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Excited to stand out to more of the clients you adore? Learn the new school of copywriting and content marketing that’s compassionate and effective. In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blogs to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today. Discover the theories of copywriting and marketing, tap into your inherent storytel ...
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In our next edition of "brand archetypes explained," we dig into the Lover archetype! We'll cover if YOU or YOUR business might have The Lover brand. We'll go through Lover archetype traits, famous brand examples, lover archetype colors, and how it can be a business's competitive advantage. We'll talk about how you can use it for your brand psychol…
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Learn how to write emails for your next big launch that increase sales and stop people from unsubscribing! You've been there - hitting unsubscribe while people are pushing their program or product launch hard. This episode will stop your subscribers from doing the same (and actually make sure they're excited for the sale) by sharing an email market…
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The next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how developing a brand identity based on the Caregiver works to develop a brand voice and tone, attract ideal…
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Here's a quick win episode - learn PAS (the problem agitate solution copywriting formula) to write compelling, short-form copy! It's one of the best copywriting tips for beginners or for social media that I can give you, but PAS is also amazing for the most advanced copywriters among us to write quick captions, email blurbs, or video scripts. (Mayb…
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You might know how to write a blog post and are a long way past blogging for beginners videos! But your content marketing strategy MUST stay up to date for a profitable business. It's critical that you know 2022's trends for SEO and how to get traffic to your blog, how to GROW your blog, and how to make your content writing just the start of your i…
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Your brand's competitive advantage is your brand archetype! Branding your business is about so much more than the visuals: it's business development, brand strategy, and building a brand personality in alignment with your archetype. In today's video, we explore the creator archetype to develop a brand voice and use branded copywriting and emotional…
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You work hard, business owner! You deserve a vacation (or traveling while working... or at least a work trip or working holiday!) Learn how to travel as an entrepreneur, whether or not you consider yourself a digital nomad. If you'd spent a business travel day in the life with me, you'd know I have some entrepreneur travel tips from experience. Thi…
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In today's episode, we cover how to write a short professional bio, step-by-step. Writing a compelling bio is way easier than you think, even when you use copywriting techniques! As a business owner, it's important to create a short bio that's on hand and ready to go out for public speaking events, conferences, Ted Talks, podcast interviews, and mo…
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The Explorer brand archetype isn't just for a travel brand, or adventure brand: I've even seen it in a therapist who values freedom and whose clients are looking to step out of the status quo! As a specialist in branded copywriting, we develop a brand voice and a brand story in large part by using the Carl Jung archetypes! It takes us into the psyc…
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Learn from a branded copywriting expert how to make your brand stand out with a one-of-a-kind brand voice and tone! Developing a brand voice and accompanying brand voice style guide can be SIMPLE: done in a few, mindful steps. It's so often skipped in copywriting for beginners, but it's the key to digital marketing that generates a loyal following!…
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In today's episode, producer and all-around podcast expert Berta Wired shares how to advertise your business with a podcast. We do talk podcast promotion, how to launch a podcast, strategies to grow a podcast, and more... HOWEVER, more importantly, we focus on podcasting as small business marketing (similar to how to market your business with socia…
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IS IT SELLING OUT TO USE A BLOG POST FOR MARKETING? Well, let me tell you that unless you’re using your blog like a journal (which no business ever should, including solopreneurs), blogging is, by definition, marketing. More specifically, it’s content marketing. In fact, content marketing (including blogging) is all about nurturing your relationshi…
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WHY DO WE GET STUCK WITH COPYWRITING? Does copywriting sound complicated and sleazy? Well, if it does, take that out of your head because it's not sleazy, and it shouldn't be complicated! ;) In this episode, I'll explain with a quick and easy example that'll change that mindset. You'll walk away more confident and ready to start writing! That's wha…
