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From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 579 (and counting) neighborhood grocery stores, employing more than 67,000 Crew Members. How? By being comfortable with being different. Every episode takes you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver. Are you a Trader Joe’s fan? Want to know what keeps people coming back? Hungry for all the new and exciting stuff ...
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Co-Hosts Mark and Steve unpack the nuances of Trader Joe's culture and products.
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Family is my priority! As a food, health and lifestyle blogger, affiliate marketer and influencer, I find that nothing is more important than prioritizing my center: Jesus and family! Share this podcast with your friends and be sure to rate!
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When the weather’s warm (okay, scorching hot), and the last thing you want to do is heat up your kitchen, turning up the heat on your grill is a great way to get dinner on the table. In this episode of Inside Trader Joe’s, we’re going outside for some grilling tips from some of our grill-grate gurus. In place of the usual suspects, we’re firing up …
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It’s a known known that people across the land love a good contest. It’s also a known known that Trader Joe’s Crew Members across the country know the very best ways to use Trader Joe’s products. The known unknown in the 2025 Store Recipe Contest scenario… which store would come up with the very best recipe, crafted using a mere five Trader Joe’s p…
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Welcome to another episode of the Trader Joe’s Wine Club, brought to you by Inside Trader Joe’s. In this sip-sized segment, we’re going all-in on super sippers for summertime soirees, with bottles you may have missed in our wine section; wines that are excellent for afternoon barbecues, evenings with friends, and weekends relaxing on a patio chair.…
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Here comes summer! And Trader Joe’s is READY. There’s nothing summerier than watermelon, and we are wading in ‘em – the yellow variety, and the marshmallow variety. Have a listen, and this will make sense. A skincare set to give you a little summertime glow-up? Yes, please. A new Mini Sheet Cake? OMS – again, listen and ye shall understand. We have…
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We get a lot of questions at Trader Joe’s. And we really love answering them. Especially when it means we get to eat ice cream. For research. To all those who ask what makes Trader Joe’s ice cream so special, we say, all the things! It starts with high quality ingredients, and a dedication to making ice cream that over-delivers on all of your expec…
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Imagine a small town in western Italy, home to a family-owned company that got its start canning fresh fruits and veggies more than 80 years ago. Now imagine that company in 2025, still owned by the same family, and still preserving the flavors of the local produce – not just in canned fruits and veggies, but in supremely satisfying sauces, too. An…
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In this episode of Inside Trader Joe’s, we’re taking you inside our customers’ shopping carts to find out what keeps them coming back to Trader Joe’s again and again. For this edition of our Customer Cart Conversations, we go to Trader Joe’s number 691 in Chicago’s iconic Lincoln Park neighborhood. Captain Ken, a Chicago native – who may or may not…
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Welcome to another episode of the Trader Joe’s Wine Club, brought to you by Inside Trader Joe’s. This sip-sized segment has us blushing a bit. Because, of course, we’re talking about Rosé. Contrary to the opinions of some, Rosé is a serious wine, and we sat down for a serious conversation about three of our favorite Rosé options in the wine section…
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There are certain foods that are synonymous with their place names. Parmigianno Reggiano. Kalamata Olives. And the focus of this episode, Balsamic Vinegar of Modena. A world-renowned product with a long and fascinating history, Balsamic Vinegar of Modena is produced exclusively in the Modena region of Italy. In this episode we sit down (and do a bu…
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We get a lot of questions at Trader Joe’s. And we see things in the news that make us ask questions, too. Recently, we’ve seen a bunch of stories about so-called “Retail Media.” So what the heck is Retail Media, and does Trader Joe’s do it? In a nutshell, Retail Media is all about using screens and media and technology in retail stores, ostensibly …
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It’s nearly spring. And at Trader Joe’s, that means new products popping up like flower buds after an early thaw. In this episode of Inside Trader Joe’s, we’re getting up close and personal with a baker’s dozen of our favorite new (and returning) things for spring. Looking for Easter candy and treats? You’ll find them here, and you’ll be impressed …
