Doldrums With Farida Yahya podcast

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Doldrums With Farida Yahya

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Welcome to Doldrums, this podcast talks about business, leadership and change makers in Nigeria. It's focus is to build a community of business leaders who will build, grow and thrive together as they build the future of Africa.

13 епізодів

#Business #Farida Yahya

Doldrums With Farida Yahya

updated 5 років тому

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13 епізодів

#Business #Farida Yahya

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Doldrums With Farida Yahya

1
Zone of genius Episode 5 11:40

5 years тому11:40

11:40

On this week's episode, we have two guests talking to us about the power of storytelling and persistence. Ayodele Oluwatobi is an NGO Consultant and Gender Equality Advocate. She has wealth of knowledge in the social development space where she has functioned in several principal positions. Having interned with the Centre for International Private Enterprise (CIPE), Nigeria Office, working directly with the Programs Officer, Oluwatobi has a deep knowledge in project management. Her contributions to monitor advocacy for ease of doing business in partner-states have helped achieve the goals and objectives of the organization. Passionate about youth development. Fatima Binta Mohammed, Author ,Trainer & Digital Marketing Expert. She is the founder of Adhubbing: a digital marketing agency in Abuja that helps business owners harness the power of the Internet for social impact. Enjoy!…

Doldrums With Farida Yahya

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Zone of genius with Fandy Hassan and Wuraola Ademola-Shanu 7:06

5 years тому7:06

7:06

On this week's episode, we have two phenomenonal ladies share their superpower with us, and remind us of what's most important right now. First, we listen to Fandy Hassan from Kano, a beauty entrepreneur with a passion for excellence and brilliance. Next, we go to Ogun state for a dose of wisdom from Wuraola. Wuraola Ademola-Shanu is a copywriter who helps professionals, consultants, and business owners align their stories with their ideal clients, refine their sales funnels, and expand their online reputations. That can take the form of a great bio, article, or other marketing material that puts the client’s best foot forward, and connects magnetically with the people whom they can help the most. Let's listen to these ladies now. Enjoy!…

Doldrums With Farida Yahya

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Zone of genius with Naufal Ahmad and Anne Afolabi 31:30

5 years тому31:30

31:30

On this week's episode, we have Naufal and Anne talk to us about going back to the core and building a brand that connects with your audience. Naufal Ahmad is a young civic leader and a co-founder at Kirkira innovation hub, where he oversees the brand's strategy and help to develop startups. He is also the curator of TEDx Kangiwa and founder of the mallam clothing. Anne Afolabi is a Marketing and Communications Enthusiast who is passionate about bringing ideas to life, creating great products and experiences that help brands communicate better with their stakeholders. She has over 5 years of experience strategizing innovative digital and traditional experiences for small startups and big brands like Diageo, Godrej, Nestle and Unilever. Her desire to bridge the communication gap between brands and the generation z pushed her to start a research blog www.thezstrategist.com, a digital hub that delivers genuine insight on the generation Z .…

Doldrums With Farida Yahya

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Zone of genius with Aisha Tofa 4:47

5 years тому4:47

4:47

On this week's episode, our guest is Aisha Tofa, founder of Startup Kano. Aisha Tofa is the Founder: Startup Kano Ltd; A Technology incubation Hub and a Coworking space. The Baby Bank Nigeria and Lead Women Founders Group. Aisha is a Technology Enthusiast, Women and Youth Advocate, Global Shaper at the WEF, and Marketing/Communication Specialist.…

Doldrums With Farida Yahya

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Zone of genius: Episode 1 with Habeeb Salaudeen 7:48

5 years тому7:48

7:48

On this week's episode, Habeeb Salaudeen is sharing useful tips about marketing for startups. Habeeb is a Renowned Brand and Marketing Strategist and the founder of Canvalorrd and Smatbizz Consultant As a phenomenal content creator, he is committed to teaching and helping coaches, creatives and online entrepreneurs create visual appealing content to drive engagements on Instagram and maximize revenue He has helped major brands develop strategies to attract and convert dream clients.…

Doldrums With Farida Yahya

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Unburden Episode 7 6:27

5 years тому6:27

6:27

On this week's episode, we speak with Fatima Salisu, founder at Naito Naturals and she shares her one challenge of understanding her target market's needs. Enjoy!

Doldrums With Farida Yahya

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Unburden Episode 6 with Salamatu Adamu 11:21

5 years тому11:21

11:21

On this week's episode, our guest Salamatu Adamu is the founder of Sals Epiphany studio, and she is sharing her challenge of building collaborations and improving her revenue stream. Enjoy!

Doldrums With Farida Yahya

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Unburden Episode 5 with Mustapha Ango 22:15

5 years тому22:15

22:15

On this week's episode, our guest is the founder and creative director of Mustee's clothing, Mustapha Ango. He is sharing his challenge with building a dream team for his vision, and he got useful information on how to do it from our #SideBySide advisors! Enjoy.

Doldrums With Farida Yahya

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Unburden Episode 4 with Maryam Abbas 16:00

5 years тому16:00

16:00

On this week's episode of Unburden, we speak to Maryam Abbas Abdulkadir, founder of Easy Mart online market and she is sharing her challenge with team building for feedback from our advisors. Enjoy!

Doldrums With Farida Yahya

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Unburden Episode 3 19:41

5 years тому19:41

19:41

On this week's episode of the Unburden series, our guest is Amina Lamin Dantata, founder od Sheassentials and she is sharing her one challenge about closing a sale. Enjoy!

Doldrums With Farida Yahya

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Unburden Series Episode 2 18:57

5 years тому18:57

18:57

On this week's episode, we talk to Sadiq Gulma, Co-founder at TS Apparel. He is sharing with the community his challenge of whether to pivot or persevere when it comes to the future of their startup. Our #SidebySide Advisors have some answers for him. Enjoy!

Doldrums With Farida Yahya

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Unburden Series Episode 1 8:34

5 years тому8:34

8:34

On this episode, our guest is Masturah Aminu Baba, founder of Très Chic World and she is talking about her slim profit margins and asking our team of #sidebyside Advisors to weigh in and help her co-create a solution. Enjoy!

Doldrums With Farida Yahya

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Doldrums With Farida Yahya (Trailer) 0:51

5 years тому0:51