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HOW DO I START WRITING? This episode is all about my favourite techniques for breaking through the writer’s block you get when starting a new piece of writing - techniques for facing your fear of the blank page. "How do I start writing?" is the most common writing question I get from practicing writers and my first-time clients. They all want to cr…
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Does your brand strategy include a business communication plan? In today's episode, we break down the 8 steps to a successful communication planning process. Starting with defining your communication objectives, doing target audience research, codifying your brand personality, choosing the right communication channels in business... and ending in m…
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Ready to learn the 6 best copywriting strategies (for unique marketing)? These content marketing strategies for small business hinge on brand voice and tone. You'll get concrete copywriting tips and unique marketing strategies for small business to uplevel your content marketing in 2022. Will you use these unique marketing techniques for e-commerce…
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The best way to market your business is to use a customized message that brings customers to YOU. In today's episode, you'll learn about how to build a business and how to get more clients using, among other techniques, a brand messaging guide that makes you irresistible to the people who'll love your offer most. This is entrepreneurship advice + e…
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Learn how to write copy that sells with these 3 core elements of copywriting. Today's episode isn't about copywriting secrets or copywriting tips and tricks: these are persuasive copywriting principles that will stand the test of time. And you'll learn them in only 10 minutes instead of taking a copywriting for beginners full course! These persuasi…
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Brand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices, and sales and marketing decisions for a profitable business. Our brand messaging documents, called Brand M…
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What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design. We'll cover: Why we need core values How to find your core values in business How to write brand values in a way that's m…
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Discover the hidden copywriting secret in Turning Red: the new Disney Pixar movie! (Free of spoilers, don't worry!) This isn't any other Turning Red movie reaction - this is a dive into the copywriting secret revealed by its success! Learn what "the universal in the specific" means and how to use it in copywriting for small businesses and copywriti…
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Ready to learn how to build an email list? Take notes on this list of the best converting lead magnets for businesses in 2022! This episode combines the best lead magnet tutorials + lead magnet examples. We'll cover: What is a lead magnet in marketing? The difference between lead vs. prospect vs. customer The role of freebies in lead generation (TL…
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What is marketing? What is branding? (Is it just graphic design)? And critically, what's the difference? In today's episode, we meet Kathryn, the founder of luxury brand design studio Crème Brands. We talk about the differences between branding and marketing, and the beautiful relationship between them. (After all, the two of us know it well! We co…
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Find your brand voice and personality to power-pack your small business marketing! If you've been looking for the secret to how to make your brand stand out, this is it! At EG: Content & Copy, we create Brand Messaging Bibles (the biggest brand voice guides you've ever seen) to develop a brand voice from our signature mix of your brand values, bran…
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This isn't just another one of those motivational videos with generic entrepreneur advice to aspiring business owners. Nope—these are concrete lessons from starting a business that you can learn from me now BEFORE you learn the hard way! Explore my small business tips for success whether you're ready for: entrepreneur tips that'll grow your revenue…
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Learn how to write good Instagram captions with these copywriting tips! :) This social media marketing strategy is focused on Instagram for business, not for influencers alone. And Instagram marketing in 2022 is synonymous with small business marketing, especially for product-based businesses. By using content marketing techniques, copywriting tips…
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Discover the top 4 marketing trends of 2022! We're in a unique time for online businesses especially. Between online fatigue and a shift from pure Millenial marketing to Gen Z marketing, there are so many factors influencing digital marketing trends for 2022. This 2022 trend forecast includes: - welcome sequence emails and email marketing trends 20…
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Ready to learn how to make your website accessible to ANYONE in 2022 (and beyond)? It's the right thing to do and it's a great benefit to your business! Digital accessibility helps your online business by making your content marketing and web design reach more people. With some basic web accessibility education, you can update your website so it's …
