Centric Product Images 25:40 - Positioning and Differentiating Avatar Images 26:39 - Positioning Tests and Customer Avatars 30:02 - Evolving Amazon Listing Strategies With AI 31:37 - Importance of AI in Online Listings 35:29 - Adjusting Images for AI Recognition 37:36 - AI Impact on E-Commerce Evolution 38:21 - Impact of AI on E-Commerce Industry 46:30 - Maximizing Amazon Listing Creatives With AI 42:26 - Future of Amazon Listing Customization 49:12 - Transforming Ads With Creative Solutions 57:46 - E-Commerce Strategies and Tips Newsletter…

AM/PM Podcast

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#451 - Factory Hacks & Sourcing Gold: Real Tips From Inside the Production Line with Isaac Hetzroni 58:31

17 днів тому58:31

58:31

Sourcing expert Isaac Hetzroni, aka @thesourcingguy, shares tips on China, AI, factory tours, and finding top suppliers. Essential insights for smarter e-commerce strategies. Join us as we explore the dynamic world of sourcing with Isaac Hetzroni, aka @thesourcingguy, a rising influencer known for his insightful content on YouTube, TikTok, and Instagram. Isaac, though lesser-known in the Amazon space, shares his extensive experience in manufacturing, having grown up in the industry with his family's apparel and electronics factories. He provides valuable insights on whether businesses should look beyond China for sourcing, and shares practical tips on understanding product costs and minimizing risks. Isaac's engaging social media presence brings these topics to life, making sourcing strategies both informative and entertaining. We'll also examine the complexities and misconceptions surrounding sourcing from China, where advanced infrastructure and a skilled workforce have cemented its status as a manufacturing powerhouse. Despite pushes for diversification, replicating China's efficiency in other countries presents significant challenges. Apparel manufacturing emerges as a more adaptable sector for relocation, yet the transition is fraught with logistical hurdles. The discussion extends to global manufacturing trends and China's impact on the U.S. market, including the rise of Factory to Consumer strategies and the role of AI in overcoming language barriers, all of which are reshaping global trade relationships. In this episode, we emphasize the importance of building strong business relationships, especially when dealing with Chinese suppliers. Personal connections often intertwine with professional dealings, and trade shows play a crucial role in maintaining these relationships. We explore strategies for finding the best suppliers beyond platforms like Alibaba, using tools such as Import Yeti and trade shows to discover high-quality factories. Additionally, we highlight the importance of quality control and the advantages of diversifying supply chains to new regions. Tune in to gain insights into effective sourcing strategies, quality control, and the evolving landscape of global manufacturing. In episode 451 of the AM/PM Podcast, Kevin and Isaac discuss: 00:00 - Expert Sourcing Strategies With Isaac Hetzroni 03:31 - Factory Tours & Sourcing Tips 08:14 - Misconceptions About Sourcing in China 17:42 - Global Manufacturing and Brain Drain 09:03 - The Challenges of Sourcing in China 17:42 - Global Manufacturing Trends and China Sourcing 22:02 - Sourcing Tips for Manufacturers 28:08 - Purchasing in China 28:38 - Building Strong Business Relationships in China 33:41 - Sourcing the Best Suppliers Without Alibaba 34:34 - Strategies for Finding the Best Suppliers 37:49 - Creative Freedom in Factory Filming 39:25 - Effective Overseas Manufacturing Quality Control 43:45 - Lean QC Solutions in Production 46:23 - Advantages of Diversifying Supply Chains 51:32 - Negotiating Production Priorities With Factories 54:13 - Advanced AI for Factory Sourcing 58:00 - Kevin King's Words of Wisdom…

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#450 - Building Rockets and Brands: Jerry Vida on Scaling Smarter with AI & Data 56:39

