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Impact Pricing

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Impact Pricing

Mark Stiving, Ph.D.

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
 
The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!
 
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
 
Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable busi ...
 
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The PricingProphets Podcast

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The PricingProphets Podcast

Jon Manning - PricingProphets.com

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Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Ser ...
 
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Pricing Nature

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Pricing Nature

Yale Center for Business and the Environment, Yale Carbon Charge, and Yale Tobin Center for Economic Policy

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Pricing Nature is a limited-series podcast from the Yale Center for Business and the Environment and the Yale Carbon Charge. It tells a story about the economics, politics, and history of carbon pricing, which many argue should play a critical role in any national climate policy. We feature conversations with carbon pricing experts from government, academia, and civil society. Join us on Spotify, Apple Podcasts, or anywhere else you listen. To learn more, visit our website, pricingnature.sub ...
 
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PPS Pricing Podcast

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PPS Pricing Podcast

Professional Pricing Society

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The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people. Learn about our MANY resources for pricing professionals and membership opportunities at Pricingsociety.com
 
Home Pricing Trends explores complicated real estate data in simple terms. We review the latest housing market developments, not only nationally, but in your neighborhood, and help you decide if now's the time to buy, sell or rent. The show is hosted by Florida Atlantic University professor, associate dean, and real estate expert, Ken H. Johnson, Ph.D. Follow Dr. Johnson on Twitter at @FAUhousingEcon.
 
If you want to buy wholesale jewelry online then CC Wholesale Clothing is the #1 source to acquire good quality rings, earrings, bracelets, and necklaces. The best quality jewelry is ideal to enhance your overall appearance and will add elegancy in your look. For more detail, visit: https://www.ccwholesaleclothing.com/JEWELRY_c_48.html
 
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show series
 
This one is the King of Hearts from the Selling Value card deck. It's true, value-based pricing is impossible because value-based pricing simply means charge what your customers are willing to pay. And yet you don't know how much your customers are willing to pay. You can't read their mind. You don't know the answer and you never will know the answ…
 
Have you ever wondered how to set pricing for charities and non-profits? Maybe you want to give back more but don’t know where to start and how to price accordingly. It can be difficult finding that balance between earning enough to cover your business expenses and own salary, and also helping a wider range of people. But it is possible to give awa…
 
#PricingPodcast #PricingCollege #ChiefRevenueOfficer In today's episode, we want to talk about probably a new addition to the C suite, which is called CRO which stands for Chief Revenue Officer. And this is probably a role that we're seeing more in SaaS companies, software as a service, more startups, more tech, probably more in America, I suppose.…
 
In this TP Talks episode, David Ernick (Transfer Pricing Principal in PwC’s US National Tax Services practice) is joined by Kristina Novak and Andrew Kim (Transfer Pricing Principals in PwC’s US National Tax Services practice) to discuss recent trends and outlook with respect to US transfer pricing controversy, and steps taxpayers should consider t…
 
First impressions matter! For business owners, finding a great accounting professional is hard. There’s so much choice, and it can be difficult to tell who is going to be good and who is going to be awful. So, set your standards high right from the outset. A bad first impression will scare your clients off in seconds. You need to make sure every fi…
 
When it finally dawned on me that I'd done nearly 100 episodes, I couldn't really believe it. Have I really come that far and been doing this that long. It almost feels like yesterday that I started. An entrepreneur's journey is by no means an easy one. But when you can stick with it the rewards are many. And I've asked three very special guests to…
 
One topic that business owners and managers cannot escape from at the moment in inflation. And the challenge confronting many businesses is how to push through price increases (often to recover other companies price increases) without losing customers. PricingProphets.com | PricingProphets on LinkedIn | PricingProphets on YouTube | PricingProphets …
 
Bryan Whittington is the founder of ebs/growth, a firm that helps companies create a more effective sales team. Also, he is the host of the Talent Sales & Scale podcast, and was a sales trainer for over ten years. In this episode, Bryan discusses how he handles exploratory or discovery calls. He explains how he talks with his clients and potential …
 
This is an Impact Pricing Blog published on August 17, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/training-salespeople/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@i…
 
This one is the King of Spades from the Selling Value card deck. It's true, value-based pricing is the most profitable pricing strategy you can adopt. If you think about it, the definition of value-based pricing is charge what your customers are willing to pay. Now, that seems pretty simple, but if you knew exactly how much your customers were will…
 
