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TYCA: The Repeat Purchase & Loyalty Podcast - Insider Strategies from DTC Operators & Founders Join Blake Imperl, Head of Marketing at Wonderment, as he dives deep into the world of eCommerce and retention marketing. Blake interviews leading DTC operators and founders to uncover their proven strategies for driving repeat purchases and building brand loyalty. Say goodbye to generic tips and fluffy content. This podcast delivers actionable insights and tactics that you can use to boost repeat ...
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Aaron Orendorff is an eCommerce content legend, previous Editor in Chief of Shopify Plus, VP of Marketing at Common Thread Collective, and current Head of Marketing at the Shopify SMS Platform, Recart. In this episode, we discuss the intersection of content and commerce, the 3 phase approach to building an organic content flywheel for any DTC brand…
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Jake Karls is the co-founder of Mid-Day Squares, a functional and better-for-you chocolate snacks CPG company. As you’ll learn, this “Resident Rainmaker” is full of inspiring energy and wisdom for anyone in the CPG or eCommerce industry. Blake and Jake discuss customer retention strategies, the importance of authenticity, and the challenges of ship…
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Will Nitze is the Founder/CEO of the CPG brand IQBAR. Catch a deep dive into the secrets of customer retention in the CPG category. Will shares his insights on how to overcome the unique challenges and seize the opportunities of each channel (Shopify, brick & mortar, wholesale, etc...) to drive growth and loyalty for your brand. Discover his innova…
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Shopify SMS Retention Playbook: Keeping Customers Coming Back with Postscript CEO Adam Turner
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What’s the right way to think about customer retention on SMS? Adam Turner, CEO of the leading Shopify SMS platform, Postscript, shares the playbook that 1000s of Shopify merchants are using to keep their customers coming back to buy again and again. SMS is a heck of a lot more than a one and done sales channel and in this episode Adam offers a tac…
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7 CX and Retention Marketing Takeaways You Can't Afford to Miss for Shopify eCommerce Merchants! - TYCA Season 1 Recap Part 2
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Episode 17 - Blake Imperl @blakeimperl recaps his final 7 takeaways from season 1 on how leading Shopify merchants are getting their customers to come back and buy again. If you haven't yet, please leave the podcast a review on Spotify and YouTube and share it with your friends. The TYCA pod is brought to you at zero cost and this is the best way t…
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8 Ecomm Experts Share 8 Essential Lessons in Retention and CX for Shopify Merchants - TYCA Season 1 Recap Part 1
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Episode 16 - Blake Imperl @blakeimperl recaps his top 8 takeaways from season 1 on how leading Shopify merchants are getting their customers to come back and buy again. If you haven't yet, please leave the podcast a review on Spotify and YouTube and share it with your friends. The TYCA pod is brought to you at zero cost and this is the best way to …
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Eric Bandholz: The Journey of Building Beardbrand into a Multi-Million Dollar E-Commerce Business with YouTube & Community - A Visionary Beardpreneur Tale
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Eric Bandholz is the founder of Beardbrand, a bootstrapped men's grooming company that has leveraged YouTube and community to grow into a thriving business. In this episode, Eric shares his inspiring journey from corporate America to entrepreneurship, why the core values drive everything they do, how Beardbrand creates loyal beardsmen, what it’s ta…
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Unleash Your Ecommerce Sales with the Power of Performance PR: The Ultimate Solution to iOS 14 Ad Decline
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Struggling to improve your paid acquisition performance? Then you NEED to listen to this. Jonathan Snow, COO at the Snow Agency, gives a masterclass on performance PR funnels and why they’re the secret to unlocking stronger ad performance. We cover how to set up the funnels, 8 different angles you can take, how to lower CPMs and increase CTRs acros…
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How Pura Vida Built & Maintains a High Performing CX Team | DTC eCommerce CX Best Practices with Dan Brady
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I can’t believe Dan gave these CX insights for free! Learn how Dan Brady a CX Leader at Pura Vida has created and maintained an exceptionally motivated/ high-performing CX team. His approach: focus on the employee experience! If you want to improve your CX team's performance, boost morale, reduce turnover, AND make happier customers… this episode i…
