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Growing up in a military family, Tristen Epps moved around a lot. But no matter where he was living, Friday nights were sacred. He got to dress up, go to a restaurant, not order from a kids menu, and feel like he was getting to know the place he was living — for now. At home, when his mom taught him to scramble an egg, he was mesmerized by the alchemy; one simple ingredient could transform into so many things. It's that wonder and curiosity that transformed him into the leader, visionary, and Top Chef winner he is today. He joined Tinfoil Swans at the Food & Wine Classic in Aspen to talk about his mission to “un-colonize colonized food,” the freedom he feels cooking in Air Jordans, why it's important to him to celebrate oxtails with Michelin-level finesse, and his belief that cooking has power to correct history. Sponsor: Old Fitzgerald® Kentucky Straight Bourbon Whiskey. Bardstown, KY. 50% Alc./Vol. Think Wisely. Drink Wisely. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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At CurateMD we use a unique team-based approach that meets all facets of health and wellness. We offer personalized treatments using the most up-to-date noninvasive and minimally invasive solutions that are rooted in our vision of optimal health, balance, and vitality.
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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design
3
147
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence an ...
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Lead Well MD: Transforming Healthcare Through Effective Clinician Leadership
Ashley Wendel, MA, Physician Leader Group
06
Welcome to Lead Well MD where we dive into the art and science of effective clinician leadership. Through compelling stories and insightful conversations with guests from across healthcare, we explore the intersection between the foundational skills of emotional intelligence and effective clinician leadership. We examine how leaders can drive meaningful change and transform how they care for their teams, their organizations, and their patients. Join Ashley Wendel, MA—physician leadership con ...
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What exactly is SEO — and why should clinic owners care? In this episode, we break down the basics of Search Engine Optimization in plain English. Whether you're a chiropractor, physical therapist, acupuncturist, or med spa owner, you'll learn why SEO is essential for getting found online and attracting the right local patients. We cover: What SEO …
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Tighten and Rejuvenate with RF Microneedling at CurateMD Skin Bar in Chandler Looking to improve skin texture, reduce fine lines, or tighten lax skin? RF Microneedling combines advanced microneedling with radiofrequency energy to stimulate collagen production and improve skin tone at a deeper level. At CurateMD Skin Bar and Wellness Clinic, we use …
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This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively. We’ll cover: How…
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Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic! Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/ Send in your questions. ❤ …
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In this episode, we break down what Google’s AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results. Epis…
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We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books. Episode webpage: https://propelyourcompany.com/med-spa-seo/ Send in your questions. ❤ We'd love to hear from you! 🎉 Live Webinar: How AI Is Rede…
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Are you ready to start adding content to your website, but unsure where it should go? No need to stress. We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. Today we’ll go over: What your fixed website pages are used for What…
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Google Business Profile: 5 Common Mistakes That Will Tank Your Google Maps Ranking | Ep. 122
12:34
In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff,…
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A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients. In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local p…
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Stop sending your ad traffic to your homepage—it's costing you patients (and how landing pages can fix it) | Ep. 121
8:13
Stop throwing money away on ads that lead nowhere! In this episode, we tackle a common question that could be costing your clinic thousands in wasted marketing dollars: What's the difference between website pages and landing pages, and when should you use each? Episode webpage and show notes: https://propelyourcompany.com/landing-pages-for-promos/ …
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Are you ready to take your clinic's SEO to the next level? In this episode, we share our #1 SEO website secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. Your location pages can be powerful digital ambassadors for each offi…
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Ready to supercharge your clinic’s website? Discover whether a complete website overhaul or targeted facelift is the key to more patient bookings. You'll uncover: The tell-tale signals that point to “redesign” versus “refresh” How fast-acting content and SEO tweaks can lift traffic (and patient calls) in weeks Why cookie-cutter clinic website conte…
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Limited-Time Replay: AI Search Strategies for Clinics — Future-Proof Your Practice’s Findability
0:45
Live Webinar Replay: How AI Is Redefining Search for Clinics — and What You Must Do Next > https://propelyourcompany.com/ai-search Sign up now to watch it on-demand (available for a limited time). Send in your questions. ❤ We'd love to hear from you! 🎉 Live Webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎥 Watch the fre…
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Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice. Epi…
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"Building High-Trust Teams in High-Stakes Environments: Lessons From The Battlefield" with Randall Wickman, Col. (Ret.) US Army
54:22
In this powerful episode of Lead Well MD, we step outside of medicine and into the world of military leadership — but stay firmly rooted in what matters most: building trust in high-stakes, high-pressure environments. Ashley is joined by Colonel Randall Wickman, a retired U.S. Army Infantry Officer, combat-wounded veteran, and former Pentagon leade…
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"Does blogging actually help a clinic book more patients?" As a healthcare provider, you've probably wondered if spending time creating blog content is worth the effort when platforms like Instagram and TikTok seem to dominate the information landscape. The answer might surprise you. Learn how to transform your posts into patient-booking machines. …
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Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…
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Why Google and Your Audience Hate Your AI Content & The Five Step Framework to Turn It Around | Ep. 118
17:23
Struggling with AI-generated content for your healthcare practice? You're not alone. Google isn't against AI content—it's against lazy implementation that lacks the human touch patients need when making healthcare decisions. This episode tackles the critical balance between leveraging AI's efficiency and maintaining the authenticity your patients d…
