Кращі подкасти про Small Business. Online Business (2024)

1
Effective Use of Lead Magnets to Attract Ideal Clients 20:46

4h ago20:46

20:46

Lead magnets are essential tools in marketing, effectively drawing prospects into your business space. However, their success heavily relies on the follow-up strategies implemented once these prospects opt in. In this episode I cover the importance of having a solid plan for your lead magnets, understanding the purpose of each, and ensuring they pr…

1
Bad Social Media Habits to Break 22:46

22h ago22:46

22:46

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…

1
Scaling Your Business with Strategic Frameworks 22:58

6d ago22:58

22:58

If you’ve been looking for a structured approach to scale your offers and create repeatable systems in your business, this episode is for you! We’ll explore what frameworks are, why they are crucial for scalability, and how they differ from other systems. Key Talking Points: Understanding Frameworks: Learn what a framework is and how it serves as a…

1
How to Avoid Content Creation Burnout on Social Media 18:19

8d ago18:19

18:19

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …

1
Pre Qualify Your Clients (Focused Action Coaching: Heather Wyatt) 30:28

12d ago30:28

30:28

Today's episode is another Focused Action Coaching sessions. I'm thrilled to share a vibrant discussion with Heather Wyatt of Goddess Getaway Waves, who's courageously navigating the retreat planning business from the lush landscapes of Costa Rica. Heather's confronting a common snag: potential clients love the idea of hosting retreats until they r…

1
Why Every Business Owner Should Consider Joining a Mastermind 23:26

14d ago23:26

23:26

In today's episode I am sharing my opinion on why I think every business owners should join a mastermind. We will talk about what masterminds are, their monumental benefit to business owners, and how they differ from group coaching programs. If you're looking to amplify your business growth and refine your strategic approach through collaborative w…

1
How to Repurpose Your Content for Social Media and Where to Find Content Ideas 24:29

15d ago24:29

24:29

Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …

1
What is Actually in a Social Media Strategy: My Five Step Framework! 16:34

15d ago16:34

16:34

The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…

1
My Passion for Content and Social Media Strategy and How You Will Benefit From it! 18:55

15d ago18:55

18:55

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …

1
Weekly Revenue Generating Actions 28:05

21d ago28:05

28:05

Are you caught in the hustle without seeing the results you desire? It's time to zero in on what truly drives revenue. Discover how to identify, schedule, prioritize, and execute the actions that lead directly to business growth. By the end of this podcast, you'll have a clear, actionable plan to optimize your time and efforts for maximum profitabi…

1
Welcome to Stop the Scroll! A Social Media podcast 1:02

22d ago1:02

1:02

How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…

1
Leveraging Affiliates and Masterclasses (Focused Action Coaching: Mallika Malhotra) 21:30

26d ago21:30

21:30

In this Focused Action Coaching Session, Malika opens up about the hurdles in her business, particularly the exhaustive process of converting leads through networking, speaking opportunities, and one-on-ones. Host Michelle DeNio offers tailored advice on implementing an action-driven strategy utilizing affiliate programs and maximizing content thro…

1
Hidden Revenue: Recognizing What’s Already Working for Your Business 14:32

28d ago14:32

14:32

In today's episode, we're uncovering the hidden money in your business by focusing on what's working, rather than what's not working. Key Points: The hidden money in business is often found by focusing on what is working, rather than what isn't. Examples of how clients found success by identifying and expanding on what was already working in their …

1
3 Core Components for Business Growth 21:06

1M ago21:06

21:06

In this episode, let's reflect on the flux of Q1 and talk about the the three core components crucial for business growth: a profitable offer, a strong marketing plan, and a clear sales strategy. Key Points: 1. Profitable Offer: Understanding the importance of offering what customers want, as opposed to solely what they need. 2. Marketing Plan: Emp…

1
Embracing Your Skills as a Small Business Owner 11:40

1M ago11:40

11:40

In this episode, my goal is to try and help you as a small business owner, release the shame and guilt often experienced around business ownership and growth. I address the misconception that business owners should inherently possess all the skills necessary to run a successful business. I explain that while individuals may be highly skilled in the…