24 дні тому56:39

56:39

From launching rockets to scaling 8-figure brands, our guest shares AI hacks, PPC wins, & the secret tactic he learned in Helium 10 Elite that made him millions on Amazon. Join us for an exciting conversation with Jerry Vida, an 8-figure Amazon seller with 17 years of e-commerce experience and a rocket-building hobby on the side. He shares his remarkable journey of navigating the Amazon landscape and achieving substantial sales success. Jerry opens up about his transition from struggling with PPC agencies to founding his own successful PPC agency. He recounts a pivotal moment from a Helium 10 Elite hack that helped him optimize lightning deals scheduling and significantly boost sales. Together, we reflect on the power of actionable insights, the role of AI in business, and the value of staying informed through curated content like newsletters. As we explore the future of e-commerce, we discuss the transformative impact of AI technology on the industry. From reducing the need for large teams to enabling data-driven decision-making, AI is reshaping the way we analyze products, develop customer profiles, and create targeted marketing content. Listen in as we examine the shift from traditional keyword-based systems to intent-based models that better understand customer behavior and preferences. By leveraging AI and real-time data, we can craft compelling narratives that resonate with diverse buyer personas and ultimately enhance branding and marketing strategies. Finally, we tackle the intricacies of maximizing profitability on Amazon, emphasizing a holistic approach that considers all aspects of the Amazon ecosystem. We touch on the debate between flat fees and profit-sharing models in agency partnerships and the importance of selecting high-quality clients. Additionally, we discuss strategies for leveraging Amazon as a powerful tool for customer acquisition, using product inserts and targeted marketing sequences to build a loyal customer base. Throughout this episode, Jerry and Kevin share insights from their own experiences and highlight opportunities for elevating e-commerce ventures to new heights. In episode 450 of the AM/PM Podcast, Kevin and Jerry discuss: 00:00 - E-Commerce Expert Discusses Amazon Success 02:06 - Lightning Deal Hack Success Story 04:21 - Benefits of Industry-Focused Newsletters 09:08 - AI Technology in E-Commerce Growth 10:41 - Engineers Excel in E-Commerce Sales 17:52 - Maximizing Profitability Through AI Technology 20:52 - Switching From Agencies to Internal PPC 25:15 - Maximizing Profitability With Amazon Strategies 28:13 - Maximizing Profitability Through Amazon Optimization 31:54 - Future of E-Commerce 37:38 - Optimizing Product Listings for Multiple Avatars 44:02 - Leveraging Amazon for Customer Acquisition 47:39 - Rocket Science and E-Commerce Integration 48:12 - Description of Visuals on YouTube 53:14 - Rocket Launch Safety and Precautions 55:33 - Unlocking Success in E-Commerce…

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#449 - The Global Seller Blueprint: Tariffs, Logistics, Miles, & Winning Product Listings with Antonio Bindi 1:00:33

4 weeks тому1:00:33

1:00:33

Learn the global expansion blueprint from an 8-figure Amazon seller! Overcome tariffs, streamline logistics, earn miles, and boost Amazon listings with AI insights and smart strategies. Antonio Bindi, an accomplished eight-figure Amazon seller from Brazil, joins us to share his remarkable journey from dentistry to the e-commerce world. Antonio has become a success story by expanding his business in the US and Europe, leveraging the exciting and sometimes challenging opportunities that come with global expansion. His insights reveal how navigating tariffs, managing logistics, and optimizing inventory can open doors to new horizons and even world travel, painting a captivating picture of what it means to thrive in the e-commerce industry. Our conversation takes a closer look at the complexities of international e-commerce, with Brazil playing a central role. We discuss the challenges sellers face, such as the intricate Brazilian tax system and high tariffs, and how these hurdles impact foreign companies trying to enter the market. We also compare Amazon's efforts with MercadoLibre's dominance in Latin America, shedding light on the unique e-commerce landscape in the region. Antonio's experiences bring to life the dynamic nature of the market and the strategic moves necessary for success, regardless of location. The episode further explores the transformative power of AI in enhancing product listings on Amazon. By shifting from traditional keyword-driven strategies to intent-based searches, AI is revolutionizing how products are ranked and seen by customers. We discuss the importance of optimizing product imagery and tailoring listings to specific contexts, such as beach gear in its natural setting. These insights into product visibility and conversion strategies provide valuable takeaways for sellers looking to enhance their e-commerce toolkit. Antonio’s story and expertise offer a wealth of knowledge for seasoned sellers and those just embarking on this exciting journey. In episode 449 of the AM/PM Podcast, Kevin and Antonio discuss: 00:00 - Exploring Global E-Commerce Opportunities With Antonio Bindi 02:41 - Theft in Rio Carnival Excitement 14:49 - Innovative Event Planning and AI Exploration 16:17 - Maximizing Miles With American Express 23:11 - Maximizing Travel Rewards and Mile Transfers 26:45 - Navigating Tariff Impacts in Canada 27:22 - Reviewing Global Inventory Strategy and Operations 31:09 - International Market Expansion Strategy 35:20 - E-Commerce Trends and Strategies Discussion 36:35 - E-Commerce Competition in Brazil 46:45 - Optimizing Product Listings for Amazon with AI 47:27 - Shifting Towards Intent-Based Analysis 53:13 - Exploring Business Pricing Strategy for Resellers 1:00:01 - Kevin King's Words of Wisdom…

