Кращі подкасти про Sports Content (2025)

1
The NBA’s Return to NBC & The Strategy Behind Big Sports Deals 41:52

3M ago41:52

41:52

Jon Miller, President of Acquisitions & Partnerships at NBC Sports, joins hosts Aviv and Shaka Arnon for a behind-the-scenes look at how some of the most pivotal decisions in sports media get made. With over four decades in the business, Miller has helped shape the network’s presence across the NFL, Olympics, Premier League, and now, the return of …

1
Tech, Fan Engagement, and the Future of Sports Content 28:49

1y ago28:49

28:49

David Levy, the Founder and Co-CEO of Horizon Sports & Experiences, sits down with the Arnon brothers, Aviv and Shaka, on this edition of Sports Content Kings. With a career spanning over three decades, David has left an indelible mark on the sports media landscape. Prior to his role at HS&E, David served as President of Turner, where he not only o…

1
Reinventing Sports Consumption 43:48

1+ y ago43:48

43:48

Anmol Malhotra, the Head of Sports Partnerships at Snap Inc. sits down with the Arnon brothers, Aviv and Shaka, on this episode of Sports Content Kings. Anmol is a leader at the intersection of sports and technology and he joins the show to talk all about the incredible ways Snap Inc. is using cutting edge technology to revolutionize the fan experi…

1
Developing & Distributing Content 28:53

1+ y ago28:53

28:53

Hania Poole, the Senior Vice President of Digital at TNT Sports previously WBD Sports sits down with hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Hania is a leader in the sports media industry who has played a major role in revolutionizing the w…

1
The Next Generation of Sports Betting 40:19

1+ y ago40:19

40:19

Tomash Devenishek, the CEO and Founder of Kero Sports, a company that provides Algorithmically Curated Micro Betting solutions, sits down with hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Tomash shares insights into the next generation of sports…

1
Next Level Sporting Experiences 40:06

1+ y ago40:06

40:06

The President of IMG’s Media Division, Adam Kelly joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Together they talk all about the exciting and forward thinking ways that IMG is using technology to take the sporting experience to the next lev…

1
David Tossell: How one-day cricket changed the game

2y ago

—

In 2023, one-day cricket enjoyed its 60th birthday. David Tossell has written a book on the evolution of the format. He describes those early days as “nicely naïve”. But, at the same time, they were the foundation for every major innovation in cricket ever since. These days, the 50-over game is under an existential threat due to the rise of T20. Ca…

1
The Future Of Streaming Sports 30:10

2y ago30:10

30:10

Jeff Gerttula, Executive Vice President of CBS Digital and Sports joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Together they talk all about Jeff’s role in overseeing all digital properties at CBS Sports as well as the exciting launch of CB…

1
Changing The Game With Ice Cube 21:47

2y ago21:47

21:47

Musician, actor, and CEO of the BIG3, Ice Cube joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings, brought to you by WSC Sports. Listen as Ice Cube talks about the innovation he’s cultivated for his new league, how he approaches breaking the stat…

1
Evolving How Fans Consume Sports 33:46

2+ y ago33:46

33:46

Welcome back to another episode of Sports Content Kings, brought to you by WSC Sports. Hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, sit down with the Head of Sports Business Development & Innovation at ESPN, Mark Walker. He joins the guys to discuss the evolution of how fans consume sp…

1
Innovation Around Hockey Viewership and Fandom 38:56

2+ y ago38:56

38:56

Dave Lehanski, EVP of Business Development and Innovation at the NHL, joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, to talk about innovation around hockey viewership and fandom. Hear all about Dave’s experience seeing technology change in the 18 years he’s spent at the NHL, his hi…

1
Building the Leagues of the Future 38:58

2+ y ago38:58

38:58

Welcome back to another episode of Sports Content Kings, brought to you by WSC Sports. This time, hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, are sitting down with CEO of Overtime, Dan Porter! Overtime builds disruptive new sports leagues aimed globally at the next generation of sport…

1
Enhancing The Live Experience 28:54

2+ y ago28:54

28:54

Senior Product Manager at YouTube TV, Kathryn Cochrane joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, to talk about enhancing the live experience and how new technologies have changed the way we watch sports and television. Get insight on how companies are utilizing technology and …

1
Innovation in Legacy Media Companies 38:55

2+ y ago38:55

38:55

Vice President of Emerging Media and Innovation at Warner Bros. Discovery, Pete Scott joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, to talk about some of the recent innovations in legacy media companies and how they are utilizing technology more and more each day to cultivate new …

