In this episode, Pete sits down with Andrea Waltz, the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. With nearly two decades of experience, Andrea has become a leading voice in shifting perspectives on failure, rejection, and the often-feared word, "no." Andr…

In this episode, Pete sits down with Brent Batterman, a seasoned professional with over twenty years of experience in the mattress industry. Renowned for his expertise in training and leading sales teams, Brent shares insights into successfully launching new products and brands during his tenure at Mattress Firm. Notably, he pioneered the first wat…

In this episode, Pete sits down with Tim McDonald, the Store Manager at At Home Furniture And Mattress Superstore. With years of industry experience under his belt, Tim's dedication to his craft shines through as he shares insights on enhancing store performance. Tune in as Tim discusses his strategies and continuous quest for improvement in the re…

Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, is joined by his producer Chris Stone as he answers questions from you! You won't want to miss this episode where Pete takes the spotlight and shares his own thoughts. So grab your headphones, …

In this episode, we're excited to feature Alex Milstein, the Editor-In-Chief at Casual News Now and Bedding News Now, your source for bedding industry news. With a keen focus on delivering news often overlooked by mainstream journalists, Alex is dedicated to shedding light on important stories and perspectives within the bedding industry that may g…

Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, addresses a diverse set of queries from store owners and industry reps. Together with producer Chris Stone, Pete discusses how customer experience is a critical factor in the mattress and furni…

Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, addresses a diverse set of queries from store owners and industry reps. Together with Producer Chris Stone, Pete delves into the significance of self-reflection for new store owners. Before ope…

In this episode, we explore the intricacies of having more effective sleep conversations with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable ins…

Join us for the latest episode as Pete sits down with Mark Klingenberg, the National Sales Manager at Instant Comfort. With an impressive track record of selling over 1,000 Smart Beds at retail, Mark is a seasoned Retail Sales Pro with a wealth of experience in the industry. Renowned for his exceptional training skills, Mark is widely regarded as o…

In this episode, Pete is joined by Darren Sparks, President of BedTech, and Justin Trumbo, Owner of BedTech Midwest, as they provide exclusive insights and analysis from the recent Vegas Market event. Tune in as they discuss emerging trends, innovative technologies, and the future of the bedding industry. From cutting-edge sleep solutions to future…

In this episode, we are joined by Chris Taheny, the Senior Vice President of Sales for DreamFit and a seasoned veteran in the mattress industry with over a decade of experience. Chris provides exclusive insights into the recent Las Vegas Market #LVMKT, offering a comprehensive overview of the latest trends and innovations that defined the event. Wh…

In this special episode, we are joined by the insightful Mark Bannon, whose journey from the furniture industry to the world of storytelling is both compelling and inspiring. Mark shares his passion for high-end furniture and its deep connection to Bosnia, along with his newfound role as the Vice President of Sales for Mobello Furniture. We also ex…

In this episode, Pete is joined by three distinguished guests from Bedding Industries of America to discuss this year’s Vegas Market preview. This is one of West Coast’s premier sourcing destinations to discover resources like gift, furniture, home decor, and much more. Phil Carlitz is the Chief Operating Officer. He is responsible for implementing…

Mark Klingenberg brings a wealth of experience to the table as the National Sales Manager for Personal Comfort/Instant Comfort. With a remarkable career spanning both wholesale and retail, Mark is a seasoned industry veteran in the world of smart beds. Tune in to this episode as Pete delves into Mark’s fascinating journey and insights into the ever…

We're gearing up for the Vegas market preview, and Pete Primeau is here to guide us through the exciting opportunities and products to look out for. Joined by producer Chris Stone, this episode is packed with valuable information and passionate discussions about split head smart beds, MAP pricing, and the latest offerings from industry leaders. Fro…

In this episode, Pete is joined by Sean Hathaway, a true industry veteran with over two decades of experience in the furniture and mattress business. Sean is not only the owner and president of Mattress World Northwest but also a passionate advocate for community support. Tune in for an inspiring conversation that not only sheds light on the world …

In this episode, Pete brings on guest Mike Weinberg, a renowned expert in sales management and new business development. With a passion for helping sellers and sales teams succeed in winning new sales, Mike has established himself as one of the most trusted and sought-after sales experts in the field. Known for his candid, humorous, and tell-it-lik…

In this episode, Pete is joined by a true sales visionary and management strategist, Lee B. Salz. As the Founder and CEO of Sales Architects, Lee has dedicated his career to helping executives tackle the pressing challenges that keep them up at night. With a wealth of experience spanning various industries and company sizes, Lee has become a go-to …

Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, addresses a diverse set of queries from store owners and industry reps. From insights on his upcoming book to strategies for handling showroom dilemmas, Pete shares his wisdom to guide you thro…

