Кращі подкасти про Tech B2B (2024)

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#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia 27:11

1d ago27:11

27:11

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to…

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#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity 23:53

19d ago23:53

23:53

Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether your agency is working, and how to decide betw…

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Exploring the State of Hyperscalers in the Marketplace 21:49

1M ago21:49

21:49

The cloud isn’t going anywhere. As hyperscalers continue to rise, now is the time to determine where you fit into the cloud landscape and how to best position your services to meet end-user needs. Shelby Skrhak speaks with Laurent Haccoun, category business manager modern infrastructure solutions, Darryl Oliver, director, global cloud portfolio dev…

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#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank 23:50

1M ago23:50

23:50

Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled. Valentina offers valuable advice for those starting t…

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34 - The Role of AI in Revolutionizing Idea Management for Modern Businesses with IdeaScale's Nick Jain 18:54

1M ago18:54

18:54

Your host, Liudmila Kiseleva, talks with the CEO of IdeaScale, Nick Jain. Nick shares his journey from Wall Street investor to tech CEO, leading IdeaScale, the largest innovation software company globally. They discuss IdeaScale's origins, its role in fostering innovation within large organizations, and its crowdsourcing features that help collect …

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How Cisco’s Partner Specializations Program Operates 19:04

1M ago19:04

19:04

Partners are in good hands with Cisco’s consistent attention to detail and constant innovation and that includes their Partner Specializations resources. Shelby Skrhak speaks with Bobby Young, Sr. Technical Enablement Engineer at Ingram Micro, about: How Partner Specializations support end users Why Cisco shifted from Architectures to Partner Speci…

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Exploring Microsoft Business Central 17:20

2M ago17:20

17:20

Microsoft is staying on top of streamlining business operations with Copilot and Microsoft Business Central, designed for momentum-based workflows and saving time without losing quality. Shelby Skrhak speaks with Pam Johnson, director of partner marketing at Microsoft, about: Basic Microsoft Business Central functions What Microsoft Business Centra…

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14. Community Marketing with Kendall Breitman (Riverside.fm) 36:40

2M ago36:40

36:40

The theme of our 14th podcast episode is Community Marketing. Joining our host Jeremy Balius to discuss all things marketing in a community and community management is Kendall Breitman from Riverside.fm. Summary In this conversation, Kendall Breitman shares her unique journey into community management, transitioning from a political reporter to a c…

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#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing 26:53

2M ago26:53

26:53

In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives. We explore several key topics with Steve:…

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Building The Modern Store With Eric Hilton 20:59

2M ago20:59

20:59

Retailers and customers are spoiled for choice when it comes to customer experience. The tricky part comes when deciding what options make the most sense, as well as when and where they best fit.Devaughn Bittle, Patrick Cash, and Kevin Fraser chat with Eric Hilton, regional portfolio manager—North America at Zebra Technologies, about: What it means…

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Unpacking the CARE Program 21:29

2M ago21:29

21:29

To get the most out of a solution, you need to understand its capabilities. To understand its capabilities, you need a knowledgeable guide. To get a knowledgeable guide, you need Ingram Micro’s CARE program. Shelby Skrhak speaks with Chris Heinrich, technical adoption executive, and Jason Kennedy, sr. customer success account executive, both of Ing…

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13. Automating B2B Tech Marketing with Brandi Starr (Tegrita) 46:30

2M ago46:30

46:30

The theme of our 13th podcast episode is Automating B2B Tech Marketing. Joining our host Jeremy Balius to discuss all things content market automation is Brandi Starr from Tegrita. Summary Brandi Starr, COO of Tegrita, shares her journey in B2B marketing and the power of marketing automation. She emphasizes the importance of personalization and the…

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#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant 1:19:38

2M ago1:19:38

1:19:38

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands an…

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33 - Flexibility and Control: The Key to Successful Tech Entrepreneurship with Arvo's Alane Boyd 19:14

2M ago19:14

19:14

Your host, Liudmila Kiseleva, talks with the CEO of Arvo, Alane Boyd. Alane discusses her journey into tech and entrepreneurship. She shares her background in engineering, Arvo's creation, and bootstrapping challenges. She emphasizes the importance of a user-friendly knowledge base platform, integrating tools, and prioritizing customer feedback. Al…

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Exploring the State of Small Businesses 25:18

