Go Beyond Fundraising The Podcast For Nonprofits відкриті
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Go Beyond Fundraising, a podcast brought to you by the Pursuant Group, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at pursuant.com/gobeyondpodcast.
 
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show series
 
Is your nonprofit on the fence about accepting crypto? Are you interested in learning what the buzz is all about? Maybe you’re curious about the fundraising benefits for your organization? Then you won’t want to miss this podcast.To answer all your crypto-related questions, we spoke with Pat Duffy, Co-Founder of The Giving Block. In 2018, Pat, and …
 
In our latest episode, we sat down with Bryan Kramer to discuss impactful methods of personalizing the donor experience in ways that resonate with your constituents. The big tech companies have developed strategies of personalizing their users' experiences that drive incredible loyalty. Learn how you can do the same for your donors by adapting ways…
 
In this episode, Pursuant's CEO Trent Ricker sat down with Kevin Hagan, President and CEO of PAN Foundation, to talk about the effect of global crises on fundraising. With the current Ukraine crisis, we've seen nontraditional or so-called 'unorganized' giving, as people adopted unique ways to support and donate. In this dialogue, these nonprofit le…
 
There’s no doubt that impacting the world for good is hugely motivating -- especially for passionate young people. Nonprofits have the opportunity to form relationships with young donors and constituents now to ensure the future of their mission. Millennials want more transparency and communication with the nonprofits they donate to. They want to k…
 
The new Facebook Challenge Fundraisers are helping organizations acquire brand new supporters, raise significant funds, and start personal relationships with everyone who joins the group. With such a cost-efficient way to meet your mission goals, this platform cannot be ignored.Good United works hand-in-hand with Facebook to create and optimize Fac…
 
Blackbaud’s 2021 Charitable Giving Report dropped recently, and we couldn’t wait to dive in and see what trends from last year will influence (and are already influencing) 2022. We grabbed time with Kristin Priest, Vice President, Client Solutions, and Matthew Mielcarek, Senior Vice President, Analytics & Insights Strategy, to get their take on wha…
 
The Great Resignation has shed light on the timeless reality that effective organizations require empowered people. Good leaders are able to recognize their direct reports' unique talents and passions and harness that potential to grow both the employee AND the organization... but how is this accomplished? In this episode, our Executive Vice Presid…
 
In the 2nd release of this two-part podcast, we continued our conversation with Maureen Wallbeoff, by looking at how technology is bringing us out of a "brick-n-mortar" mindset and into a "cloud" mindset. We’ll examine how the pandemic has transformed the mission of our organizations and how we operate as nonprofits. The results of these experience…
 
Like so many things, the pandemic accelerated trends in technology, including the degree to which consumers expected the experience organizations deliver to be highly personal and relevant. Nonprofit organizations are now left wondering if their legacy systems can support their rapidly evolving needs.In this two-part conversation, we spoke with Mau…
 
Given her 20 years of writing direct response copy, we couldn't think of a better person to sit down and interview about matching gifts than Cathe Hoerth. As one of the most popular (and sometimes confusing) methods of direct response fundraising, we figured it was past time to share her wisdom.We explore...- What are the different types of matchin…
 
If you’ve ever found yourself in a place of authority at your organization, at one point or another you’ve probably experienced what our guest Tim Arnold describes as a “leadership tension.” It’s that either/or thinking that causes stress, anxiety, and division within your organization. But it doesn’t have to be that way. In this conversation betwe…
 
In the influential book “Leaders Eat Last,” author Simon Sinek opines, “We are not victims of our situation. We are the architects of it.”Larger-than-life volatility has become a hallmark of our current “normal,” and it’s created challenges for leaders of business and nonprofits. As someone with a unique perspective into both realms, we knew we had…
 
In this episode, we spoke with Claire Logue, our new director of technology solutions. With over a decade of experience in SaaS technology, data analytics, and technical consulting, she makes an incredible addition to the growing GivingDNA team. Claire is an accomplished leader in the nonprofit industry with experience in major gift fundraising, ca…
 
The events of 2020 and 2021 changed the way we form our tribes in significant ways. In the nonprofit space, fundraisers and marketers had to think differently about community engagement when it came to their operations, and in how they cultivated their donors. Now that something of a “next normal” has been established, what do our digital and in-pe…
 
Video is one of the fastest ways to stir a donor’s affections for your cause, and also the medium that intimidates so many fundraisers and nonprofit marketers. In this episode, we spoke with Coury Deeb and Ryan Galanaugh of Nadus Films to learn how nonprofits can create powerful video content that reaches hearts and raises more money -- no matter w…
 
Is the donor pyramid a dusty model that needs to be swept into the dustbins of history? In this episode, we spoke with fundraising consultant Claire Axelrad to discuss her recent revision of her popular article, RIP Donor Pyramid, in which she proposes a dynamic and exciting way nonprofits can align fundraising, marketing, and technology to create …
 
