Go inside the minds of the world’s best directors, musicians, actors, and more. The architects of art — visionaries who shape the world around us with their art. Learn what inspires and challenges some of the most creative artistic minds on the planet. Currently hosting WDMV's The Directors Series.
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Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destina ...
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The Architects' Corner is formerly a weekly design show presented on Sydney University Radio. Currently the Architects' Corner find's itself produced for Sydney's FBi Radio.
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The Architects of Business is a bi-weekly podcast that dissects and discusses the inspirational stories behind Ireland’s most successful entrepreneurs. Join Sonya Lennon as she speaks to the people behind the businesses as they tell their story. Available every second Sunday. Made in partnership with EY Entrepreneur of the Year.
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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Ministry Architects is a highly-skilled team of pastors, teachers, executives, youth workers, children's pastors, writers, and professors. We're passionate about helping faith-based organizations find clear direction and sustained momentum. On this feed, you'll hear interviews and conversations to inspire, equip, and bring clarity around all areas of success in ministry. For more about our team and mission, visit ministryarchitects.com
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A podcast about best practice, guidance, news and cutting edge Microsoft cloud technologies. Interviews with passionate people in the cloud space, hosted by MVPs Nicolas Blank (twitter.com/nicolasblank), Warren du Toit (twitter.com/warrendt) and Chris Goosen (twitter.com/chrisgoosen)
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"The VC Architects" focuses on the real stories behind emerging fund managers in the venture capital industry. The podcast aims to provide valuable insights into what it takes to build a successful fund from scratch, from navigating the fundraising process with limited partners and making back-office decisions to the first investment and providing support to founders. Hosted by Vlad Cazacu and sponsored by Flowlie Technologies, the #1 deal screening and deal sharing platform used by investor ...
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The Lifestyle Architects with Navid Moazzez
Navid Moazzez: Lifestyle Entrepreneur, Virtual Summit Expert, Personal Branding Strategist, Blogger, Online Marketer
Navid Moazzez is a Lifestyle Entrepreneur, online marketing expert, blogger, podcaster and personal branding strategist from Stockholm, Sweden. Navid is extremely passionate about helping entrepreneurs, aspiring lifestyle entrepreneurs and small business owners, just like you, with your branding strategy, building your authority and personal brand online. The Lifestyle Architects Show features interviews with inspiring and successful lifestyle entrepreneurs, like Laura Roeder, Bob Burg, Yaro ...
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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
Ayo Abbas, Marketing Consultant
The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the ...
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The Directors Series returns with the legendary Mark Romanek. Watch his music videos here. Since the late 1980s, Romanek has been responsible for some of the most influential music videos of all time, crafting unforgettable visuals for Nine Inch Nails, Fiona Apple, Jay-Z, Coldplay, Taylor Swift, Madonna, Janet Jackson, Justin Timberlake, Johnny Cas…
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In this episode of the Ministry Architects Podcast, we’re diving deep into the biggest shifts happening in churches today. The landscape of ministry is changing—budgets are tighter, staffing models are evolving, and volunteerism remains a challenge. But churches aren’t just surviving; they’re finding smarter, more sustainable ways to thrive. Join R…
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Deep Dive on Clay, Analyzing Marketing Data with Deepseek, Sales Data in Multi-Touch Attribution - Yes/No?
45:32
00:00 Introduction 00:19 Deep Dive on Clay: What you need to know and a realistic approach to using this tool in your org 27:32 GTM or GTFO: Analyzing marketing data using Deepseek 40:05 Q&A: Should you be tracking sales touchpoints in multi-touch attribution? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G0…
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Staffing challenges are at an all-time high in ministry, with churches across the country facing unprecedented vacancies and shifting workforce dynamics. In this episode, we dive into the critical staffing strategies churches need to adapt, grow, and thrive. From rethinking recruitment to building sustainable leadership pipelines, this conversation…
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2025 GTM Predictions, AI Email Personalization Worth It?, What is "Good Enough" Data Quality
45:15
00:00 Introduction 00:37 Our Predictions for GTMOps in 2025 26:33 GTM or GTFO: Is AI email personalization worth it? 37:01 Q&A: When is data quality good enough? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-archit…
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Change can feel daunting, but it’s often the key to unlocking your church’s full potential. In this episode, we explore practical tools to overcome resistance, spark creativity, and lead impactful innovation in your ministry. Featuring insights on how to identify root challenges, inspire fresh thinking, and build momentum for sustainable change, th…
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We've all been prompted to create a Passkey when logging in to online services like Google - but are Passkeys ready for enterprise use? Do we still need MFA? What's is FIDO2? We asked Microsoft MVP Darren Robinson to help us dive into the world of Passkeys & verifiable credentials. Darren helps us understand the different types of Passkeys, their u…
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Today, I’m honored to be joined by our two incredible Advocacy Committee Chairs: Gary Sanchez from Visit Dallas, who is completing his second and final year as co-chair, and Julie Gilbert from Destination Door County, who’s wrapping up her first year in this leadership role. In 2024, the Advocacy Committee tackled a range of pressing topics — from …
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BI Tools Making GTM Data Issues Worse?!, Incrementality Reporting for B2B, 5 Qs on Our Custom Object
46:12
In this episode, we dive into some nitty-gritty GTM data/reporting challenges! From why BI/Warehouse infrastructure might be failing your reporting needs (and possibly making things worse) to exploring the buzz around incrementality reporting for B2B. Plus, your burning questions on custom object funnel tracking and our Salesforce package are answe…
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Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Dat…
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We’re diving into the heart of hospitality during the Advent season, equipping church leaders with actionable strategies to make Christmas services a welcoming experience for all. Whether you’re a small church wondering how to get started or a large ministry looking to refine your guest engagement systems, this episode is packed with practical tips…
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Demo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM Platform
43:36
Charlie and Crissy run through a live demo of our custom object funnel tracking method in Salesforce, chat to an AI SDR live on the podcast, and discuss when you should and shouldn't buy an ABM platform. 00:00 Intro 02:27 Live Demo of Our Funnel Object Tracking: we walk through a screen share of our custom object funnel/lifecycle/pipeline method an…
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Today, I’m thrilled to be joined by none other than Josiah Brown, also known as the New York Sherpa, who served as the emcee for our recent Advocacy Summit in Puerto Rico this October. As the summit's guide and a keen observer, Josiah had a front-row seat to some of the most dynamic conversations happening on and off the stage. From strategies for …
