Avidly Talks: Marketing podcast

#Business #Marketing #Avid #Paid Media

38:16

Many of us are entering the new year with a similar goal — to build community and connect more with others. To kick off season five, Priya Parker shares ideas on how to be the host with the most. An expert on building connection, Priya is the author of “The Art of Gathering: How We Meet and Why It Matters.” Whether it's a book club, wedding, birthday or niche-and-obscurely themed party, Priya and Chris talk about how to create meaningful and fun experiences for all of your guests — including yourself. For the full text transcript, visit go.ted.com/BHTranscripts . For the full text transcript, visit go.ted.com/BHTranscripts Want to help shape TED’s shows going forward? Fill out our survey here ! Learn more about TED Next at ted.com/futureyou For the Idea Search application, go to ted.com/ideasearch Hosted on Acast. See acast.com/privacy for more information.…

Avidly Talks: Marketing podcast

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'Also worth a listen' Louis Grenier, 2025 A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

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Avidly Talks: Marketing podcast

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#Business #Marketing #Avid #Paid Media

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Avidly Talks: Marketing podcast

1
HubSpot for startups: Leveraging the platform and unlocking growth w. Ragini Campion | Avidly Talks ep 157 23:18

6 weeks тому23:18

23:18

In this conversation, Emily Yates and Ragini Campion discuss the HubSpot for Startups program, which aims to support early-stage founders by providing access to HubSpot's resources, discounts, and a network of partners. They explore the benefits of the program, popular tools for startups, and the integration of AI in HubSpot's offerings, including a demonstration of the social agent feature that helps manage social media content efficiently.Ragini Campion works as a Partnerships manager for HubSpot in the Nordics. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks: Marketing podcast

1
Using AI doesn't have to be a big deal: AI adoption done right with Mike Kaput from The AI Show | Avidly Talks 28:53

7 weeks тому28:53

28:53

Struggling to get AI adopted in your business? Or feel like you can't keep up with the pace of AI? Literally EVERYONE feels this. Mike Kaput, host of The AI Show and CCO at Marketing AI Institute, discusses the intersection of content and AI, exploring the evolution of AI in marketing, the distinction between AI agents and automation, and the importance of company-wide AI literacy. We delve into practical use cases for AI in marketing, the strategic mindset required for effective utilization, and share real-world examples of successful AI implementation. Mike offers valuable advice for leaders feeling overwhelmed by the rapid advancements in AI technology. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks: Marketing podcast

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HubSpot Spring Spotlight was a bit 'Meh'... Or was it? Get to know HubSpot Agents | Avidly Talks ep. 155 35:32

8 weeks тому35:32

35:32

No shiny new features? No problem. HubSpot Agents have had a big update. In this episode, Paul and Emily discuss the recent updates from HubSpot's Spring Spotlight, focusing on the significant enhancements made to the platform. They explore the integration of AI across various features, the improvements in customer support automation, and the new capabilities for content creation and journey automation. The conversation highlights how these updates aim to streamline processes, enhance user experience, and ultimately help businesses operate more efficiently. The hosts also touch on the importance of understanding the evolving role of technology in customer interactions and the potential for increased productivity. Takeaways Spring Spotlight is a biannual release from HubSpot. The recent updates focus on platform capability shifts rather than just new features. AI integration is central to improving customer support and operational efficiency. Knowledge base agents can draft articles based on customer queries. Journey automation allows for personalized customer experiences. Lookalike lists help identify high-fit leads within existing databases. Multi-account management simplifies data sharing across different HubSpot portals. Workspace organization enhances user experience for sales and support teams. The updates aim to save time and improve productivity for users. Overall, the updates represent a significant step forward in HubSpot's functionality. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks: Marketing podcast

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Building trust through community engagement in marketing with Oscar Robles | Avidly Talks episode 154 33:33