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#448 - E-Commerce Will Never Be the Same: Andrew Bell Breaks Down Amazon AI 57:43

5 weeks тому57:43

57:43

In this episode, our guest explores AI’s impact on e-commerce, from voice search to prompt engineering, revealing strategies to future-proof your Amazon and online retail success. Andrew Bell, a thought leader in AI and e-commerce, takes us on his remarkable journey from studying ancient Greek and preaching to becoming a leading voice in the intersection of AI and online retail. He shares personal stories, including the influence of his late grandfather, a top contract negotiator, and his wife's inspiring story of being adopted from Ethiopia and launching a business that supports her orphanage. Andrew's insights into the e-commerce world reveal his strategic role in the growth of brands like Touch of Class on Amazon and his tenure as the Amazon lead for the National Fire Protection Association, where he champions the representation of vital safety standards. Explore the evolving landscape of AI in e-commerce, where image generation and large language models redefine user experience. Andrew shares success stories stemming from industry networking, illustrating how connections at conferences can lead to collaborations featured in prestigious outlets like Forbes. With an eye on the future, Andrew and I discuss emerging trends, such as the shift towards remote work and the decline of traditional keyword optimization. The conversation unveils new strategies like Omni Search Optimization and the rise of voice search, underlining the transformative role of AI in shaping the future of search and branding. Join us as we delve into the intricacies of AI-assisted tasks, where prompt engineering and multimodal strategies are revolutionizing human capabilities. Andrew emphasizes AI's potential to enhance rather than replace human skills, allowing for greater creativity and specialization. The discussion highlights innovative uses of AI, such as personalized recommendations and problem-solving via personality type consultations. By mastering AI technologies, businesses can optimize operations and scale efficiency, turning AI into a pivotal tool for growth and creativity in the digital age. In episode 448 of the AM/PM Podcast, Kevin and Andrew discuss: 00:00 - AI in E-Commerce With Andrew Bell 05:01 - Learning Amazon Selling With Freedom Ticket 09:21 - Tech Innovations Discussed in Conversation 11:44 - Business Transition to Amazon Lead Role 18:08 - Remote Work Career Shift and Creativity 18:23 - Emerging Trends in E-Commerce Optimization 22:01 - Omni Search Optimization Paradigm 28:02 - Answer vs Generative Engine Optimization 31:07 - Voice Search in E-Commerce Future 35:40 - Voice Search and Productivity Implications 36:01 - Optimizing AI Prompting Strategies 43:59 - Role of Agents in E-Commerce 44:48 - Augmenting Skills With AI Technology 48:07 - Personalized Knee Brace Recommendations Using AI 51:55 - Debates on AI Adoption in E-commerce Businesses 57:16 - Kevin King's Words of Wisdom…

