Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast) podcast

#Business #Real Estate #Careers #Australia #Elite Agent #Entrepreneur #Marketing

43:18

You have a favorite Matthew Lillard film or TV performance. It might be SLC Punk , the Scream franchise, Scooby Doo , Hackers , She's All That , Twin Peaks: The Return , or the new Stephen King and Mike Flanagan movie The Life of Chuck . He's been working in Hollywood for over 30 years, and has a reputation for being kind to fans. But connecting with people is exactly why he got into acting as a kid — the community that comes from putting on a play together and hashing it all out at the diner afterward. It's what drew him to Dungeons & Dragons, and then a spirits company celebrating fantasy and horror fandoms. Lillard joined Tinfoil Swans to talk about growing up not fitting in, the thrill of finding your people, the punk rock high school movie he directed, his wedding cheese wheel, and so much more. For more info visit: foodandwine.com/tinfoilswans Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

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Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.

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Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

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8 епізодів

#Business #Real Estate #Careers #Australia #Elite Agent #Entrepreneur #Marketing

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Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

1
Unfair advantage: Samantha McLean on smart ways to help you win listings with ChatGPT and build a better real estate business 46:17

1 year тому46:17

46:17

What would you do with an extra hour or two each day? Would you prospect more? Spend more time with your clients? Work on your business, not in it? Connect with your team more often? Artificial intelligence can give you the unfair advantage over your competition. In today’s special edition of the Elevate podcast, Elite Agent Managing Editor Samantha McLean takes you back to her appearance on Virable Founder Jonathan Creek’s Spring into Action podcast, taking a deep dive into the impact of AI on business, particularly real estate. Sam explores how AI tools, such as ChatGPT, are redefining communication and content generation and creating operational efficiencies in real estate. Samantha and Jonathan also analyse the importance of approaching AI, or any new technology, with a curious mindset and why embracing adaptability is critical to personal and professional growth in the ever evolving AI era. Sam also examines AI’s limitations and touches on why what ChatGPT produces should only ever be a first draft, not the final output. “If what you’re looking to do is to grow your business, the smart thing to do with AI is to save time on the admin-type stuff, and spend that time doing more human things and more creative things, with both your customers and, I would say, your team.” – SAMANTHA MCLEAN Jonathan and Sam discuss: 4:00 – AI enhanced productivity: How AI can elevate your productivity, and strategies to use the time you save to make you a better agent. 5:35 – Sam’s tech-led career path: Sam’s journey from PwC to tech and media pioneer and the importance of embracing technology for business growth. 11:05 – The great equaliser: Why any agent can master ChatGPT and its practical uses, from language translation to creating video with a camera. 16:35 – The human element: Why AI won’t replace learning and personal growth, but can free up time to build more meaningful client connections. 21:30 – Organic versus paid: Strategies for creating compelling organic content, the benefits of hybrid approaches, and how to effectively boost content. 24:55 – Embracing AI: The importance of adaptability in the digital age, and why it should be seen as a tool to enhance, not replace, your expertise. 28:50 – ChatGPT deep dive: Inside large language models, ChatGPT’s limitations and how to enhance its capabilities. 33:00 – AI and innovation: Sam’s insider tips on the best AI applications for real estate, from video content creation to client communication and effective prompt building. 40:40 – Performance booster: How ChatGPT can help analyse your performance, turning data into actionable insights to enhance your results. To win more listings with AI, join the waitlist for Sam’s upcoming AI Powered Agents course at https://aiagentcourse.com . To subscribe to AI powered agents and keep up with all the latest on AI and real estate visit https://aipoweredagents.com . Detailed Episode Guide In the ever-evolving world of real estate, staying ahead of the competition is crucial. With the rise of artificial intelligence (AI) tools like ChatGPT, gaining that edge is increasingly achievable. Samantha McLean, in a recent episode of the Elevate podcast, shared her insights on how AI is reshaping the industry and strategies for its effective use. Maximising Time with AI Samantha believes that success lies in optimising the time saved through AI tools. A thoughtful leader, she notes, would use this time to enhance human connections and refine business processes, as exemplified by Matt LaHood, who focuses on fostering relationships within his team. The Impact of AI on Real Estate In her conversation with Jonathan Craig on Spring Into Action , Samantha discussed the transformative role of AI in the industry. Tools like ChatGPT are improving communication, content creation, and workflow efficiency. However, she emphasises the importance of a learning mindset and critically reviewing AI outputs to ensure quality and reliability. Learning and Adaptability in the AI Era Adaptability is key in navigating AI’s rapid advancements. Samantha advises agents and property managers to embrace AI as a tool for efficiency while sharpening their human skills. Ultimately, the effectiveness of AI depends on how it is applied. Content Creation with AI Engaging content remains vital to business strategy. While AI can assist in generating ideas, Samantha stresses the need for human oversight to ensure content resonates with the target audience. By automating routine tasks, agents can dedicate more time to community engagement and relationship-building. A Balanced Approach to AI Samantha recommends a measured approach to AI adoption. Staying informed about developments and scrutinising AI-generated information is essential, particularly when using it for client communications or creating policies. Personalisation and relevance must remain priorities. Getting Started with AI For those new to AI, Samantha suggests exploring tools like OpenAI’s ChatGPT with a curious, experimental mindset. Resources like futuretools.io can offer guidance and inspiration for maximising AI’s potential. Summary Samantha McLean highlights AI’s transformative potential in real estate, stressing the need for a balance between technological capabilities and human wisdom. By adopting AI thoughtfully, real estate professionals can enhance their operations, strengthen client relationships, and maintain a competitive edge in the industry. FAQ on smart ways to help you win listings with ChatGPT and build a better real estate business with Samantha McLean 1. What was the main focus of this podcast episode? The episode focused on the transformative potential of AI in the real estate industry, with Samantha McLean sharing strategies for effectively leveraging AI tools like ChatGPT. 2. How does Samantha suggest real estate professionals use AI to maximise their time? Samantha advises using time saved by AI to focus on human-centric tasks, such as fostering relationships and improving business operations. 3. What impact does AI have on the real estate industry? AI improves communication, streamlines processes, and assists in content creation. However, Samantha stresses the importance of critically evaluating AI outputs and understanding its limitations. 4. What role does AI play in content creation? AI can generate content ideas and draft materials, but human input is essential to ensure the content resonates with audiences and aligns with business goals. 5. How should agents balance AI and human skills? Samantha encourages agents to embrace AI for efficiency while refining their interpersonal and strategic skills, ensuring a balance between automation and empathy. 6. What are Samantha’s tips for implementing AI? Stay informed about AI advancements. Critically evaluate AI outputs for accuracy and relevance. Personalise AI-generated communications to maintain authenticity. 7. What tools does Samantha recommend for getting started with AI? She recommends starting with OpenAI’s ChatGPT and exploring platforms like futuretools.io for deeper insights into AI capabilities. 8. What are the key takeaways from Samantha’s insights on AI? Real estate professionals should approach AI with a strategic mindset, leveraging its capabilities while maintaining a focus on human connections and ethical practices. 9. Who would benefit most from this podcast episode? The episode is ideal for real estate agents, property managers, and industry professionals keen to explore how AI can enhance their business operations and client interactions. The post Unfair advantage: Samantha McLean on smart ways to help you win listings with ChatGPT and build a better real estate business appeared first on Elite Agent .…