9 weeks тому33:33

33:33

In this conversation, Paul and Oscar discuss the significance of community building, particularly through HubSpot's HUGS program. They explore the importance of trust in fostering community relationships, define what constitutes a community, and provide practical steps for starting and growing a community. The discussion also covers setting goals for community engagement and the value of customer advisory councils. Oscar emphasizes the need for small, focused efforts in community building and the power of personal connections. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks: Marketing podcast

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Back to the Future: The Return of Human Marketing in an Automated Age | Avidly Talks ep. 153 30:27

10 weeks тому30:27

30:27

Paul and Alex discuss the evolving landscape of marketing in 2025, focusing on the importance of human connection in an age dominated by AI and automation. They explore the resurgence of traditional marketing tactics, such as in-person events, and the need for genuine engagement with customers. The conversation also delves into the ethical considerations of using AI in marketing, the significance of reconnecting with existing customers, and the strategies for effective B2C marketing. Alex shares insights on leveraging AI as a tool for content creation while emphasizing the importance of maintaining authenticity and brand reputation. Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively.Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks: Marketing podcast

1
How to make change projects a success with Mike Wessel | Avidly Talks ep. 152 38:53

11 weeks тому38:53

38:53

Navigating Change: The Human Side of Transformation Change is inevitable—but navigating it successfully requires more than just new systems or processes. In this episode of Avidly Talks , Paul sits down with change management expert Mike to explore the emotional and strategic aspects of organisational change. They discuss the change curve , how people react to transitions, and why empathy and communication are at the heart of successful change initiatives. Whether you're leading a team through transformation or adapting to change yourself, this episode offers valuable insights, real-world examples, and practical advice on how to manage change with intention and care. 🎧 Learn how to: Understand and guide emotional responses to change Communicate effectively during transitions Avoid common change management pitfalls Build trust and resilience across teams Perfect for leaders, managers, and anyone involved in driving or responding to organisational change. Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively. Get ready to take your marketing game to the next level! Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks: Marketing podcast

1
STEAL these prompts! How to use AI in your creative process | Avidly Talks w. Erik Mashkilleyson - ep. 151 40:54

12 weeks тому40:54

40:54

Are you a marketer looking for great ChatGPT prompts for when you're planning your next marketing campaign in 2025? This podcast episode form Avidly Talks - a marketing podcast is it! In this episode you'll get a live walkthrough with the right prompts to use in ChatGPT or similar LLM's and gen AI models so you can bounce ideas and really leverage your human creativity. Welcome to Avidly Talks , the podcast designed for marketers looking to stay on top of the latest trends, sharpen their skills, and make smarter decisions in a rapidly changing world. Hosted by industry experts Paul and Erik Mashkilleyson, this show covers everything from AI-driven marketing strategies to branding , content creation , and the evolving landscape of digital marketing. Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively. Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks: Marketing podcast

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The Profitable Bond: Unlocking Sales Success through Stronger Customer Relationships with Director of Marketing Johanna Sjölin | Avidly Talks ep. 150 32:13

13 weeks тому32:13

32:13

In this conversation, Johanna Sjölin, the marketing director of Avidy HubSpot Solutions, shares her insights on building strong customer relationships. She emphasizes the importance of empathy, trust, and professionalism in client interactions. Johanna discusses how to balance personal connections with professional responsibilities, the role of emotional intelligence in client management, and strategies for creating advocates through strong relationships. The conversation highlights the need for authenticity and the value of treating clients as partners rather than mere transactions.…

Avidly Talks: Marketing podcast

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HubSpot AI - Explain it to me like I'm 5 | Avidly Talks ep. 149 28:51

14 weeks тому28:51

28:51

In this conversation, Emily Yates and Annka discuss the evolving landscape of AI, particularly in relation to HubSpot. They simplify the concept of AI, explore its practical applications, and emphasize the importance of data quality and human oversight. The discussion also addresses common misconceptions about AI, the future of AI technology, and strategies for encouraging AI adoption within teams. Annka shares insights on identifying suitable tasks for AI and the significance of understanding GDPR policies when implementing AI solutions.…

Avidly Talks: Marketing podcast

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Harnessing AI for Marketing Success with Maja Voje | Avidly Talks ep. 148 32:35