AM/PM Podcast

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#447 - Why Amazon Listings Can’t Go Viral (But Your Brand Can) – Inside the Social Commerce Shift 46:15

6 weeks тому46:15

46:15

Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers. Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market. Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction. The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives. In episode 447 of the AM/PM Podcast, Kevin and Kara discuss: 00:00 - Branding and Social Media Strategy for E-commerce 01:59 - 1P & 3P Consulting Experience at Amazon 06:52 - Understanding the Concept of Branding for Amazon Sellers 09:45 - Bridging E-Commerce and Branding With Social 13:32 - TikTok Marketing and E-Commerce Insights 14:49 - Utilizing TikTok Trends for Business Success 18:47 - Cultural Differences in Live Shopping 28:13 - AI and Shopping Integration in AILMs (46 Seconds) 34:17 - Future of Social Media and TikTok 35:11 - Building Brand Affinity and Community Engagement 39:10 - The Value of Branding in Selling Online 45:32 - Kevin King's Words of Wisdom…

AM/PM Podcast

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#446 - Danny McMillan's Insights on Adapting to Industry Shifts 1:09:10

7 weeks тому1:09:10

1:09:10

Amazon thought leader Danny McMillan joins us to dive into the latest on AI, Cosmo & Rufus, Amazon patents, seller conferences, and what’s happening in the agency space! Importance of adapting event formats to meet evolving participant expectations. By sharing our experiences, we uncover the power of creating engaging, impactful environments that foster meaningful learning and networking opportunities. Lastly, we touch on the evolving trends within the agency business, the impact of AI and automation on e-commerce, and the critical role of understanding customer objections for conversion optimization. As agencies navigate the challenges of a competitive landscape, differentiation and genuine value become key to success. Meanwhile, the rapid advancements in AI technologies are reshaping industries, underscoring the necessity for sellers and companies to stay informed and adaptable. This episode offers a comprehensive overview of the e-commerce landscape, event management strategies, and future trends, making it a must-listen for anyone keen on staying ahead in the industry. Join us as we engage in a fascinating discussion with e-commerce thought leader, Danny McMillan. Danny shares his extensive knowledge on Amazon patents, AI developments, and the art of hosting successful e-commerce events. Let’s explore the unique challenges of organizing such events across different regions, particularly the logistical hurdles of drawing attendees from various countries. Danny also provides an insightful look into how the COVID-19 pandemic has reshaped event planning, highlighting the need for flexibility and adaptability in the face of ever-changing safety regulations. Their conversation also explores the dynamic landscape of industry conferences and how they are being revolutionized by thought leaders like Kevin King. They discuss innovative event formats, such as the Market Masters event, which focuses on personalized, expert-driven sessions rather than traditional presentations. The transformation of Seller Sessions into a more interactive learning experience is highlighted, emphasizing the importance of adapting event formats to meet evolving participant expectations. By sharing our experiences, we uncover the power of creating engaging, impactful environments that foster meaningful learning and networking opportunities. Lastly, we touch on the evolving trends within the agency business, the impact of AI and automation on e-commerce, and the critical role of understanding customer objections for conversion optimization. As agencies navigate the challenges of a competitive landscape, differentiation and genuine value become key to success. Meanwhile, the rapid advancements in AI technologies are reshaping industries, underscoring the necessity for sellers and companies to stay informed and adaptable. This episode offers a comprehensive overview of the e-commerce landscape, event management strategies, and future trends, making it a must-listen for anyone keen on staying ahead in the industry. In episode 446 of the AM/PM Podcast, Kevin and Danny discuss: 00:00 - E-Commerce Events and Challenges 04:02 - Europe vs US Amazon Seller Events 12:36 - Transition to Workshop-Style Seller Sessions 17:30 - Teaching With Lesson Plans and Goals 20:11 - Event Management Strategies and Security 24:31 - Agency Business Trends and Evolution 28:22 - Growth of Competition in Marketing Agencies 31:37 - Importance of Differentiating in E-commerce Sales 37:54 - Customer Objections and Conversion Optimization 45:17 - Discovering Consumer Preferences Through Testing 50:10 - Future Trends in AI and E-Commerce 50:38 - Challenging the Concept of Honeymoon Period 57:54 - The Power of Prompting and AI 58:05 - Enhancing Design Output With ChatGPT 1:01:09 - The Role of the Engineer 1:08:42 - Kevin King's Words of Wisdom…