Cryptocurrency is a hot topic right now among finance enthusiasts, and nonprofit leaders are cautiously curious. But with year-end giving right around the corner, it’s definitely a giving channel to explore given the relatively untapped potential. A recent report from Gemini found that 14% of adults (21 million individuals) in the US own cryptocurr…
 
Since its conception nearly a decade ago, #GivingTuesday has become the kickoff to the year-end giving season. But if fundraisers aren’t prepared to maximize this window of generosity, they could be leaving revenue on the table. A powerful strategy for making the most of the giving season is to develop versioned messages for various donor groups. T…
 
Come October, you start seeing them: postcards and fat envelopes from charities reminding you of those less fortunate and the tough times ahead during the upcoming holiday season — the meals they’ll do without, the gifts they can’t provide their kids, the coats they need to stay warm. You’ll see these appeals begin popping up in your inbox, too, es…
 
Today we'll listen to a conversation between Pursuant Vice President, Whitney Norman and Associate Vice President of Client Strategy Britney Mathias as they take a look back on the top 5 takeaways from the 2021 ANA nonprofit ConferenceNonprofit Fundraising & Marketing Podcast by Pursuant
 
We know that storytelling is the most powerful way to reach donors’ hearts and minds... but is there a way to use data to inform WHICH stories are going to get you the results you need? With year-end approaching, you need a strategy that works. 2020 saw historical levels of giving on #GivingTuesday and in December. This year, you may be wondering h…
 
A record number of people lined up to support local, national, and international charities in 2020, which has fundraisers wondering if the historic levels of giving will continue or level out in the coming months. While predicting the future is nearly impossible in 2021, economic indicators point to a dynamic environment for giving at year-end and …
 
It's hard to believe, but we've now released 100 episodes of the Go Beyond Podcast!To celebrate the occasion, we sat down with our president and CEO, Trent Ricker, to reflect on the changes in the fundraising landscape since the inception of COVID-19. We also explored the evergreen value of positive donor experiences, and how nonprofit leaders can …
 
Today we’ll listen to a conversation between Pursuant Vice President, Whitney Norman and newly announced Vice President of Digital Kacey Crawford as they discuss the ever changing role that digital plays in the nonprofit world.Nonprofit Fundraising & Marketing Podcast by Pursuant
 
Does your nonprofit have a monthly giving program, but wonder if there’s more you could be doing to engage those donors? Or maybe you are looking to start one. Regardless of where you are in your journey to a robust pipeline of recurring givers, we know you’ll enjoy this conversation with Erica Waasdorp, who literally wrote the book — and recently …
 
This year we’re seeing many nonprofit conferences take on a hybrid, or virtual-only model. AFP Icon, which is always well attended, went all virtual. For some, this may have been more convenient, but for those who might have missed the sessions, we’ve got you covered. Today we’ll listen to a conversation between Pursuant Vice President, Whitney Nor…
 
What began in 1917 as a group of 12 people, the movement of tens of thousands of volunteers and supporters worldwide has grown into the Lutheran Hour Ministries, which broadcasts now weekly to over 125 million people through its various programs.As a program that is now more than one hundred years old with a wide-ranging goal of spreading the gospe…
 
In this episode, Kelley Stewart, Executive Vice President at Pursuant, sits down with Chris Lyons, President and Publisher of Nonprofit Pro to discuss the predictions shared last December in NonProfit PRO's 40 Nonprofit Trends for 2021.Nonprofit Fundraising & Marketing Podcast by Pursuant
 
The COVID-19 pandemic accelerated many trends in remote working and learning, and the nonprofit industry was no exception. Matt Hugg, creator of Nonprofit Courses, saw traffic to his curated collection of online nonprofit and fundraising education more than double in 2020 as leaders scrambled to find new ways to resource their causes.We sat down wi…
 
In the second installment of a two-part episode, we grabbed some time with Mary Beth McIntyre, Principal at Win-Win Giving, to discuss how nonprofit organizations can get stymied by data and departmental silos. This divide often results in disjointed donor experiences. Mary Beth is a data consolidation expert, so if your organization is experiencin…
 
In the first installment of a two-part episode, we grabbed some time with Mary Beth McIntyre, Principal at Win-Win Giving, to get her perspective on the recent numbers around donor retention. AFP’s Fundraising Effectiveness Project Q4 2020 numbers revealed that retention dropped by 4% between 2019 and 2020, despite new donors and dollars being up.M…
 
Does it pay to have a fundraising plan? According to a recent study: Yes. It seems like an obvious statement, but having a strategy for your fundraising has been proven to make a measurable (and lucrative) difference in year-over-year results. In this episode, we grabbed some time with Barbara O’Reilly, CFRE and Principal Consultant at Windmill Hil…
 
