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Welcome to The Get Online Podcast. The show is focused on helping you, the motivated business owner, implement interesting marketing ideas that will help to give your business the limelight it deserves. Tune in to hear me ask business owners the big questions we all want the answers to: How I get more customers? How can social media help my business? What is the best marketing to focus on? How do I scale my business effectively? Can my personal brand be used as an asset? If you are ready to ...
 
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show series
 
Today I am joined by my friend Aarti Parmar. Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, …
 
Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar …
 
Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community. In late 2018 Marina founded The Real Life of Brands. A Content Consultancy and Media Production Company, which hel…
 
What is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business. You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lackin…
 
This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms. It calls for an overhaul of big tech business models and ending online corporate surveillance. 2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business m…
 
In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them). Your target market is too broad Failing to understand want vs. Need Marketing on all the wrong channels allowing your competitors to lead Not tracking metrics Confusing tactics with strategy No compelling m…
 
Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora. It's a different type of community because Rupal works to nurture the whole founder, not just …
 
Description Today I am joined by Cheryl Laidlaw, who is hugely passionate about making technology accessible and enjoyable to small businesses. But as we know, sadly, a lot of people find it very confusing and overwhelming, which is what led her to starting her 'Website In A Day' brand. Cheryl brings brands to life by giving a responsive website pl…
 
In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success. Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend. But what, exactly, should you be…
 
Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world. He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries. He has been …
 
In today's episode, Podcast Host and Author, Stacey Kehoe, does a 'Live Read' of her Amazon #1 Best Selling Book, Get Online. Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. 🙋 This works to a point but what happens when your market becomes saturated? 🙋 What does it mean for your bu…
 
In this podcast episode, Simon Zutshi discusses how he has used digital marketing in the world of property. Simon, has been investing in property since 1995 and became financially independent at the age of 32. He is the author of Best Seller “Property Magic” and Founder of the property investors network (pin), the original and largest networking ev…
 
As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business or a personal hobby. Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form co…
 
We are (still) often asked what content marketing is, how brands truly find success with it - and how to get started. Rachel Akiboye from digital marketing agency Brandlective throws some of the following questions at Stacey Kehoe in today's episode: Why are companies using content marketing? What are the benefits? How do we convince the management…
 
Social media has rightly taken the throne in the world of marketing because for many businesses it’s the key catalyst for brand growth. If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits. Promoting your brand through social media is theref…
 
Are you a confused business owner? There is something in this interview for everyone! I Interview Andrew Hawkins who teaches 360 business owners worldwide online or in the classroom how to market and automate their businesses primarily using the Infusionsoft business automation platform.Stacey Kehoe
 
Who doesn’t want to improve their productivity and lower their outgoing costs? We talk through how business process automation can be used to automate your business, increase worker productivity and lower operational costs. Resources: Zapier - The Ultimate Automation Hack Podio - Brandlective CRM Wordpress - Website Software Quickbooks Online - Acc…
 
Jody Raynsford of Hello Genius is an author of The Industry Disruptor Programme and The Engagement Formula, speaker, sales copywriter, marketer, podcaster and serial writer of lists that are far too long. He had an interesting career in journalism interviewing actors and directors and then running long-distance races in the Sahara, and the Alps bef…
 
Founder of The Business of Stories, and co-author of the Amazon No.1 best-seller Fit For Purpose Leadership with her chapter, Why Great Leaders Need To Be Great Storytellers, Susan Payton joins The Vault on how she helps businesses articulate themselves through power of storytelling in business, why it's so important and why it works. Susan is also…
 
In this episode, I speak to Sara Milne Rowe who works alongside CEOs, senior leaders and their teams, often in high challenge situations to connect with their strengths, deliver exceptional performance, take others with them and get the results they want across a wide range of industries Worldwide. Sara Milne Rowe’s book, 'The SHED Method: Making B…
 
In this episode, we have a group discussion about the importance of company culture, what it actually is, and how to figure out whether it’s working for you or against you. Company culture is “by the people, for the people”. However, the bi-product, of course, is a far more successful enterprise. I have asked a few members of my team to join me and…
 
