Кращі подкасти про Sugar Cookie (2025)

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Baking it Down with Sugar Cookie Marketing 🍪

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221. Baking it Down - Money Talks with the Miracles 1:33:40

2 дні тому1:33:40

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Send us a textHeather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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220. Baking it Down - Ope, It's Amy! 1:20:20

9 днів тому1:20:20

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Send us a text 👋 Ope, It's Amy! The mod team meets the mod team. In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy!, we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)! 💥 Now here's the funny par…

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Baking it Down with Sugar Cookie Marketing 🍪

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219. Baking it Down - C is for Cancer 1:20:49

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Send us a text 🤒 C is for Cancer - A health update. In this week's Baking it Down Podcast - Episode 219 - C is for Cancer, we pause our typical marketing podcast to talk about health - specifically as it relates to Corrie's cancer diagnosis and her upcoming surgery that'll have her outta commission for a few weeks (yes, you're still stuck with me, …

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Baking it Down with Sugar Cookie Marketing 🍪

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218. Baking it Down - The First Ever Mid-Summer Membership Sale 1:20:48

23 дні тому1:20:48

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Send us a text 🤑 Mid-Summer Membership Sale - The first-ever mid-year Cookie College sale. In this week's Baking it Down Podcast - Episode 218 - Mid-Summer Membership Sale, we cover this month's Mid-Summer Membership sale starting July 27 - August 2, 2025. This 7-day sale is the only one we've ever run before the Vendy Blendy (I cried just typing t…

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Baking it Down with Sugar Cookie Marketing 🍪

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217. Baking it Down - Video Marketing for Local Small Bakeries 1:03:52

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Send us a text 📹 Video Marketing - For local, small cottage bakeries. In this week's Baking it Down Podcast - Episode 217 - Video Marketing for Local Small Bakeries, Corrie wanted to talk about the wild world of Reels. Well, Reels, TikToks, YouTube Shorts - you know, vertical video. A topic made all the more important by Meta's announcement last we…

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Baking it Down with Sugar Cookie Marketing 🍪

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216. Baking it Down - Take a Stab at a Cookie Collab 1:01:16

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Send us a text 🖼️ Take a Stab - At a cookie collab. In this week's Baking it Down Podcast - Episode 216 - Taking a Stab at a Cookie Collab, and Sugar Cookie Marketing Cookie Collabs are BACK IN BUSINESS. You can check out the details in the event listing for the SCM Cookie Collab: Meet the Baker 2025! here. But allow us to spend this week's podcast…

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Baking it Down with Sugar Cookie Marketing 🍪

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215. Baking it Down - AI-AI-Oh Yes 1:05:51

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Send us a text 🤖 AI-AI-Oh Yes - Ways bakers are incorporating AI. In this week's Baking it Down Podcast - Episode 215 - AI-AI-Oh Yes, we read a thread asking bakers how they're using AI in their bakery business. The answers should inspire you - from streamlining workflow to helping write compelling copy on social media, AI has entered stage left, a…

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Baking it Down with Sugar Cookie Marketing 🍪

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214. Baking it Down - Pivot Pivot Pivot 1:08:43

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Send us a text 🔄 Pivot Pivot Pivot - What to change when nothing's working. In this week's Baking it Down Podcast - Episode 214 - Pivot Pivot Pivot, 😖 we talk about what to do when you're doin' it all and all of it doesn't seem to be working. 🛞💨 Nothing is more frustrating than spinning your wheels and making no traction. So what do you do when it'…

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Baking it Down with Sugar Cookie Marketing 🍪

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213. Baking it Down - Hit the Breaks 1:13:43

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Send us a text 🛑 Hit the Breaks - How to take big bakery breaks. In this week's Baking it Down Podcast - Episode 213 - Hit the Breaks, we cover the fact of life that just sometimes, along your business journey, you need to take a big break. If you've listened to past podcasts, you know we're anti-"big break" when it comes to marketing because it's …

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Baking it Down with Sugar Cookie Marketing 🍪

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212. Baking it Down - Admin Hours 1:23:58

