Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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Each week Sarah and Nicole will host a ski mom guest to tap into her knowledge and share stories from the lifts. Guests range from industry insiders to those go-to moms who always seem to have it all together. We share laughs and lessons from the hill. You'll feel included, invited and celebrated every time you join us. We hope to help you and your family get to the slopes happy and coming back for more!
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In this episode the Ski Moms welcome Lutricia Eberly, Executive Director of PORA (Pennsylvania Outdoor Recreation Association), to discuss skiing in the Keystone State. Lutricia shares her journey from college skiing at Round Top Mountain to her current leadership role, transitioning from an IT career through various positions in the ski industry. …
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In this episode of the Ski Moms Podcast, Nicole and Sarah chat with Kimberley Jochl, Vice President and Director of Marketing and Merchandising at Sugar Mountain Resort in North Carolina. A former US Ski Team member and Junior World Champion, Kimberley brings her extensive skiing background to the southern skiing scene. Kimberley shares her journey…
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In this episode of the Ski Moms Podcast, Nicole welcomes Tori Collins, a professional ski instructor from France who specializes in teaching toddlers to ski. Tori shares her fascinating journey from learning on dry slopes in England to becoming a specialized instructor in the French Alps, where she now teaches as an independent instructor and raise…
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In this episode the Ski Moms welcome Alice Merryweather, former U.S. Ski Team member and recent Dartmouth graduate. Alice shares her path from a Massachusetts recreational skier to World Cup competitor, and now to her post-racing life. Like many East Coast racers, Alice started at her local mountain - Attitash in New Hampshire. Alice's ski journey …
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In this episode, Nicole and Sarah host Annie Parsons, ski mom and owner of Center Studio Yoga in Waterbury, Vermont. We have an in-depth discussion about integrating yoga into your ski lifestyle. Annie, whose journey took her from competitive tennis player to ski instructor to yoga studio owner, shares valuable insights about how yoga can enhance s…
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In this episode, Nicole and Sarah host Kelly Pilla, co-owner of Ski Haus,to discuss running her family's three New England ski shops. Starting as a college student who met her future husband on the job, Kelly shares how they started with their first store in Salem, NH in 1988 and expanded to locations in Framingham and Woburn, MA. Kelly highlights …
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In this episode, Nicole and Sarah host Dana Kent, a long time ski industry professional turned executive coach. Dana shares her career journey from growing up skiing in Vermont to her work in the ski industry and her path to become an executive coach. Dana discusses her 20+ year career with Vail Resorts, focusing on health and safety, and explains …
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In this episode, Nicole and Sarah welcome Tracy Meier, Chief Programming and Education Officer for the National Ability Center (NAC) in Park City, Utah. Tracy provides an overview of NAC's programs, focusing on their ski program at the new McGrath Mountain Center. She offers valuable tips for families considering adaptive skiing, drawing from her e…
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2024-25 Ski Camps and Clinics Listing Check out the 2025 Ski Moms Women-Only Events In this inspiring episode, we sit down with Michelle Leibowitz to explore the empowering world of women’s ski camps and clinics. Whether you're looking to build your confidence on the slopes, improve your technique, or simply connect with other women who share your …
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Small Hill, Big Heart: Trollhaugen's Marsha Hovey on Midwest Skiing, Accessibility, and Community
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In this episode Nicole and Sarah welcome Marsha Hovey, marketing director at Trollhaugen, a family-friendly ski area celebrating its 75th anniversary just outside Minneapolis, Minnesota. Trollhaugen, though small with 80 acres, 270 ft vertical, and 30 trails, offers an affordable and accessible skiing experience. Adult day tickets max at $65, while…
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In this episode Nicole and Sarah welcome ski mom Kaylin Richardson. Kaylin is a two-time Olympian and former pro skier. She walks us through her journey from competitive racing to her current role in Deer Valley's Ski With a Champion program. She shared her experiences transitioning from World Cup racing to big mountain and backcountry skiing, incl…
