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Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.
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On this episode of People of Tech, Charles is joined by Radu Stanescu. Radu is the CEO of Sandline, an IT Security firm based in Romania and a Senior Information Security Consultant at the European Parliament. Radu first knew he wanted to work in information technology when his parents bought him his first computer in 1995. In the podcast, Radu tal…
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On this episode of People of Tech, Charles is joined by Philip Blake, the Country Manager (UK and EU) of EC-Council, the world's largest certification body for Ethical Hacking and Advanced Information Security Training. Philip has been working at EC-Council since 2016. His employers are the suppliers of cybersecurity training including leadership t…
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On this episode of People of Tech, Charles welcomes Security Expert Aloysius Cheang to talk all things IoT. The Internet of Things has been talked about for the last five years but encompasses all things from laptops and mobile phones to smart devices like Google Home and Smart fridges. Aloysius Cheang is the Executive Vice President for Asia Pacif…
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On this week’s People of Tech, Dr Phoebe Fletcher joins Charles to discuss her work and her thoughts on the implementation of Smart Cities. Phoebe is a board member and Vice President of Political Science and International Affairs for The Centre for Strategic Cyberspace and International Studies. She runs programmes and analyses how social media is…
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S2 Ep7: People Of Tech: Richard Zaluski CEO of the Centre for Strategic Cyberspace and International Studies part 2
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This is the second part of our conversation with the CEO and President of The Centre for Strategic Cyberspace and International Studies, Richard Zaluski. Join Charles as he talks to Rich about Smart Tech and find out how someone with such knowledge of cyber criminal behaviour manages to live his life, dealing with the internet daily, just like the …
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S2 Ep6: People Of Tech: Richard Zaluski CEO of the Centre for Strategic Cyberspace and International Studies part 1
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Richard Zaluski is Charles' guest on this week's podcast. Richard is the CEO and founder of the Centre for Strategic Cyberspace and International Studies. In this first episode of a two parter, Rich discusses his career to date and what he thinks of the cyber events of 2018. Originally published on 2/1/2019…
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On this episode of People of Tech, Charles is joined by David Swan. David is the Director for the Cyber Intelligence Defence Centre for the Centre for Strategic Cyber Space and Security Science. In his own words, he is their "spook" running their intelligence opperations. Find out what David thinks of the cyber security industry presently, his opin…
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Joining Charles this week is Security Researcher and blogger, Scott Helme. Scott is the founder of the popular securityheaders.com and report-uri.com, free tools to help you deploy better security. You can find his blog at his website scotthelme.co.uk Originally published on 17/12/2018Tech Demand Weekly!
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Joining Charles this week is CISO advisor and champion of women in tech, Jane Frankland. Jane started out in cyber security over 20 years ago and in that time has held senior executive roles at several large PLC’s and has a strong track record of working with some of the world’s biggest brands. In 2017, Jane published her first book, In Security, e…
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This is part two of our chat with Steve Wright, the Data Protection Officer at the Bank of England. At the time of recording, Steve was working as the Data Protection and Information Security officer at John Lewis & Partners. Click here to listen to part one. Steve Wright has worked in the field of information security for 25 years. He has worked f…
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In this first episode of People of Tech, a brand new podcast, our host Charles Commins speaks to the interim DPO at the Bank of England, Steve Wright. At the time of recording, Steve was Data Protection and Security Information Officer at John Lewis & Partners. Steve Wright has worked in the field of information security for 25 years. He has worked…
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Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague of B2B International explains how utilising market research can help B2B marketers inject emotion into their campaigns. For more on this episode visit our Tech-Demand.com/PodcastTech Demand Weekly!
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Somehow it has taken 35 episodes to get to the subject of writing blog articles. Gareth Hancock of That.Content.Shed joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.…
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Jeff White returns to talk more about making websites accessible to all. Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do! For more information and for lots of useful links, take a look at our website!…
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With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives. Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too. This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is n…
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Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for. Martin Ochwat first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Ma…
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"Repurposing content is the ultimate form of content marketing," says Amy Woods of Content10X.com. Find out how you can repurpose your podcast or video content in this episode of Tech Demand Weekly! Amy Woods is the founder of Content 10X, a creative agency specializing in repurposing content. Amy uses podcasts as her starting point with many of he…
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Website optimization isn't just about making your website look good. As Jeff White of Kula Partners explains, it is also about equality. Jeff White is the co-founder of Kula Partners, an agency designed to help leading manufacturers digitally transform their marketing and sales. For more information on this episode visit tech-demand.com/podcast/…
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Insight Brokers, what are they? On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer. Jeff Allen has 20 years of digital marketing expe…
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Back in episode #20 Charles was joined by Francis Ma of Brafton to talk all about video marketing in 2019. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact,…
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As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of John J. Wall from Marketing Over Coffee. Marketing Over Coffee is a weekly podcast presented by John J. Wall and Christopher S. P…
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Continuing our look at podcasting, Charles speaks with journalist, freelance writer and publisher, David Howell about interviewing. The most popular form of podcast involves an interview of some description. Some, like this one, are one on one between guest and host and others take snippets of the guests answers to help articulate the narrator's st…
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This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and …
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On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is Akvile DeFazio, a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of AKvertise, a social media marketing and advertising agency based in …
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Facebook Groups aren’t always the first thing that comes to mind when looking at B2B marketing but they can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners. On this episode we delve into the world of Facebook Groups and find out how you can make them work for your marketing str…
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In this episode Chrys Tan and Charles take a look at Facebook Messenger Marketing. You’ve probably heard of Messenger Marketing or messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign. Chrys Tan is the founder of Chrys Media, a messenger marketing agency for online businesses. …
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Over the last few episodes Video Marketing has been our subject. So far we have explored the benefits of using video, how you can inject emotion into your videos and what has happened with video over the years as well as what we expect to see happening in the future. Today’s episode explores video marketing for social media. According to a study co…
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Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of Brafton wrote an article dedicated to why video would be a must in the year ahead. One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019. Francis Ma is the …
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Adam Penny of Connected Pictures speaks with Charles about how inserting emotion into your marketing videos is possible for B2B campaigns. For more information please visit our website.Tech Demand Weekly!