2M ago25:18

25:18

In these times of economic turmoil, small businesses need all the help they can get. Star Micronics is on the case to provide efficient, reliable support to help partners streamline their operations. Shelby Skrhak speaks with Kate Orara, partner development manager at Star Micronics, about: How Star Micronics has evolved over the years How reseller…

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Unpacking Red Hat’s Ansible for Enterprise Offering 23:29

3M ago23:29

23:29

It can be intimidating to dig into a new automation solution, but through Red Hat, you can learn Ansible in an afternoon, and rest assured you’re in good hands. Shelby Skrhak speaks with Cameron Skidmore, global partner solution architect at Red Hat, about: How Red Hat forged a path of innovation The definition of Red Hat’s Ansible Automation platf…

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12. Effective Partner Marketing with Alex Whitford (Channext) 34:26

3M ago34:26

34:26

The theme of our 12th podcast episode is “Effective Partner Marketing”. Joining our host Jeremy Balius to discuss all things partner marketing is Alex Whitford, VP of Revenue at Channext. Summary In this conversation, Alex Whitford, VP of Revenue at Channext, shares his insights on effective partner marketing. He discusses his background in channel…

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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk 31:43

3M ago31:43

31:43

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are…

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32 - Simplifying Operations: Innovative Approach to Managing Deskless Workers with Jugl's Arun Prasad Jaganathan 16:37

3M ago16:37

16:37

Your host, Liudmila Kiseleva, talks with the Co-Founder and CPTO of Jugl, Arun Prasad Jaganathan. Arun Prasad shares his journey into tech, from his early experiences with computers in India to his roles at KPMG and PepsiCo. Arun Prasad focuses on Jugl, a mobile-first app designed to help desk-class workers in small and medium enterprises manage ta…

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Exploring Red Hat AI Education 30:19

3M ago30:19

30:19

AI is the topic on everyone's mind. Even with the seemingly push-button applications making the rounds these days, if you want to contribute to the landscape, it’s crucial to learn what’s under the hood. Shelby Skrhak speaks with Wes Urquhart, solution architect at Red Hat, about: How Red Hat aims to democratize AI Why time and training are still i…

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#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital 31:43

3M ago31:43

31:43

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it…

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The Value of Smart Net Total Care 16:00

3M ago16:00

16:00

Creating a frictionless experience is the cornerstone of many customer experience tools and processes. With support from companies like Cisco and Ingram Micro, that goal becomes a reality. Shelby Skrhak speaks with Kristin Travis, sr. category business manager at Ingram Micro, Patrick Dempsey, distribution services and software manager and Eric Cie…

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11. Personalising Content at Scale with Grant Hushek (Grantbot Process Consulting) 53:35

3M ago53:35

53:35

The theme of our 11th podcast episode is Personalising Content at Scale. Joining our host Jeremy Balius to discuss all things buyer personas is Grant Hushek, Founder of Grantbot Process Consulting. Summary In this conversation, Grant Hushek shares his background in automation consulting and the value it brings to businesses. He discusses his experi…

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Exploring Collaborative Disruption in Cybercrime 34:41

3M ago34:41

34:41

Cybercrime continues to flourish, and the answer isn’t always more gadgets—it takes education, collaboration and a willingness to band together in large numbers to fight for a common goal. Shelby Skrhak speaks with Derek Manky, vice president of global threat intelligence sales at Fortinet, about: The definition of collaborative disruption in cyber…

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Exploring Fortinet’s Fortiflex Offering 23:00

3M ago23:00

23:00

Flexibility can be worth its weight in gold when searching for a worthwhile environment management solution—Fortinet’s FortiFlex could be the answer. Devaughn Bittle, Patrick Cash and Kevin Fraser chat with John McDonough, senior cloud architect, and James Lumley, senior director of marketplace & ecosystem alliances, both of Fortinet, about: What F…

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The value of Red Hat OpenShift Virtualization 23:10

3M ago23:10

23:10

The switch to virtual can take many forms, but the core of any tech transition remains the same—be clear, keep it simple, don’t forget to celebrate the wins, etc.—and Red Hat is here to support a smooth transition. Shelby Skrhak speaks with Evong Chung, senior director of global ecosystem technical sales at Red Hat, about: How customers are respond…

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Exploring IBM Cloud Capabilities 25:11

