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The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus ...
 
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Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock? Q2 How specific is your targeting in paid search? What are you using - keywords, audiences, custom lists, dynamic search features, etc.? Why do you use what you use? Q3 How specific is yo…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today’s episode Dave Mildenberg speaks with Dr. Dale Owen, CEO of Tryon Medical Partners, a physician-owned practice that has attracted about 180,000 patients, or about 20% of Mecklenburg County’s population, sinc…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it? Q2 Have you ever been in a situation where the client or stakeholder did somethin…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Have you attended any virtual events over the past 18 months for PPC? If so, how would you characterise your experience and/or what you learned?Q2 Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues y…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enoug…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, Ben Kinney speaks with Ged King, the CEO of Sales Factory. Ged talks about the history of the company, about being one of the first companies to adapt utilizing marketing analytics, customer behav…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, Jennings Cool speaks with Steve Kislow, the CEO of Firebirds Wood Fired Grill, about the restaurant chain and their growing footprint, his role and journey with the company, how the business has g…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up your thoughts on this past year in PPC? Q2 What has been your biggest takeaway (what have you learned) from this past year of working in PPC? Q3 What do you think the biggest change was that we experienced in PPC in 2021 or …
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, Ben Kinney speaks with Paige Allen Harris, Principal at Flatlands Jessup Insurance, about her career journey, serving the niche in a very specific part of eastern North Carolina, her unique perspe…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How are you feeling, mental health wise, lately in PPC and life?Q2 What do you think are some of the biggest mental health challenges we can face in PPC?Q3 What do you wish clients or stakeholders knew about how their actions(or inactions) may im…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode David Mildenberg talks with Ryan Clutter, who has been involved in more than $8 billion of commercial real estate transactions during his 23-year career. The Indiana University graduate is senior m…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)? Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using? Q3 Is MER something you are interested in using in your accounts? Why …
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, we talk with Paul Worley, director of economic development for Cherokee County and chief strategic advisor for Tri-County Community College in Murphy. He explains the unique dynamics of the econom…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's podcast, Jennings Cool speaks with Lee Cool, the Founder & Chief Craftsman at RAW Watches, about the story behind how he built his own luxury watch brand, how they approach the holiday season, how he balan…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms?Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance? Q3 Did any one platform signif…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's podcast, Ben Kinney speaks with Cristal Morphis, the Founder and CEO of Creative Economic Development Consulting about her journey as an economic development professional, what it means to shrink smart, an…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 If Google Ads had an honest tag line, what would it be?Q2 If Facebook Ads had an honest tagline, what would it be?Q3 If Microsoft Ads had an honest tagline, what would it be?Q4 If LinkedIn Ads had an honest tagline, what would it be?Q5 If Twitter…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately? (We will be getting into specifics in subsequent questions)Q2 What used to work great in paid search that lately just is not worki…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's podcast, David Mildenberg talks with Ben Coulter, chancellor of Western Governors University, a nonprofit that enrolls more than 4,000 students in North Carolina who have an average age of 37. Before joini…
 
This is the fourteenth in a series of informative monthly podcasts for North Carolina businesses from PNC in collaboration with Business North Carolina magazine. In this episode, Jennings Cool talks with Jennifer Green, Western Carolinas market leader for PNC Private Bank, and Jaci Jones, senior fiduciary advisor for PNC Private Bank, about a signi…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What is your general perception of advertising on TikTok? Q2 Are you currently advertising on TikTok for any clients? If so, in what industries? Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not? Q4 Are cl…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, we talk with state Sen. Paul Newton, a Republican from Cabarrus County who was one of the lead sponsors of a sweeping bipartisan energy bill. House Bill 951 was signed into law recently and would …
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements last week? Thoughts/reactions? Q2: What do you think the future of paid search ads will look like? Q3: What do you think the f…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's podcast, Jennings Cool speaks with Patrick Milligan from Signature Consultants - one of the nation's largest IT staffing firms - about the company, some of the major names in Charlotte they work with, his …
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's podcast, we talk with Wilmington banker Spence Broadhurst and former UNC System Board of Governors Chair Hannah Gage about the New Hanover Community Endowment, a $1.3 billion fund created from the proceeds…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1: Do you ever say no to clients and/or stakeholders? If not, why not?Q2: Are there certain requests that you will always say no to (or want to say no to)?Q3: How do you generally position your “No” answers to clients and/or stakeholders?Q4: Have y…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What is your most controversial or unpopular take on paid search?Q2 What is your most controversial or unpopular take on paid social?Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, pr…
 
