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We mentioned in a previous episode that lots of time and energy goes into strategy documents only for them to be filed away and never see the light of day. In episode five we look at the best ways to make sure the plan is followed.Virgin Media Business
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John Lennon had a great quote about ‘life is what gets in the way when your busy making plans’. The same applies to work, the work can be deemed more important than future gazing. How important is it to get a strategy/plan down in writing or agreed among stakeholders? We discuss this in episode four.…
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In the late 1990’s, Amazon disrupted the book business, and the fear was bricks and mortar book shops would soon be forced out of business due to online competition. Throughout the 2000’s we saw more retailers moving online to complement their bricks and mortar business. The key word here is ‘compliment’.…
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Search Engine Optimisation is about making your website content easy to be found. When people use Google, they type in selected words and phrases to search for information on products and services. SEO helps your website appear in those Google searches that are related to your business.Virgin Media Business
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Content marketing is everything associated with your brand that your customers and potential customers see, read and consume. Quite often we think of content marketing as the text on our website, but it can be so much more than that.Virgin Media Business
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