In this episode, Andy Gwynn teaches us some of LinkedIn’s best-kept secrets and how to generate new leads via LinkedIn. Andy is considered as one of the most sought-after LinkedIn Trainers & Coaches in the UK and has addressed audiences such as the Institute of Directors and international audiences throughout Europe and as far afield as the U.S.A &…
 
Today’s episode focuses on Lead Magnets. Lead Generation is a real pain point for many startups and sometimes for established businesses when competing in an oversaturated market. Small businesses need to show their value by giving away irresistible material that prove to their audience that they have substance. Find useful and proven lead generati…
 
As a business owner or someone thinking of how to start their own business, are you confused about how to sort out the wheat from the chaff to focus energies on building meaningful relationships when it comes to customers? Today’s guest, Sebastian Bates is the founder of the Warrior Academy, a martial arts training and mentoring company from the ci…
 
Do you ever wonder how some marketers seem to have a never-ending stream of content flowing from their websites and their social media like magic? In this episode, Stacey discusses one of the best ways to up the quantity of your content without spending lots of money or working a 20 hour day. Stacey has a process which is called “The Content Waterf…
 
Gary Das has been in financial service since 2002 and set up his own mortgage brokerage in 2006 at the age of 25. The 2008 credit crunch caused him to diversify before getting back to his passion in 2015 when he and his wife (Ayesha, who was a sole trader at the time) wanted to move home. He couldn’t believe how difficult it was for business owners…
 
Today Stacey did something different. She was joined by Rachel and Alex, her colleagues from Brandlective. The Internet has opened up a huge opportunity for small businesses. Twenty five years ago to get your business in front of a large audience you needed a huge marketing budget for billboards, TV advertisements, and radio. Today, digital marketi…
 
How do you take all the challenges that life has thrown at you? Today’s guest, Tony J. Selimi is an international speaker, a qualified transformational coach, and business success mentor. He is a human behavior specialist who helps people clarify their values, develop the mindset, and work on the emotional intelligence required to breakthrough thei…
 
Have you used Twitter as a marketing platform for your business? Do you know how to use it? In today’s episode, Stacey Kehoe, covered her Top 10 Twitter Hacks. Twitter is the most misunderstood social network and tool by the vast majority of people. Twitter is a microblogging platform which allows registered users to post and to send to other regis…
 
Why is brand awareness an important component in marketing? Understanding, if your marketing budget should be focused on awareness or converting sales, is a challenge for many small business owners. In this episode, Stacey touched on this topic. You will hear her insights about The Familiarity Principle, building brand awareness and key things that…
 
As a business owner, have you thought of writing your own book? Today’s guest, Paul Brodie a 13 times bestselling author and host of the Get Published Podcast, owns a publishing company which helps aspiring authors publish their own book. Publishing a book is the start, how to promote it is another thing. In this episode, Stacey and Paul dig deep o…
 
What is the ROI for helping others? Fredrik Sandvall uses giving and sharing knowledge as part of his marketing strategy. Fredrik Sandvall is the ultimate dealmaker, who helps businesses and property developers find funding solutions. He is not only finding the money - but more importantly helping with strategic and tactical advice to unlock win-wi…
 
How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline. The 6C Methodology follows a structure that will allow you as a business owner to…
 
Are you utilizing videos for your business? If not, listen now as Stacey and Fran drop actionable steps you can do to market your business. In today’s episode, Fran Boorman, author, entrepreneur and a mother discuss the potential growth of your business using forums, facebook lives and live events. Fran also shared how after five years, she was abl…
 
What is a Customer Avatar? Why do you need one and how can it help you grow your business? If your marketing needs some direction, today’s episode is for you. Stacey Kehoe, host of The Vault Podcast, dives into the topic of creating a customer avatar. She discusses how you can create your own avatar and why it is important? With 72% of brands targe…
 
Join Stacey Kehoe as she caught up with Kristin Marquet, owner of Creative Development Agency, LLC and FemFounder.co, as they discuss why selling to everyone is the number one mistake you can as an entrepreneur. Kristin also shares tips on how you can do PR without breaking the bank and how she reached her goal of growing a profitable business. Be …
 
Welcome to The Vault. Tune in every week to unlock the marketing secrets of some of the fastest growing businesses. You’ll hear practical tips, strategies and case study’s that will help you build incredible marketing campaigns for your business. And now, here’s your host Stacey Kehoe.Stacey Kehoe
 
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