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WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.
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Milan Design Week is the world’s biggest event dedicated to design and innovation – and WGSN’s team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive in…
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Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna – the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Spe…
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Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, we report from this year’s SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture – it’s always buzz…
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How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These are the questions answered by the enlightening artworks of Dutch artist Daan Roosegaarde. Daan is the founder of the social design lab Studio Roosegaarde, most famous for Spark, organic sustainable fire…
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We’re constantly scouring the globe for the latest trends, and in this episode of Create Tomorrow we report back from Maison & Objet, the biannual interiors trade fair in Paris. One of the most important global events for the interior design industry. Director of WGSN Interiors Gemma Riberti shares her fair highlights, from the colours she’s tracke…
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Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 months in advance and why this year’s shade is such a warming, gentle and versatile hue. Exploring the inclusive, nourishing power of Apricot Crush with WGSN’s editorial director Bethan Ryder is Petra Lundg…
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Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands. WGSN’s editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024’s major events in relation to consumer behaviour. Discover how elect…
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In this episode, editorial director Bethan Ryder is joined by colleagues Raeesa Brey, Cassandra Gagnon, and Natacia Lim to reveal three of WGSN’s cities to watch in 2024.From coastal concrete jungles to hyper-connected tech hubs preserving traditional cultures, here’s our pick of the cities now rising to meet the changing demands of urban living.We…
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Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Con…
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Are you swapping your panettone for Christmas pudding? Toasting Lunar New Year with a Teatail? Or livening up your Hanukkah sufganiyot with Mexican guava flavours? If not, this episode might encourage you to dip into these new trends. As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditi…
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Join us for a rifle through the underwear drawer of fashion, as we examine this often contentious category, which historically has been very polarised. Intimates and Lingeries is often a category split between the fun - read sexy - and the functional and never the twain shall meet. But the smalls category has come on in leaps and bounds and in this…
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Plump, swivel seats that offer massage functionality and bed-down flat, wraparound screens, lighting that boosts circadian rhythms and reduces stress and scentscaping possibilities… Lounge or spa? Neither actually. This could be the car interior of the future if CASE innovations (tune in to discover what that is) continue to evolve, helping to push…
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How do brands speak to us as we age? Does the language used encourage us to buy from them or steer clear? Food for thought on this conversation around age beauty and brands. Director of Editorial at WGSN Bethan Ryder speaks about the age-agnostic shift we are seeing in beauty products. Age-agnostic is essentially a move away from skin resilience cl…
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In this episode, WGSN Interiors strategists discuss the key trends in Holiday decor, from tablescaping to gift wrapping. Host Bethan Ryder, Editorial Director at WGSN, speaks to Bonnie Pierre-Davis and Cassandra Gagnon about how consumers are approaching gifting for the Holiday season, interior trend aesthetics and ways we can gift wrap with a focu…
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In this episode, WGSN Creative Director Lisa White and acclaimed climate fiction writer Kim Stanley Robinson discuss biodiversity, sustainability incentives and regulations, and whether AI is impacting human creativity. Kim Stanley Robinson has been writing for over 40 years and has published more than 20 books, focusing on near and far futures. He…
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Exploring Inclusive Design with Lekker Architects at Singapore Design WeekFrom ceramics that conduct electricity to visions of the inclusive urban environments of tomorrow, in this episode, we preview Singapore Design Week (SDW) which runs until October 1. Dawn Lim, executive director of DesignSingapore Council, talks about this festival of creativ…
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In our final episode of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every September, we visit Material Matters on London’s Southbank. Now in its second year, the fair has sprung from a podcast of the same name and occupies the atmospheric Bargehouse at the Oxo Tower. On until September 23,…
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In episode two of our series of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every September, we visit some of the exhibitions on show in the west side of town at Brompton Design District. Curator of the area, design writer and consultant Jane Withers, explains the theme, Conviviality – The…
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As the London Design Festival kicks off, we take Create Tomorrow on the road for a series of mini-episodes reporting on the various events, installations and exhibitions that pop up across the UK capital every September. Tune in to hear our host Bethan Ryder, Editorial Director at WGSN, catch up with some of the curators, designers and studios cont…