Welcome to Business North Carolina's weekly podcast, featuring interviews with key Tar Heel State leaders and innovators. On today's episode Nick Jordan, the CEO of Smashing Boxes - a human-centered design and technology firm - speaks with Ben Kinney about Smashing Boxes, where the idea for the company came from, how they ended up in Durham, about …
 
Welcome to Business North Carolina's weekly podcast, featuring interviews with key Tar Heel State leaders and innovators. On today's episode Ben Kinney speaks with writer, producer, and journalist, Jeremy Markovich. They talk about how Jeremy found his way to NC, his career journey, kayaking down the Cape Fear river, Program for Leadership & Charac…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it?Q2 What is something that ended up being successful that you were not sure would work? What did you learn from it?Q3 Do you have a favourite “g…
 
Welcome to Business North Carolina's weekly podcast, featuring interviews with key Tar Heel State leaders and innovators. On today's episode Ben Kinney speaks with a very special guest, his father and the Former editor and publisher of Business NC magazine, David Kinney to celebrate the 40th Anniversary of the magazine. David shares with us, his jo…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What percentage of your advertising is currently done on Facebook and/or Instagram?Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted?Q3 Did any clients/stakeholders have a reaction to this that wa…
 
This is the thirteenth in a series of informative monthly podcasts for North Carolina businesses from PNC in collaboration with Business North Carolina magazine. On this episode, Ben Kinney talks to Chris Ward, the Executive VP and Head of Product and Operations for the Treasury Management Group at PNC, about all things payments including but not l…
 
Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy & tactics issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. New release every Wednesday!Please help grow the podcast - if you're on Apple Podcast leave a review here.--- Send in a voice message: https://anchor.fm/pp…
 
Welcome to Business North Carolina's weekly podcast, featuring interviews with key Tar Heel State leaders and innovators. Today's episode spotlights Sam Funchess, CEO of Greensboro's Nussbaum Center for Entrepreneurship, one of the state's oldest and most successful business incubators. Sam and Dave talk about how incubators are evolving and the Nu…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What are your thoughts/reactions to this announcement?Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not?Q3 Do you have questions about how this will work that you would like to have …
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, we speak with Natalie Hawkins, the President and CEO, Moore County Partners in Progress, about her background into her career, the shift in demographics and economic development in the Moore count…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not?Q2 On its surface, it sounds like what we have asked for, well forever - automation available, but options for advanced advertisers... But, I am not…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, we talk with Amy Aussieker, the Executive Director at Envision Charlotte. Amy and Ben talk about her journey to becoming the Executive Director at Envision Charlotte, about the purpose, goals and …
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrownQ1 Have you started to prepare for Black Friday/Q4? If not, when do you usually start to prep? Why hasn't this year been different for your business?Q2 For those who may need some inspiration... Are there any blog posts/articles/guides you found to help you…
 
This is the twelfth in a series of informative monthly podcasts for North Carolina businesses from PNC in collaboration with Business North Carolina magazine. On this episode, we talk to Weston Andress, the Regional President for the Western Carolinas Market at PNC, about the state of their latest merger and what it means for their customers, progr…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, we talk with Thad Walton, the SVP Commercial Banking Leader at Regions Bank. Thad talks to Ben about his background, his role with Regions Bank, what's new at the bank, traveling for work during t…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are your thoughts/feelings?Q2 Is there anything you’re doing or planning to do to prepare for this change?(It is nice that we hav…
 
Welcome to Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, we talk with Jordan Schindler, whose Conover-based Nufabrx was just ranked the 50th fastest-growing company in the U.S. by Inc. magazine. Schindler started the business as a student at the Univers…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method?Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different mode…
 
Welcome to Business North Carolina's Weekly Roundup, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, we are joined by Gary Salamido, the President and CEO NC Chamber. Gary and Ben talk about Gary's journey from being a pharmacist to being a CEO, what's new at the Chamber in the midst of the pande…
 
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