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Learn content writing for SEO (search engine optimization) in 2022 with this simple 6-step content marketing strategy. SEO content WILL uplevel your business and website this year and in the years to come. The reality is that an effective digital marketing strategy in 2022 goes beyond the question of how to blog, to the more helpful starting point …
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Your 2022 Content Marketing Strategy is coming up hot! You're going to love this 8-step breakdown of the best digital marketing and content marketing tips for 2022. It covers: researching for your hero content medium content posting schedules blog strategy 2022 (blogging for your business) social media strategy 2022 matching monthly content with yo…
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You're ready—learn how to write product descriptions that sell! 𝐓𝐡𝐞 𝟗 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐭𝐢𝐩𝐬 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐯𝐢𝐝𝐞𝐨 𝐰𝐢𝐥𝐥 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐫𝐢𝐭𝐞: high-converting e-commerce product descriptions for your website real estate product descriptions fashion product descriptions food product descriptions beverage product descriptions on-demand workshop and course pro…
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Learn to write better copy using the 5 Levels of Customer Awareness! Also known as the 5 Stages of Awareness, this psychological understanding of the customer journey was codified by Eugene Schwartz in his book Breakthrough Advertising. It traces customer awareness from Totally Unaware to Totally Aware of their problem, solutions, and that YOUR sol…
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Ready to write your own headlines? You'll learn how to write headlines that grab attention so you can make the sale in this episode. It's truly a click-worthy headlines BIBLE for entrepreneurs! In today's episode, you will: discover what makes for the best headlines hear catching headlines examples, and learn best practices for headline writing exe…
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So, you have an email list set up. But what do you do when someone joins? What do you do after someone grabs your freebie? How do you turn that into someone who knows you, likes you, trusts you, and BUYS from you? The key is to offer them value and warm them up with an effective Welcome Sequence. In today's episode, we're going to talk about the sp…
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You've worked so hard putting out social media content. So isn't it frustrating when you get crickets? In this episode, I'm going to share with you the easy peasy way to get more engagement on your social media posts, whether it's in the form of comments, likes, shares, etc. Take all of these tips, and you'll see a big boost in your engagement. Let…
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REPURPOSE CONTENT TO SAVE YOU TIME, MONEY, AND EFFORT! Sound good? It's about to get even better. Does writing a single blog post take upwards of two, three, or even four hours? Are you overwhelmed by the idea of adding yet another content medium to your list? Repurposing will save you so much grief! In this episode, you'll learn what's repurposing…
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IT'S TIME TO WRITE YOUR ABOUT PAGE. Here's a template so you can make people actually care - even when they've never met you before! You probably want to establish credibility on your about page. However, there are some details that are missing when we just think of the about page that way, because essentially, what it means is we're thinking about…
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Ready to improve your copywriting? Start here for more clients! Today we cover 5 of the most powerful phrases in the world of copywriting that you can start using today to boost the IMPACT of your sales copy. Let's just jump right in! ----------------------------- Time Stamps: 1:24 - Number 1 4:37 - Number 2 6:12 - Number 3 8:47 - Number 4 10:57 - …
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Copywriting vs. Content Writing: which one is best for you? Can you pick just 1? Or are they just the same? Have you heard entrepreneurs throw around the terms copywriting and content writing? It brings up a lot of confusion when they're actually two DISTINCT things with different techniques, goals, and metrics in your business! In today's episode,…
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You're great at creating one piece of content that really stands out. So, how can you take that one HERO PIECE that's easy to make (like a podcast, a blog post, or even a social caption) and turn that into every other possible type of content? In today's episode, we're going to talk about how exactly to do that and the ideal workflow! -------------…
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Have you noticed that there's a lot of conflicting advice in the world of online business? One person will tell you: Oh, just build a brand on social media, spend a few hours a day there, contact people in their DMs and that's going to do everything you need for a successful business... Others will say, "Build a course and the *right* people will f…
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Are you excited to attract more of the clients and customers you adore? Well, you are in the right place! Welcome to Emma Givens: Content & Copy. My name, as you might’ve guessed, is Emma and I’m the founder of a boutique agency specializing in branded copywriting and content marketing for small and medium-sized businesses. In this podcast, you’ll …
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