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In this episode Nicole and Sarah welcome ski mom Isabelle Winkles. Isabel is the CFO of a software company, and also an alpine race team coach at Mohawk Mountain in Connecticut. Isabel got involved in coaching after encouragement from other parents, despite not having extensive racing experience herself as a child. Isabelle discusses the progressio…
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In this episode Nicole and Sarah welcome Jordan Schaefer, who runs marketing and events for the Mad River Taste Place in Vermont's Mad River Valley (Waitsfield, Vt). Jordan shares her journey from urban living to embracing the Vermont lifestyle, highlighting the unique offerings of the Mad River Taste Place, a specialty grocery store featuring loca…
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We're thrilled to welcome you to our fourth season. We've been busy growing our resources for this wonderful Ski Moms community. We launched a new website, TheSkiMoms.co where you'll find gift guides and discount codes.We have a new ski house rental listing site, SkiMomFamilyRentals.com. And our shop now offers Ski Moms branded merchandise, and we'…
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Welcome to season four of the Ski Moms podcast! Become a paid subscriber on Substack to listen ad-free In this episode Nicole and Sarah interview Janna Allen, Ski Patrol Director at Brundage Mountain in Idaho. Janna shares her journey from a ski-loving child to a professional snowboarder and eventually a ski patrol leader. We learn about what it me…
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In this episode, the Ski Moms welcome Brooke Murray, a creator and founder who encourages families to embrace outdoor adventures. Brooke is the founder of Wild Kind Inc., a Colorado-based membership community for outdoor families with young children. WildKind offers all sorts of great resources like virtual ski school and meetups to help families g…
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Welcome to season four of the Ski Moms podcast! Become a paid subscriber on Substack to listen ad-free In this episode the Ski Moms host Shannon Smith, Founder of Range Fitness. Range Fitness has a variety of offerings from one-on-one coaching to a group training subscription program focused on ski season prep. We were excited to learn about Shanno…
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Laura Provine Tells Us How GearTrade Helps Ski Moms Save Money and Keep Gear Out of Landfills
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Special Podcast offer: Valid now through 12/31. One use per customer. Take 20% off Promo items at GearTrade.com. Welcome to season four of the Ski Moms podcast! Become a paid subscriber on Substack to listen ad-free In this episode of The Ski Moms Podcast, our hosts chat with Laura Provine, Head of Operations at Gear Trade, about sustainable shoppi…
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Welcome to season four of the Ski Moms podcast! Become a paid subscriber on Substack to listen ad-free In this episode the Ski Moms are joined by Heather Nelsen, a creator who writes about travel and motherhood. Heather is from Roswell, Georgia, not a typical ski hub, but her family has made skiing a tradition. They started taking ski trips to Utah…
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Become a Substack Subscriber and Listen Ad Free We are revisiting our conversation with Olympic gold medalist and ski mom, Kikkan Randall, about her journey with breast cancer and her mission to raise awareness. Kikkan shares her personal story, from her shocking diagnosis just months after her Olympic triumph to the resilience and strength she dis…
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Become a paid subscriber on Substack to listen ad-free In this episode the Ski Moms host Lenore Moritz, founder of momentum, a coaching and mindfulness company. Lenore works both 1:1 and with groups addressing a wide range of needs in both the professional and personal realms. We always start with our guest’s ski origin story and Lenore's started s…
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Building Strong Bodies: Preventing Ski Injuries with ACL Strong Founder Dr. Leslie Desrosiers
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Become a Substack Subscriber and Listen Ad Free In today’s episode, we are revisiting our conversation with Dr. Leslie Desrosiers, a physical therapist and creator of the ACL Strong Program, designed specifically to help skiers prevent ACL injuries and build resilience for a long skiing life. We’re sharing our experiences with the program and how w…
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Become a Ski Moms substack subscriber here. In this episode Nicole and Sarah talk with Tess Miner-Farra, the head of the Winter Sports School in Park City, Utah. This is a unique public charter school that serves 9th-12th grade students focused on winter sports. We loved learning about the Winter Sports School and what makes it such an amazing plac…
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Become a Premium subscriber here In this episode Nicole talks with Alli Widman, CEO of Avant Ski. Alli recaps her eventful ski season, including trips to Alta, Heavenly, Grand Targhee, and resorts in Austria and Germany. Alli knows ski passes better than anyone, so we talked updates on major ski passes. Epic Pass did not have major updates, but did…
