))
Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast? The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert. UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying the ...
…
continue reading
I'm going to let you in on a little secret – there are three kinds of podcasters out there. Whether you're doing it just for kicks, making your podcast the star of the show, or using it as your driving force of your sales engine. Get ready to align those podcasting actions with your goals and start building your more profitable podcast. Now, don't …
…
continue reading
In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners en…
…
continue reading
There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them! In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up w…
…
continue reading
Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team. This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads. Don’t worry—I’m…
…
continue reading
Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out? While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one. …
…
continue reading
This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem. Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working …
…
continue reading
Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what’s best for your business. For instance, I’ve warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in…
…
continue reading
See if either of these scenarios seems familiar: You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client. Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only hav…
…
continue reading
Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals. See, for many podcasters, the…
…
continue reading
Have you always had the same podcast format and have never thought about changing it? Or has the thought of switching things come up recently, but you’re worried about possible consequences? If you’re like most podcasters, you’ve probably had the same overall format since day one. But should you make a change? If so, how? And do you need to announc…
…
continue reading
Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses. If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or the types of content withi…
…
continue reading
How can the Profitable Podcaster Mastermind help you if you already have a good process in place for your show? Elizabeth Sherman has been podcasting for about three years. She’s a pretty organized, process-driven person who works ahead of schedule and with someone she trusts. Still, she felt the need for more support and a strategic approach to he…
…
continue reading
Re-releasing episodes of your show at strategic times of the year is one of the best, most efficient things you can do for yourself and your listeners. But sometimes podcasters hesitate repurposing their show in this way. Take my special guest today, Molly Watts, for instance. She joined a round of the Profitable Podcaster Mastermind with a product…
…
continue reading
Today's episode is your guide to creating guest conversations that not only educate but also convert listeners into clients. In this episode, we dissect the essential trio: mastering the tech game, prepping your guests for the spotlight, and structuring interviews to ensure they still highlight your expertise AND include the calls to action necessa…
…
continue reading
Today, let's uncover the two critical mistakes that might be holding you back from establishing yourself as the go-to authority in your industry. If you're a service-based business owner like me, you know that turning your podcast into a trust-building, authority-boosting tool is not just a goal; it's the key to driving conversions. We’ll start by …
…
continue reading
I spend a lot of time discussing the impact of doing the strategic work for your podcast—a LOT. Today, though, I am so excited to share my conversation with Julia Gruber, host of Darmglück. Together, we dive deep into Julia's experience, where her podcast focusing on intestinal health has not only reached 227 episodes but has also surpassed the hal…
…
continue reading
Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're …
…
continue reading
It’s inevitable for every podcaster. When you first start your show, you’re excited! You’re sitting down to record and produce each episode with great anticipation for downloads, listener feedback, and sales. And this goes on for weeks or months. But eventually, you hit a wall. Whether you’re just getting started or you’ve been podcasting for one y…
…
continue reading
In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finall…
…
continue reading
One of the most common challenges faced by podcasters who also run their own businesses is how to efficiently and effectively manage all the tasks that come with producing a podcast while also running a business. And that’s why we’re featuring this question as one of our first listener question episodes. The solution might not be what you think it …
…
continue reading
Too often on this podcast, I am doing you a disservice. I tend to talk about strategy only in the silo of how it impacts your podcast because that’s what we do here. In doing that, I talk about the impact on your show and your time as a podcaster, but there are many more benefits for your business. In this episode of The More Profitable Podcast, we…
…
continue reading
Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a…
…
continue reading
In my 12-year journey in the business world and a decade of podcasting, I expose the misleading claims made by so-called "experts" who insist that their way is the only way to achieve success. There is no one-size-fits-all solution, and podcasting can be an exceptional marketing tool for audience growth and business development, but like every tact…
…
continue reading
Today, we have a special guest joining us, Andrea Liebross. Andrea is a coach, speaker, and the host of the Time to Level Up podcast. She’s also the author of She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary. Andrea is joining me to share the incredible journey of how she used her podcast …
…
continue reading
When you think about podcast monetization, what comes to mind? Too often, people think about ads and sponsors. Perhaps you like to listen to a podcast where there’s always a commercial break or two or where someone on the show reads a sponsor ad out loud. But that’s not the only way to make money from your show. In this episode of The Most Profitab…
…
continue reading
