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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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Quick wits, fun guests, and actionable items! The HootBoard Visitor Information and Destination Marketing podcast will entertain, inform, and provide some useful insights and best practices for the Destination Marketing industry. Here, we interview the thought leaders, movers & shakers, and learn the most up-to-date strategies in the visitor information and destination marketing space. Subscribe now!
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353: Taking Risks in Destination Marketing: A Special Bonus Episode Featuring Destination Discourse
52:07
Today’s episode of The Destination Marketing Podcast is the final episode of our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Will Seccombe, the president of Revolution Strategy and a recurring guest on The Destination Marketing Podcast, joins Adam and Stuart …
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Today's episode of The Destination Marketing Podcast is a conversation with James Tsismanakis, the Executive Director of Discover DeKalb. After discussing his background in tourism, James highlights how DeKalb has been using podcasting as a marketing tool for his destination to promote economic development, arts, culture and festivals. He tells the…
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351: How Branded Entertainment Can Transform Destination Marketing: A Special Bonus Episode Featuring Destination Discourse
50:43
Today’s episode of The Destination Marketing Podcast continues our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. The second episode of Destination Discourse is a deep dive into branded entertainment. They emphasize the need for DMOs to adapt to the changing adv…
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On today's episode of The Destination Marketing Podcast, Adam sits down with Scott Oklin, the new CMO of Visit Anaheim. Scott talks about how he found his way into this role after working at Travelzoo and how he's looking to use that prior experience in his new role. He also touches on his goal to make Visit Anaheim into a lifestyle brand and capit…
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349: AI’s Impact on the Future of DMOs: A Special Bonus Episode Featuring Destination Discourse
47:37
Today’s episode of The Destination Marketing Podcast is a collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Starting today and over the next few weeks, we’ll be releasing the first three episodes of Destination Discourse as bonus episodes of The Destination Marketi…
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348: The Unique Marketing Strategies That Help Yarmouth and Acadian Shores Stand Out with Neil MacKenzie
39:51
Neil MacKenzie, the CEO of Yarmouth and Acadian Shores Tourism in Nova Scotia, joins Adam on today's episode to discuss the tactics and strategies that have helped his small destination stand out in larger markets like the Northeastern U.S. He also goes into his background and how the time that he and his wife spent in Japan teaching English became…
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In this episode, Adam is joined live in the studio by AJ Brau, co-founder and CEO of Wander. She discusses the recent upgrades Wander has made to their technology and explains why it’s crucial for destinations to collaborate with vendors to drive industry innovation forward. Listen and learn how to own your visitor attribution using tools that capt…
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Brandon Schexnayder, the founder of Southern Gothic Media, joins Adam on today's episode to talk about his podcast, which tells the ghost stories of various communities in the Southern United States. He details his background in the music industry, how he found his way into the podcasting space and what the initial stages were like in creating his …
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On today's episode of The Destination Marketing Podcast, Adam sits down with Thomas Salley, the director of Great State of Wilkes, Tourism in North Carolina. Thomas joins the podcast in the wake of the impact of Hurricane Helene and he discusses his experiences with the storm and what role DMOs play when this kind of natural disaster takes place. H…
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Tony Carne, a thought leader in AI and the creator of the Everything AI in Travel newsletter, joins Adam on today's episode of The Destination Marketing Podcast to discuss his background in the travel industry and how he fell in love with AI. Tony also touches on some AI-related things he's seeing in the international travel space, such as AI educa…
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Cody Chomiak from Travel Manitoba and Tom Loftus from Visit Richmond, Virginia join Adam on today's episode of The Destination Marketing Podcast to discuss various tourism topics. They give their perspectives on issues facing the destination marketing industry, such as navigating small budgets and discerning important metrics. The conversation then…
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On this special episode of The Destination Marketing Podcast, Adam joins Dane Carlson as a guest on The Econ Dev Show to discuss the symbiotic relationship between destination marketing and economic development. They discuss how DMOs and economic developers can collaborate and improve on things like site visits to create positive memorable experien…
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In this episode, Adam sits down with Kristina Ainge, PR and Content Director at Relic. They talk about the changing landscape of social media and content marketing and why destinations need to pay attention to both micro and macro trends. With nearly a decade of experience in social media, PR, and influencer marketing, Kristina offers a treasure tr…
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In this episode, Adam is joined by Glorianna Yamin, Vice President of Marketing for Discover Puerto Rico. Glorianna shares her career journey, discusses her recognition as one of Destinations International's 30 Under 30, and highlights Discover Puerto Rico’s innovative marketing initiatives, including a collaboration with Pantone to create a color …