Business growth is something we all want for our businesses. But often, there are three key problems you’ll face, when it comes to trying to grow - pricing, scaleable offers, and outsourcing. These tend to be the big issues in your business and will often hold you back and help you play small in your business. So if you’re currently frustrated with…
 
Dinaz Zaq is the Director at Revenue Pricing Consultants in London, the “home of revenue management and pricing expertise” that focuses on increasing profitability through diagnostic review. Dinaz spent 20 years in Revenue Management at British Airways, and also worked for resorts, hotels, and cruise lines. In this episode, Dinaz explains how airli…
 
This is an Impact Pricing Blog published on August 10, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/discovered-value/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impac…
 
In today's episode, we want to ask a question about some of the creative industries and the best way to charge for graphic design creativity, like designing logos. This is a question that somebody asked us recently, so we want to explore it today. We asked this question essentially, a question that a lot of people ask us how do we charge for a part…
 
This one is the Ace of Diamonds from the Selling Value card deck. When companies or people inside companies say we sell a commodity, what that says to me is they don't understand the value of what they offer. It may absolutely be true that you sell a commodity-like product where we're selling gold coins and your gold coins are exactly the same as y…
 
Are you guilty of people pleasing, perfectionism or overthinking? And how does that come across in your business and your pricing? You may not immediately think the two are connected, but the emotional baggage that causes your people-pleasing or perfectionist habits impacts on what you’re willing to settle for in business, especially with boundarie…
 
Dominick Latorre is the Senior Director of Yield and Inventory Management at Sinclair Broadcast Group. He used to be the Manager of Pricing and Planning at Spectrum Reach, and he's the Assistant General Manager of the Men's National Team in USA Ball Hockey. In this episode, Dominick explains how they price slots for broadcast advertisements as he r…
 
This is an Impact Pricing Blog published on August 3, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/perfect-pricing/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactp…
 
In today's episode, we want to look at a news article that appeared today, 8 September 2022. I think it almost suggests that more people should listen to price in college because I suppose fundamentally it looks at some of the most very basic pricing thoughts or strategies that I think that anyone in business or even the media should know. So, I th…
 
This one is the Ace of Clubs from the Selling Value card deck. One of my favorite sayings when I'm teaching is, nobody cares about your product. What's fascinating is when you look at a company's website or you look at how somebody wants to talk about what it is they're going to offer you, they want to talk about their product. I so much want to te…
 
So many people I know are really terrified of going over the VAT threshold in the UK. But it isn’t something to be scared of - it’s actually a good thing for your business! On today's show, I want to talk to you about sailing over the VAT threshold without the fear, worry and self-sabotage that can go with it, so you can enjoy the growth of your bu…
 
One of the people I had on the show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. This isn't really their fault. With good intentions the coaching programs sometimes provide business advice, like what to charge clients. But this isn't th…
 
Marcos Rivera is the Founder and CEO of Pricing I/O, a training and coaching boutique helping high-growth B2B SaaS companies accelerate ARR growth and market share. Marcos was the Operating Executive for Product Management and Pricing of Vista Consulting Group, and is the author of the book “Street Pricing: A Pricing Playlist for Hip Leaders in Saa…
 
This is an Impact Pricing Blog published on July 27, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-table-topics/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@imp…
 
Ever been to McDonald’s? Ever bought a ‘Happy Meal’ for your kids? It’s the perfect package meal – they get some chicken nuggets, chips, maybe some carrot sticks, a juice drink and a small toy, all wrapped up in a cute box with puzzles. It’s totally perfect for the little ones! Now, if McDonald’s marketed the ‘Happy Meal’ to adults, would you buy t…
 
In today's episode, we want to cover I suppose it's a concept, but it's also a new story that we saw recently this week, whereby Disney plus up-and-coming young whippersnapper on the streaming market that's eating Netflix's. I suppose they haven't announced it, but they're suggesting that they will introduce two-tiered pricing whereby you pay less,…
 
This one is the Ace of Hearts from the Selling Value card deck. Selling value really does do a lot of things. But if you imagine for a second that a buyer has some expectation of how much value they're going to get from our product. That is a good indicator of their willingness to pay, it's a good indicator of how urgent it is that they want to sol…
 
​​👑 5 REASONS TO SUBSCRIBE to The Pricing Queen podcast! 👑 😟 You're holding back your business because you're worried about the VAT threshold. 🤔 You want to know when it's the right time to take someone on to help. 😭 You struggle with people pleasing and client boundaries. 🤗 You want to give something back and find it hard to price for charities an…
 
