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A podcast determined to give you the most useful marketing information in five minutes or less. As a marketing expert with over 16 years in digital marketing I’ll share my experience, case studies and advanced tips to help you get the most out of your sites marketing efforts. I’ll cover SEO, PPC, analytics, website conversions and more. What's the rush? Why just five minutes? Because you’re busy running a business and who has time for a long drawn out podcasts that never really get to the po ...
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This podcast covers 5 tips for your Shopify or E-commerce Store... but the book covers... Do you own an eCommerce site? Are you struggling with getting well-qualified traffic to your website? Are you only getting visitors to your home page and not your product pages? Are you blogging, but aren't sure how to write your content or how to do keyword r…
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Looking to hire an SEO expert? Not sure if they know their stuff? Need some insight from a expert? Check out this latest episode and learn wha important things you should ask. Click to listen... Read the full article on how to choose an SEO expert or agency.
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Did you just go through a rediesgn? Has the traffic dropped? Is it a real issue or an illusion? Did you move over analytics to the new design? Did you map out old pages to new? Did you unblock Google from crawling your site? Did you minimize your site's navigation? Do you have an increase in 404 pages? Read my article on "Why Did Your Traffic Drop …
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No calls to action…. 7 out of every 10 law firm sites I review have zero calls to action. Do you think it’s easier for someone to search your site to contact you or hit the back button and find another site? Optimizing pages for law related terms and not lawyer / law firm terms. People are looking for a lawyer not information about the law. Content…
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There is one very important factor you must have in order to have a successful paid search campaign. That one thing is...money and enough of it to run a a campaign for at least 30 days 24/7. Why? Tune in and find out. Read more about this topic here.
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5 reasons your news stories aren’t showing in Google news You haven’t applied to be in Google news? If not, apply here. You don’t have a Google news specific sitemap You news stories aren’t really news - Press releases from other sources or editorial pieces for example Your news stories don’t comply with Google requirements Your publication name do…
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Redesigning your site without and seo expert on board Not keeping track of web site changes in your site Not mapping your old pages Blocking robots.txt file Poor title tags and meta
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In order to comply with Google Grant accounts you must.... Maintain a 5% CTR Avoid bidding on brand keywords – unless it’s your brand Avoid using single word keywords in ad groups Geo target campaigns Have a keyword QS no less than 3 Have two site link extensions must be active To learn more read this article.…
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The most common mistakes I see are.... Not doing keyword research Not creating the right content Not planning out the site structure Not planning and researching the right blog content Assuming you don’t need marketing dollars
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Use keywords in your titles - Witty and fun titles don’t drive SEO traffic. Use clickbait titles on social media to get more clicks. Use images, videos and Audi to make your content more engaging Be sure to block search engines from indexing blog posts that are tagged. Articles that are tag will create a new url for the same article. Wordpress plug…
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In today’s internet world it is easy for one wrong tweet, photos or comment to blemish an otherwise positive personal brand. You don’t need to be famous to be concerned with your brand. This is something everyone should do. Here are 5 tips to help protect and control your own personal brand ... Create social media channels in your name. At the very…
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A sitemap is a file that lists all of the urls you want search engines to crawl on your website. Below are my five tips... 1. Most platforms create sitemaps for you such as Shopify and WordPress plugins like yoast. 2. Submit only pages you want to index. Do not submit broken, blocked or redirected pages. 3. You should have sitemaps for video, news,…
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Web directories? Are they worth it? Should you pay to be in directories? When should you not list your site in a directory? Will listing your site in directories increase leads and sales? Get everything you need to know in 5 minutes. Tune in now!
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Getting traffic, but not leads from organic search? Dated design - is your site dated? When was the last time you redesigned your site? How does it compare to your competitors? Missing CTA. Do you have calls to actions on your site? Is it easy for people to contact you on every page? Keywords. Where are you ranking for your keywords? Are you on pag…
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Soft 404 is a redirect of a page that was originally a broken (404 ) and is now behaving in a way that the search engines don't approve of. My five tips are... Do not redirect all broken pages to the home page Redirect users to irrelevant pages Be sure that 404 pages return a status code of 200 and not 404. Use this chrome plugin to easily find the…
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In under five minutes I will tell you exactly what you need to know to improve your paid search campaigns. Are you focusing on the wrong metrics? What’s more important to you? CPC or CPA? What should you be worried about? If Your CPC goes up is that bad? Get this tip and for others in less than five minutes.…
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