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Welcome to another episode of the Trader Joe’s Wine Club, brought to you by Inside Trader Joe’s. In this sip-sized segment, we’re going grass-roots – or at the very least, grass-noted – with a conversation about New Zealand Sauvignon Blanc. More specifically, we’re highlighting Raorao Sauvignon Blanc from the Marlborough region, an area on the Sout…
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We often talk about traveling the world to find the most delicious products we can offer, so we can bring them to our customers at a great value. Decades ago, when we began our search for truly excellent frozen pizza, it occurred to us that maybe the best place to go was the birthplace of the stuff… Italy. Turns out we were right, and our frozen pi…
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The votes are in, and the time has come to reveal the winners of the 16th Annual Trader Joe’s Customer Choice Awards! Sixteen years of celebrating our customers’ favorite products, as voted by you, our customers. It’s just as exciting to us this year as it was in year one. This year, we’ve added a New category. That’s right, a New category – Favori…
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As listeners of this podcast know, the Trader Joe’s mothership is located in Monrovia, CA. Monrovia is really close to one of the wildfires that’s devastated Southern California recently. We have a lot of Crew Members and customers who’ve been impacted by these fires, and we wanted to take a minute to send our best wishes to them and everyone who’s…
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We’re back with another episode of the Trader Joe’s Wine Club, brought to you by Inside Trader Joe’s. In this seasonally inspired sip-sized segment, we’re focusing on those most festive wines, the sparklers. Focusing in even further, we’re celebrating Champagne, perhaps the greatest gift France has ever given the wider world (we love you, Baguettes…
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Every year, just as most of our holiday decorations are packed away and the world is focused on winter’s snowscapes and the coming thaw of spring, the product development teams at Trader Joe’s are laser-focused on the holidays, nearly a full year in the future. Consider this episode of Inside Trader Joe’s a bit of back-to-the-future, or at least ba…
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The Holiday Season is truly the most festive time of year at your neighborhood Trader Joe’s, with hundreds of celebration-worthy products making appearances on our shelves for a limited time. In this episode of Inside Trader Joe’s, we’re making a list, checking it twice (thrice, even!), and delivering it right to you. English Toffee Ice Cream AND a…
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Welcome to the premiere episode of the Trader Joe’s Wine Club, brought to you by Inside Trader Joe’s. There’s no membership fee and no shipping charges – and that’s because this isn’t an actual Wine Club. In these occasional, sippable episodes of Inside Trader Joe’s (there we go being all figurative again – you can’t really sip this episode), we’ll…
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Trader Joe’s has been a destination for winning wine finds since our earliest days, and more than 57 years into our journey, our stores remain a source of tremendous values on wines from the world’s best growing regions. In this episode of Inside Trader Joe’s, we sit down with four folks from our wine team who are doing the work, day after day, to …
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We all know that every neighborhood is unique. And because Trader Joe’s is a national chain of neighborhood grocery stores, every Trader Joe’s is as unique as the neighborhood of which it is a part. In this episode of Inside Trader Joe’s, we’re taking you inside two distinctive neighborhood Trader Joe’s stores, that just so happen to be in the same…
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We get a lot of questions at Trader Joe’s. One of those we hear the most is, “Hey, when are you opening a store in my neighborhood?” And “How do you decide where to put a Trader Joe’s?” – that comes up a lot, too. As you can imagine, like Trader Joe’s stores themselves, choosing store locations isnot a one-size-fits-all approach. Truth is, we’d lik…
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In this episode of Inside Trader Joe’s, we’re taking you inside our customers’ shopping carts to find out what keeps them coming back to Trader Joe’s again and again. For this inaugural iteration of our Customer Cart Conversations, we go to Trader Joe’s number 122 in Studio City, California, where our store Captain Jay Jay gets up close and persona…
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It’s September at Trader Joe’s. That, of course, means the Pumpkin-palooza is underway. You’ll find more than 70 pumpkin-forward products on our shelves this season – including new entries like Pumpkin Spice Cold Brew Coffee Concentrate and the much-anticipated Pumpkin Mini Sheet Cake. And despite the plethora of pumpkin, this season is also about …