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#445 - From $1.5M to $5M in 5 Months: Palak Raniwala’s Amazon Breakthrough Strategy 53:46

8 weeks тому53:46

53:46

Discover how this Amazon seller scaled her business from $1.5M to $5M in just 5 months! Learn her top strategies, brand tips, and growth secrets in this episode. Discover the riveting journey of Palak Raniwala, a remarkable entrepreneur who catapulted her Amazon sales from $1.5 million to a staggering $5 million in just five months. We trace Palak's path from her early e-commerce missteps to her current success, all while exploring the pivotal role of storytelling in marketing. Her move from London to Austin and her immediate dive into the Market Masters event showcase her relentless commitment to her craft. Palak's story is a powerful testament to the transformative power of resilience and learning from past mistakes, with insights that any aspiring entrepreneur would find invaluable. In this episode, we explore the art of brand storytelling, drawing inspiration from historical diamond marketing strategies to enrich a home linen business. By forging authentic connections through influencer marketing, Palak and I emphasize the importance of community and personal narratives in elevating a product's allure. Alongside these insights, we discuss the dynamic landscape of e-commerce and the necessity of maintaining a consistent brand voice across platforms like Amazon, Shopify, and Instagram. Through our conversation, listeners gain a deeper understanding of the challenges and strategies that define successful online ventures. As we navigate the complexities of Amazon business growth, the episode highlights the impact of networking and strategic outsourcing. From managing inventory with Amazon to the power of virtual bundling, Palak shares her insights on leveraging industry events for breakthrough opportunities, like reinstating a suspended Amazon account. We also explore the critical nature of seasonal trends, revealing why spring and summer are prime times for home goods sales. With an eye on future aspirations, Palak discusses the potential of e-commerce and the ambitious goal of reaching $20 million in sales, showcasing the limitless possibilities when innovation, persistence, and strategic feedback converge. In episode 445 of the AM/PM Podcast, Kevin and Palak discuss: 00:00 - From Retail to E-Commerce Success 12:41 - Building a Home Linen Business 13:22 - Influencer Marketing for Amazon Sellers 19:09 - Market Masters and Community Networking Power 25:36 - Business Growth and Expansion Strategies 34:58 - Outsourcing and Brand Building Success 36:28 - Expanding Product Range With Multiple Suppliers 43:18 - Challenges and Successes in Brand Building 46:18 - Seasonal Trends in Home Sales 47:43 - Amazon Business Pricing Multiples Setting 51:22 - Growing Business Through Branding Efforts 53:09 - Kevin King's Parting Shot…

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#444 - Amazon’s Backend Battles—A Deep Dive & Fix with Vanessa Hung 1:04:52