1
Nurturing vs. Follow-Up: Key Differences for Effective Lead Generation 20:19

2M ago20:19

20:19

In this episode, we're discussing the key differences between follow up and nurturing in sales. As we dive into this topic, I aim to clarify the distinction between these two approaches and offer practical advice on how to effectively implement them in your business. Key Takeaways: The distinction between follow up and nurturing in the context of s…

1
Creating Passive Income Streams: Monetizing Old Content 19:16

2M ago19:16

19:16

In today's episode I am discussing a strategy for creating passive income by repurposing old content and selling it. Passive income is often misunderstood, and I want to provide clarity on how to leverage existing content for additional revenue. Passive income requires effort and is not truly passive. However, by repackaging and selling past conten…

1
How to Plan and Execute a Successful 60-Day Business Sprint 27:21

2M ago27:21

27:21

In this insightful episode, host Michelle DeNio emphasizes the benefits and practicalities of implementing 60-day sprints in business planning. Drawing from her personal experience, she provides a comprehensive breakdown of how to structure a 60-day plan, including identifying a singular focus, planning marketing activities, content creation, behin…

1
Pricing on Your Website: It's Time to Stop Playing Sales Games 28:20

2M ago28:20

28:20

In this episode, I passionately advocate for transparency in pricing on business websites. I feel strongly that not having your pricing accessible to potential clients is outdated and counterproductive. I tackle the reasons behind the reluctance to display prices, debunking myths, and offering solutions to facilitate better client-business interact…

1
Simplifying Your Sales Process: Attract, Nurture, Close, and Build Lasting Relationships 26:21

3M ago26:21

26:21

In this episode of "The Real Truth about Business," we dive into the often-dreaded topic of sales processes. Host Michelle DeNio provides insights and tips on building a unique sales process tailored to your business and style, emphasizing the importance of confidence and relationship building in the sales journey. Key Points Understanding your bus…

1
Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding Passion 24:48

3M ago24:48

24:48

Introduction: In this episode I am discussing the topic of Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding Passion. I delve into the controversial aspect of chasing a paycheck versus pursuing one's passion and provide insights on finding a balance for business growth and sustainability. Key Points: 1. The importance of chasing a payche…

1
Thriving in the Daily Grind while Scaling for Growth 24:43

3M ago24:43

24:43

In this episode, I am sharing the importance of understanding how to balance the daily grind with long-term business goals. We will talk about the importance of finding a happy medium between the two and provide actionable insights for achieving this balance. Summary of the Episode: The episode focuses on the struggle of balancing daily tasks with …

1
Have you niched yourself too far? 23:24

3M ago23:24

23:24

In this episode, I discuss the potential drawbacks of niching oneself too far in business. Drawing from a recent mastermind conversation, I delve into the limitations of being overly niche and the importance of educating your clients about the breadth of your services. Summary: I address the common advice in the online space to niche down and focus…

1
The Growth Stage is the Best Stage 18:11

4M ago18:11

18:11

In this episode, I want to chat with you about the growth stage of entrepreneurship and emphasizes the importance of recognizing and celebrating this stage. We talk about the difference between growth and scaling and encourages business owners to focus on sustainable growth rather than rushing to scale. I also believe that the growth stage is one o…

1
Finding joy and having fun with content creation and storytelling with Guest Matthew Allyn 55:59

4M ago55:59

55:59

In this episode, Michelle interviews Matt Allyn, a content creator and storytelling expert. They discuss the overwhelming nature of the content game and how to find a content strategy that resonates with you. Matt shares his journey from engineering to content creation and emphasizes the importance of authenticity in connecting with your audience. …

1
Striking the balance between stretch and attainable goals 24:15

4M ago24:15

24:15

In this episode, we are chatting about the problem with stretch goals and why I'm not a fan of them. She emphasizes the importance of setting attainable goals that are relevant to one's business and resources. Michelle highlights the discouragement that comes from setting unrealistic goals and encourages celebrating milestones along the way. She al…

1
The year of LESS to achieve MORE 28:17

4M ago28:17

28:17

In this episode, I wanted to be open and honest and share my vision for 2024 and the importance of doing less to accomplish more. To emphasize the need to focus on what truly matters and to say no to obligations that don't align with one's goals. In this episode we will be discussing my key success factors, including protecting her schedule and avo…