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Does AI pose an existential threat to designers? In this episode of Create Tomorrow, Director of WGSN Consumer Tech Lisa Yong discusses how AI is impacting the creative design process, and what it might mean for the future of creativity. Joining Lisa are Reiko Morrison, WGSN’s Head of CMF, and Matt Zara, WGSN Consumer Tech Strategist. The team cove…
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How can microorganisms such as algae, fungi and slime mould be used to create a better future? In this episode of Create Tomorrow WGSN Editorial Director Bethan Ryder examines the future of biodesign. Her guests are Marco Poletto and Claudia Pasquero, architects, academics and co-founders of ecoLogicStudio, who talk about how we might create a bett…
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Is the low or no alcohol movement a passing fad or a new lifestyle choice that’s here to stay? WGSN discussed a more mindful approach to drinking alcohol back in November 2022. In this episode, we delve further into the low and no alcohol drinking movement, discover why it’s popular with Gen Z and discuss its global expansion. Plus we offer a taste…
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At WGSN, our mission is to stay ahead of the curve for our clients. In this episode of Create Tomorrow, we explore the coastal cities making strides in retail, hospitality and culture. Our City by City team share insights on must-visit destinations in Asia, South America and Europe for fresh and inspirational experiences – all featured in our lates…
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Could wood be the key to building more sustainable cities? In this episode of Create Tomorrow, architect Andrew Waugh and WGSN’s Editorial Director Bethan Ryder explore the power of engineered timber and how it might help us to build a better future for people and the planet. Andrew Waugh is co-founder with Anthony Thistleton of British architectur…
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Jeans and a T-shirt? Cowboy boots or wellies? When it comes to festival wear are you more practical or performative? In this episode of Create Tomorrow, we find out what fashion trends are dominating the current and future landscape of festival fashion.WGSN has been tracking festival fashion across the globe for years now, delivering unique insight…
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In this episode, Bethan Ryder, Editorial Director at WGSN is joined by guests Simon Mitchell, co-founder of architectural studio Sybarite, and Laura Saunter, Senior Strategist at WGSN. Together, Bethan and guests explore the landscape of luxury retail, from the return of the mega flagship in the post-pandemic era to how luxury brands are meeting th…
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Welcome back to Create Tomorrow. On this week’s episode Claire Lancaster, WGSN head of Food & Drink and Katherine Schub, Forecaster and Strategist on our Food and Drink team join Bethan to discuss snacking culture. Consumers are snacking more than ever, whether for comfort, for their health or for convenience. In this episode, host director of Edit…
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Vollebak is a British fashion brand focusing on designing clothes that will see us through extreme environments, war and space exploration. Co-founder of the clothing company Steve Tidball joins host editorial director Bethan Ryder and WGSN head of activewear Yvonne Kostiak to discuss the future of clothing for the next century, innovations in the …
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This is the concluding episode of our Milan Design Week Special series in which we’ve explored some of the key trends and brought you insights and interviews from the 2023 edition, which takes place across the city and also at Fiera Milano exhibition centre located just outside the city. Bethan Ryder, WGSN Executive Editorial Director is joined by …
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This is the third in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2023. The annual Milan Design Week is considered the world’s biggest event dedicated to design which takes place at Fiera Milano exhibition centre located just outside the city, plus across the city as Fuorisalone…
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This is the second in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2023. The annual Milan Design Week is considered the world’s biggest event dedicated to design which takes place at Fiera Milano exhibition centre located just outside the city, plus across the city as Fuorisalon…
  continue reading
 
Over the next four episodes our Interiors experts will be bringing you key trends, insights and interviews from this year’s Milan Design Week. Subscribers can find a suite of six trend analysis reports covering all the trends you need to know from this year’s event, in this short series of podcasts we’ll cover four of those trends. The annual Milan…
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Redefining masculinity, men’s make-up has grown in popularity, driven by celebrity pioneers like Pharrell Williams and Brad Pitt launching brands and K-pop idols openly wearing and experimenting with make-up.In this episode Sienna Piccioni, Head of WGSN Beauty, Senior Strategist on Fashion, Nick Paget and Jaeyeon Park, Youth Fashion Strategist base…
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Biotechnology company Modern Synthesis have developed a biomaterial from bacterial fermentation that can be used to create a low-carbon alternative to traditional clothing fabrics.Modern Synthesis founder Jen Keane explains her process to this week’s host Helen Palmer, head of materials at WGSN and Lucila Saldana, Footwear & Accessories Editor at W…
