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Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place! Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed. Join us weekly as we strip down those processes and remov ...
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WHAS11 Anchor and Louisville native Doug Proffitt brings you some of the city's most interesting stories.
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Send Krystal a Text Message. Ever wonder what happens when you gather the brightest minds in content creation under one roof? Join me as I recap part one of the magic of my second annual experience of ConvertKit's Craft and Commerce event, a gathering that inspired and transformed me. From the major announcement of ConvertKit's rebranding to 'Kit' …
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Send Krystal a Text Message. Unlock the secrets to successful podcast monetization and audience engagement with insights from Traci DeForge, a trailblazer in the podcasting industry with a stellar background in broadcast radio and executive management. Traci's journey from managing radio stations to founding Produce Your Podcast, a top-tier consult…
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Send Krystal a Text Message. Ever wonder how Regina George from Mean Girls would handle being a content creator? This episode is your ultimate guide to transforming the not-so-glamorous task of tracking numbers into a powerhouse strategy for content creation. We'll sprinkle in some nostalgia with references from early 2000s movies like The Devil We…
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Send Krystal a Text Message. Unlock the secrets to revolutionize your content production with AI as we sit down with Cody Schneider, the mastermind behind Draft Horse AI and Swell AI. Ever wondered how to transform traditional brands into digital juggernauts? Cody shares his journey from e-commerce to B2B marketing, revealing how his expertise in s…
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Send Krystal a Text Message. Imagine transforming your creative spark into a sustainable livelihood where your passions fuel your income. That's the landscape we're exploring today as we unpack ConvertKit's 2024 State of the Creator Economy report, revealing the shifts and trends redefining content creation. You'll get a dose of inspiration and pra…
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Send Krystal a Text Message. Want to hear about the latest Buzzsprout features directly from the source? Get ready to geek out on podcasting and marketing with the return of Alban Brooke, Buzzsprout's Head of Marketing. Alban, a voice familiar to the pod, gifts us a download of Buzzsprout's latest gizmos. Picture this: a mobile app and fan mail fun…
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Send Krystal a Text Message. Have you ever poured your heart into creating something incredible, only to realize you've neglected to shout about it from the rooftops? I'll be the first to admit that I've fallen into this trap. Today, I'm laying it out on the table, providing a candid confession and a blueprint for ensuring your marketing efforts ma…
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Send Krystal a Text Message. Do you listen to sports podcasts regularly? If I know my audience like I think I do, you likely said, "No, not regularly." But after today's episode, I bet you're at least a little more curious about sports and podcasting. Buckle up for a fun conversation with Amy Buchan Siegfried, half of the creative duo behind the Sp…
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Send Krystal a Text Message. Have you ever felt like you're talking to a wall when practicing your podcasting skills? Well, I decided to swap out the wall for ChatGPT in my latest chat, and the result was nothing short of a quirky, insightful twist on content creation and the art of the interview. With the help of my AI companion, we unpack the oft…
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Send Krystal a Text Message. Have you ever wondered what it's like to peek behind the curtain of app development and get your hands on features no one else has seen? Join me as I guide you through the beta testing and recount my adventures with the brand-new Buzzsprout mobile app. I'm sharing my firsthand experience of these new capabilities, and y…
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Send Krystal a Text Message. When life throws you a curveball, how do you catch it and throw it back? Teisha, founder of "Hurdle to Hope," joins us to share her powerful story of facing multiple sclerosis and stage four breast cancer with unwavering optimism. Her journey is one of remarkable resilience, not just in coping with her diagnosis but in …
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Send Krystal a Text Message. "I feel so self-conscious. How do I get over my fear of listening or watching to myself?" Have you asked that question, too? Join me on this chat about the evolution of content creation. I'll reflect on my own journey from the consistent efforts of 2018 to the content overload of 2021. Along the way, I'll share the valu…
