Кращі подкасти про Digital Minds (2025)

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[SHORT] Bridging the Gap: How Product and CRO Are Merging with Hesh Fekry 9:12

15h ago9:12

9:12

In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation a…

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[S03E03] Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin Henrikson 44:34

3d ago44:34

44:34

In this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (…

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[SHORT] How to Design Products That Drive Real Behavior Change with Roos van Duijnhoven 9:58

4d ago9:58

9:58

Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change. In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between: ✅ Designing for engagement – Keeping users interacting with your product. ✅ Designing for …

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[SHORT] Can E-Commerce Sites Ever Be Fully Optimized with Anthony Morgan 9:42

8d ago9:42

9:42

In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. Can an e-commerce site ever reach a point where it's fully optimized? See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, com…

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[SHORT] AI vs Human Intuition in E-commerce with Mike Ryan 9:45

9d ago9:45

9:45

Where do humans still have the edge over AI in e-commerce? AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete? In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerc…

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[S03E02] B2B SEO That Actually Drives Sales: Money Keywords & No-BS Strategies with Sam Dunning 43:02

10d ago43:02

43:02

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle. In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" s…

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[SHORT] Why Proper Consent Management Matters with Marin Radovan 9:47

10d ago9:47

9:47

In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. Marin highlighted legal risks…

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[SHORT] What Skills Will Marketers Need to Stay Ahead in the Future with Jindrich Faborsky 9:28

11d ago9:28

9:28

In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years. He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has si…

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[SHORT] How Experimentation Can Make You Customer Centric with Emilija Milevska Velkovski 9:19

15d ago9:19

9:19

In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization. We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation …

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[SHORT] Do Agile Product Teams and Experimentation Belong Together with André Morys 9:35

16d ago9:35

9:35

In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation. André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issu…

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[SHORT] Navigating the Balance Between Product Clarity and Brand Voice with Lenka Stawarczyk 9:17

17d ago9:17

9:17

In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn’t always enough and how real-world interactions often require flexibility. Lenka shares insights on bridgin…

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[S03E01] Beyond Conversion Rates: The Ethics and Hidden Costs of Optimization with Maren Costa 41:38

18d ago41:38

41:38

In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate. Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human cos…

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[SHORT] Safe Spaces, Democracy, and Experimentation with Marta Mijatov 9:27

22d ago9:27

9:27

In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations. Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from o…

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Episode 373: Mastering Motivation & Sales Psychology with Chris Lema 27:24

22d ago27:24

27:24

In this episode, Chris dives into the psychology of motivation and how understanding what drives people can transform the way agencies close deals, lead teams, and shape company culture. He explains how the M Code Assessment helps businesses tailor their sales approach to match different motivation types and why traditional hiring practices often o…

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[SHORT] Best Practices Are Almost Always Out of Date with Manuel Krähe 9:14

24d ago9:14

9:14

In this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation. Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the im…

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[SHORT] What Startup Founders Can Learn from Product People with Moshe Mikanovsky 8:39

24d ago8:39

8:39

In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (🤯): Product for Product Podcast and Beyond the Product. Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the probl…

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[SHORT] Minimizing Friction in E-commerce with Usability Testing with András Kobza 8:52

26d ago8:52

8:52

Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza, to explore the crucial role of friction in shopping experiences. Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into the…

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[SHORT] AI in A/B Testing and Experimentation with Nils Stotz 9:32

29d ago9:32

9:32

In this episode of No Hacks Snacks, I sit down with product and experimentation expert Nils Stotz to discuss the evolving landscape of AI and its impact on A/B testing and experimentation. Nils shares his insights on how AI can transform the entire experimentation process, from idea generation and hypothesis creation to prioritization and design. H…

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[SHORT] The CRO Evolution: From Add-On to Essential Service with Luka Nikolić 8:39

30d ago8:39

8:39

In the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing. Key takeaways from our conversation: ✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a nece…

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[SHORT] Research Tips for Marketers and Product Builders with Brendan McNulty 9:49

1M ago9:49

9:49

In this episode of No Hacks Snacks, I talked to Brendan McNulty, a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders. Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and va…

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[SHORT] How Conferences Fuel Career Success with Marcella Sullivan 8:47

1M ago8:47

8:47

In this episode of 'No Hacks Snacks,' we interview Marcella Sullivan from Women in Experimentation to discuss how digital professionals can advance their careers through conferences. Marcella shares insights on the importance of attending and speaking at conferences, building networks, and finding your professional tribe. She highlights upcoming ev…

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[SHORT] Break Free from Amazon: The Step-by-Step Guide to Your DTC Journey with Dušan Popović 8:18

1M ago8:18

8:18

In this episode of No Hacks Snacks, e-commerce and Shopify expert Dušan Popović discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels. Dušan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outs…

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[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden 8:40

1M ago8:40

8:40

In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways: ✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A…

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[SHORT] Level Up Your Life with Digital Optimization Tactics with Amrdeep Athwal 8:23

2M ago8:23

8:23

Just dropped a new Snack interview, and this one’s packed with insights from Amrdeep Athwal, someone who’s serious about optimization. Here’s a little taste of what we chatted about: 1️⃣ How do we use digital optimization in our everyday lives? 2️⃣ What’s the best way to boost your running performance using data? 3️⃣ Can regular tasks be turned int…

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[SHORT] The Do's and Don'ts of Successful Employer Branding with Ben Labay 8:27

2M ago8:27

8:27

Welcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and fostering a vibrant company culture. Don't forget t…

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[SHORT] Future-proofing CRO: From Landing Pages to Product with Veronika Morozová 6:40

2M ago6:40

6:40

In this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!). Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's …