In this episode, Pete explores the entrepreneurial landscape with the esteemed guest, Bill Russell, a serial entrepreneur known for pioneering the first Crossfit Fitness Center in Cleveland, Ohio. Tune in as Pete delves into Bill's journey, unraveling his experiences, challenges, and successes in founding and expanding multiple prosperous ventures.…

Mattress Central is a leading retailer of premium mattresses, bedding accessories, and adjustable bases, serving customers in Fairmont, WV, and surrounding areas. They offer a wide range of mattresses from top brands including Nectar, Dreamcloud, Ghostbed, Puffy, Sealy, Tempur-Pedic, Stearns & Foster, Beautyrest Black, and Posh+Lavish. We also carr…

In this episode, Pete speaks with Stew Segura, co-owner behind The Mattress Doctor of Lafayette. Hailing from Lafayette, Louisiana, Stew and his brother Mike share a common goal: helping people sleep better without breaking the bank. Stew and Mike's passion for improving sleep quality shines through as in their journey in the mattress industry. The…

Pete is joined by his producer Chris Stone as Pete answers questions from you! Together they dive into a variety of topics and answer questions from our listeners. From discussing the success of split head mattresses and adjustable beds to the importance of advertising and networking in business, Pete and Chris offer their expert insights and advic…

In this episode, Pete engages in an insightful conversation with the accomplished Alex Milstein. As a dedicated contributor and social media coordinator for Home News Now and Casual News Now, Alex brings a wealth of industry insight to the conversation. His extensive background includes a senior editor role at both Casual Living and Designers Today…

In this compelling episode, Pete engages in an enlightening conversation with Patrick Tinney, the founder and Managing Partner of Centroid Training and Marketing. Patrick, a distinguished author with works including "Unlocking Yes: Sales Negotiation Lessons & Strategy," "Perpetual Hunger: Sales Prospecting Lessons & Strategy," and "The Bonus Round:…

In this episode, Pete engages in a captivating conversation with Chris Hood, a renowned keynote speaker and digital strategy thought leader with over three decades of experience in online development. As the author of 'Customer Transformation,' Chris unveils a transformative seven-stage strategy that paves the way for customer alignment and enhance…

Key Takeaways from today’s Ask Pete Show: 💡 The Power of Free Sales Education: Discover how the abundance of free sales education resources, such as content from Patrick Tinney, Mark Hunter, and Victor Antonio, can help you enhance your selling skills and achieve outstanding results in your industry. 💡 Tap into the Group Collective: Learn about the…

In this episode, Pete engages in an insightful conversation with Nate Morse, a seasoned LinkedIn strategy consultant and the founder of APEX Conversion. With over seven years of experience in helping Coaches, Consultants, and Agencies consistently acquire high-quality clients on LinkedIn, Nate brings a wealth of expertise to the forefront. He holds…

In this episode, Pete engages in an insightful conversation with Bryan Charleau, a seasoned sales professional and author of the book "Pitching Sales! A Complete Guide to Becoming a Sales Professional." Bryan's unique approach to sales mentorship, as opposed to traditional sales techniques, has resonated with both newcomers and those looking to ele…

Sales is not just about tactics and strategies; it is about caring. Today Pete emphasizes the need for salespeople to check their hearts and ensure that their intentions are in the right place. If a salesperson's heart is not in the right place, Pete gives some practical ways to get it there. The reason behind the success of the leaders of this ind…

In this episode, Pete engages in an insightful conversation with Kyle Gillette, a seasoned entrepreneur and leadership expert. Kyle's mission is to assist business owners feeling overwhelmed and stuck, guiding them towards courage, confidence, and freedom. With a background that includes managing four businesses and a non-profit, Kyle brings a weal…

In this episode, Pete interviews Robert Indries, a remarkable entrepreneur and business strategist with a unique journey that began in a small town in Transylvania, Romania. Born into a modest family, Robert's early life was spent tending to livestock and working the land. From those humble beginnings, he adopted a powerful belief: "You can achieve…

Pete is joined by his producer Chris Stone as Pete answers questions from you! They start off by emphasizing the importance of selling mattresses based on quality, steering away from confusing technical details. They delve into the need for sales education and recommend the services of Bob Muenkle. Plus, they highlight the significance of inventory…

Join us in this illuminating episode as Pete sits down with Guy Daines, a seasoned entrepreneur and sales expert, who runs two thriving businesses. His primary focus is the Sales Wisdom Academy where he imparts invaluable insights into B2B sales, sales strategy audits, coaching, and leadership. Guy's second venture, Expanding Your Horizon, takes a …

