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Mediaforta Content Talks is een podcast over contentmarketing. Bij ons hoor je inspirerende verhalen voor contentmakers, tips en tricks voor leadgenerators en strategisch inzicht van experten. Voor ondernemers, bedrijfsleiders, marketeers, studenten,….. Kortom, al wie graag luistert naar de ervaring en expertise van boeiende sprekers in de wereld van communicatie, marketing, advertising en sociale media. Luister naar Content Talks om ook jouw business te laten groeien.
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Talk Copy to Me is a content and copywriting podcast for small business owners who want to feel more confident stepping into the spotlight and attracting the perfect audience. Learn more at erinollila.com/podcast
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Ione Butler is an actress, soul searcher and founder of Uplifting Content. This podcast is a series of interviews with remarkable individuals who are doing incredible things in the world.
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Verleiden met smaak en kwaliteit. Zo klinkt het succesverhaal van Ritchie limonade. We hadden een gesprek met Chief Lemonade Maker Jan Verlinden, naar aanleiding van zijn nieuwe boek. Een verhaal voor starters, ondernemers, marketeers vanuit Jan zijn eigen verhaal en lange ervaring in de food&beverage marketing.…
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We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI? Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested…
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Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in. I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work t…
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Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions. I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so…
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Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing. In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketin…
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Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes. From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll he…
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I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing. But does anyone actually know how to go about…
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Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses. I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their bus…
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Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predicti…
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The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions? I certainly wasn't sure, so I asked email …
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What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know. If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the pod…
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What do you think will happen with social media over the next 4 years? I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a lot to think about in regards to how I communicate o…
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Content is een spel ….van raken, binden en verbinden. Content coach en copywriter Marthe Van Campenhout schreef er een boek over. Reden genoeg voor een babbel om af te rekenen met middelmatige content en waarom spontane, authentieke inhoud meestal het beste werkt.MEDIAFORTA
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You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world. But wait...do you know how to promote a website launch? Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, buildi…
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EPISODE 106. How do you know that your site has all the website pages that it needs? If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lif…
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EPISODE 105. How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all. In this episode you'll learn: •About five website pages that most often need improvements • Ho…
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EPISODE 104 Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer. In this episode you'll learn: About the six most common website pages, regardless of the business type How to plan your copy and content to engage website visitors The importance of design, and why headings and subheadi…
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Hoe kunnen we de digital journey voor onze klanten beter, eenvoudiger, en relevanter maken en daarbij rekening houden met emoties en gedragsverandering. CX specialisten Karl Gillis en Stefaan Vuylsteke wisselen gedachten in dit duogesprek, als smaakmaker van hun bijdrage in het Visie 2024 jaarboek.MEDIAFORTA
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THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045 We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two weeks of replays as we take some holiday downtime. In today’s episode, we're cov…
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In het kader van hun bijdrage aan het jaarboek VIsie 2024 praat ik met Elias Crum en Dominic Heselmans over de nood aan een goede strategie, het vooropstellen van duidelijke doelen, en het belang van een aantoonbaar ROI in je marketing. Je hoort onder andere waarom marketing en verkopen zo simpel en direct kan zijn als een date met je klant.…
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THIS IS AN EDITED REPLAY OF EPISODE 004 We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two week’s of replays as we take some holiday downtime. In today’s episode, we’re revisiting the fu…
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EPISODE 103 Listen in and learn more here: https://erinollila.com/organizing-and-wireframing-website-pages-before-writing/ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Wr…
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EPISODE 102. Have you scoped out your competitors yet? Do you even know who your competitors are right now? In this episode, you'll learn how to identify your direct and indirect customers and what to look at when you review their site as you start to make decisions about your own. Listen in and learn more here: https://erinollila.com/website-compe…
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EPISODE 101. Did you know that your clients and customers can actually help you write your website copy? And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, a…
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Cheers! We've made it to 100! I asked my guests to send in questions for me to answer, and they delivered! In this episode, you'll hear me answering questions about copywriting, podcasting, business, and even my personal life. Thank you so much for showing up week after week. You've played a large role in the growth of this show! And happy Thanksgi…
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EPISODE 099. Ready to get started on the website updates? Quick question for you: How many pages should a website have? Don't know the answer to that question? The truth is, the answer depends completely on the business. In this episode of Talk Copy to Me, you'll learn how to determine what website pages you'll need, but more importantly, how those…
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EPISODE 098. If you've decided that now is the right time for website updates (or the website rebrand is coming soon!), its so important to prepare for the project before hiring service providers to do the website copywriting and design for you. But what exactly goes into this preparation phase? This episode will cover how to hire the right person,…
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