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In this episode, Adam is joined by Nathaniel Sweetman, Sports Marketing Coordinator for Visit Sarasota County. Nathaniel shares his journey into sports marketing, emphasizing the importance of storytelling and community engagement. He discusses Sarasota's unique facilities, strategies for attracting niche events, and the economic impact of sports t…
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In this episode, Adam Stoker and guest Bill Geist discuss a critical issue facing destination marketing organizations: a growing disconnect between boards, CEOs, and political stakeholders. They discuss the misalignment between boards and destinations, the impact of COVID-19 on the industry, and the importance of effective board orientation. Bill e…
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In this episode, Adam sits down with Mark Marsiglio, President and CEO of Trail Pilot, to talk about the synergy between tourism and mountain biking. Mark discusses his background, the creation of the Trail Pilot app, and its role in enhancing the mountain biking experience through guided audio tours. Mark emphasizes the importance of targeting nic…
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In this episode, Adam talks with Dane Carlson, host of the Econ Dev Show and CEO of Site Hunt, about the crucial link between tourism and economic development. Dane shares his journey from blogging to economic development, including how he transformed Mariposa California by adding an escape room to the visitor center. Dane also emphasizes the impor…
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In this episode, Adam talks to John David, President and CEO of Sports ETA. The conversation highlights the organization's role in promoting sports tourism through education, advocacy, resources, and networking. John emphasizes the importance of listening to stakeholders and understanding the economic impact of sports tourism, which includes signif…
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In this episode, Adam provides a mid-year check-in on the destination marketing industry. He emphasizes the importance of creativity and budget in differentiating destinations, highlighting successful marketing campaigns from Laguna Beach, Minnesota, and Myrtle Beach. Adam discusses the shift from traditional influencers to content creators and the…
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In this episode of the Destination Marketing Podcast, Adam chats with Dave Parulo, President and CEO, and Claire Fisher, Chief Marketing Officer of Explore Tualatin Valley. Recorded live at the Destinations International Annual Convention in Tampa, Florida, they highlight the importance of community engagement in destination rebrands and talk about…
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In this episode, Adam sits down with Dave Harrell, President and CEO of Visit Quad Cities, at the Destinations International Annual Convention in Tampa, Florida. They discuss the importance of storytelling in destination marketing, the evolution of the Quad Cities' podcast "QC That's Where," and the significance of owned media in their marketing st…
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In this episode, Adam takes the show on the road to the Destinations International Annual Convention in Tampa, Florida. He sits down with Wayne Stewart, former account manager at Relic and current director of marketing and communications at Visit Casper, Wyoming. They talk about Wayne’s career path and the opportunities that ultimately led him to b…
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In this episode, Adam’s business partner Colby Remund joins the show to unveil a major announcement. Listen to hear what the announcement is and how it could play a pivotal role in shaping the future of the tourism industry. They also discuss the history of Relic and how they got to where they are today. “The industry needs that digital town square…
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In this episode, Lesly Veve joins Adam to discuss his background, skills, and aspirations in the destination marketing industry. Lesly shares his passion for changing the narrative about tourism in Haiti and his desire to positively impact Haiti’s tourism economy. He and Adam dive into some of the skills that Lesly has to offer the destination mark…
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In this episode, Adam is joined by Laura White, senior director of brand marketing and strategy at Visit Charlotte. With nearly half of their yearly visitation coming from visiting friends and family, Laura tells us how they shifted their marketing efforts to tap into this previously under-recognized market. Adam and Laura explore the challenges of…
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In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights…
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In this episode, Adam sits down with Abdullah Aldhavyan, who recently completed his master’s degree in tourism at George Washington University. Hailing from Saudi Arabia, Abdullah hopes to be a part of bringing tourism back to the country by showing the world what this beautiful part of the Middle East has to offer. “Saudi Arabia is opening their g…
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In this episode, Adam sits down with Nephi, Relic’s AI and innovation expert, to talk about an exciting announcement. Over the past several months, Relic has been beta-testing a new AI product that allows destinations to create their own AI chat bot, based on information found on their website. Nephi talks about the process of creating the product …
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In this episode, Shelley Zumwalt, Executive Director at The Oklahoma Tourism and Recreation Department, joins Adam to discuss the economic impact of tourism on the state level. Shelly highlights tourism's role in attracting businesses and creating jobs, especially in rural areas. She addresses Oklahoma's perception challenges and the need for effec…