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Video marketing is always at the top of every new year predictions list and 2019 has been no different. In our own episode with Stephanie Stahl, live video in particular was predicted to be making a huge splash this year. On this episode of Tech Demand Weekly! Charles talks to digital strategist and content marketer, Andy Crestodina about his most …
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Elise Dopson is a freelance writer, blogger and ghostwriter from Manchester, England. The last time she appeared on the podcast, Elise talked about Zendesk and how it used the story of it’s brand name being used by another company as part of a marketing campaign. This time around, Elise discusses some of the big B2C marketing campaigns of the last …
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Stephanie Stahl is the General Manager at the Content Marketing Institute. In December 2018, Stephanie published 85+ Expert Predictions for Content Marketing in 2019 where she asked content marketers to give their thoughts on the year ahead. Having collated all those thoughts and opinions, Charles thought it would be good to find out what Stephanie…
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At this time of year we all like to look back over the year just gone and forward to what comes next. Here on Tech Demand Weekly we're no different and with the help of some of our friends we have some 2019 predictions. So sit back, relax and hear from Andy Crestodina, Jeff Sass, David Howell, Clement Lim and Stephanie Stahl.…
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With Christmas just around the corner, Tech Demand Weekly! takes a look back at content marketing in 2018. With a little help from those people who have already appeared on the podcast, Charles guides us through what we have learned throughout the year.Tech Demand Weekly!
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Having great content is the most important part of any marketing campaign but there's no point in having it unless your audience can get to it. SEO is the second most effective tactic for digital marketeers in 2018 according to Ascend2's Digital Marketing Strategies Report, after content marketing. In this episode of Tech Demand Weekly, Charles spe…
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In the first episode of Tech Demand Weekly, we explored the White Paper and how to write one. In this episode we are looking at another favourite of the content marketer's arsenal, the case study. Charles is joined by Clement Lim, a former journalist and Lawyer from the United Kingdom. In 2013, Clement decided to switch careers and became a freelan…
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November is Lead Generation month here on Tech Demand Weekly! and we are excited to have SiriusDecisions on board as a sponsor for the month. To complete our month on Lead Generation and the definition of a lead, we've gathered all four of our guests around the one table to give their final thoughts on the definition of a lead. Joining Charles for …
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November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. So far in this mini-series we have heard the theorists', tech vendor's and demand gen manager's view on the definition of a lead. In this episode, Charles talks to Hubspot's Senior Key Account Manager, Sharen …
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November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. So far in this mini-series we have heard both the theorists' and tech vendor's view on the definition of a lead. In this episode Charles talks to Avalara's Demand Generation Manager, Pamela Guyton-Micheles. Pa…
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November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. Continuing our month on Lead Generation, in this week's episode Charles speaks to marketing leader, Chris Boorman about the practical side of dealing with leads on an everyday basis. Chris Boorman is the Vice …
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November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. One of the biggest challenges for the B2B marketer is that there isn't one sole, universal definition of a "lead". So in this episode we are starting right from the beginning of the process and asking what is …
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In this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of Orbit Media Studios, Andy Crestodina. Andy shares his thoughts on what our previous guests have had to say, from Madalyn Sklar's video tweets to Elise Dopson's story of Zendesk's unique marketing video. In the second half of Charle…
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Want to find a content marketing guru to help improve your current strategy? Look for them on LinkedIn. Want to connect with new prospects? Find them using Facebook Ads. Want to form a trusting and human relationship with all of those people? Use Twitter. On this week's Tech Demand Weekly! podcast, Charles speaks to serial entrepreneur, community b…
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Repurposing content has already been discussed on the show a few weeks back but the importance it has in speeding up a marketing campaign and reducing the amount of time marketers spend doing it makes it worthy of further consideration. For this week's episode, Nathan Isaacs discusses how content can be repurposed into many other forms of marketing…
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This week, Charles speaks to freelance writer, blogger and ghost writer, Elise Dopson. Elise lives and works in Manchester, England. At the age of 12 Elise's first work was on her own beauty blog before getting a job at a content marketing agency. After two years she became a freelance writer and now helps marketing businesses attract, and convert,…
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Telling stories has been around since mankind lived in caves and hunted animals. Storytelling is as important to your content marketing as your product or service is. On this episode of Tech Demand Weekly! Charles talks to Joe Lazauskas about how storytelling can take your marketing to the next level. Joe Lazauskas is a marketing and technology jou…
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This week is all about how you can be repurposing existing content. Jeff Sass is a senior level digital media, marketing and business development executive. He is also an excellent writer with many film and TV credits as well as his own book "Everything I Know about Business and Marketing, I Learned from The Toxic Avenger". Jeff is the CMO of .CLUB…
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For our first episode we speak with content writer Dave Howell about what the Content Marketing Institute says is the fourth most used type of content by B2B marketers in 2018… White Papers. For the last 25 years, Dave Howell has been working as a freelance writer, journalist and publisher. He specialises in technology and business subjects and is …
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Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on…
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