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Send us a text ⏰ 1-Hr Admin Tasks - Setting up time blocks for tasks. In this week's Baking it Down Podcast - Episode 212 - Admin Hour, we break down four different "admin hour" frameworks you could spend each week pluggin' away at to be a better baking business. "Admin Hours" are groupings of tasks that take up an hour spent on one specific aspect…

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Baking it Down with Sugar Cookie Marketing 🍪

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211. Baking it Down - Luxury Refunds 1:26:13

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Send us a text ↩️ Luxury Refunds - Refunds are a business strategy. In this week's Baking it Down Podcast - Episode 211 - Luxury Refunds, Corrie wanted to recap yet another reminder on why luxury bakers should consider luxury refunds. 🤔 What's a luxury refund? It's the baked-into-the-price guarantee that if something goes left, the baker will make …

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Baking it Down with Sugar Cookie Marketing 🍪

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210. Baking it Down - How to Sell in Community Groups 1:55:42

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Send us a text 💸 Selling in Community Groups - Turn groups into lead gen powerhouses. In this week's Baking it Down Podcast - Episode 210 - Selling in Community Groups, we are talking about the same topic we presented this past Tuesday at What's Popping Con (a convention for Cake Poppers). This content is all available on our website by clicking th…

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Baking it Down with Sugar Cookie Marketing 🍪

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209. Baking it Down - Half It then Half It 54:18

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Send us a text 🤏 Half It then Half It - Make goals small and then smaller. In this week's Baking it Down Podcast - Episode 209 - Half It Then Half It, we cover a topic Heather saw on the Diary of a CEO podcast with Dr. Alok Kanojia on goal setting. The concept is pretty basic - set a goal. Then take that goal and half it. Then take that half and ha…

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Baking it Down with Sugar Cookie Marketing 🍪

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208. Baking it Down - Multi-Holiday Showdown 1:12:33

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Send us a text 🥊 Multi-Holiday Showdown - How to tackle multiple holidays. In this week's Baking it Down Podcast - Episode 208 - Multi-Holiday Showdown, we wanted to talk about the scourge of Q2 holiday line-ups. With these non-heavy-hitting baker holidays falling mid-month and/or on top of each other, it makes for a confusing marketing strategy. D…

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Baking it Down with Sugar Cookie Marketing 🍪

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207. Baking it Down - Nobody Likes a Party Planner 1:01:25

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Send us a text 💡 No One Likes a - Party planner (ideas without execution). 💩 A forced a play on words from "no one likes a party pooper" - but in this case, we're focusing on 🧠 "ideas guy" who love to plan and fail to launch. These folks talk up "the next great thing," and yet the idea never exits the ol' cranium to make it to market. 🗺️ Having a p…

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Baking it Down with Sugar Cookie Marketing 🍪

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206. Baking it Down - Expound then Expand 1:34:39

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Send us a text 💳 Expound then Expand - Plan before your purchase. In this week's Baking it Down Podcast - Episode 206 - Expound then Expand, Corrie wanted to come to the altar with her confession of packaging purchases. Yeah - we're talkin' to the "overconsumption cookier" this week, 👣💥 and it'll step on some toesies (starting with Twin2's... er...…

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Baking it Down with Sugar Cookie Marketing 🍪

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205. Baking it Down - Top User Submitted Marketing Tips 1:32:25

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Send us a text 🪄 Top Marketing Tips - Submitted by group members in March. In this week's Baking it Down Podcast - Episode 205 - Top User Submitted Marketing Tips, we challenged the Sugar Cookie Marketing Group in March to make more posts - and 4 winners would be chosen to join The Cookie College on our tab (I'll announce those soon). But the marke…

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Baking it Down with Sugar Cookie Marketing 🍪

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204. Baking it Down - In the Market for Farmers Markets 1:18:57

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Send us a text 🥦 In the Market for Markets - How to scope out the ideal vendor setup. In this week's Baking it Down Podcast - Episode 204 - In the Market for Markets, Corrie wanted to talk about the 5 tips to help you source a strategic farmer's market (or recurring vendor event) relationship that bolsters that bottom line. 🥕 1. Is the market marke…

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Baking it Down with Sugar Cookie Marketing 🍪

