Latest episode of Culture of Influence -Hosted by Dr. Brad Shuck and Shane Howard

Latest episode of Culture of Influence -Hosted by Dr. Brad Shuck and Shane Howard

Latest episode of Culture of Influence -Hosted by Dr. Brad Shuck and Shane Howard

Latest episode of Culture of Influence -Hosted by Dr. Brad Shuck and Shane Howard

Latest episode of Culture of Influence -Hosted by Dr. Brad Shuck and Shane Howard

The very first episode of Culture of Influence -Hosted by Dr. Brad Shuck and Shane Howard!

The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.Prof. Terry Dugas

The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.Prof. Terry Dugas

The three main types of factual appeal are features, demonstration, and price.Prof. Terry Dugas

There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit.Prof. Terry Dugas

The three categories of advertising - the hard sell, the soft sell, and positioning or branding.Prof. Terry Dugas

The three meanings of advertisements - the surface meaning, the intended meaning, the ideological meaning.Prof. Terry Dugas

There are at least five major internal factors influencing consumption - motivation, learning and memory, personality and self-concept, attitudes, and information processing.Prof. Terry Dugas

There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends.Prof. Terry Dugas

Just as the media expanded to fill leisure hours, marketing expanded to absorb disposable income.Prof. Terry Dugas

People consume because they "want" something. People consume to establish relationships. People consume to help define their place and role in society. People consume to help define who they are as individuals.Prof. Terry Dugas

Mass mediation of leisure and the commercialization of culture.Prof. Terry Dugas

Media as an influence on what we believe - the group behavior model.Prof. Terry Dugas

Media as an influence on what we believe - the media role model.Prof. Terry Dugas

Mass media as myth maker - media and socialization, mass mediation of leisure, commercialization of culture.Prof. Terry Dugas

The four uses of mass media - cognition, diversion, social utility, withdrawal.Prof. Terry Dugas

How current trends have changed the media industry and changed how it affects culture - convergence.Prof. Terry Dugas

How current trends have changed the media industry and changed how it affects culture - symbiosis.Prof. Terry Dugas

The three major trends in mass communication: concentration of ownership, audience fragmentation, and globalization.Prof. Terry Dugas

The 5 main roles of mass communication in society, continued.Prof. Terry Dugas

The five main roles of mass communication in society - Surveillance, Interpretation, Linkage, Establishing Values, and Entertainment.Prof. Terry Dugas

The five common characteristics of mass communications organizations: Usually produced by formal and complex organizations ("professional communicators"); Organizations have multiple gatekeepers; Need a great deal of money to operate; Exist to make a profit; And have a great deal of competition.Prof. Terry Dugas

The eight communication elements in mass communications.Prof. Terry Dugas

The eight elements of communications in face to face and machine assisted communications.Prof. Terry Dugas

Identify, define, and describe the function of each element in the communication process - a sender, a process of encoding, a message, a channel, a process of decoding, a receiver, feedback, and noise.Prof. Terry Dugas

Understand how culture liberates and limits the individual. Understand how culture defines, divides, and unites us. And understand the difference between the dominant culture and sub-cultures.Prof. Terry Dugas

Understand the role of mass communication in forming a "Common Culture".Prof. Terry Dugas

Exactly what is culture? It's learned behavior. By individuals. Of a given group or groups.Prof. Terry Dugas

Technical orientation for IDS 3301, Issues in Culture and SocietyProf. Terry Dugas