1
Welcome to the Sports Content Kings 0:49

3y ago0:49

0:49

Sports media rights holders face a growing problem in satisfying ever-evolving fan consumption needs. The sheer amount of available sports content and minute-by-minute shifts in breaking stories present a major challenge for leagues, broadcasters, and content creators. Today, content creation is empowered by advanced technology and automation, allo…

1
Ricardo Fort: Sports Sponsorship 101 1:02:05

3y ago1:02:05

1:02:05

Ricardo Fort has led the sponsorship strategy for brands at World Cups and Olympics. After a long, successful career with the likes of Coca-Cola and Visa, he has set up his own consulting firm. In this podcast, Ricardo gives straight answers to key questions in sports sponsorship and outlines how content fits in. This is a sophisticated 101 for any…

1
Alex Phillips - The most influential football administrator you' ve never heard of 1:02:45

3y ago1:02:45

1:02:45

Alex Phillips does not look or sound like a revolutionary but his ideas could shake up football. He spent 15 years at Uefa, including a couple as Head of Compliance and Governance. He was seconded to the Asian Football Confederation for three years and now leads the World Football Remission Fund, a FIFA body administrating how money "stolen from th…

1
Claire Nelson: Scottish netball and creating the ultimate female spectator sport 49:14

3y ago49:14

49:14

The challenges facing netball are different to other sports. While we have seen growth in women's football, tennis and boxing in recent years, it has always occurred through the lens (or perhaps in the shadow) of established male forebears. Netball does not have this baggage. Its story, product and message can be tailored specifically toward women …

1
Tom Dunmore: Launching Major League Cricket 56:32

3+ y ago56:32

56:32

For the past two decades, cricket has been trying to cross new boundaries. Previously, its global footprint mirrored its past as the game of the British Empire but, in recent years, countries like the Netherlands, Namibia and Afghanistan have risen to prominence In the next 10 years, the game will try to cross its biggest and most important new fro…

1
Brian Jacks: Olympian, Superstar and maybe... UFC coach 43:21

3+ y ago43:21

43:21

Brian Jacks was a household in the UK in the 1980s. The pinnacle of the judo player’s sporting success came when he won a bronze medal at the Munich Olympics in 1972. But a few years later he would become much more famous as the UK and European champion in Superstars, a popular television programme that saw the best athletes of the day compete in e…

1
Grant Russell: Find a unique story, stick to the story, live the story 1:11:40

3+ y ago1:11:40

1:11:40

Motherwell FC have lifted only one trophy in the past 30 years. However, off the pitch, they beat off competition from Manchester United, Everton and Leicester to win the Best Digital/Social Media category at the Football Business Awards this year. Grant Russell is the club’s Head of Brand, Digital and Communications. In this episode, he talks abou…

1
Ed Warner: How to run a modern sport 1:03:50

3+ y ago1:03:50

1:03:50

Ed Warner has something to say. After a decade as chair of UK Athletics (including the 2017 World Championships in London) and a few years in his current role with GB Wheelchair rugby, he is well-placed to comment on the stresses and strains of running a modern sport. Warner wrote a book, Sports Inc, on the subject a few years ago and has just star…

1
George Crabb: How to create the perfect sports app 1:00:11

4y ago1:00:11

1:00:11

Given its increasingly strategic importance within sports business, it is surprising how many rights-holders produce sub-standard apps. To try and solve this issue, I spoke to George Crabb, Managing Director at The Other Media. This well-established digital agency have a rich history in working with rights-holders to create mobile applications of t…

1
Vijhay Vick: Content strategy for teams who win the league every year 53:16

4y ago53:16

53:16

It is the content strategy problem we would all like to have. How do you create a story about a team that has won the league seven seasons in a row (and an eighth is expected to follow soon)? Johor Darul Ta'zim (or JDT) are a team on a mission. They were re-formed in 2013 with a new nickname, the Southern Tigers, under the guidance of the Crown Pri…

1
Alison Kervin: Sports Writing, the Mail and the female pioneer 51:40

4y ago51:40

51:40

Alison Kervin is a pioneer in women's sports journalism. She was the first female editor of Rugby World and the first female sports editor of a UK national newspaper. Kervin's eight-year spell at the Mail on Sunday has just come to a close so he has started up a media agency for athletes. Oh, and she is a successful novelist too. If she was editing…

1
Dan Weston: Poker, data analysis and decision-making in cricket 1:09:43

4y ago1:09:43

1:09:43

The use of data in the analysis of sporting performance is well-known but not yet universally employed. Many teams say they are going all ‘Moneyball’ but few truly follow it through. Often, decision-making is still emotional, made without evidence and based on the eye rather than the numbers. Poker has become viewed as a Petri-dish for strategic th…