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Episode 371: Psychology-Driven Marketing: Building Trust for Long-Term Growth with Rai Cornell 28:50

2M ago28:50

28:50

Rai Cornell is the CEO and strategic marketing consultant at Cornell Content Marketing, where she helps B2B businesses build long-term demand generation strategies. With over 17 years in the industry, Rai has evolved her agency to focus on psychology-driven marketing, helping clients attract emotionally engaged buyers while moving away from short-t…

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Episode 370: The Future of Recruitment: AI and Fact-Driven Hiring with Fletcher Wimbush 34:09

2M ago34:09

34:09

Fletcher Wimbush is the CEO of Discover.ai, a company dedicated to revolutionizing hiring processes through innovative AI-driven tools and systems. With over a decade of experience in talent acquisition, Fletcher has helped businesses streamline recruitment and build high-performing teams. His Fact-Driven Hiring System ensures leaders make better d…

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[SHORT] Unlocking the Secret to AI-Powered Copywriting with Chris Silvestri 7:11

2M ago7:11

7:11

Ready to learn about using AI in copywriting the right way? In the latest interview, I talked to B2B SaaS copywriting expert, Chris Silvestri. Here's what you will learn from the interview: 🧠 How to create AI-driven copy that truly empathizes with your customer base? 🧠 What are the common mistakes to avoid when leveraging AI for writing? 🧠 Why is c…

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Episode 368: Scaling Digital Marketing for Specialized Industries with Max DesMarais 28:29

2M ago28:29

28:29

Max DesMarais is a digital marketing expert and leader at Vital Design, a full-service digital marketing and design agency. With a team of 100 employees and over 100 active clients, Max specializes in SEO, content strategy, and paid media. Vital Design has grown into a powerhouse agency, catering to industries like higher education, e-commerce, and…

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Episode 369: Empowering Women Entrepreneurs Through Paid Media with Courtney Tarrant 28:03

2M ago28:03

28:03

Courtney Tarrant is the COO and co-owner of The Ad Girls, a boutique Facebook and Instagram advertising agency that has generated over $40 million in revenue for their clients. With a focus on empowering female entrepreneurs, Courtney’s messaging-first methodology has helped countless brands create meaningful connections with their audiences while …

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Episode 372: Hustle Detox: Scaling from Seven to Eight Figures with James P. Friel 31:07

2M ago31:07

31:07

James P. Friel is the CEO of FG Ventures, where he advises and invests in seven-figure businesses to help them scale to eight figures and beyond. A business thought leader and former Global Head of Digital Strategy at HSBC Bank, James has built multiple seven-figure companies and worked with CEOs and executives from Fortune 500 companies to startup…

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[SHORT] Navigating the Future of Product Development: Opportunities for Solopreneurs with Iqbal Ali 7:43

2M ago7:43

7:43

As we step into 2025, the world of product development is undergoing a seismic transformation. Join Sani and Iqbal in this thought-provoking conversation as they dive into the rise of solopreneurship and explore how AI and emerging technologies are reshaping the game. Discover how small teams—or even individuals—are outpacing traditional industry g…

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Episode 367: Profit-Driven Agencies: The Metrics That Matter with Marcel Petitpas 29:13

2M ago29:13

29:13

Marcel Petitpas is the CEO and co-founder of Parakeeto, a company dedicated to helping agencies measure and improve profitability by streamlining operations and reporting systems. Over the years, Marcel has worked with hundreds of agencies worldwide, enabling them to focus on the right metrics to achieve profitability without relying heavily on fin…

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Episode 366: From Solo to 120 Employees: How to Build a Remote Powerhouse Agency with Zach Boyette 30:43

2M ago30:43

30:43

Zach Boyette is the founder of Galactic Fed, a growth marketing agency with 120 employees spread across 20 countries. Over the past six years, Zach has scaled Galactic Fed into a global powerhouse, driving hundreds of millions in revenue for clients while embracing a fully remote team structure. Previously, Zach worked at Google, Procter & Gamble, …

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Episode 365: From Agency Owner to SaaS CEO – Scaling Lead Gen with Davey Jones 26:03

2M ago26:03

26:03

Davey Jones is the CEO of Formalytics, the company behind Bdow (formerly Sumo), a popular lead generation tool that helps businesses grow their email lists through optimized pop-ups and forms. Davey is also the co-founder of Davey & Krista, a branding and website design agency that has helped countless businesses establish impactful brands. With a …

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Aligning Business Goals with OKRs & Experimentation Strategies with Bjarn Brunenberg 26:03

3M ago26:03

26:03

In this episode of the No Hacks Podcast, I had the pleasure of sitting down with Bjarn Brunenberg, Experimentation Lead at TomTom. Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results), how they differ from KPIs, and why they’re a game-changer f…

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Episode 364: From Pain Points to Solutions: Streamlining WordPress for Agencies with Aurelio Volle 28:10

3M ago28:10

28:10

Aurelio Volle is the CEO and founder of WP Umbrella, an all-in-one solution for managing multiple WordPress websites. Since launching the company just two and a half years ago, Aurelio has scaled WP Umbrella into a tool that serves over 3,000 web agencies worldwide, helping them streamline productivity and improve client communication. Prior to fou…

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Episode 363: Charge for Results, Not Hours: Transform Your Agency’s Mindset with Pia Silva 30:54

3M ago30:54

30:54

Pia Silva is the founder of No BS Agency Mastery, a program that teaches 1-2 person branding agencies how to scale to $30k months without needing employees. She’s a TEDx speaker, host of the No BS Agency Podcast, and author of Badass Your Brand. Pia also runs her agency intensives, where she helps clients complete branding projects in just two days…

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