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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Prototype podcast
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Manage series 1918490
Вміст надано Prototype. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Prototype або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Prototype is a full service digital agency helping brands to design and develop online marketing strategies, web experiences and mobile solutions.
…
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6 епізодів
Відзначити всі (не)відтворені ...
Manage series 1918490
Вміст надано Prototype. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Prototype або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Prototype is a full service digital agency helping brands to design and develop online marketing strategies, web experiences and mobile solutions.
…
continue reading
6 епізодів
Усі епізоди
×Introduction to "The Boardroom Guide To Digital Accountability" book. This short guide will show you how you can establish a simple framework to ensure you gain full visibility on your digital investments while keeping a bird’s-eye view on your operations.
No matter if you are promoting your product, selling a service or trying to capture the attention of busy consumers, everything in marketing requires you to produce great content. When classifying the typical types of content we produce we will see that there is usually a close correlation between quality and depth. This means the more quality, the more depth, or research your content requires to be produced.…
In this episode, we are going to speak with Shamim Kassibawi about her new startup Play Date. Play Date is an interactive app similar to Tinder, but for families. It links up Moms and Dads with parents nearby that have similar interests and allows them to connect, meet and benefit from different offers and discounts at the same time. Shamim is going to speak about the challenges, success stories, and upcoming opportunities for her new Startup.…
Today we're speaking with Abdullah Arif, who is the founder of multiple technology projects that focus on the Arabic language, including fonts, language processors, and dictionaries. He will tell us more about Arabic texting and the opportunities with it.
In this episode, we are speaking to Agnieszka and Bolutiwi from Beauty Molecule a new startup that is set to change the beauty industry in Dubai. Beauty molecule is delivering wellness and beauty to your doorsteps on demand and any time of the day. The two founders will tell us more about their new business, the challenges they had along the way and their plans for the future.…
Today we're going to speak with our tech lead Khodor, and he's going to take us on tour over React Native. React Native is a mobile application development framework developed by Facebook, and if you're planning to build a mobile application anytime soon, then this episode might be just for you.
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