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When we think about back-to-school, we immediately think of chocolate and mustard. (Doesn’t everyone?) Specifically, we think of Belgian chocolate and Dijon Mustard. Just in time for back-to-school shopping – as well as classes like History, Geography, Chemistry, and Culinary Arts – this episode of Inside Trader Joe’s takes you to the source of the…
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Do you ever feel like you’re hearing things when you’re shopping at Trader Joe’s? You’re not alone. The bells are ringing at Trader Joe’s – nearly all the time. They act as a kind of intercom system, and they keep us attuned to what’s happening in the store. Ever wonder what they mean? Come on, ring those bells, and tune in to the latest in our ser…
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When you ask folks why they shop at Trader Joe’s, they’ll usually mention the “Three Ps” – Products, Prices, and People. In this episode of Inside Trader Joe’s, we’re diving deep into the third P – People. As we continue to open more stores around the country, ensuring we have the right people in those stores is a top priority. And it doesn’t happe…
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Fact number one: nothing generates excitement like a contest. Fact number two: when we announced our Store Recipe Contest, we could not have predicted the level of excitement it would generate. Fact number three: the Crew Members in our stores are culinary creative in countless ways, and the recipes they submitted for this contest were exciting, in…
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Looking for something interesting – and easy to prepare – for dinner? An appetizer to wow a crowd? A cocktail or mocktail to satisfy even the most critical companion? Or even a creative way to use up the very last bits of peanut butter or jam? We turn to our resident recipe developer for help, and share some tips to help you find recipes that are s…
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Trader Joe’s is ready for summer! Our shelves, freezers, refrigerators, and bakery racks are brimming with new and returning favorites to make the season really shine. Bet you didn’t know you needed Eggs & Bacon Gummies… but you do. And your dog needs Surf’s Pup Dog Biscuits just as much. Two new ready-to-pop-on-the-grill burgers will have all your…
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At Trader Joe’s, we more or less obsess over value, that magical place where top quality and excellent prices meet. From Olive Oil to Almonds, and a few thousand other products in between, we do the work to ensure we’re offering the best products at the best prices, every day. So, how do we do set our prices? Tune in to the latest in our series of …
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The air fryer. Depending on who you listen to, it’s either the best thing to hit kitchens since the microwave, or it’s a silly waste of space. Once you listen to this episode of Inside Trader Joe’s, we think you’ll be happy to walk into the light of the humble air fryer. We asked some Crew Members in our office to share their favorite Trader Joe’s …
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Mini Tote Bags? Those are a thing? Apparently, yes. And we knew we loved them – that’s why we decided to sell them. We absolutely did not predict how much our customers would love them. So what’s up with these adorable little tote-lets? Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)…
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Ah, spring. Birds singing, trees blooming, and products arriving, at your neighborhood Trader Joe’s. In this episode of Inside Trader Joe’s, we’re getting up close and personal with some of our favorite new and returning products for spring. Chocolate Donut Holes? OMD yes. Orange Wine? We spend some time with our resident wine expert to talk about …
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There are things that tie every Trader Joe’s together – delicious products, terrific everyday prices, and phenomenal Crew Members to name a few. Yet every store is also different. How can they all be different? That’s easy – we’re a neighborhood grocery store, and every store is in a unique neighborhood. The Crew reflects the neighborhood, the layo…
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The votes are in, and the time has come to reveal the winners of the 15th Annual Trader Joe’s Customer Choice Awards! (Can we stop for a moment to consider that this is the 15th Annual Customer Choice Awards? Seriously, we never saw this coming…) We’ve changed things up a bit this year, adding a couple of new categories for consideration – and that…
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Year’s end is a wonderful time for remembrances and reflections… it’s also an excellent time (some may say the best time) for toasting to what’s to come, for raising a glass to a hopeful future. We’ll drink to that! And we can’t think of a better drink for that toast than La Burgondie Crémant de Bourgogne, a crisp and easy-drinking sparkling wine f…