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

1
Digital marketing masterclass with Josh Tesolin 36:40

5 years тому36:40

36:40

Do you want to know the secrets behind Josh Tesolin becoming agent of the year? From quickly adapting to COVID-19 to hot marketing tips and why using video and social media is more important than ever before, Josh shares in-depth insights into how he continues to improve his performance year on year. In this podcast, Josh explains why he goes all-in with saturation marketing, how he uses boosted social media posts to target vendors and buyers and the three ‘must-have’ components of his in-demand video market updates. Josh also reveals how he has adapted to COVID-19, how he used the Prime Minister’s updates to bolster his own and why social media, particularly video, helped keep his name out there and generate listings. He also delves into his mindset, how he maintains his energy levels and how he pulls himself up on the rare occasion he hits a bit of a rut. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode Samantha and Josh also discuss: Adapting to COVID-19, including why Josh is using video and social media more than ever (including budget) How to turn negative vendor perspectives into positives while remaining honest and sincere What Josh learnt about other agents while helping a family member sell their property How Josh puts his video market updates together, including the three categories he says must be included Why knowing your numbers and that of your competition is key to winning listings Saturation marketing, including what Josh does and why, plus why now is not the time to cut back and save on marketing costs Mindset and how Josh maintains his energy levels in tough times, including why loving what you do is the ultimate success generator. Connect with Josh: Website LinkedIn Facebook Instagram Resources : Elite Agent Elevate Podcast: How Josh Tesolin wrote a million dollars in his first year of real estate Elite Agent Article: How Josh Tesolin is building his profile Connect with The Elite Agent Team: Twitter: @eliteagentmag Facebook: Elite Agent Website: EliteAgent.com Show: The Elevate Podcast YouTube: Elite Agent Magazine LinkedIn: Elite Agent Magazine Instagram: @eliteagentmag Pinterest: Elite Agent Magazine Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here . To subscribe to Spotify, click here . To subscribe on Stitcher, click here . The post Digital marketing masterclass with Josh Tesolin appeared first on Elite Agent .…

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

1
Coming out the other side of COVID-19 with Adrian Kelly 28:16

5 years тому28:16