Mark Stiving is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. He is the host of the Impact Pricing podcast, helping people win more business at higher prices through value, and has authored three books which all revolve around pricing. Ron Baker is the Founder of VeraS…
 
This is an Impact Pricing Blog published on July 20, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/subscribe-to-heated-seats-in-a-bmw/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: E…
 
In today's episode, we want to talk about the pricing story that has made the news I guess, the mainstream news media, which is not that common in the world of pricing, and that is related to dynamic pricing for concert tickets. More specifically Bruce Springsteen tickets on a US national tour and the concept that pricing for those tickets has a dy…
 
This meme is the Ace of Spades from the Selling Value card deck. Selling value really is the skill of increasing customer perceived value. If you think about it, our customers don't really know how much value they're going to get from our products. And yet we as salespeople, product people, pricing people, we've seen other customers use our product…
 
John Moss is the CEO of Flintfox International, a pricing software company with world class IP in the areas of pricing and revenue management. He’s previously worked as the Chief Strategy Officer and also General Manager of MYOB. John is also trained to use explosive and radioactive devices. In this episode, John talks about the work they do at Fli…
 
This is an Impact Pricing Blog published on July 13, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/ballet-football-pricing-and-sales/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Em…
 
Value pricing is the superior way of pricing your services, hands down. But… “How do I come up with a value-based price when I don’t know what my client values?” The thing about value is – it’s subjective. You can’t see it, feel it, or measure it… and everyone values things differently. “So, how do I work out what each client values?” You need a sy…
 
Today we're going to speak about Rolex watches. Rolex watches are a key topic. I suppose in pricing because they really do show the opposite of cost-plus pricing. They don't use cost-plus pricing, very much value base. Because if they did use cost-plus pricing, they would actually make much less profit than they're making today. But what brought th…
 
Will fighting climate change require restructuring the global economy? Is a “carbon currency” the most intuitive or efficient solution to the climate crisis? In the Season 2 finale, Casey chats with Kim Stanley Robinson (Author, The Ministry for the Future), Kate Raworth (Economist and Author, Doughnut Economics), and Delton Chen (Founder, Global C…
 
Possibly my single favorite KPI in the world of pricing is average selling price. Are we managing average selling price per product, average selling price overall across the portfolio. If you have a single product that has a price on it and you can monitor that average selling price, that gives you a great indication of what's going on in your mark…
 
Gabriel Dabi-Schwebel is the Founder and CEO of SalesDeck, an online sales communication tool. He is also the Founder and CEO of 1min30, a French inbound marketing agency. He is an entrepreneur, speaker, and author of eight marketing and sales methodologies books. Gab hosts the Virtual Selling podcast. In this episode, Gabriel talks about service p…
 
This is an Impact Pricing Blog published on July 6, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-good-case-for-cost-plus-pricing/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Ema…
 
Pricing decisions can always help us achieve our goals. We need to make sure we understand what those goals are. I would start with understanding what the corporate objectives are. Oftentimes those are things like we need to raise our average selling price. We need to gain more market share. We need to have more margin. Typically, these goals, thes…
 
In this TP Talks episode, David Ernick (Transfer Pricing Principal in PwC’s US National Tax Services practice) is joined by Niek van der Put (Transfer Pricing Director, PwC Netherlands), Neil Schaatsbergen (Transfer Pricing Director, PwC Netherlands), and Aleks Davydov (Transfer Pricing Senior Manager, PwC Netherlands). They discuss two decrees rec…
 
John Chisholm was a US lawyer. For 15 years, he's been in law firms, using value-based pricing, and now subscription pricing. John swims in the ocean every morning with his Speedo around his neck. Pricing for law firms or even major consultancy firms is not easy. Price your final client contracts too high, and you’ll lose some of your most high-val…
 
This is an Impact Pricing Blog published on June 29, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-i-think-about-pricing/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mar…
 
You may think that by narrowing your area of expertise you will drive away a lot of clients. Well actually – that’s true. But you will be driving away the clients that you don’t want to work with. The PITA clients, the one’s that will moan about your prices, the ones that work in industries that you don’t really enjoy working with. When you niche, …
 
This one's really targeted at marketing people, product management. It turns out that we make fun of salespeople a lot because they offer discounts, they don't know how to sell value. But the question that I would ask is, what have you given them in terms of tools and knowledge and confidence that they can win deals at the prices that we think they…
 
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