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Customer returns CAN turn into returning customers. If you want to minimize the impact returns have on your Shopify store, this one is for you. Zoe Kahn, Sr. Associate of Customer Experience over at Chomps lays her comprehensive framework for doing just this. We discuss what steps your CX team should take, how to collect/take action on returns feed…
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A lesson in driving repeat purchases with higher ticket items & getting a DTC brand acquired
53:39
How do you drive repeat sales when you sell items with a higher price tag AND compete in a legacy category? Tyler“Sully” Sullivan, the founder of the recently acquired BombTech Golf, knows a thing or two about driving repeat sales with higher AOV items. In this episode, we discuss what strategies go into getting folks to buy multiple times with hig…
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When is the right time to ask a customer to purchase again? What automations matter to retaining customers and what should we do if a customer doesn’t reorder when you reach out? Alex McEachern (Repeat) and Blake dive deep into those questions, the 3 must-have post-purchase automations, frameworks for creating repeat customers, and more. They also …
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Immediately Improve Your Retention Marketing & CX / How Jones Road Beauty Creates Loyal Customers / Eli Weiss & Joanne Coffey
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If you work for or own a DTC brand - you NEED to listen to this. Eli Weiss and Joanne Coffey (Jones Road Beauty) give a masterclass on what the convergence of CX and Retention marketing looks like in modern DTC eCommerce. This episode will immediately change how you think about retention marketing and customer experience (for the good). Learn how t…
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“Just because a customer buys from you, doesn’t mean they’re sold yet. Continue the experience post-purchase and you’ll have a customer for life” - Ash Melwani Ash Melwani, CMO & Co-Founder of the health and wellness brand, Obvi, delivered BIG value on how to turn one-time shoppers into customers for life. In this episode, learn how Obvi has approa…
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Are you struggling with how to use conversational commerce to drive customer retention? Is it all hype being sold by SMS platforms or is there something more to it? Stephanie Griffith, host of the Conversational Commerce podcast delivers a conversational commerce masterclass. In this episode we discuss how to humanize commerce, actionable strategie…
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The “Big 3” Conversion Rate Optimization (CRO) Framework for DTC eCommerce and Customer Retention
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A lot of talk is around "tech-enabled retention" tools (like email & SMS) as being the primary driver of getting people to come back and buy again... but good CRO is vastly underrated. Will Laurenson, a Conversion Rate Optimization Consultant shares his “Big 3” framework for how to get customers to come back and buy again. Hint: it doesn’t require …
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Ari Murray, VP of Growth at Sharma Brands lays out the perfect seasonal drop strategy for DTC eCommerce merchants. In this episode, we break down the entire framework that she’s used with numerous Shopify brands, how to orchestrate across email/SMS, paid ads, and even order tracking pages, how brands like Rhode Skin and Liquid Death are crushing se…
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Ben Zettler, is a leading digital marketing and eCommerce consultant and founder of Ben Zettler Digital. In this episode, we break down how to craft a content strategy that keeps customers engaged pre and post-purchase, how to effectively use content in your email, SMS marketing, and social media strategies, what “great” looks like with lots of bra…
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Stuart Arsenault, CEO at Junip gives a reviews & UGC masterclass for DTC eCommerce brands. In this week’s episode, we break down how leading Shopify brands like Jones Road Beauty and Olipop capture high-quality reviews, how to 4x your UGC submissions, timing and orchestration best practices, how to optimize your review capture motion, and what the …
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Jess Cervellon, Head of Customer Experience at Feastables gives a customer experience masterclass for DTC eCommerce brands. In this episode, we discuss how Feastables approaches customer experience and engagement, how they're using conversational SMS to connect with customers, how they’ve tackled shipping delays and improved logistics, and what rol…
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Cameron Faist, Director of Ecommerce at Aura Bora gives an eCommerce masterclass on all things retention marketing & customer experience. In this episode, we discuss how Aura Bora has turned their transactional channel into a customer experience & retention hub, what their entire setup looks like, how they turn shipping delays into opportunities, a…
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