In this episode, Pete interviews Nicky Billou, a #1 International Best Selling Author and a leading expert in activating profitable relationships and elevating entrepreneurial success. Nicky's impactful books, including "Finish Line ThinkingTM: How to Think and Win Like a Champion", “The Thought Leader’s Journey: A Fable of Life” and "The Power Of …

In this episode, Pete is thrilled to have a true luminary in the world of sales, Bruce Scheer. As the CEO of InspireYourBuyers.com and the President of the National Speakers Association Northwest, Bruce's impact in the industry is truly remarkable. With an illustrious career that has seen him collaborate with giants like IBM, SAP, Microsoft, and Go…

In this powerful episode, Pete interviews Gregory Birch, a remarkable entrepreneur and founder of Delta Financial. Gregory candidly shares his inspiring story of emerging from the grips of PTSD, depression, and suicidal thoughts after leaving the military. Through sheer determination and disciplined habits, he not only conquered his mental health s…

Today, we have a special “Ask Pete” show, where Pete dives deep into your burning questions and shares his expert advice. Joining him is Podcast Producer at Cast Ahead Chris Stone, a professional and passionate individual who has been making waves in the industry. In this episode, Pete acknowledges the challenges and risks that come with pursuing a…

It’s that time again where you get a sneak peek of this year’s Vegas Market! Pete interviews two industry experts to dive into special updates of what’s happening in the mattress industry. First guest is Steve Karns, the VP of Sales and Business Development for Bedding Industries of America. With over forty years of experience in the field, Steve i…

The Ante4autism Texas Hold’em tournament in Las Vegas was founded in 2009 by Doug Krinsky and is now held at the South Point Hotel and Casino each July. Doug and his wife Kelly Krinsky founded Beat Autism Now, Inc. a 501 C 3 not for profit organization, in 2008. The Ante4autism event is now part of Beat Autism Now as the main event conducted every …

In this episode, Pete interviews Andrew Carrington, the founder of Sleep Nerdz, to delve into his remarkable journey and unwavering passion for perfecting his craft. Having spent decades on the retail floor, Andrew honed his skills as both a store owner and associate. His relentless pursuit of perfection led him to develop a unique sales process, d…

In this episode, Pete engages in a captivating discussion with William Attaway, a distinguished Mindset & Leadership Coach. William specializes in empowering high-performance agency owners and their teams to conquer challenging situations and unlock their maximum potential through the cultivation of Clear-Minded Focus, Calm Control, and Confidence.…

In this episode, Pete interviews Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert, and Certified Speaking Professional. Merit Kahn shares her insights and expertise gained from over 20 years of working with salespeople, entrepreneurs, professionals, and business leaders. If you've ever felt frustrated because your ideal p…

Welcome to The Pete Primeau Show, the podcast dedicated to inspiring, educating, and entertaining individuals in the mattress industry and beyond. In this episode, Pete Primeau, with over 40+ years of experience in the retail and wholesale furniture and mattress industries, will be answering questions from our live audience. As always, Pete welcome…

In this episode, Pete interviews Retired Lieutenant Colonel Oakland McCulloch, the renowned author of the 2021 bestseller, "Your Leadership Legacy: Becoming the Leader You Were Meant to Be." He has over 40 years of distinguished leadership experience in the U.S. Army and subsequent civilian roles. Oak shares the principles and wisdom he has garnere…

Dive into the remarkable journey of Roy Osing, a true powerhouse in the business world. With over 40 years of executive leadership experience, Roy has seen it all and done it all. As the former President, CMO, and entrepreneur, he possesses a unique perspective on every aspect of business. But what truly sets him apart is his audacious and unheard-…

Join us on The Pete Primeau Show as we interview sales and business development expert Darleen Priday, renowned for her unique approach to empathetic selling and relationship building. With over 25 years of experience, Darleen equips entrepreneurs and business coaches with the strategies and confidence to effectively sell their services. In this ep…

Alex Milstein is a contributor and social media coordinator for Home News Now and Casual News Now. He previously served as senior editor of both Casual Living and Designers Today. Prior to that, Alex covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization. 👤 Connect with Alex Milstein: ✅ Official:…

Dr. John Frank’s journey to greatness began on the football field at Ohio State University, where he showcased his skills as a talented tight end. His exceptional performance caught the attention of the San Francisco 49ers, who selected him in the second round of the 1984 NFL Draft. For five remarkable seasons, from 1984 to 1988, John proudly repre…

Joe Pallo is a sales expert with over 35 years of experience in commission sales. Joe's journey began with door-to-door selling, where he earned his stripes and developed his successful sales techniques. As a top sales producer, Joe is known for his powerful storytelling abilities and has been quoted on Forbes.com and beyond. He is also a coach and…