9 weeks тому1:04:52

1:04:52

Learn how to master Amazon flat files, optimize listings, protect your catalog, and avoid common backend pitfalls in this deep dive into the fundamentals of selling on Amazon. Vanessa Hung, a powerhouse in the Amazon-selling sphere, joins us to share her transformative journey from Venezuela to becoming a key figure in the Amazon-selling space. Our conversation kicks off with the serendipitous connections made through Clubhouse, a platform that became a lifeline for Amazon sellers during the pandemic. Vanessa's story is not just about her ascension in the Amazon community but also a testament to the power of collaboration and the unexpected friendships that have shaped her career. Her expertise in Amazon flat files and backend processes gives sellers essential tools to optimize their listings and master the platform's intricacies. We dive into the often-overlooked world of Amazon flat files, exploring their pivotal role in catalog management and listing optimization. Vanessa sheds light on how flat files, with their access to hidden attributes, can significantly enhance product listings beyond the limitations of Seller Central's user interface. Her dedication to demystifying these tools through education and content creation has empowered countless sellers, particularly women, to excel in e-commerce domains traditionally dominated by technical challenges. From maintaining product catalog integrity to navigating Amazon's systems, Vanessa's insights are invaluable for anyone looking to secure a competitive edge. Our discussion also covers the strategic importance of Amazon's Brand Registry and catalog management tactics to safeguard product listings. Vanessa shares her expertise in troubleshooting common issues with flat files, emphasizing the significance of the category listing report and the nuances of partial versus complete updates. We touch on the vulnerabilities within Amazon's system, how sellers can protect their listings from unauthorized changes, and the promising role of AI in simplifying data management. Whether you're a seasoned seller or just starting, this episode offers many strategies to enhance your Amazon selling journey. In episode 444 of the AM/PM Podcast, Kevin and Vanessa discuss: 00:00 - Amazon FBA Ecosystem Insights and Growth 06:11 - Entrepreneurial Growth & Realizations 12:26 - Tech Interest and Gender Stereotypes 13:20 - Empowering Women in E-Commerce Excel 16:32 - Navigating the Tech Industry's Gatekeepers 18:06 - Utilizing Amazon Flat Files for Optimization 19:14 - Importance of Category Listing Report 24:33 - Maximizing Product Listing Attributes 27:59 - Protecting Product Information on Amazon 29:55 - Amazon Brand Registry Catalog Privileges 43:32 - Amazon Listing Troubleshooting With Flat Files 45:19 - Maximizing Amazon Catalog Management Success 48:50 - Optimizing Amazon Listings With Flat Files 55:55 - Improve Listing Rank With Unconventional Methods 56:19 - Amazon Catalog Management Strategies 1:00:31 - Foundational Catalog Management for AI 1:04:21 - Kevin King's Words of Wisdom…

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#443 - Unlocking Amazon’s Algorithm: A9 Secrets, SEO Hacks, and the AI That’s Changing Everything 1:00:07

10 weeks тому1:00:07

1:00:07

In this episode, Oana Padurariu joins us to geek out on Amazon’s AI tools, PPC, and SEO—breaking down 7+ Amazon programs and how to optimize your strategy using each one. What can Amazon's AI technologies teach us about optimizing e-commerce strategies for the future? Join us as we unravel this intriguing question with our guest, Oana Padurariu, a dynamic PPC and SEO strategist. Oana takes us on her personal voyage from Romania to Italy, shedding light on her passionate shift from Google AdWords to Amazon's advertising ecosystem. Her unique insights into shopper psychology and indexation reveal the synergy between PPC and SEO, while her enthusiasm for Amazon's scientific advancements showcases her dedication to staying ahead in the ever-evolving landscape of e-commerce. Accountability emerges as a key theme as we discuss building long-term professional relationships in the world of Amazon PPC. We compare the merits of hiring seasoned professionals versus nurturing fresh talent, driven by the urgency of specific roles. The conversation moves to Amazon's new audience-targeting capabilities and how AI is revolutionizing intent-based marketing. From customer profiles to AI-driven personalization, discover innovative strategies for enhancing shopping experiences and boosting conversion rates. The dialogue further delves into Amazon's AI evolution, exploring groundbreaking technologies that are redefining product recognition and SEO. Learn about exciting tools like Cosmo, AVEN, and Tron, as well as AI frameworks like Rufus and Olympus, which are transforming search and recommendation systems. We wrap up with a look at the advancements in voice AI technologies, setting the stage for a thrilling future in e-commerce. This episode is packed with insights and strategies for anyone looking to navigate and thrive in Amazon's complex ecosystem. In episode 443 of the AM/PM Podcast, Kevin and Oana discuss: 00:00 - Exploring Amazon PPC and AI Optimization 10:34 - Effective Learning Strategies for Amazon PPC 12:45 - Building Relationships Through Accountability 16:36 - Excitement Around Amazon's Audience Targeting 17:13 - Targeting Audiences With AI Analysis 21:44 - Sharing Amazon Algorithm Discoveries 26:34 - Understanding SEO and Amazon Algorithms 31:41 - The Impact of AI on Amazon Businesses 34:59 - Amazon's Evolution Through AI Technology 35:53 - Evolution of Amazon's Algorithm 42:33 - Comparison of COSMO and Rufus 43:24 - Optimizing Amazon AI Product Recommendations 48:21 - Product Recommendation Analysis With Olympus 51:23 - Optimizing Amazon AI and Voice Search 53:08 - Future of Search Tools 59:32 - Kevin King's Words of Wisdom…