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This week WGSN Director of Insight Joe McDonnell in conversation with Cassandra Napoli, Senior Strategist, and Brielle Saggese, Insight Strategist, they discuss this year’s SXSW festival. For those unfamiliar with SXSW, it’s an annual festival in Austin, Texas that brings together creatives, innovators, and entrepreneurs from around the world to sh…
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The virtual influencer market is booming. In fact, virtual influencers are set to yield three times more engagement than human influencers. They’re ushering in a whole new world of sponsorship potential and dynamic multi-platform entertainment possibilities for brands to be a part of over the next decade, as these characters and the technology supp…
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In January WGSN walked the halls of Maison & Objet in Paris, one of the most important trade shows in the world for home interiors and products. We analysed the product design trends from bouclé to paper maché, sustainability to scentscaping. Today we kick off by discussing the central theme of the show this year, which was all about Care, whether …
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This week our host Bethan Ryder is joined by WGSN’s head of Colour Urangoo Samba and Caroline Guilbert, Creative Content Lead at Coloro to discuss this year's colour of the year, Digital Lavender. Tune in to find out why are we seeing it everywhere, from consumer tech and fashion to the colour palettes in TV dramas? Every year WGSN produces colour …
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As we roll into 2023, we decided to discuss one of our most popular reports with the team that put it together; WGSN's "Cities to Watch 2023". The cities we highlight are always creative hubs, but they also tend to reflect some of the bigger consumer trends we’re seeing around the world, and so this year’s choices are perhaps less obvious than usua…
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2023 is just around the corner. In this episode, we divulge some of the top trends we are forecasting for next year. So, what can you expect in tech, interiors and what we’ll eat and drink next year and beyond? Get the answers here. Carla Buzasi is the host of this end-of-the-year show and her guests in this episode are Andrea Bell, VP of Consumer …
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Andy Cato is an arable and livestock farmer and co-founder of WildFarmed. In this episode we hear about Andy’s journey from grammy-nominated musician, as one half of Groove Armada, to award-winning farmer and all round trailblazer trying to establish a more restorative and sustainable food system. Not just through actually farming, but also by crea…
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In this episode Bethan Ryder is joined by Director of Beauty Clare Varga, Head of Food and Drink Claire Lancaster and Director of Consumer Insight Joe McDonnell to address changing consumer behaviour in the light of the cost of living crisis and what brands can do to reassure and retain consumers in the months ahead. If you’re a WGSN subscriber you…
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This week WGSN Editorial Director Bethan Ryder is joined by Reiko Morrison WGSN's Head of CMF and Benjamin Hubert, founder of the London-based industrial design agency Layer Design. Layer recently launched a monograph, published by Phaidon, during the London Design Festival which coincided with an exhibition which ran as part of the inaugural Mater…
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In anticipation of the release of WGSN’s Home Lifestyles 2025 white paper, Carla Buzasi sat down with creative director and director of interiors Lisa White to talk about the product opportunities for your business in the home of 2025 as it further evolves into a multipurpose place to work, unwind, exercise, educate the kids, entertain friends and …
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This week WGSN's Director of Food and Drink Jen Creevy talks to co-founder and CEO of WhatIF Foods Chris Langwallner. WhatIF foods is a trailblazing business attempting to fix a broken food system by making daily staples like noodles and milk from nutritional, previously overlooked ingredients such as the Bambara nut. These crops are grown using re…
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This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned beauty brands. From Pharrell to Gwyneth Paltrow, Kim Kardashian to Kate Moss, and even Stella McCartney, it seems like you're not an A-Lister right now without your very own skincare range. At the ti…
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Denim is a fashion category which is so intrinsically linked to lifestyle both from a practicality point of view, but also in terms of cultural and social identity - people are passionate about their jeans so when we see new trends shaking things up the impact is significant. Denim had a tough time during the pandemic. As we all went into that firs…
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In this episode Bethan Ryder WGSN's Executive Editorial Director is joined by Director of Food and Drink Jen Creevy, Head of Food and Drink Claire Lancaster and WGSN Insight Strategist Brielle Saggese to discuss drinks trends across the demographics from Boomers to Gen Z. The conversation began by reminiscing about their favourite cocktails of the …
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This week WGSN CEO Carla Buzasi is joined by travel trailblazer Robin Hutson: OBE, Chairman of The Pig hotels, sustainability champion and officially the UK's second most powerful hotelier. If you've been lucky enough to visit any of his destinations that dot the south of England, you'll know that these boutique retreats are famous for their amazin…
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This week WGSN Business Development Manager Sam Boakye and Insight Strategist Mel Larsen talk to British writer, curator and broadcaster Ekow Eshun about his new exhibition "In The Black Fantastic" now showing at London’s Hayward Gallery. Ekow has been described as a ‘cultural polymath’ by The Guardian, he is chairman of the Fourth Plinth Commissio…
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