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203. Baking it Down - Reasons to Start a Blog 1:22:27

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Send us a text ✍️ Reasons 2 Start a Blog - The SEO, content, and reach benefits. In this week's Baking it Down Podcast - Episode 203 - Reasons to Start a Blog, continuing on with our "lessons in websites," I wanted to talk about blogs. I know - we're all about websites when it comes to online sales - but does your website have a blog? 😅 "Uh, twins …

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Baking it Down with Sugar Cookie Marketing 🍪

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202. Baking it Down - Calling All Actions 1:17:12

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Send us a text 🔊 Calling All Actions - What are CTA’s and how to use them. In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple. 📞 CTAs - otherwise known as Call To Actions - typically seen as buttons on a website's …

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Baking it Down with Sugar Cookie Marketing 🍪

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201. Baking it Down - Value over Price 1:09:27

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Send us a text 💰 Value over Price - How to stand out in saturation. In this week's Baking it Down Podcast - Episode 201 - Value Over Price, Corrie happened upon a "bomb pop Facebook Live" - and from a marketing standpoint, it's a fascinating business model. It's a multi-level business model - but that's not what the podcast is focused on. The conce…

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Baking it Down with Sugar Cookie Marketing 🍪

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200. Baking it Down - Bu-cee's 1:09:06

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Send us a text 🦫 Buc-ee's - A beaver’s marketing lessons. In this week's Baking it Down Podcast - Episode 200 - Buc-ee's, Corrie and I took in all that the beaver gas station had to offer in our quick trip down to Nashville, TN this weekend. If you've not been to the roadside bathroom stalls of your dreams yet (aka Buc-ee's Fuel Stops), you're miss…

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Baking it Down with Sugar Cookie Marketing 🍪

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199. Baking it Down - Are Your Sales Slow Right Now? 1:15:04

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Send us a text 🧐 Are Your Sales Slow? - Here’s how to shift that mindset. For this week's Baking it Down Podcast - Episode 199 - Are Your Sales Slow Right Now?, we wanted to cover the question that pops up every post-Valentine's Day rush... the nagging feeling that your business feels slow and leads are down. What gives? 😢 Why does that one baker p…

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Baking it Down with Sugar Cookie Marketing 🍪

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198. Baking it Down - Weather with Heather (and Corrie) 1:23:18

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Send us a text ❄️ Weather with Heather (and Corrie) - Weather policies 101. This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - ❄️ bad weather. 🌪️ They say the only job you can guess wrong every time and still be employed is bei…

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Baking it Down with Sugar Cookie Marketing 🍪

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197. Baking it Down - Lessons from Susan Reed 1:22:18

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Send us a text 🕵️‍♂️ Susan Reed - A scammer's lessons in marketing. Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube, don't forget), we wanted to talk about common scams - but not in the way you'd expect. We want to find out what marketing tactics make scams so effective. And we've come up with 5 takeaways fo…

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Baking it Down with Sugar Cookie Marketing 🍪

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196. Baking it Down - Words Matter 1:30:05

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Send us a text 🤐 Words Matter - How copy can compel cash. Baking it Down Podcast - Episode 196 - Words Matter (now watchable on YouTube, don't forget), we were a lil' late - and that's because Heather thought she had a bad night's sleep but was actually 🤢 sick-sick and never left her quarantined room for 3 days and nights. But better late than neve…

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Baking it Down with Sugar Cookie Marketing 🍪

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195. Baking it Down - The TikTok Ban 1:01:19

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Send us a text 🚫 The TikTok Ban - And the diversification of your marketing. In this week's Baking it Down Podcast - Episode 195 - The TikTok Ban, continuing with last week's theme - ❌ the TikTok ban went into full effect on Saturday night for... ⏰ like a few hours? It was odd as the platform kinda shut down features over an hour then a pop-up bloc…

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Baking it Down with Sugar Cookie Marketing 🍪

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194. Baking it Down - Meta Verified 1:22:01