In 2020, the COVID-19 pandemic challenged nonprofit organizations to act quickly and make bold decisions to face abrupt economic and logistical changes. We're kicking off a series of interviews with fundraising practitioners who navigated the "big pivot" with poise.In this episode, Debbi Stanley, CFRE, sat down to interview Holly Ferree, Vice Presi…
 
In 2020, the COVID-19 pandemic challenged nonprofit organizations to act quickly and make bold decisions to face abrupt economic and logistical changes. We're kicking off a series of interviews with fundraising practitioners who navigated the "big pivot" with poise.The Center for Development and Learning is a Louisiana-based nonprofit organization …
 
In 2020, the COVID-19 pandemic challenged nonprofit organizations to act quickly and make bold decisions to face abrupt economic and logistical changes. We're kicking off a series of interviews with fundraising practitioners who navigated the "big pivot" with poise.This episode continues our series in looking back at how fundraisers shifted in the …
 
In 2020, the COVID-19 pandemic challenged nonprofit organizations to act quickly and make bold decisions to face abrupt economic and logistical changes. We're kicking off a series of interviews with fundraising practitioners who navigated the "big pivot" with poise.In this episode, Kim Cogswell, Director, Technology Solutions, sat down with Kayleen…
 
Is voicemail dead, or actually a secret, powerful engagement tool?When it comes to communication channels that nonprofit marketers and fundraisers use to engage their constituents, chances are you instantly think of direct mail, digital, events, and radio slash telethons. But our guest today has some insights around voicemail, or voice broadcasting…
 
In this episode, Jennifer Bielat, Executive Vice President of Client Strategy, explains how the fundraising results from the end of 2020 are shaping strategy in 2021. We also discuss the emerging economic recovery, including how a "k-shaped" recovery model may affect philanthropy. If you're evaluating your Q2 and Q3 fundraising strategy, you won't …
 
It’s 2021, and doing things virtually from home — whether it’s holiday zooms with family, game nights with friends, or religious services — has become the new normal. Last year, we tapped our friend Reggie Rivers at the gala team to get his insight into how nonprofits can maximize virtual galas. We got Reggie back on the line to learn how this mode…
 
Most nonprofits focus on direct metrics to guide them through their budgeting process. Often, they look at figures like the number of emails and mailers sent, how many gifts were received, and gain/loss metrics (like net revenue and cost per dollar raised).This data indicates how a given program is performing. However, it doesn’t explain why you’re…
 
In a year like 2020, it can be difficult to establish a baseline metric for success. Given the importance of major giving to many nonprofit organizations, knowing if you are on track or off couldn't be more crucial.We set out to explore the ins and outs of major giving in 2020 in this episode. Kristin Priest and Doug Cogswell explain:* Why not all …
 
In this episode, Leah and Matthew sat down to discuss the latest findings from the donorCentrics Q2 2020 report. Nonprofit leaders are facing a wide arrange of questions as we head into year end giving, including:’- Did giving increase, remain flat, or decline in the first months of the COVID-19 pandemic? - What is on the horizon for year-end givin…
 
JDRF is dedicated to finding a cure for Type 1 Diabetes, and has a large base of fundraisers who are passionate about their cause. But like many organizations, they experienced a disconnect between departments when it came to making decisions about how to segment their donor database. Sound familiar? That’s why we sat down with Myrna Mulholland, Vi…
 
What’s first thing that comes to mind when you hear the phrase “AI?”If you thought about artificial intelligence or the 2001 Steven Spielberg movie, that’s not what we’re talking about.We recently sat down with our CEO Trent Ricker and EVP of Analytics, Insights, and Experience Hilary Noon to discuss Augmented Intelligence. In a nutshell, augmented…
 
If you’ve ever had to write a request for proposal for a new fundraising tech stack, you know that evaluating technology for your nonprofit can be a long, drawn out, hand-wringing process. What’s more, once you’ve made your decision and started implementing it, you find there are little quirks and shortcomings that you never even considered asking …
 
In this episode, Gabe Cooper, founder and CEO of Virtuous CRM, explains how nonprofits often lag behind businesses when it comes to deepening relationships with their supporters. The Responsive Fundraising model enables nonprofits to switch from one-to-many messaging to engaging, personalized experiences. Each of your donors gives out of deeply per…
 
If you're like many nonprofits that rely on galas and events to engage your most valuable supporters, you're probably wondering how to best move forward in the next "normal."In this episode we've brought back Reggie Rivers, president and founder of the Gala Team, to tell us how his team pivoted to help more than a dozen organizations retool their f…
 
In today’s climate of tight budgets and unpredictability, it’s more important than ever for nonprofits to maximize available resources. It’s also important to ensure you are using data to inform these key decisions. That’s why we're excited to sit down with Mollie Yoder from the Pocket Testament League to learn more about how they recently leverage…
 
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