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Clinic Bio Blueprint: Write a Professional Bio That Converts Visitors into Patients [Propel Playback]
8:04
Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-writte…
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If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions.…
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How to Optimize Photos for Your Google Business Profile: Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO ca…
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In this episode, we break down what Google’s new AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results. …
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"Being Real: Balancing Vulnerability, Authenticity, and Professionalism as a Clinician Leader" with Dr. Greg Johnson
41:14
How does a clinician leader balance being professional with being an authentic, vulnerable leader that builds trust? In this episode of Lead Well MD, we sit down with Dr. Greg Johnson, the System Vice President and Chief Medical Officer at UnityPoint Health, to talk about just that. In our conversation we discuss this delicate balance between being…
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This episode explores the differences between traditional and local SEO and local SEO. Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to reco…
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Internal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure. 📌 Episode webpage and show notes: https://p…
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Today, we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this! So, what’s the big news? Google now lets you create a QR code th…
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Reviews can make or break your local rankings, build trust with potential patients, and drive more people through your doors. But here’s the catch: if you’re not careful about how you get those reviews, Google could remove them—or worse—wipe out your entire review history. So today, we’re going to talk about how to get more Google reviews the right…
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Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…
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✨ Expert Skin Care in Chandler at CurateMD Skin Bar & Wellness Clinic ✨ Discover personalized skin care designed for your unique needs. At CurateMD in Chandler, our physician-led team offers advanced treatments for healthy, radiant skin. ✅ Custom Facials and Hydrafacials ✅ Chemical Peels and Acne Treatments ✅ Microneedling and Medical-Grade Skincar…
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Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big quest…
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12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO [Propel Playback]
21:48
As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this epi…
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FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls. When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.…
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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this popular episode replay, we explore cutting-edge tools that are transformi…
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"Opting In: How Clinician Leaders Can Reclaim Agency and Drive Change in Healthcare" with Karen Weiner, MD
35:49
In healthcare today, change is constant—and emotional fatigue is real. In this episode, I sit down with Dr. Karen Weiner to explore what it really takes to lead when clinicians are stretched thin, burned out, and wondering if the work is still sustainable. Karen shares hard-earned lessons from her journey—from primary care pediatrician to CEO of a …
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We're diving into the essentials of website tracking for clinic owners who want to understand their performance without getting overwhelmed by data. A listener of The Clinic Marketing Podcast asked: “I just set up my new website. I know it’s important to track how it’s performing, but without getting overwhelmed… Where should I start? What should I…
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Google Business Profile: 5 Often Overlooked Strategies | Google Maps | Local SEO [Propel Playback]
13:48
Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [🎧 Popular episode replay] 📌 Episode Webpage -- Boost Your Google Business Profile: 5 Advanced Strategies ⚡ Download FREE Guide -- Google Business Profile Listing Ultimate G…
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Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎 ⚡ Episode Webpage and show notes - Thin Website Content: The Silen…
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What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition. Diving deep into the wor…
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Today, we’re diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results. But in reality, those additional profiles could be doing more harm than good. Stick with me as I break down how Google…
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Ready to transform your blog posts from forgettable to remarkable? The structure of your content matters just as much as what you're saying—perhaps even more. In this value-packed episode, we dive deep into the anatomy of truly effective blog posts. I break down the five essential structural elements that separate high-performing content from every…
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Steal Your Competitors’ Best SEO Tactics (Legally!) | How to Spy on Your Competitors' Local SEO Plan | Ep. 108
15:29
Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when ana…
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The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, or…
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A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients. In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local p…
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In this open and candid conversation, Dr. Holly Beeman shares her evolution from being a hands-on problem-solver to becoming a more empowering and emotionally intelligent leader. Drawing from her journey as an OBGYN turned senior healthcare executive, Dr. Beeman reflects on early leadership missteps, the role of vulnerability in building trust, and…
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If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…
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A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates. This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence. ✔Grab your website spring clean your website checklist - https://propelyou…
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If you’ve been wondering what kind of website photos are better for SEO, stock images, or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefe…
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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…
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Healthcare is facing a crisis—not just of resources, but of culture. Burnout, disengagement, and top-down leadership structures are leaving clinicians feeling disconnected from their purpose. But what if we could reimagine healthcare leadership as something radically different? In this episode of LeadWellMD, I sit down with Dr. Apurv Gupta, a physi…
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Google’s new review feature: what you need to know | Google Business Profile & Google Maps new feature | Ep. 104
10:07
Today we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this! So, what’s the big news? Google now lets you create a QR code tha…
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