1
2023 Wrap up – 5 random thoughts and strategies to end the year well 23:13

4M ago23:13

23:13

Summary In this episode, Michelle reflects on the year and shares a mishmash of topics. She expresses gratitude for her listeners and invites feedback for the podcast. Michelle emphasizes the importance of normalizing communication in sales and encourages people to let others know when they are no longer interested. She reminds listeners that they …

1
Sales AND Marketing – Your business needs both! 23:24

5M ago23:24

23:24

Summary In this episode, Michelle discusses the difference between sales and marketing. She emphasizes the importance of understanding the distinction between the two and how they work together to generate revenue. Michelle also provides practical tips for implementing effective sales and marketing strategies, including the importance of follow-up,…

1
Client Case Study and Spotlight: Jena Paulo, The ClickUp Queen 32:05

5M ago32:05

32:05

Summary: In this client spotlight episode, Michelle interviews Jena Paulo, a ClickUp consultant. They discuss Jena's journey from offering various services to specializing in project management using ClickUp. They also talk about the transition from the retainer model to the VIP day model, the importance of maintaining relationships, and Jena's exp…

1
Relationship and Attraction Marketing for Lead Generation and Conversion 29:43

5M ago29:43

29:43

Summary In this episode, Michelle discusses the importance of relationship marketing and its role in attracting and retaining customers. She compares relationship marketing to attraction marketing and highlights the benefits of combining both strategies. Michelle shares examples of relationship marketing, such as building communities and implementi…

1
Client Case Study and Spotlight: Britt Chemla Jones, Spiritual Business Mentor 39:56

5M ago39:56

39:56

In this episode, Michelle interviews a long time client of hers and spiritual mentor, Britt Chemla Jones to share her journey of business growth as well as share her incredible wisdom on how to live a more spiritual and mindful life. Michelle and Britt talk about the impact of pushing boundaries and embracing discomfort. This episode dives into the…

1
Setting the Stage for Success in 2024: Business trends of the past and future 36:21

6M ago36:21

36:21

In this episode, Michelle dives into the dynamic world of business trends, offering valuable insights and reflections on what to embrace and what to let go as we move into 2024. The discussion spans various aspects, from seasonal trends in individual businesses to broader industry shifts. Michelle emphasizes the importance of observing patterns, co…

1
Setting the Stage for Success in 2024: Strategic Vision Casting 29:57

6M ago29:57

29:57

In this episode, Michelle dives into the intricacies of envisioning success for the upcoming year and explores the deeper aspects of vision casting, moving beyond the traditional concept of vision boards and material successes. Here are the few of the key takeaways: Connecting with Your Why: Vision casting goes beyond material desires; it's about u…

1
Setting the Stage for Success in 2024: Unlocking the power of data 28:38

6M ago28:38

28:38

In this episode, we are diving DEEP into the KEY data sources hiding in your business that are goldmines of information! Data is the secret sauce to understanding your business thoroughly, even if it might seem intimidating or dull at first. In this episode we break it down into four key areas: financial, operations, sales and marketing, and client…

1
Setting the Stage for Success in 2024: Start with Self 29:43

6M ago29:43

29:43

In this episode, Michelle introduces a series for the month of November focused on preparing for 2024. She emphasizes the importance of reflection as a foundation for successful planning and encourages listeners to start by assessing themselves in various aspects of their lives, including personal successes, skills, strengths, celebrations, and are…

1
Accountability – Why it works or doesn’t work to help you achieve your goals 23:48

7M ago23:48

23:48

In this podcast episode, Michelle discusses the topic of accountability and why it often doesn't work as intended. She emphasizes the importance of setting realistic and specific accountability goals, rather than generic or fluffy ones. Michelle also talks about the pitfalls of overcommitting and the pressure it can create, leading to a sense of re…

1
Pricing Strategies: 5 Key Factors for Profitable Business Pricing 36:04

7M ago36:04

36:04

In this podcast episode, Michelle explores the often controversial topic of pricing in the online business world and offers a fresh perspective on the subject. She delves into two main aspects of pricing: factual data points and the influence of goals, vision, pricing strategies, and communicating value. Key Takeaways: Pricing Considerations for Pr…

1
Diversifying Your Income: The Power of Multiple Revenue Streams 30:34

7M ago30:34

30:34

In this episode of The Real Truth About Business, Michelle explores the concept of diversifying income within your business and beyond. She shares personal insights and actionable tips to help listeners embrace various income streams. Summary: In this episode, Michelle discusses the importance of diversifying your income, both within your business …

