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Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties. We’re two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles - with the end goal of being able to show up for our families first. The Business Playdate is a podcast all about the real and raw experiences w ...
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This week, we discuss how quickly you can find yourself spiraling into a crisis in your business and different ways to work through it and come out stronger on the other side. Crises and issues can come up at a moment's notice for business owners, and one certain thing - you don't know what you might need to pull yourself through it until you're in…
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EP 27: Finding Your Village - How Community Building Impacts Success with Blythe Kirkwood
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We are thrilled to bring you another guest expert episode of The Business Playdate. This week, we're diving into how community building can impact your motherhood journey and your business with Blythe Kirkwood. Blythe is a wife, busy mom of 2 active boys, a former teacher turned entrepreneur, certified home stager, real estate agent, mentor, and ch…
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Looking for a way to make your client's experience working with you flawless? Nothing is better for a client/service provider relationship than a smooth experience from the initial touch point. Listen to this week's episode as Lindsay and Betsy share tips on how they have developed valuable experiences and workflows for their respective clients. Fr…
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This week, we are sharing the multiple marketing channels and marketing media types you can include in a marketing strategy, you guessed it, outside of social media. This topic of conversation came to light after the “great Meta outage of 2024” that happened earlier this week. As two firm believers that you don’t just need social media to run a suc…
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This week, Lindsay and Betsy are providing a few tips on how to work through managing client expectations as a freelancer and service provider. As two self-proclaimed people pleasers, you'll hear us share anecdotes on what has worked (or not worked) for us as we have navigated managing clients' expectations in our respective businesses. We also wal…
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Welcome to another real-life Business Playdate between Lindsay and Betsy, y'all! This week's episode looks into how balancing life and business has been for both of us lately, from sick kiddos to new clients and feeling excited for what is to come for the podcast to sourdough mastery. We may have come to the mic with zero idea of what we would talk…
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This week's episode is for ANYONE (business owners, marketing service providers, and freelancers) who uses an email marketing platform. Buckle up and listen for three must-know updates to Google's 2024 email sender guidelines and how to ensure your accounts are compliant. Google is cracking down on its sender guidelines to help alleviate the amount…
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This week, Lindsay and Betsy walk you through their top 5 tips for putting together a winning proposal. Sending a proposal to a potential client can be pretty intimidating and overwhelming, but we've figured out some key ways to make it really hard for the client to say "no". Follow The Business Playdate online & come say hi! The Business Playdate …
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This week, Lindsay and Betsy jumped on the trend of sharing their ins and outs for 2024 in business and daily life. From online business marketing tactics that give us the major ick to some lifestyle changes that we plan to bring to our daily routines to help us feel better all around. As a reminder, these are our personal opinions on these topics.…
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Ever feel like you're at a plateau with your freelance or service-based business journey? If you answered "yes," this is THE episode for you, friend! This week, Lindsay and Betsy dive into some ways to identify a plateau and tips on how to navigate your way through the feeling of "what's next" - something many of us can relate to. Disclaimer: this …
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In this week’s episode, Lindsay and Betsy walk through the importance of authenticity when it comes to building out offers for a service-based business. Creating sustainable offers for your business model and the life you want is key to keeping imposter syndrome at bay and ensuring your work feels authentic and confident of who you are. We talk thr…
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Welcome to our first episode of 2024! This week, Lindsay and Betsy dive deep into the dynamic world of social media for business. Discover the pros and cons of leveraging social platforms to boost your business. We share our unique perspectives on this hot topic in this candid discussion. Spoiler alert: we have a few very unexpected viewpoints. Whe…
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We're holding ourselves accountable by putting out an episode that is a real-time look into our planning session of 2024 goals for the podcast. It's raw and real, y'all! This episode highlights how we developed our list of broader goals, from increased reviews and downloads to generating revenue from the podcast. Listen in as we dive into workshopp…
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EP 15: Managing Chronic Stress and Overwhelm as a Busy Mom and Business Owner with Jennifer Bartlett
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We are back with another amazing guest expert and are so excited to bring you this conversation with Jennifer Bartlett of WOVN Wellness! Jennifer is a licensed therapist, yoga teacher, and owner of WOVN Wellness - a holistic psychotherapy practice in Birmingham, AL that aims to create spaces for individual and communal healing for women. In her ind…
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In this week's episode, Lindsay and Betsy take a deep dive into the key differences between Marketing Strategy and Marketing Implementation. Yep, these are two different pieces of the puzzle for businesses to see growth, success, and positive customer/client experiences. Listen in as we define marketing strategies and implementation, their respecti…
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EP 13: How to Feel Empowered in Your Business Finances and Tips on Preparing for Tax Season with Jackie Easterday, CPA
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Our very first Business Playdate is here! We're thrilled to bring you this conversation with Jackie Easterday, CPA. This episode is great for anyone who is looking to build confidence in learning more about their business finances, from organized bookkeeping to S-Corp tax benefits. Jackie has nearly two decades of tax and accounting experience and …