15 weeks тому32:35

32:35

We only managed to get bestselling author Maja Voje on the show!In this episode, Paul and Maja Voje discuss the intricacies of achieving product market fit and the stages of developing a successful go-to-market strategy. Maja shares her personal journey in the marketing space, emphasizing the importance of understanding customer needs and the role of AI in modern marketing. They explore the challenges of adapting to changes in organic reach and the necessity of building genuine human connections in business. Maja also provides actionable advice for listeners to evaluate their go-to-market strategies effectively. Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.Maja Voje spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.One thing became painfully clear: 74% of products fail not because the products are bad but because of GTM mistakes. And even average products succeed if the plan is solid. And that became Maja’s mission: How to give great products the fighting chance they deserve. Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue. She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade. LinkedIn: https://www.linkedin.com/in/majavoje/ Maja’s GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.com Weekly newsletter (Substack): https://knowledge.gtmstrategist.com Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/ Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks: Marketing podcast

1
Keeping your CRM fighting fit with Andrew Thomas | Avidly Talks ep. 147 31:19

16 weeks тому31:19

31:19

Originally live on LinkedIn, Paul and Andrew discuss the intricacies of managing a HubSpot CRM effectively. They explore common challenges faced by users, strategies for enhancing user engagement, and the importance of data hygiene. The conversation also highlights common mistakes in CRM implementation and how to leverage HubSpot's features for better outcomes. Additionally, they touch on the new lead scoring model and its implications for CRM users, concluding with insights on upcoming events related to CRM management. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks: Marketing podcast

1
The ROI of patience - Nordic Growth Summit preview with Amina Kristensen | Avidly Talks x Nordic Growth Summit | ep 146 28:41

17 weeks тому28:41

28:41

Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership for sustained growth. Amina shares insights on measuring brand equity, the role of events in marketing, and the cultural shift required within organizations to embrace a long-term perspective. She concludes with advice for marketers to be courageous and advocate for their strategies. Tickets available at www.nordicgrowthsummit.tech…

Avidly Talks: Marketing podcast

1
The future of inbound marketing with Brian Halligan's AI Avatar | Avidly Talks ep. 145 12:10

18 weeks тому12:10

12:10

Is this a return guest? The OG Brian Halligan appeared on the podcast nearly 10 years ago... Now he's back! Well, his AI Avatar is on the show in this mind-blowing exploration of what content and inbound marketing looks like in 2025 and beyond. Also, Paul and AI-Brian explore how trust can still be built despite AI being involved... just use it as a tool for building authenticity not a replacement for being genuine. Give Brian a call here: https://www.delphi.ai/bhalligan/call In this episode of Avidly Talks , we dive into the fascinating world of AI and leadership with none other than Brian Halligan—well, sort of. We explore insights from his AI-powered avatar, trained on years of his expertise and vision. How does AI replicate thought leadership? What does this mean for the future of business strategy and marketing? Join us as we push the boundaries of technology and intelligence in an engaging, thought-provoking conversation.…

Avidly Talks: Marketing podcast

1
How to channel your inner Sherpa and make more sales with Alan Versteeg | Avidly Talks ep. 144 33:37

19 weeks тому33:37

33:37

In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rather than manipulation. The discussion covers practical strategies for engaging with customers, the role of technology in sales, and the cultural nuances that can affect sales practices. Ultimately, Alan advocates for a mindset shift in sales, where the focus is on creating value and building genuine connections with customers. About Alan: Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries. Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one-liners. Alans Website: https://www.growthmattersintl.com/ Alan Versteeg on Linkedin: https://www.linkedin.com/in/alanversteeg/ Get your free copy: The Catastrophic State of Sales Coaching http://www.salesgrowthmatters.com/ Avidly HubSpot Solutions on Linkedin: ⁠https://www.linkedin.com/company/avidly-hubspot-solutions/?viewAsMember=true…

Avidly Talks: Marketing podcast

1
99 Problems but a HubSpot Update aint 1 | Avidly Talks ep. 143 15:00

20 weeks тому15:00