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#442 - Inside the #1 Amazon Seller in the World: Rob Hahn Reveals the 3 Secrets to E-Com Domination 54:35

11 weeks тому54:35

54:35

Amazon’s top global seller reveals 3 keys to success, how brands can scale without giving up control, and game-changing AI and logistics strategies. Imagine unlocking the secret to skyrocketing your brand's e-commerce growth without sacrificing ownership. In our conversation with Rob Hahn, the Chief Operating Officer of Pattern, we promise you'll uncover strategies that could transform your approach to selling on Amazon. With Pattern's model, which focuses on acceleration rather than aggregation, you’ll learn how brands can maintain control while scaling their market presence. Rob provides a unique perspective on how Pattern's advanced technology, coupled with their expertise in fulfillment and logistics, empowers brands to flourish both domestically and globally. Our discussion also takes you behind the scenes of Amazon's logistics revolution. Join us as Rob shares stories from his time as a former Amazon executive, highlighting the company's remarkable journey from relying on third-party logistics to developing its own delivery network. This shift not only gave Amazon a competitive advantage over rivals like Walmart but also reshaped the landscape for sellers navigating its complex logistics system. We discuss the intricacies of Amazon's fulfillment network and how recent changes have pushed many sellers to rethink their strategies, favoring those with substantial resources. Finally, we explore the transformative power of AI and data-driven strategies in e-commerce. Discover how Pattern stays ahead of the competition by investing heavily in AI to predict market trends and optimize logistics. We dive into the competitive landscape of global e-commerce and the enormous growth potential that still exists. With insights into Pattern’s innovative approaches and a sneak peek into their upcoming Accelerate event in Salt Lake City, this episode is packed with valuable takeaways for brands looking to amplify their e-commerce journey. Don’t miss the chance to learn how you can leverage these insights for your brand's success. In episode 442 of the AM/PM Podcast, Kevin and Rob discuss: 00:00 - The Pattern E-commerce Accelerator 03:44 - Marketplace Growth Strategies With Established Brands 07:28 - Scaling Brand Growth Through Partnership 08:38 - Amazon Fulfillment Advantage 13:27 - Evolving Complexity of Amazon FBA 18:29 - Amazon Career to Startup Success 18:40 - Evolution of Amazon's Logistics System 28:33 - Amazon's Cost Center and Logistics Focus 29:40 - Logistics Complexity in Amazon Fulfillment 30:45 - Amazon's Two-Tiered Crosstalk System 35:38 - Evolving Trends in E-Commerce 36:21 - Leveraging Data and Insights for Success 39:06 - Data, Insights, and Actions Explained 42:44 - AI and E-Commerce Competition Future 43:48 - Impact of AI on E-Commerce Operations 49:58 - E-Commerce Growth and Opportunities 54:13 - Kevin King's Words of Wisdom…

AM/PM Podcast

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#441 - Viral Product Launch Secrets: How Kate Bray's Genius Idea Took Over TikTok 50:34

