In this episode, we explore the intense discussions surrounding Vice President Kamala Harris’ historic candidacy, focusing on the intersection of race, gender and the concept of "DEI hires." As the first woman of color nominated for president by a major party, Harris has become a flashpoint in debates about diversity, equity and inclusion. We dive …

On this episode of the LMA podcast, our guests discuss the importance of cross-firm collaboration and its impact on client service. Their discussion emphasizes the need for understanding different roles and departments to work smarter and improve efficiency, while also highlighting the significance of effective internal partnerships, communication,…

Professionals face a critical decision when contemplating a career move: how to align their choices with long-term goals, personal growth and organizational culture. The risk of mistiming a career change or choosing the wrong path can lead to significant challenges, making it essential to carefully assess both timing and firm culture before making …

In law firms, a positive culture is priceless. It fosters a sense of community and collaboration, and directly impacts the firm's ability to grow its business and retain top talent. When a law firm prioritizes culture, it becomes a magnet for diverse professionals, encourages innovation and ethical practices and impacts how clients are served.In pa…

Law firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating political divisions in the country. The risk of messages intersecting with polarized politics is high, necessitating the crafting of robust and sensitive messages that maintain their impact. In the mi…

In this episode of the LMA Podcast, attorney Kristin Gray (FordHarrison), joins LMA Editorial Committee member Hayley Lavin (Thompson Coburn) to share the creative process behind harnessing pop culture to capture audiences and showcase your firm’s expertise.Gray speaks from her experience as a contributor of FordHarrison's popular "That's What She …

In this two-part conversation on the phenomenon of the legal marketing field’s growing integration with DEI, LMA members in the diversity, equity and inclusion (DEI) space offer advice on developing DEI-related roles and career paths within our industry.Speakers:Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host)Terra Davis, Chief…

In this two-part conversation, members from the LMA Diversity, Equity and Inclusion (DEI) Committee and DEI SIG come together to share insights on the phenomenon of the legal marketing field’s growing integration with DEI. In part one, speakers offer advice on developing DEI-related roles and career paths within our industry.Speakers:Ashley Black, …

Ever wonder what managing partners wish you knew about business development? Lauren Resnick, chief practice partner at BakerHostetler, shares insights on how business development teams can provide value and support marketing efforts.Speakers:Heidi Horn, Senior Business Development Manager, Vorys (Host)Lauren Resnick, Chief Practice Partner, BakerHo…

In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revol…

Episode: 109Episode Description:In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services i…

Episode: 108Episode Description:On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies…

Episode: 107Episode Description:Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how in…

Episode: 106Series: SIG Share-OutEpisode Description:LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI.This conversation will explore content marketing, CRM concepts, ChatGPT and more.Speakers: Freddy Dobinson, …

Episode: 105Series: Strategies LIVE!Episode Description:In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disag…

What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers…

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.Speakers:Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks AttorneysMichele …

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms.Speakers:Donald Dubón, Co-Founder…

Episode: 101Series: SIG Share-OutEpisode Description:In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness.Speakers:Deb Pic…

Episode Description:In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more.Speakers:Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedg…

Series: Strategies LIVE!Episode Description:In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectat…

Episode: 98Series: Strategies LIVE!Episode Description:One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighto…

Episode: 97Series: SIG Share-OutEpisode Description:News and client alerts are great ways to build your firm’s business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and fu…

Episode: 96Series: SIG Share-Out Episode Description:With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a succes…

Episode: 95Series: Strategies LIVE! Episode Description:In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this…

Episode: 94Episode Description:Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and tech…

Episode: 93Series: SIG Share-OutEpisode Description:Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship…

Episode: 92Series: Strategies LIVE! Episode Description:For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her pro…

Episode: 91Series: SIG Share-OutEpisode Description:Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management …

Episode: 90Series: Strategies LIVE! Episode Description:For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and …

Episode: 89Series: Strategies LIVE! Episode Description:The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and sha…

Episode: 88Series: SIG Share OutEpisode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, le…

Episode: 87Series: LMA SIG Share-OutEpisode Description:At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collabo…

Episode: 86Series: LMA SIG Share-OutEpisode Description:While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Mon…

Episode: 85Series: Strategies LIVE!Episode Description:Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers’ Marketing Academy, LinkedInCourseForLawyers.com) a…

Episode: 84Series: Strategies LIVE! Episode Description:If legal marketers and lawyers fail at client service, it can be difficult to overcome a client’s perception of a firm — even if it has produced award-winning advertising campaigns, has positive media coverage and a polished external communications plan. In this episode of the LMA Strategies L…

Episode: 83Series Name: LMA SIG Share-OutEpisode Description:As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber Bollman (Barnes & Thornburg, LMA Client Value SIG co-chair) and …

Episode: 82Series Name: Strategies LIVE! Episode Description:From the pandemic to issues of racial and social injustice and ongoing adversity, knowing how to be an effective leader during these time has been challenging. In this episode of the LMA Strategies LIVE! podcast, hear Julie Holton, (mConnexions), Michelle Hutchison, LMSW (Resilient Minds …

Episode: 81Series Name: LMA SIG Share-OutEpisode Description:Law firms go to great lengths to protect client information, however, the General Data Protection Regulation (GDPR) changed how companies should be protecting and managing personal information. In this episode of the LMA SIG Share-Out series, Oliver Krischik (GKG Law) and Alison Talbott (…

Episode: 80Series: Strategies LIVE! Episode Description:The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they kne…

Episode: 79Series: Well-Being in LegalEpisode Description:As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will feature a discussion with Lynn Foley and Denise Robinson providing tips from a wellness expert on how to manage stress, anxiety and …

Episode 77Series: Next Big Thing in LegalEpisode Description:Tune in to the latest LMA Podcast focused on the 2021 Next Big Thing Initiative (NBT), change management. In this episode, NBT Co-Chairs Jill Weber and Ashraf Lakhani sit down with Harvard Law School Executive Education’s Farayi Chipungu to learn how law firms can respond to a market that…

Episode 76Series: Well-Being in LegalEpisode Description:Today, well-being should be at the top of every legal marketer's mind; however, prioritizing one's mental health often falls to the back burner. As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast e…

Episode: 76Series: Strategies LIVE!Episode Description:Clubhouse — the hottest new tool in social media — is taking the internet by storm, and it can also be an effective means to promote attorneys at your firm. In the latest episode of Strategies LIVE!, Katherine Rivera (Adams and Reese LLP) and Meghan Spradling (Miller Nash Graham & Dunn LLP) sit…

Episode: 75Series: LMA SIG Share-OutEpisode Description:Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our m…

Episode: 74Series: LMA LeadersEpisode Description:In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School. They discuss the importance of women in leadership and provide to…

Episode: 70Series: LMA Regional SpotlightEpisode Description:Tune in to the first episode in a four-part series from the LMA Southeast Region giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Marsha Redmon, Esq. (Marsha Redmon Communications) shares tips to ensure your…

Episode: 71Series: LMA Regional SpotlightEpisode Description:Join the LMA Southeast Region for the second episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Kathryn Whitaker (Burr & Forman LLP) discusses how to showcase your value outside o…

Episode: 72Series: LMA Regional SpotlightEpisode Description:Join the LMA Southeast Region for the third episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Heather McCullough (Society 54) discusses how to deal with an increased workload and…

Episode: 73Series: LMA Regional SpotlightEpisode Description:Join the LMA Southeast Region for the fourth episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Erin Ryan (McGuireWoods) discusses the importance of leading teams through change. …