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Send Krystal a Text Message. Unlock the secrets to a thriving online business presence with Robert Brandl, the insightful founder of ToolTester. Our conversation is an eye-opener for anyone from budding entrepreneurs to seasoned business owners looking to harness the power of digital tools. Robert narrates his transformative journey from searching …
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Send Krystal a Text Message. Have you ever dreamed of a break from your content but are terrified of losing touch with your audience? Well, my friends, you're not alone. Today, let's tackle the intricate dance of content creation with a side of life's little hiccups. Through the lens of a listener's daunting experience with illness-induced hiatus, …
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Send Krystal a Text Message. Have you ever wondered, "What's the secret sauce to podcasting success?" Get ready to uncover the magic behind structuring podcast seasons and effectively communicating with your audience—especially when taking those much-needed breathers. In a revealing session with our Proffitt Podcasting students, we share invaluable…
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Send Krystal a Text Message. Ever feel like you're juggling too many tools in your content creation process, barely keeping them all in the air? Join me as I lay out my personal content tech stack and walk you through the PREP'M method—an approach designed to streamline your planning, recording, editing, publishing, and marketing workflow. I'm shar…
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Send Krystal a Text Message. Unlock financial mastery and entrepreneurial empowerment with the guidance of Danielle Hayden, CEO of Kickstart Accounting, in our latest episode. We peel back the layers of budgeting bliss and financial finesse, inviting you to a candid discussion on the journey to monetary freedom. Danielle, a reformed CFO with a hear…
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Send Krystal a Text Message. Unlock the secrets to turning customer praise into your most powerful marketing tool. Imagine having an ever-growing vault of testimonials that effortlessly champions your work while you focus on what you do best. That's the reality I'll help you achieve in today's episode as we dissect strategic timing, the art of aski…
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Send Krystal a Text Message. "But how does SEO work? I've been trying to understand (for years!), and I still don't get it," said every frustrated creator who wants to see organic growth for their podcast. And I get it. I've been there and have firsthand exasperation when it comes to SEO. This is why I wanted to bring on the expertise of e-commerce…
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Send Krystal a Text Message. Have you ever felt the magnetic pull of a dream so strong that you couldn't ignore it? That's precisely what Molly experienced when she traded the certainty of corporate finance for the rollercoaster of entrepreneurship. This week's episode takes you through her remarkable transformation, a tale that echoes with the voi…
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Send Krystal a Text Message. "I can't believe this is happening." That was my first thought as I waited for today's guest to join me on Instagram Live. As a fledgling entrepreneur back in 2017, I learned the hard way that building a brand requires grit and tenacity. Fast forward to today, and my perseverance has paid rich dividends; one is the wisd…
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Send Krystal a Text Message. Unlock the secrets to leveraging content for business triumph with our seven game-changing strategies. This episode is a goldmine for entrepreneurs and content creators looking to make a mark in the digital world. Let me guide you through the nuances of using content as your digital introduction, shaping how your audien…
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Send Krystal a Text Message. Ever find yourself inspired by those who've pivoted their lives to follow a true calling? Susie Moore's journey from tech dynamo to life coach and media sensation is nothing short of inspiring. She joins us to chat about the leap of faith into full-time side hustling, penning bestsellers, and her unique philosophy: "Let…
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Send Krystal a Text Message. Let's do some podcast coaching in today's episode! From creating a palpable buzz 90 days out to dropping a captivating trailer that hooks your future fanbase, we're spilling the beans on everything you need to ignite your podcasting journey. Whether you're new to the scene or seeking to rekindle the spark in your establ…
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Send Krystal a Text Message. Ever find yourself staring at the screen, the cursor blinking back at you mockingly as you struggle to push out your next piece of content? Let's shift gears and enter a realm where procrastination is a distant memory and content creation feels like a well-oiled machine. I'm opening up about my transformation from a mas…
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Podcast Automation and the Future of Podcasting