12 weeks тому50:34

50:34

E-commerce seller Kate Bray shares how she turned a personal problem into a likely 8-figure Amazon product. Learn her unique launch strategy in this inspiring episode! Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate's expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate’s story is a testament to transforming personal needs into entrepreneurial triumphs. In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere. Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don't miss the insights and strategies shaping the future of e-commerce and innovation. In episode 441 of the AM/PM Podcast, Kevin and Kate discuss: 00:00 - Amazon E-Commerce Success Story 00:25 - Unique Product Solving Women's Problems 03:13 - E-Commerce Journey From Nursing Student 08:53 - Navigating the Amazon Community 11:26 - Creating a Vibrant Company Culture 19:42 - Culture of Openness and Positivity 23:20 - Entrepreneurial Inspiration and Product Development 24:12 - Innovating Period Pain Relief Products 30:56 - Building Email List From TikTok Success 34:54 - Launching and Scaling E-Commerce Success 37:43 - Successful Product Launch and Marketing Strategy 43:07 - Creativity and Validation in Fashion 44:11 - Innovative Period Pain Relief Business 45:28 - Website Conversion Through Education and SEO 49:32 - Amazon Selling Course Recommendation 50:00 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#440 - From High School Hustler to 9-Figure Amazon Boss: Pat O’Neill’s Wild Ride 1:00:52

13 weeks тому1:00:52

1:00:52

Pat O’Neill shares his journey from retail arbitrage to managing a 9-figure pet brand on Amazon. Learn AI strategies, branding hacks, and e-commerce growth secrets! E-commerce veteran Pat O’Neill joins us, offering a wealth of knowledge from his extensive experience managing Amazon accounts for major brands like Zesty Paws. Pat's journey from retail arbitrage to spearheading successful brand strategies highlights the importance of building brands rather than merely selling products. He candidly shares entrepreneurial lessons learned, especially around the intricacies of financial management and the transition from a retail arbitrage beginner to becoming a pivotal figure in the pet supplement industry. His passion for offering genuine support is evident as he discusses his commitment to providing small sellers with boutique agency services that don't break the bank. The conversation shifts to the vibrant pet supplement market, where we explore the nuances of branding and marketing dog supplements on Amazon. Pat unpacks the complexities of making health claims, navigating legal hurdles, and combating competitor tactics. His insights into the emotional and financial commitments pet owners make for their furry companions underscore the growing demand for preventative care. The discussion paints a vivid picture of the unique bond between humans and their pets, emphasizing the role of supplements in enhancing pet health and longevity, and how these relationships drive market growth. We also venture into the transformative role of AI in shaping the future of e-commerce. Pat discusses innovative AI applications that streamline operations, from product sourcing to review management. He shares exciting prospects about AI-driven decision-making that enhances efficiency in product launches and market trend predictions. The discussion extends to influencer marketing strategies and the power of social media, reflecting on how AI tools are set to redefine e-commerce success. This episode is packed with actionable insights and forward-thinking strategies, ensuring listeners walk away with valuable knowledge to power their e-commerce endeavors. In episode 440 of the AM/PM Podcast, Kevin and Pat discuss: 06:07 - Amazon Entrepreneur's Start in Retail Arbitrage 10:31 - Career Growth in E-Commerce Industry 15:20 - The Growing Pet Supplement Market 20:59 - Navigating Challenges in Pet Supplement Sales 22:22 - Challenges of Making Claims in Supplements 27:40 - Social Media Influencer Launch Strategy 28:34 - Customer Acquisition Strategy in PPC 31:24 - Amazon Growth Strategies and Tactics 35:30 - Emergency Use Supplement Brand Hedge 38:18 - Product Expectations and Ratings 42:17 - Small Agency Philosophy and Growth 43:52 - E-Commerce Strategies and AI Innovation 47:54 - AI Impact on E-Commerce Trends 49:29 - Automated Product Opportunity Sourcing Process 54:57 - AI Innovation and Business Growth 1:00:02 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#439 - From Solo Hustle to Team Powerhouse: The Systemization Secrets of an 8-Figure Seller 46:42

14 weeks тому46:42