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Greg Star, a cofounder of Carvertise, joins Adam on this episode to talk about his journey with cancer over the past year and what he has learned as he has recovered. Greg shares valuable lessons about what it means to live a life you are proud of and how he overcame his fear of death. Adam and Greg also talk about how Carvertise continued to grow …
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In this episode, Adam takes the show to The Myrtle Beach Classic, where he sits down with Kyle Oland, director of marketing at Golf Tourism Solutions. Kyle has taken a unique journey to get where he is in his career, and he shares why having a passion for your work is so important. Adam and Kyle discuss the event and how Kyle and his team have step…
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Janette Roush, executive vice president of marketing and digital at NYC Tourism, has built quite a following sharing her thoughts on LinkedIn about how AI is changing the game for the destination marketing industry. She joins Adam in this episode to discuss how she positioned herself as an AI thought leader and why DMOS must embrace this new techno…
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In this episode, Adam joins the team at Visit Galveston to talk about ways they're moving the destination forward. JR Shaw, host of the Galveston Unscripted Podcast, shares his experience partnering with a destination to produce owned media content. Kellie Gonzalez, client services director at Visit Galveston, talks about her initiative to personal…
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President of Tourism Economics Adam Sacks joins Adam on the show to talk about how his organization has been able to help destinations look at data in a new light. The two discuss how tourism impacts economic development and why it’s critical for communities to work together to see long-term benefits from visitors. “Quality of life for the communit…
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In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the North Carolina Tourism Conference. He joins Scott Peacock, Director of Marketing at Visit North Carolina, to discuss the evolving landscape of destination marketing. They talk about the recent changes in AI and how destinations need to consider what use cas…
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In this episode, Adam Stoker joins Joe Trahan, a Virginia Beach real estate agent who has successfully integrated community-focused destination marketing into his business. Joe discusses his strategy of merging sales and marketing to engage with the audience by producing valuable content, building trust, and creating a sense of community. He shares…
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In this episode, Richard Hunt, Executive Director of the Electronic Payments Coalition, joins Adam to discuss the potential effects of the Durbin bill on credit card rewards and the tourism industry. Richard highlights his background in politics and banking and the mission of his coalition to maintain a secure and efficient payment system in The Un…
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In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to…
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Amir Eylon, president and CEO of Longwoods International, joins Adam on today’s episode to discuss the travel-related impact of April’s solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing thro…
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Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned m…
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In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences…
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In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success. “We communicated t…
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In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood…
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In this episode, Adam talks with Tom Farrell, Founder and CEO of The Workshop, an Emmy-nominated team that focuses on producing unscripted television content. They talk about some of the projects that Tom has worked on, including an upcoming project for Visit Myrtle Beach: Traveling the Spectrum. Listen to learn why Tom is so passionate about telli…
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On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel O’Neill Cusey to discuss their new campaign, “From Radical Origins.” Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative. “If I lea…
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This week, Adam dives into the cultural phenomenon that is Taylor Swift and how two cities were able to capitalize on The Eras Tour coming to town. Isaac Reichman from Choose Chicago and Julie Calvert from Visit Cincy join Adam to talk about their experiences hosting the tour and the incredible results they saw from this major event. Choose Chicago…
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In this episode, Esther Wagner from Palmetto Pride joins Adam to discuss the relationship between litter and crime, and how her organization aims to change littering behaviors for a cleaner South Carolina. She explains the importance of crime prevention through environmental design and its four strategies: territoriality, natural access control, na…
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In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen's podcast, "I Speak Mama," a podcast for moms that has been a crucial part of Myrtle Beach’s content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle …
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In this episode, Adam takes the show on the road to the South Carolina Annual Governor’s Conference on Tourism & Travel. He talks with Devyn Whitmire, Digital Engagement Manager for Discover South Carolina, about her professional journey, creating the Palmetto Porch podcast and its focus on authentic local stories to promote tourism. Devyn highligh…
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