1
The Rapid Fire Formula 10:45

7M ago10:45

10:45

What is the Rapid Fire Formula? Why is it beneficial to your business? Rapid Fire Coaching is the business model I have moved all of my 1-on-1 clients to. It is such an incredible business model from both a consumer perspective and a consultant/coach perspective. This type of coaching allows you to work with a client in the moment when an issue ari…

1
Embracing Your Unique Path and Defying the “Should” Mentality 23:47

7M ago23:47

23:47

In this episode of "The Real Truth About Business," Michelle dives deep into the prevalent "should" mentality in the online business space. She discusses the pressure to conform to expectations and offers insights on embracing your uniqueness. As the year-end approaches, Michelle encourages listeners to break free from the constant noise of what th…

1
Launch Lessons from the 1:1 Profit Accelerator Workshop 30:34

8M ago30:34

30:34

In this episode of "The Real Truth About Business," Michelle dives deep into her recent launch of the One-to-One Profit Accelerator Workshop. She shares her honest experiences, insights, and key takeaways from the launch. This episode is a treasure trove of valuable lessons for entrepreneurs and small business owners. Key Takeaways: Embrace the Pow…

1
Living in an inflated reality – Navigating Business Challenges in 2023 19:29

8M ago19:29

19:29

In this episode of The Real Truth about Business Podcast, Michelle addresses the challenges business owners are facing in 2023, emphasizing the need to dispel unrealistic expectations and the importance of understanding the unique circumstances of this year. She discusses how the business landscape has evolved since the unusual years of 2020, 2021,…

1
3 Reasons Your Sales are Down 25:07

8M ago25:07

25:07

In this episode of "The Real Truth About Business," host Michelle DeNio dives into 3 reasons sales are down in your business and the importance of active promotion for small business owners. She emphasizes strategic planning, a proactive mindset, and overcoming the fear of being sales-focused. Michelle highlights the value of establishing oneself a…

1
Entrepreneurial Journey Unveiled: Client’s Road to Success 30:50

8M ago30:50

30:50

In this episode of The Real Truth About Business, host Michelle DeNio engages in a thought-provoking discussion with her long-standing client and Biz Bestie, Nicole Cheri Oden. Together, they delve deep into the intricacies of entrepreneurship, emphasizing the criticality of a solid business plan and the importance of seeking the right guidance and…

1
5 Questions to ask yourself BEFORE implementing a new idea 27:26

9M ago27:26

27:26

How many times have you gotten inspired and excited about a new idea and you just are so fired up about it - you just dive right in and start working on it without even thinking twice about it. As business owners, this happens all the time. We are constantly getting new ideas and thoughts that we want to just start taking immediate action on. In to…

1
Bonus Mini Episode – Take a Break 5:29

9M ago5:29

5:29

This is a bonus episode - a mini pep talk. Download this one, save the link and listen when you are feeling stuck, unmotivated or ready to throw in the towel. Sometimes the best thing we can do is walk away, take a break, turn off all the noise and just give our mind and bodies the space it needs to think and process. Always in your corner - Michel…

1
Prioritize the Boring Money Making Activities in Your Business 30:53

9M ago30:53

30:53

"Discipline beats motivation." Elaine Jardon, Email Marketing Strategist and Copywriter, shares her story and top tips for how she was able to replace her teaching income in one year primarily by focusing on the BORING activities in her business. Tune in to today’s episode of The REAL Truth About Business, where Elaine and I talk about... Why the s…

1
Why Every Business Should Have a Monthly Recurring Revenue (MRR) Stream 22:47

9M ago22:47

22:47

Do you have a recurring revenue stream in your business? An offer that brings in revenue month after month without having to continually sell something new? I am a HUGE believer that every business owner should have at least one recurring revenue stream. On today’s episode of The REAL Truth About Business, we are talking about and diving deep into.…

1
Revenue down 50% – A look behind the scenes at my business. 29:04

9M ago29:04

29:04

What would you do if your revenue was down 50% in one year? It's really not a great feeling and many people probably wouldn't feel comfortable sharing that publicly. But that's exactly what is happening this year in my business thus far and I want to peel back the layers for you and share with you exactly what is going on. I believe in being fully …

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