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Send Krystal a Text Message. Prepare to revolutionize your podcasting game as I sit down with Joe Casabona, a wizard in the realm of podcast automation. In our thought-provoking conversation, we lift the veil on cutting-edge tools like Riverside and Make.com, exposing their potential to transform your content creation process. If you're a podcaster…
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Send Krystal a Text Message. Are you wanting to start a podcast? Or maybe revamp one that's not creatively fulfilling? Today, we're diving deep into the art of content creation. Whether you're a budding podcaster, a blogger, a YouTuber, or mastering the craft of email newsletters, strategic planning is your golden ticket to success. In this episode…
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Send Krystal a Text Message. I invite you to take a memorable stroll down the memory lane of 2023 with me and then catapult ourselves into the thrills of what 2024 has in store! Remember the adrenaline rush at Podcast Movement Evolutions in Vegas? We connected with fantastic people and learned so much. Let's pause and honor the exceptional communit…
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Send Krystal a Text Message. Ready to organize your content creation in 2024 with efficiency and strategic precision? Promise yourself a productive year ahead as we navigate the essential aspects of planning your calendar, from setting your personal non-negotiables to aligning your content with your promotional strategy. More than just a New Year's…
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Send Krystal a Text Message. Strap yourselves in for a candid conversation with the creative geniuses, Zafira Rajan and Kirstie Fanton, the brilliant minds behind the "Business After Baby" podcast. We dive deep into their journey of juggling motherhood and entrepreneurship and how this unique experience sparked their decision to launch a limited se…
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Send Krystal a Text Message. Have you ever wondered about the darker side of podcasting? Well, brace yourself for an eye-opening journey as I pull back the curtain on the six most prevalent scams playing out in this industry. From paying for downloads to dubious promotion predators, unethical practices not only risk your reputation but can also cre…
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Send Krystal a Text Message. What if you could elevate your podcast production professionally...without breaking the bank? This is exactly what we explored in today's conversation with our guest, award-winning singer, and sought-after voiceover artist Cami Galles, who is also the CEO of 3V Productions. With a unique blend of experience from her tim…
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Send Krystal a Text Message. Have you ever wondered how creators and influencers get just the right angle of their face or the background image for their brand? Yup, today we're talking about brand photoshoots and digging into all the details. Join me as I share the secrets of finding that perfect match photographer. From my personal journey with f…
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Send Krystal a Text Message. After listening to today's episode, you'll say, "Wow!" Today's remarkable guest, Bevin, turned adversity into opportunity and embarked on an empowering entrepreneurship journey. From being laid off in 2019 to setting and smashing revenue goals, Bevin's story inspires you to tackle your challenges. We dive into her techn…
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Send Krystal a Text Message. Ever wondered what goes into producing a live event? Strap in as I take you on a whirlwind journey of my time as an On-the-Road Event Producer. From planning to prepping to managing live, you'll get the full picture of what it takes to put on a show. Plus, I'll share some priceless lessons learned from the three-day eve…
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How to Find Podcast Sponsors & Other Money Making Opportunities
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Send Krystal a Text Message. Ready to unlock the secrets of making it big in the creator economy? Join us as we unpack the journey of Justin Moore, a sponsorship coach and founder of Creator Wizard. Graced with the wisdom of a seasoned professional, we'll explore Justin's eight-year experience in the creative field, where he's made a whopping $4 mi…
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Send Krystal a Text Message. Ever wonder how to create an award-winning podcast from scratch? Being at the helm of my podcast journey, I've navigated the exciting, unpredictable terrains of podcasting. This episode is a rare opportunity for me to get candid about my journey, demystifying the process from a novice podcaster to a seasoned pro. I aske…
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Send Krystal a Text Message. Do you ever stumble upon a voice that resonates so deeply with you that it feels like a dear friend sharing wisdom over coffee? That's exactly how you'll feel as you listen to this episode with our incredible guest, Karen. A certified health and lifestyle coach with a heart for women over 40, Karen's shift from blogger …