1
Sarim Akhtar: Life as a sports meme 44:01

4y ago44:01

44:01

Sarim Akhtar's face has become synonymous with anger but he is actually a very happy chap. However, when the television cameras momentarily caught his expression at a cricket match two years ago, the Pakistan fan was furious after his team had dropped a catch. Within hours, the anonymous meme-makers had pounced on the picture and spread it around s…

1
David Kilpatrick: What's the future of the New York Cosmos 1:11:06

4y ago1:11:06

1:11:06

[Click out all the content from MrRichardClarke here] Contrary to popular belief, the New York Cosmos are still alive. Gone are the glitter-strewn days of the late 1970s when Pele played on the pitch, Mick Jagger watched from the packed stands and then, afterwards, they partied together at Studio 54. The old North American Soccer League soon crumbl…

1
Rob Moody: Why YouTube’s best cricket channel makes no money and has no future 1:10:42

4y ago1:10:42

1:10:42

Rob Moody runs a YouTube channel with over 900,000 subscribers and holds an important influence over the agenda in his sport but he has never made a penny. If you are a cricket fan with access to the internet, it is highly likely you have seen one of his videos. Robelinda2 is the ‘go to’ channel for the rare, unusual or controversial moments in the…

1
Johan Junker: Content Strategy, the cookie apocalypse and other dist 1:10:01

4y ago1:10:01

1:10:01

Content strategy, the cookie apocalypse and other disasters Like a great drummer, a sports content strategy should be tight and consistent but happy to improvise when required. Many content leaders have been caught out by changes in Facebook's algorithms over the years and, in recent months, Google and Apple have introduced fundamental alterations …

1
Fiona Green: CRM in sport 55:11

4y ago55:11

55:11

TOPICS What has changed in the last three years? The first book coincided with the introduction of GDPR? Looking back how has that rolled out? The differing approaches of sports organisations to GDPR, particularly Manchester United Why you should never take anyone out of your database? The importance of the win-back plan What has developed over the…

1
Ben Wells: Sport, digital and the re-emergence after Covid-19 43:41

4+ y ago43:41

43:41

TOPICS Why digital is the second industrial revolution Why control of the customer relationship is crucial The battleground that has been lost to the social media companies by sports Putting 'goodwill on the balance sheet' The role content plays in your strategy The current sports commercial model - ad-hoc and unstrategic "Sponsorship will become c…

1
Karan Tejwani: How Red Bull created a football group 52:02

4+ y ago52:02

52:02

The development of "football groups" is a relatively recent and controversial phenomenon. The pioneer has been City Football Group, which started with the acquisition of Manchester City and has since bought significant stakes in clubs in the United States, Australia, India, Japan, Spain, Uruguay, China, Belgium and France. The Red Bull group has be…

1
Ken Lambert: Vissel Kobe communications, stars and digital 55:23

4+ y ago55:23

55:23

How he ended up in the J.League and Vissel Kobe The international development role at FC Koln The difference in communications requirements between Germany and Japan The need to actively pitch stories in the J.League The dominance of newspapers in the sports media market in Japan The media requirements in the J.League and the organisation of the co…

1
Roddy McDougall: Is there life left in British speedway? 1:03:24

4+ y ago1:03:24

1:03:24

The two golden eras of British speedway - immediately post-war and 60/70s How Wembley drew more than 1m speedway spectators in 1956 The downward spiral since the 1980s - from over 90,000 watching Bruce Penhall at Wembley in 1982 to just over 1,000 at top-flight meets The origin story of speedway. High Beech in 1928 The World of Sport days and the s…

1
Mario Leo: Sportsbiz, digital, the need of New Year resolution 1:29:33

4+ y ago1:29:33

1:29:33

Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back" The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors What activities created by the Covid crisis will persist after the virus is beaten Getting by giving - the authenticity of the Marcus Rashford story The way cl…

1
Rich Luker: How to foresee the future of sports fans 1:24:34

4+ y ago1:24:34

1:24:34

TOPICS "In 1988 there was absolutely no systematic research on sports fans in the US" Why sport fandom was linked with the economy and wealth until 2010 "If you go to your first baseball game before you are five you go to 58% more games per year than if you go to your first game at 14." The problems of seasonality, looking only at one sport, studyi…

1
Grant Wahl: Covering soccer in the USA 59:18

4+ y ago59:18

59:18

TOPICS After 24 years as a soccer journalist in the US, does Grant feel like a pioneer? Convincing editors to cover soccer in the US The importance of the World Cup 2010 'breaking through' in the US His book on David Beckham’s time at the LA Galaxy and becoming the first soccer title to reach the NYT Bestseller’s list His writing course at Princeto…

