In 1984 Paul Hogan used his messaging skills to convince 300 million Americans to love Australia. His tourism campaign was such a success it underpinned Australia's success for two decades. Who wouldn't want another their own shrimp on the barbie? Links mentioned in the podcast: Paul Hogan Tourism Ad Pitch video to Australia Tourism Board (60 minut…

Cam speaks to Annie Stanton, Executive Director at the Tisch School of the Arts, New York University. While sitting in Washington Square park in New York City, Annie talks about her traumatic first experience in public speaking - and how she now measures up to hollywood actors and directors on stage. A refreshing and honest conversation about commu…

The world's most watched speech is Steve Jobs' Stanford speech. His message: “Stay hungry. Stay Foolish.” In 2005 Steve Jobs made a low-key speech at Stanford University that was one of the first examples of going 'Viral'. Over 100 million people have watched it. In this episode of the What's Your Message? podcast, we examine why it's so compelling…

Cam Barber talks with Craig Bruce about persuasion - and how to get better at messaging. Areas covered include: - Messaging is so pervasive it's like oxygen. - We make decisions on messaging, NOT facts! - The vacuum that occurs when you don't have a message hierarchy. - How a clear message can eliminate anxiety. - What your message hierarchy might …

Personal Profile: Cam Barber interviews Craig Bruce who started as a radio DJ, and ultimately became Head of Content at SCA, overseeing 78 radio shows including Hamish and Andy and The Kyle and Jackie-O show. Craig speaks honestly and openly about his nervousness around public speaking and shares his challenges and breakthroughs to become a better …