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It seems everyone is selling AI at the moment - how can we make the most of these technologies in a measured, controlled way without exposing ourselves to data leakage or other unintended consequences? In this episode we're joined by Saaim Khan as we dive into some of the challenges faced by organizations rushing to adopt AI technologies. Saaim tak…
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Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell
35:40
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton a…
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A New Approach to Church Leadership: The Art of Empowering Young Leaders to Build Sustainable Ministry
46:09
In today’s episode, we’re diving into a holistic approach to empowering young leaders for sustainable ministry—without burning out or holding back the church’s potential as we grow older. We’ll cover strategies for equipping new leaders, fostering innovation, and building a future-ready church. Full Show Notes…
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00:00 Intro 00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications? 17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas? 27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?CS2
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Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal
19:07
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B conten…
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In today’s episode, we’re tackling one of the most pressing issues in youth ministry: keeping young people connected to their faith. We’ll dive into TenX10’s transformative approach, exploring how relational discipleship can replace program-heavy models to build lasting, meaningful connections with the next generation. Show Notes…
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00:00 Introduction 01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe…
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Today, we have a continued announcement to introduce the new Accessibility Playbook, a comprehensive and actionable framework designed to enhance accessibility across the tourism landscape. This playbook isn't just a guide; it's a powerful tool packed with hundreds of resources, tips, and real-world use cases that can help you align your destinatio…
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In today's episode, we’re breaking the mold on traditional ministry approaches. We’ll explore how ministry grants can be the game-changer your church needs to embrace innovation, unlock new possibilities, and fuel sustainable transformation. Whether you’re looking to start something new or breathe fresh life into your current ministry, this episode…
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00:00 Introduction 01:02 GTM/Marketing/Rev Ops is Escalating in Complexity 18:12 Is Linkedin Beef a good GTM Strategy? 31:50 When in the sales process should you create an Opportunity? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.co…
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Have you heard the story of malware that targets programmable logic controllers (PLCs) on industrial systems and causing fast-spinning centrifuges to tear themselves apart? How about the disgruntled employee in Australia who tampered with a supervisory control and data acquisition (SCADA) system and released 265,000 gallons (~1M l) of sewage from a…
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Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios
37:58
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs ab…
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On today's episode, we're learning about the group of 65 million Americans who are curious about the Bible. We'll dig into the research on this group and discuss strategies for effectively engaging them in your ministry. Full Show Notes
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00:00 Intro 01:16 Funnel Attribution vs. Multi-touch Attribution 11:32 How to avoid the credit game drama between marketing and sales 17:59 The different biases 20:49 The data structure needed for each type 30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting? Hear more from us: Subscribe to us …
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FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up t…
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Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about: - What is GTM Ops - The unfulfilled promise of RevOps - Data, reporting, and attribution - And lots more! Hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-…
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In this episode, we're looking at "social enterprise," a revolutionary concept that's reshaping the way many churches operate. We'll explore how this innovative approach can help churches thrive in a rapidly changing world. Discover how social enterprise can generate revenue, strengthen your ministry's impact, and even provide a lifeline to your co…
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No language encryption here... In this episode we have the honor of sitting down for a late-night discussion with our Dutch friends Koos, Jeroen and Maarten. We really enjoyed their interesting and unique perspective on the global threat landscape and how the ransomware-as-a-service economy continues to grow. We also talk about cyber warfare, the c…
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Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm…
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In today's episode, we're diving into the digital frontier of ministry and exploring the revolutionary impact of virtual admins. This role is reshaping the way churches and ministries operate, offering a flexible, scalable, and cost-effective solution to a wide range of administrative tasks. From managing calendars and emails to handling finances a…
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According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…
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Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]
9:17
According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…
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Volume 6 of The Directors Series is here, featuring the iconic Floria Sigismondi. Watch her work here. Floria’s audacious music-video imagery and trademark style have made her one of the most acclaimed directors in the genre’s history with videos for artists like Rihanna, Bjork, David Bowie, Sigur Ros, The White Stripes, Interpol, Leonard Cohen, Fi…
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Have you ever looked at your career and wondered if there was something more? Maybe you’ve built a successful career in business, technology, or another field, but a persistent pull towards ministry keeps tugging at your heart. In this episode, we sit down with Rob Dyer and Candi Cyler, two individuals who made the bold leap from their professional…
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00:00 Intro 01:35 The biggest UTM mistakes companies make 13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN…
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Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…
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In this episode we welcome back a couple of our old friends Stephen Rose and Darrell Webster to talk about Copilot and AI - how useful or useless are these technologies and what does it take to get it to work as advertised. Our guests share some great insight on what is needed to make the most of AI and why so many organizations struggle soon after…
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Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: htt…
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First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …
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Small Church, Unlimited Possibilities: Discovering And Unleashing Your Church's Unique Strengths
48:18
On today's episode, we're diving into the unique challenges faced by smaller churches and uncovering innovative strategies to provide them with the resources and support they need to thrive. We'll explore the crucial differences between the needs of large and small congregations, reveal the power of community collaboration, and discuss how to build…
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If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…
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Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…
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