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Send us a text ✔️ Meta Verified - The pros / cons of the blue check. In this week's Baking it Down Podcast - Episode 194 - Meta Verified, TikTok is about to have a big, public breakup with its avoidant soon-to-be ex, the United States. And whether or not we like this coupling, it comes down to the Supreme Court's decision - who needs reality tv whe…

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Baking it Down with Sugar Cookie Marketing 🍪

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193. Baking it Down - Smart Baby Goals 1:40:15

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Send us a text 👶 SMART Baby Goals - Taking small bites out of a big goal pie. Onesday Thursday? Sorry - ❄️ we had a big snow storm (big for the Washington DC area is anything over 3 inches, and we ended up with 8 - 10 inches, ☃️ so rest assured, my car won't be clean again for 2 months). In this week's Baking it Down Podcast - Episode 193 - SMART B…

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Baking it Down with Sugar Cookie Marketing 🍪

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192. Baking it Down - Workin' Birkin 1:17:36

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Send us a text 👜 Workin' Burkin - How kelly hands kompetition. In this week's Baking it Down Podcast - Episode 192 - Workin' Birkin, we're following a pretty funny story taking over TikTok. You see - 👜 Hermes is a line of really high-end luxury items like purses and belts. And if you have a Birkin bag, you're looking at tens of thousands of dollars…

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Baking it Down with Sugar Cookie Marketing 🍪

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191. Baking it Down - Break Me Off a Piece of that January 57:06

рік тому57:06

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Send us a textHeather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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190. Baking it Down - How the Grinch Saved Christmas 59:05

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Send us a text 💗 How the Grinch Saved Christmas. In this week's Baking it Down Podcast - Episode 190 - How the Grinch Saved Christmas, ️and we're BACK and Frank is DIZZY. 😿 Heather came back from a 10-hour trip to a sick Frank who turns out had an inner ear infection that led to him gettin' an early start on the kitty somersault Olympic tryouts. Bu…

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Baking it Down with Sugar Cookie Marketing 🍪

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189. Baking it Down - 10 Marketing Lessons from [Redacted] 1:23:52

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Send us a text 🔟 10 Marketing Lessons - You can apply from [Redacted]. In this week's Baking it Down Podcast - Episode 189 - Marketing Lessons You Can Apply from [Redacted], ️🎉 and this week's podcast is the LAST time we'll say [redacted] ever!!! ️🎊 * 😭 * until next year. But with every [Redacted], there are marketing lessons to be learned - 🧠 and …

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Baking it Down with Sugar Cookie Marketing 🍪

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188. Baking it Down - Vendy Blendy Strategy 1:04:48

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1:04:48

Send us a textHeather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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187. Baking it Down - The At-Fault Cult 1:23:33

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Send us a text 🫗 The AtFault Cult - Taking 100% of the blame shame. In this week's Baking it Down Podcast - Episode 187 - At Fault Cult, we admit it - you guys say we "run to the refund," 🥛 so if you want to sip the Kool-Aid, grab a glass because this pod is about joining the At-Fault Cult. In all seriousness though, we wanted to explain the long-t…

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Baking it Down with Sugar Cookie Marketing 🍪

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186. Baking it Down - The 5 Ds of Disarming 1:13:22

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Send us a text 💪 5 D’s of Disarming - Making Clients feel seen, heard, and understood. In this week's Baking it Down Podcast - Episode 186 - The 5 D's of Disarming, we're back to business talking about the 5 D's of disarming upset clients. As we cruise through the "Sugar Cookie Super Bowl" that is October - December, we're more inclined to make mis…

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Baking it Down with Sugar Cookie Marketing 🍪

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185. Baking it Down - The Vendy Blendy Episode 1:53:05

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Send us a text 🛒 The Vendy Blendy Episode - Who's selling what and for how much off. In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode, it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode! This is the one podcast where we cover all 77 Vendys, where they ship, what they sell and ho…

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Baking it Down with Sugar Cookie Marketing 🍪

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184. Baking it Down - Boo-urn Out 1:14:01

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Send us a text 👻 Boo-urn Out - Staying in front of falling behind. In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out, Corrie wanted to do our annual 😩 "Ways to avoid getting burnt out during the baker's busy season" strategy sesh. Hey - business ownership ain't for the weak. Additionally, baking businesses reach their ordering maxim…