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When the holliest and jolliest of holiday seasons is on the agenda, Trader Joe’s should absolutely be on your list of must-visits. In this episode, we celebrate some of the best we have to offer this holiday season. Danish cookies and delightfully decorated pretzels; candles redolent of chocolate croissants and 12 Days of Beauty to make your skin a…
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In this mini episode of Inside Trader Joe’s, we spend just a few minutes with our Chairman and CEO, Bryan Palbaum, and our Vice CEO and President, Jon Basalone, to talk about the things we’re thankful for this year. Friends, family, customers, Crew Members, favorite products being in-stock… And thanks to you, as always, for listening. Transcript (P…
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Before most of the world has even packed away its holiday decorations, Trader Joe’s is busy developing new products for the following year’s holiday season. How do we decide which products you’ll see in stores during the holidays? Our Tasting Panel is at the heart of it, and in this episode of Inside Trader Joe’s, we’re taking you inside the Holida…
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You can see what’s in a product just by looking at the ingredient listing on the package. What you might not know is that Trader Joe’s has a long list of ingredients we don’t use in our products. There are reasons we use certain things, and reasons we don’t use other things. What’s what, and more importantly, why? Tune in to the latest in our serie…
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Are you ready to fall in love? With fabulous faves like Fall Harvest Salsa and Butternut Squash Mac & Cheese? Or maybe new, destined-to-be-faves like Mini Maple Marshmallows or Maple Fudge? (Of course, we’d be remiss if we didn’t mention some returning Maple marvels as well.) This fall-forward episode of Inside Trader Joe’s is a harbinger of the se…
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Did you know that every product on the shelves at your neighborhood Trader Joe’s goes through a rigorous tasting process before we decide to sell it? Rigorous tasting? What the heck does that even mean, Trader Joe’s? In a nutshell, it means we don’t just offer something for sale because we can; we only offer those things that taste great and repres…
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Every Trader Joe’s has a few things in common – delicious products, excellent everyday prices, and really terrific people. In this episode of Inside Trader Joe’s, we’re talking to some of those people. We had the opportunity to chat with a group of Trader Joe’s Crew Members in Chicago, and then we sat down with our CEO and President/Vice-CEO so the…
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Private label? What on earth is that? A label you can’t see, a hidden tag, a marker wearing a mask? Perhaps unsurprisingly, “Private Label” is none of these things. What it IS is enormously important to what makes Trader Joe’s, well, Trader Joe’s. Listen in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript …
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This episode of Inside Trader Joe’s is dedicated to sandwiches and salads in the sun, snacks in the shade, frozen treats in the sand (seaside or lakefront, of course), and all manner of food fabulousness in between. In other words, we are 100% ready for summer. How ready? Oh, we’re Lemon Pesto ready. We’re Strawberry Lemonade Ice Bar ready. We’re S…
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Why doesn’t Trader Joe’s have online shopping? Why don’t you deliver? The answer is, we believe the store is our brand, that what happens within the four walls of your neighborhood Trader Joe’s is a huge part of what makes Trader Joe’s special. Our business is built on people – the people who shop in our stores and the people who work in our stores…
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In this episode of Inside Trader Joe’s, we’re back at the hacks, with delicious and often unexpected ways to use Trader Joe’s products throughout the store. Pizza Dough and Biscuits on hand but not in the mood for Pizza or Biscuits? We’re here for you. We’re considering all the possible ways of using Everything But The Bagel Seasoning… what’s your …
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The vernal equinox is near, days are getting longer, and we have high hopes for higher temperatures day by day. All these things point to spring’s arrival as surely as this latest shopping list episode of Inside Trader Joe’s. There are so many fun new products to try – from Bananas! Bananas! Chocolate (that’s one product, and it’s delish) and a Chr…
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On this episode of Inside Trader Joe’s, we take you to a super-secret, underground, high school club – the Trader Joe’s Club! What, your high school didn’t have one? Neither did ours… but we found out about some high schools that do, and, well, how could we resist? We really couldn’t, so we sat down with some cool kids (it’s hip to say, cool, right…
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