4M ago25:11

25:11

In a world where breach costs are rising, prevention is worth its weight in gold. That’s why key players in the cloud space are staying on top of the latest preventative measures for the best results. Shelby Skrhak speaks with Bill Sheeran, IBM account manager at Fortinet, and Juan Dos Santos, partner technical lead of IBM cloud ecosystem at IBM, a…

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Exploring Juniper Networks AI Solutions 21:00

4M ago21:00

21:00

The capabilities of AI are still in their early stages, and Juniper Networks is paving the way for shining a light on AI use cases across network operations. Shelby Skrhak speaks with Tom Wilburn, global vice president of Campus and Branch Networking at Juniper Networks, about: The history of Juniper Networks How Campus and Branch has evolved The f…

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#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute 32:45

4M ago32:45

32:45

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Eh…

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31 - Enhancing Diversity and Inclusion in the Workplace Through AI-Driven Insights with Humantelligence's Juan Betancourt 18:43

4M ago18:43

18:43

Your host, Liudmila Kiseleva, talks with the CEO of Humantelligence, Juan Betancourt. Juan explores the intersection of AI and human collaboration in HR tech. Juan shares his journey from corporate roles to founding Humantelligence, a company that uses AI to enhance workplace communication and productivity through psychometric assessments. The disc…

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How IBM Cloud and VMware connect over Broadcom acquisition 28:23

4M ago28:23

28:23

Many end users and partners were left with critical questions in the wake of Broadcom’s acquisition of VMware last year—from increased standardization to more consistent support experiences, answers continue to come in. Shelby Skrhak speaks with JD Wells, IBM Cloud for VMware solutions leader, and Juan Dos Santos, partner technical lead of IBM Clou…

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10. Partnership Strategy with Scott Pollack (Firneo) 38:46

4M ago38:46

38:46

The theme of our tenth podcast episode is Partnership Strategy. Joining our host Jeremy Balius to discuss all things partnerships strategy is Scott Pollack from Firneo. Summary Scott Pollack, founder and CEO of Firneo, shares his journey into the world of business development and partnerships. He discusses how he fell into partnerships and the chal…

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#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura 29:17

4M ago29:17

29:17

In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth, unc…

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30 - Navigating the Hype Cycles and Finding Success in Tech Startups with Guidewire's Gal Josefsberg 19:22

5M ago19:22

19:22

Your host, Liudmila Kiseleva, talks with the VP of Product and Operations at Guidewire, Gal Josefsberg. Gal's journey into the tech world began unexpectedly. Initially pursuing a career in accounting, he discovered his passion for computers and coding during his college years. His first computer, a Texas Instruments 4K four plus, ignited his intere…

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Using digital forensics in cybersecurity at Unit 42 26:11

5M ago26:11

26:11

Palo Alto Networks’ Unit 42 is determined to protect the digital world by helping customers understand their adversaries and defend against them. They use a practice called digital forensics to better detect, track, analyze and stop cyberthreats. Shelby Skrhak talks to Kraig Faulkner, channel systems engineer at Palo Alto Networks about: Unit 42’s …

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29 - A Revolutionary System for Field Work Quality Assurance and Safety Management with Cumulus Digital Systems' Matthew Kleiman 24:28

5M ago24:28

24:28

Your host, Liudmila Kiseleva, talks with the Co-Founder and CEO of Cumulus Digital Systems, Matthew Kleiman. Matthew's career began in aerospace, where he developed a keen understanding of systems thinking and risk mitigation. His transition to the tech space was significantly influenced by the Deepwater Horizon accident in 2010, which underscored …

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#151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer 33:00

5M ago33:00

33:00

In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy. Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing B2B tech companies throug…

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Exploring Palo Alto’s Pre-Packaged Bundles 15:38

5M ago15:38

15:38

SMBs tend to require speedy turnarounds and easy access to support, making them an ideal market for one-stop shops and pre-packaged bundles. Luckily, Palo Alto Networks is on the case. Shelby Skrhak speaks with Meghan Mack, vendor, business manager at Ingram Micro, about: Why Palo Alto Networks’ pre-packaged bundles are game changers How Palo Alto …

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Unpacking IBM’s Storage Assurance Offering 19:23

5M ago19:23

19:23

The IBM of today may not be your parent’s IBM, but they still hold the same values in high regard—while also striving to innovate for the betterment of their customers and their customers' customers. Shelby Skrhak speaks with Audrey O'Donnell, FlashSystem 9000 and Storage Assurance perpetual product manager at IBM, about: The definition of Storage …