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Become a Premium Subscriber and Support the Ski Moms for $3/month In this episode, the Ski Moms are joined by Kelly Pawlak, CEO of the National Ski Area Association (NSAA). Kelly walks us through lots of interesting ski industry trends and data. The NSAA gathers data and insights from U.S. ski areas on visits, demographics, and spending. Last seaso…
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Become a Premium Subscriber and Support the Ski Moms for $3/month In this episode, the Ski Moms are joined by Leah Waaramaki, a ski mom and the Customer Service Supervisor at Nikwax North America. Leah shares her unique journey from winemaking to joining the outdoor gear industry and offers expert advice on how to take care of your ski gear to ensu…
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Become a Premium Subscriber and Support the Ski Moms for $3/month Contact us about Ski Moms Events In this episode we meet Maureen Poshman founder of Promo Communications, a PR agency based in Aspen, Colorado that specializes in luxury travel and hospitality. Maureen and her family have lived in Aspen for many years and she shares her extensive kno…
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SHOP THE FATHER'S DAY GIFT GUIDE Become a Premium Subscriber and Support the Ski Moms for $3/month Welcome to the Ski Moms Podcast, where we dive into the experiences and insights of skiing families. Today, we’re excited to share the findings from our Ski Moms Happiness Survey. Survey Overview: The survey reached out to 1,000 women to understand th…
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Become a Premium Subscriber and Support the Ski Moms for $3/month Check out the Ski Moms Happiness Survey here. Thank you to Mabel's Labels for sponsoring the survey. Save 15% off your Mabel's Labels order with code: SKIMOMS. As an organization, we decided that standing on the sidelines waiting for change simply wasn't an option. The Ski Moms are t…
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Become a Premium Subscriber and Support the Ski Moms for $3/month Check out the Ski Moms Happiness Survey here. Thank you to Mabel's Labels for sponsoring the survey. Save 15% off your Mabel's Labels order with code: SKIMOMS. The Ski Moms' Happiness survey offers a unique data set for the ski industry. The Ski Moms' surveyed 1,000 women to find out…
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Become a Premium Subscriber and Support the Ski Moms for $3/month Shop the Ski Mom's Mother's Day Gift Guide In this episode we meet Corinne Prevot the founder of Skida, and her mom Margie. Skida is a Vermont based gear and apparel company that is known for their colorful neck gaiters, headbands, and other outdoor accessories. Corrine and Margie wa…
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Shop the Ski Mom's Mother's Day Gift Guide We know things get busy in December, so we're revisiting one of our FAVORITE topics...ski travel. In this episode we talk with Brianne Manz, ski mom of 3 (ages 14, 12, 10) and founder of Stroller in the City. Brianne went to ski in Europe at an all-inclusive Club Med resort. We were fascinated with this co…
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Become a Premium Subscriber and Support the Ski Moms for $3/month Shop the Ski Mom's Mother's Day Gift Guide In this episode we meet Peggy Shinn, a freelance writer and author with extensive experience covering ski racing, Olympic athletes, and winter sports. Peggy started skiing at a young age and ski raced through college. Peggy transitioned from…
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Become a Premium Subscriber and Support the Ski Moms for $3/month In this episode we meet Maria Baker, the founder of Nobody’s Princess, a size and shape inclusive brand of ski and snowboard pants for women. Maria started snowboarding with friends about 9 years ago (at age 30) and instantly fell in love with being on the snow. Right away, Maria str…
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Become a Premium Subscriber and Support the Ski Moms for $3/month In this episode we meet with Jessica Winstanley a ski and squash mom, who carves out time from her busy life in NYC to ski Plattekill Mountain. Plattekill has everything Jess and her family are looking for in a local ski resort, located in Roxbury, New York, a 3 hour drive from New Y…
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Become a Premium Subscriber and Support the Ski Moms for $3/month Meet Christine Anderson, a ski mom who has been skiing at Stratton (Winhall, Vermont) her whole life. Christine gives us tips and insights to navigate Stratton Mountain for a great family ski day. We learn about Christine’s early childhood ski days learning to ski in Vermont with her…
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Become a Premium Subscriber and Support the Ski Moms for $3/month Highlights from the Conversation: King Pine Ski Area: Amanda shares insights about the unique charm of King Pine Ski Area. Nestled in the heart of New Hampshire’s White Mountains, it offers family-friendly slopes, breathtaking views, and a cozy alpine atmosphere. Family Skiing: Amand…