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Baking it Down with Sugar Cookie Marketing 🍪

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183. Baking it Down - No 1:15:30

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Send us a text 🚫 No - Falling in Love with Rejection. In this week's Baking it Down Podcast - Episode 183 - No, I wanted to cover the worst best word in the business English language: No. In business (and in life), we gotta learn to fall madly in love with two little letters: N and O. But we're trained our whole lives to reject rejection though. No…

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Baking it Down with Sugar Cookie Marketing 🍪

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182. Baking it Down - Content Buckets Debunked 1:21:50

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Send us a text 🪣 Content Buckets Debunked Content categories explained. In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule. What are content buckets? They're categories or themes that your content falls into. Thi…

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Baking it Down with Sugar Cookie Marketing 🍪

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181. Baking it Down - Correlation and Causation 1:24:12

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Send us a text 👙 Correlation & Causation - Looking at the full data picture. In this week's Baking it Down Podcast - Episode 181 - Correlation and Causation, we wanted to talk about the dangers of misassigned reasons why you think your marketing isn't working. Let's define things before we jump in: Correlation: a mutual relationship or connection b…

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Baking it Down with Sugar Cookie Marketing 🍪

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180. Baking it Down - Reach 4 Q4 1:28:49

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Send us a text 🎯 Reach 4 Q4 - Gaining reach in a complex Q4. In this week's Baking it Down Podcast - Episode 180 - Reach 4 Q4, we cover reach in a hard-to-reach moment in time: Quarter 4 of the calendar year. And not just any calendar year - it's a Q4 including an election, economic policy shifts, major weather disasters, global wars, port strikes,…

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Baking it Down with Sugar Cookie Marketing 🍪

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179. Baking it Down - 2 Busy 2 Business 1:23:47

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Send us a text 🤹 2 Busy 2 Business - 10 ways to up communication in Sept. In this week's Baking it Down Podcast - Episode 179 - 2 Busy 2 Business, we wanted to talk about good communication (or the lack thereof... ahem... Bev). Corrie led with a personal story where she left her client, Bev, in communication purgatory wondering when or if Corrie ha…

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Baking it Down with Sugar Cookie Marketing 🍪

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178. Baking it Down - Reading the Cookie Room 1:49:00

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Send us a text 🗣️ Reading the Cookie Room - Tells your market's telling you. In this week's Baking it Down Podcast - Episode 178 - Reading the Cookie Room, 🍿 Corrie jumped in with the Tiktok flavored popcorn to tell us about a viral series of posts made this week by a wedding make-up artist who was guilty of not reading the room... er, well, cathed…

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Baking it Down with Sugar Cookie Marketing 🍪

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177. Baking it Down - When Marketing Isn't Working 1:21:19

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Send us a text 😥 When Marketing Isn't Working - What to think and what to do. 🎧 This is an excerpt from this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working In this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working, we wanted to talk about both mindset and methods to reboot a sluggish marketing se…

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Baking it Down with Sugar Cookie Marketing 🍪

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176. Baking it Down - Cookie Crime Scene Cleanup 1:12:56

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Send us a text 🦴 Cookie Crime Scene - Don't look back, look forward. In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business. As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience …

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Baking it Down with Sugar Cookie Marketing 🍪

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175. Baking it Down - Wedding Vendor Recap 1:39:40

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Send us a text 💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief. In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again. The event was complex, to say the least. Conceptually - i…

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174. Baking it Down - Know Newsletters 1:29:16

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Send us a text 📧 Know Newsletters - What to send to who and how often. In this week's Baking it Down Podcast - Episode 174 - Know Newsletters, we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world - and why? We're not sure - but if you capitalize…

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173. Baking it Down - Prep 4 Q4 1:42:16

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Send us a text 🎢 Prep 4 Q4 - How to prepare for our busy season. In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory. 🌬️ Add in the cooler weather b…

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172. Baking it Down - Choc-A Lot 1:25:29

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Send us a text 🍫 Choc-A Lot - How to increase price by increasing value. In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot, my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting desert. Ergo -…

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