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Exploring IBMs watsonx solution 34:20

5M ago34:20

34:20

A tech solution is only as strong as the foundation it’s built on—governance, scalability, collaboration, flexibility, etc.—and IBM has been in the trenches of trustworthy tech development long before the AI boom we’re experiencing today. Shelby Skrhak speaks with Doug Schofield, sr. partner technical specialist, IBM Storage, Kevin Nugent, global d…

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9. Effective Buyer Personas with Naomi Soman (Storylogick Consulting) 43:27

5M ago43:27

43:27

Joining our host Jeremy Balius to discuss all things buyer personas is Naomi Soman, Founder of Storylogick Consulting. Summary In this conversation, Naomi Soman discusses the importance of redefining buyer personas in the marketing world. She emphasizes the need to move away from the traditional approach of creating detailed profiles based on demog…

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28 - Redefining Sales with AI: A Practical Guide to Excelling in Sales with Kickscale's Gerald Zankl 24:31

5M ago24:31

24:31

Your host, Liudmila Kiseleva, talks with the CEO and Co-founder of Kickscale, Gerald Zankl. Gerald's journey into sales began at a young age, working at his father's petrol station in the Austrian countryside. This early exposure to customer interactions laid the foundation for his sales skills. Later, Gerald joined a tech startup in the video stre…

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Unpacking Meraki’s Cellular Gateways 27:01

5M ago27:01

27:01

Say goodbye to sketchy connections and slow speeds with Meraki’s cellular gateway solutions built on 5G cores, meant to provide efficient and flexible options. Shelby Skrhak speaks with Bobby Young, sr. technical enablement engineer at Ingram Micro, about: The definition of a cellular gateway The key difference between Meraki’s MG 51 and MG 52 offe…

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Exploring Red Hat’s OpenShift Solution 20:25

5M ago20:25

20:25

What sounds better? A convoluted system with limited options and parameters, or a flexible, straightforward approach that accommodates fast-changing applications? With Red Hat, the answer is clear. Shelby Skrhak speaks with Nyan Avila, ecosystem solution architect for Red Hat, about: Red Hat's OpenShift virtualization solution The state of containe…

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#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8 25:34

5M ago25:34

25:34

Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating …

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The Power of SonicWall and Banyan’s Partnership 41:05

5M ago41:05

41:05

Collaboration is an essential element of comprehensive security solutions—SonicWall understands this as a core value and consistently takes steps to deliver the best solution possible to its partners. Devaughn Bittle, Patrick Cash, and Kevin Fraser chat with Michael Crean, Senior Vice President of Managed Security Services Division, and Eric Morin,…

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27 - The Most Important Strategies in Bootstrapping a SaaS Business with Walls.io's Michael Kamleitner 22:38

5M ago22:38

22:38

Your host, Liudmila Kiseleva, talks with the Founder and CEO of Walls.io, Michael Kamleitner. Michael's journey into the social media marketing and tech space began with his background as a software developer. Michael's technical expertise allowed him to see the potential of social media platforms like Facebook, which inspired him to start building…

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Unpacking ESG Reporting 45:39

6M ago45:39

45:39

We all have a role when it comes to practicing sustainable and environmentally friendly business, but it doesn’t have to be complicated. Today, there are tools that support companies in their journey to increased sustainability without a deep cut in profits. Shelby Skrhak speaks with Phil Redman, Americas ecosystem lead, IBM Sustainability at IBM, …

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Exploring Ingram Micro’s MSP Bundles 21:21

6M ago21:21

21:21

How do you know an MSP bundle is worth the investment? It starts with saying goodbye to managing dozens upon dozens of logins and ends with increased customer retention. Shelby Skrhak speaks with Cori Hahn, Sr. Technical Enablement Engineer, and David Williams, Development Executive; Sr. Services Architect both of Ingram Micro, about: How Ingram Mi…

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Unpacking Logitech's Virtual Conference Solutions 26:02

6M ago26:02

26:02

The wonder of hybrid work models is still in full swing, and Logitech—paired with Microsoft—is on the front lines of delivering top-quality hybrid conference experiences. Shelby Skrhak speaks with Bryan Marx, Microsoft Alliance Manager, North America, at Logitech, about: How Logitech is leaning into its partnership with Microsoft Combining the fron…

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