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EP 12: The Holiday Haze - Strategies for Setting Business and Family Expectations Around the Holidays
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We're back with another packed episode of The Business Playdate, and this week, Lindsay and Betsy discuss a topic we can all relate to - the chaos and overwhelm that is the holiday season as a busy business owner, wife, mom, and mental load keeper. Listen in as they share some strategies that work for them in preparing for time off during the holid…
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We're back with the final installment of our 3-part Productivity Hacks Series, and this week's topic is one of our favorites: building support systems and mental space. Lindsay and Betsy discuss three great hacks and tips for implementing ways to better support your mental load as a work-from-home mom and provide real-life examples of how these hac…
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In Part 2 of our Productivity Hacks series, Lindsay and Betsy walk through four tips for establishing successful workflows and staying focused. This episode contains tangible tips for you to implement into your business and daily life instantly. Listen in for more on these productivity hacks and tips: Categorizing Workdays: Maximizing Productivity …
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Welcome to our three-part series all about Productivity Hacks! In Part 1 of this trilogy, Lindsay and Betsy break down their 4 top productivity tips for mastering priorities and time management in business and their respective motherhood journies. Listen in for more real-life, relatable examples of these great hacks: Daily and Weekly Calendar Check…
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In this week's episode, Lindsay and Betsy discuss their honest feelings and frustrations regarding the inevitable consumerism overload of the holiday season online. The overwhelming amount of promotions, sales, and influencer brand pushes - it can all be just a little too much. On the flip side, as two marketers, they talk about the benefits of a s…
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EP 10 // Part 2: From 'My Job Defines Me' to Prioritizing Mental Health in Entrepreneurship with Betsy Moorehead
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Welcome to PART TWO of Episode 10! As we prepare to bring some pretty amazing business owners and guests onto the podcast, we wanted to use our 10th episode as a chance to share our individual stories with you in depth. In part 2, Betsy Moorehead shares more about her nearly 15-year career in marketing and decade-long experience working behind the …
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Welcome to PART ONE of Episode 10! As we prepare to bring some pretty amazing business owners and guests onto the podcast, we wanted to use our 10th episode as an opportunity to share our individual stories with you in-depth. In part one, listen to Lindsay White share more about how she went from climbing the corporate ladder to building her own su…
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This week, Lindsay and Betsy dive into the fundamental differences between vanity metrics and KPIs (key performance indicators) and which is best to use measuring results to drive marketing decisions. Vanity metrics, such as follower count, post likes, open rate, etc., may provide a momentary burst of dopamine but are not always the best metric to …
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This week's conversation is a legit business playdate between Lindsay and Betsy. From talking through bringing clients into a project management system for the first time to the best place to buy gold glitter sneakers in New Orleans, we've got it all covered. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com…
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In this episode, Lindsay and Betsy dive into some of the top ways they use time management and systems to help structure their businesses in these busy seasons. Listen in as they walk through the realities of being a busy business owner while juggling small children and mom life. We’ll discuss five ways you can start building out a better structure…
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One of the (if not THE) most important aspects of your business as a freelancer or service provider is deciding what kind of offers you develop. In this episode, Lindsay and Betsy dive into two types: retainers vs. projects. We discuss the pros and cons of both types of offers and how you can create a value-based offer that fits into your season of…
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This episode is a real-life look at a conversation between Lindsay and Betsy as they talk through the hardships of bringing yourself out of a negative headspace regarding business. We discuss the stigma behind feeling like we were "just" a freelancer at the start of our business journies and how the 3 E's can fundamentally shift your mindset and he…
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In this episode, we are tackling nearly every entrepreneur’s challenge: scope creep. We'll define it, share our experiences, and discuss how scope creep impacts income and deliverable quality. Through this episode, you will learn about 5 solutions to overcome scope creep and how to avoid it altogether. Join us for insights and actionable tips you c…
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As two seasoned marketing consultants, we are no strangers to the question, “What does a marketer do?” In this episode, we provide valuable insights into the complex marketing world. We tackle fundamental questions: What exactly is marketing, and what roles do marketing freelancers and agencies play? Together, we unravel the misconceptions and conf…
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In this episode, we explore the power of personal and professional connections. We'll share our experiences leaving corporate careers to become successful business owners and how fostering past corporate relationships allowed each of us to open unexpected doors. From defining our businesses confidently to leveraging LinkedIn's benefits, we touch on…
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Welcome to "The Business Playdate" podcast! We are Lindsay White and Betsy Moorehead. We're seasoned marketers and moms diving into entrepreneurship while balancing motherhood. This episode shares our podcast vision, motivations, and challenges in navigating business while juggling parenting. We emphasize the power of community and offer insights, …
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Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead! Each week we will bring you a new episode that focuses on one of our core topics: business, marketing education and trends, motherhood, and stories and topics from guest experts. We're a podcast for women looking to build a community of support around their bu…
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