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Become a Premium Subscriber and Support the Ski Moms for $3/month In this episode we meet with sisters, Kailey and Karissa, the founders of Iksplor. Karissa is the CEO, Kailey is the Chief Marketing Officer. Iksplor is a Jackson Hole based, sustainably sourced, ski base layer clothing company. All their clothing is made from ethically sourced extra…
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Become a Premium Subscriber and Support the Ski Moms for $3/month In this episode we meet Annie Kao and Darcie Renn of Alterra Mountain Company. Annie is the Vice President of Social Responsibility and Darcie Renn is the Vice President of Sustainability. Alterra Mountain Company owns the Ikon Pass and a wide portfolio of ski destinations across the…
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Become a Premium Subscriber and Support the Ski Moms for $3/month In this episode, Sarah and Nicole chat with Sue Kramer, a ski instructor, race coach, and author of Be Fit to Ski: The Complete Guide to Alpine Skiing Fitness. Sue shares her tips and insights on how to prepare your body and mind for the ski season, and how to avoid injuries and fati…
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Become a Premium Subscriber and Support the Ski Moms for $3/month In this episode we meet Robyn Gelfand, the National Program Director at She Jumps, an organization that empowers women and girls to enjoy the outdoors through hosted events, educational clinics, and fundraising climbs. She Jumps participants join for a wide variety of outdoor activit…
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Become a Premium Ski Moms Subscriber here Meet Chie Addington, the Chief Administrative Officer at Töst Beverages (based in Vermont!). Töst is an alcohol free, sparkling, all natural, low calorie celebratory beverage. Töst comes in two flavors, original and rose - and we love the both! We hear the story that led to founding Töst and talk about how …
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Become a Premium Ski Moms Subscriber here Stacey moved to Park City to accept her new role with the POWDR Corporation. She brings her lobbying experience to the mountains as she takes on this new role. Prior to joining POWDR, Stacey served as a principal at Monument Advocacy, a bi-coastal advocacy firm, where she consulted on public relations and g…
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Become a Premium Subscriber here In this episode we talk with Robin Hall, the co-founder of Town Hall, a sustainable outdoor apparel company for adults and children. Town Hall has a great variety of items from puffers and fleeces to hats and sweatshirts. The company is based in Steamboat Springs, Colorado. We learn all about Robin’s career path fro…
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In this week's QUICK TIPS for Ski Moms we're talking about staying warm. Some icy air is coming to the mountains and we want you to stat warm and safe while you are out playing in the snow. Here are our four best bets. Shop The Warming Store for Hotronic Boot Warmers or get them at your local ski shop. While you can set them up yourself, I recommen…
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Become a Ski Moms Premium Subscriber here In this episode we talk with Mary Kate Buckley, President of Jackson Hole Mountain Resort in Wyoming. Mary Kate walks us through her amazing career path that started in advertising in NYC and led her all over the world before landing in her current role as President of Jackson Hole. Mary Kate grew up skiing…
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With a bit of quick planning you can make the most of the upcoming long ski weekend. This QUICK TIPS episode is full of practical advice. And here are some of the resources I shared. Use Ski Butlers to get your gear delivered to your condo, Airbnb or hotel. Use this link to save 20% on your Ski Butler reservations. We like Mabel's Labels and you ca…
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Become a subscriber to get ad-free + bonus content here To kick off January, National Learn to Ski & Snowboard month, we talk with Peggy Hiller, the CEO of PSIA-AASI. PSIA-AASI is a professional membership organization that includes over 32,000 snowsports instructors. As the CEO, Peggy is responsible for the national entity, there are also 8 region…
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Become a subscriber for $3/month here and support the ski moms. In this episode we talk with Brianne Manz, ski mom of 3 (ages 14, 12, 10) and founder of Stroller in the City. Brianne has tons of great insights to share, including all sorts of details on her recent family Club Med ski trip. Brianne skied a little as a child, but it wasn’t until she …
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The weather is mighty gloomy in Vermont right now. We've had three days in a row of rain and fog. Not ideal conditions for a ski vacation. If you've booked your trip and are already at your destination, the best plan is to come up with activities off the slopes to keep everyone smiling. I'm sharing my go-to list of ideas of things to do when the we…
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