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Send Krystal a Text Message. Ready to hit that record button and start your podcast journey but feeling stuck on where to begin? Have no fear! This episode is packed to the brim with insights and decisions you need to make before you even consider buying a microphone. It's not about the technical stuff but the nitty-gritty of creating a podcast you…
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Mastering Content Selling Techniques in a Non-Spammy Way
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Send Krystal a Text Message. Are you ever struck with the fear of sounding too "salesy" when marketing your business or product? Tracy Beavers, a seasoned expert in marketing and sales growth, joined me to reassure you that selling doesn't have to feel spammy. With over 20 years of experience, she shares her wisdom on creating high-converting offer…
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Send Krystal a Text Message. Have you been asking yourself, "How do I make money with my [podcast, YouTube channel, or blog] in 2023?" This episode takes you on a money-making journey, illustrating how digital courses can revolutionize your content and transform your business. From my personal experience, we'll delve into how courses have added mor…
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Send Krystal a Text Message. Picture this: you're a content creator whose workload is piling up. The stress is getting to you, and you feel like you're drowning in a sea of tasks. Can you relate? Then this episode is for you. Let's talk about the seven strategies that have helped me stay afloat in the churning waters of project and time management.…
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Send Krystal a Text Message. Ever felt like you're drowning under the sea of tasks that come with running a podcast? Well, let me throw you a lifeline! Today, we're diving into a question from Theresa in our community about what a week in the life of a podcaster is like. With my years of podcasting wisdom, I'm eager to share my tried and tested PRE…
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Send Krystal a Text Message. Ready to unlock the secrets of successful digital course creation? In this bonus episode, join me for an intimate chat with digital course expert Amy Porterfield, who has transformed her passion for teaching into a multi-million dollar online business. We'll unpack her incredible journey from humble beginnings to educat…
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Send Krystal a Text Message. Ever wondered what it takes to thrive in the creator economy? Join me today as I dissect ConvertKit's State of the Creator Economy for the 2023 report with fascinating revelations. I'm delving into the intricacies of being a creator - from full-time employment to understanding the essentials of business finances and ins…
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BONUS: Content Monetization and AI in Digital Courses, A Dive into Amy Porterfield's Expertise
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Send Krystal a Text Message. Ready for a thrilling conversation? Buckle up because we're about to embark on an exciting journey with the extraordinary Amy Porterfield, known for her Digital Marketing Genius, NYT Best Selling Book "Two Weeks Notice," Chart-Topping Podcast, & practical strategies. She's ready to take us behind the scenes, revealing i…
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Send Krystal a Text Message. Ever wondered how podcasting can turn from a passion project into a profitable venture? Buckle up as we unravel the changing podcasting landscape and give you the low-down on what sponsors are really looking for when they invest in a show. In this episode, I'm taking you beyond the game of numbers and explaining why att…
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Send Krystal a Text Message. Prepare to shatter your content creation limitations with the power of AI. Discover the revolutionary tools changing the game for podcasters, videographers, and content creators. Let me guide you on this tech-infused journey. I'll share my experiences with three AI tools that have drastically transformed my work on the …
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Podcasts on Instagram: the Power of the 'Spider Web Effect' & Optimizing Your Content Strategy
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Send Krystal a Text Message. Ready to unlock the secrets of a robust content strategy that ties all your platforms together in an intricate web? That's exactly what we're unraveling in this episode. I'm revealing the spider web effect, which allows you to optimize your reach by marrying Instagram, your podcast, YouTube channel, newsletter, Facebook…
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Send Krystal a Text Message. Have you ever wondered why your podcast isn't getting the traction you hoped for? It's time for you to sit back and take notes because we will transform how you approach podcast visibility. With a focus on organic traffic, I'm sharing tools, resources, and strategies that will help you amplify your podcast's reach. From…
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