1
Andrew Ryan: Running FIBA Media 51:59

4+ y ago51:59

51:59

TOPICS Reflections on the FIBA World Cup and how content led their growth strategy The breadth of FIBA events throughout the year Publishing 2000 games on their YouTube channel each year The organisation of the content team Defining the content strategy of FIBA media Closing the gap between media teams and broadcast partners Working with influencer…

1
Barrie Tomlinson: The Content Strategy of Roy of the Rovers 57:15

5y ago57:15

57:15

TOPICS A crucial technological change in the printing process, allowing better pictures The editing system he learnt and employed throughout his career "I had no skills whatsoever". The advert I answered read: "Beginner wanted for children's comics"" Changing Tiger to an all-sports comic and increasing the features The big picture policy Getting th…

1
Chris Millard: The Barmy Army Story 58:48

5y ago58:48

58:48

TOPICS The original story of the Barmy Army The tour of Australia in 1994/95 The culture of positivity and the notion of self-policing Hoggy’s Rules - the code of conduct The streaker in Sri Lanka The Barmy Army trumpeter and 'Barmy's got Talent' The entertainment and atmosphere - how much is organic? The tour business side of the Barmy Army “We ar…

1
Chester King: The role of the British Esports Association 1:03:29

5y ago1:03:29

1:03:29

TOPICS Definitions of esports and gaming The rule of the British Esports Association - "We're a national body not a governing body" The medal event at the Rio Olympics, helped by the UK Government Why the IOC wants every sport to have a "gaming strategy" The role of the game FIFA in the spread of football in the US Passive media v active and social…

1
Achint Gupta: Kolkata Knight Riders, IPL and content strategy 1:02:31

5y ago1:02:31

1:02:31

TOPICS Putting IPL and Indian cricket in a global context The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’ How cricket start competing with entertainment such as soap opera How the Knight Riders have developed their fans’ story - the power of brand The early years without success and the subsequent change in CE…

1
Thomas Lintz: The story of Transfermarkt 49:23

5y ago49:23

49:23

TOPICS What is Transfermarkt The importance of crowdsourced data Why did Transfermarkt prosper when similar sites did not Connecting the data geeks via community The business v community service The business model How Transfermarkt recruit their researchers How Transfermarkt calculate their player values The importance of adding marketing value for…

1
Tom Middleditch: Eleven Sports, OTT, Watch Together, Piracy, New Territories 47:31

5y ago47:31

47:31

TOPICS What was the state of the OTT pre-Covid-19? The rights gained by Eleven Sports. Starting in Belgium, Poland, Thailand and Singapore then growing Becoming the Belgian League’s domestic broadcaster - and why its a game-changer How does the OTT product differing in different markets? - the importance of localisation The stability of the stream …

1
Kieran Maguire: How to buy a football club 59:49

5y ago59:49

59:49

TOPICS Is this a good time to buy a football club? Will there be a raft of sales? In what timescale? The type of due diligence needed to buy a club Is there more value in Europe? The creation of club groups What about the best value in Britain? What about Scotland and Ireland? The potential of clubs - is it just down on the historical fanbase? The …

1
Simon McMenemy: How to manage 'the biggest football country in the world' 1:41:24

5y ago1:41:24

1:41:24

TOPICS How he went from being assistant manager of Worthing to head coach of the Philippines Having Ronaldinho on his CV The decisions you have to make if you want to be a coach but have not had a high-profile playing career How Simon has educated himself after taking a fast-track into the practical side of coaching Coaching a team when you do not …

1
Andrew McNeill: How to run an esports franchise 55:52

5y ago55:52

55:52

TOPICS Andrew’s background - the SXSW conference (sports and gaming) His role as GM and Sporting Director The financials of the 2k League and the player contracts The great validity of 2K in esports as every on-court player is controlled by a human. Sponsorship - is it easier to be attached to a traditional sport because of the existing franchise i…

1
Jesse Cole: How to REALLY put your fans first 1:04:53

5y ago1:04:53

1:04:53

TOPICS Introducing the Savannah Bananas, the lowest level of baseball in there US Wearing a yellow tuxedo every day "We are not in the baseball business, we are 1000% in the entertainment business" Why he has no marketing budget The all-you-can-eat deal to stop you getting "nickel and dimed" Eliminating friction-points for the fan Why they have no …

1
David Fowler: New sports business models for the 'other 90%' 46:05

5y ago46:05

46:05

TOPICS What sort of sporting environment will we see after the lockdown David's top 3 - more creativity, virtual communities, the acceptance of lower quality content His worries for sports at non-league level The background to MyCujoo The opportunity in the new realities of sport in the post-Covid-19 world How can MyCujoo assist a non-League club, …

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