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The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
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This week we have our annual holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2024.” The smart folks at Brand Federation developed this seasonally appropriate snapshot of brand behavior looking back on this past year and the year ahead at 2025. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss whi…
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Justin Goldstein is the Founder and Lead Strategist of PR72, an integrated communications agency that helps organizations like Uber, AARP, and General Motors unlock growth and build their brands. We discussed all of this and more this week on the On Brand podcast. About Justin Goldstein Justin Goldstein is an award-winning public relations and mark…
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Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Building Brands with Soul is also the title of her new book. During her 25-year career, she's worked with brands including Unilever, Mars Inc, Diageo, and HP. We discussed all of this and more this week on the On Brand podcast. About Siew Ting Foo Siew Tin…
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Katie Cabanas has been called the Bilingual Brand Builder. In a career spanning diverse organizations such as AT&T, Coca-Cola and the University of Miami, Katie specializes in strategic planning and implementation of branding, marketing, and philanthropic campaigns. We discussed all of this and more this week on the On Brand podcast. About Katie Ca…
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Cliff Ettridge is Director at The Team, where he leads their employee experience strand. His work for clients such as IBM and the BBC helps bring brand strategies to life internally and externally. We discussed all of this and more this week on the On Brand podcast. About Cliff Ettridge Since joining the agency in 2002, Cliff Ettridge has led their…
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Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more this week on the On Brand podcast. About Jane McCarth…
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Chris Eifert is the agency principal at B2B marketing agency TriComB2B. With an unconventional background as an engineer, he brings a unique and useful skillset to the B2B branding and marketing landscape. We discussed all of this and more this week on the On Brand podcast. About Chris Eifert Chris Eifert has more than 30 years of sales, marketing …
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Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. His work with global giants like Kraft Heinz, Coca-Cola, and Pfizer has earned recognition in the industry and beyond. We discussed all of this and more this week on the On Brand podcast. About Jim Pietruszynsk Jim Piet…
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Robert Brunner is Lead Designer for Beats by Dre and the Founder and Partner of design firm Ammunition. With over 40 years of experience, his experience includes working with brands like Apple, Lyft, and Square on creating design that connects and communicates. We discussed all of this and more this week on the On Brand podcast. About Robert Brunne…
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Tamsen Webster was one of my very first guests when this podcast launched in 2015. She's been busy over the past nine years — including writing two books. The latest is Say What They Can't Unhear. We discussed how you can do just that on this week's episode of the On Brand podcast. About Tamsen Webster Part message designer, part English-to-English…
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It's launch day for Tippie Leads, my new podcast from the University of Iowa's Tippie College of Business. Each season will focus on a challenge in today's changing world of work. Season one is all about employee engagement with groundbreaking faculty research, student and alumni stories, actionable insights, and more. The first three episodes are …
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Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week's episode of the On Brand podcast. About Lida Citroën Lida Citroën is a personal branding and reputation management expert. She is a keyno…
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Introducing my new podcast — Tippie Leads from the University of Iowa’s Tippie College of Business, produced by the Tippie Leadership Collaborative. Our goal with Tippie Leads is to share stories that will change the way you work and lead. Each eight-episode season of Tippie Leads will focus on a "grand challenge" in today's changing world of work.…
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Richard Davies is the co-founder of Alchemy-Rx. With decades with brands like Unilever, he specializes in connecting changing consumer insights to effective brand strategy. We discussed all of this and more this week on the On Brand podcast. About Richard Davies Richard Davies is a seasoned consumer goods industry veteran with a remarkable career s…
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Maya Guice is the Director of Strategy at BRC Imagination Arts and host of the Masters of Storytelling podcast. Her work with brands like Diageo, Ford, and NASA helps create touchpoints and experiential brand stories. We discussed all of this and more this week on the On Brand podcast. About Maya Guice Maya Guice is the Director of Strategy at BRC …
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Tom Ramsden is CEO of creative agency, Sid Lee US. An Adidas veteran with both brand and creative side experience, Tom is a progressive and strategic innovator with decades of experience driving growth. We discussed all of this and more this week on the On Brand podcast. About Tom Ramsden Tom is a global, creative, and strategic innovator with an e…
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Shailendra Pratap Jain is a professor of marketing at the University of Washington's Foster School of Business and the co-author of the new book Managing Brand Transgressions. What elevates a simple issue to a transgression and what can brands do to rebuild trust? We discussed all of this and more this week on the On Brand podcast. About Shailendra…
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