In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, speci ...
…
continue reading
Podcast by Hays Open Studio
…
continue reading
Marcelo Gomes, principal dancer for American Ballet Theater, and violinist Charles Yang talk with Juilliard President Joseph Polisi and Touchpress CEO Sam Aspinall. They demo the Juilliard Open Studios app, which offers unprecedented insight into the artistic process and a chance to witness leading professionals working with the next generation of outstanding performers.
…
continue reading
📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guideAre you dreaming of turning your lettering passion into a creative career? In this video, I’ll walk you through 5 clear signs that you’re ready to take the leap from hobbyist to professional lettering artist.Whether you’re obsessing over type, building a body of work, or …
…
continue reading

1
195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.
1:16:19
1:16:19
Відтворити пізніше
Відтворити пізніше
Списки
Подобається
Подобається
1:16:19Lauren Hom, a renowned lettering artist, designer, and muralist joined us for our latest Open Studio episode.Lauren shared her journey from lettering to culinary arts and explained how passion projects can shape a creative career. Lauren blends her interests into her work, the importance of personal branding, and practical tips for aspiring muralis…
…
continue reading
📥 Grab my free guide Lettering Success Secrets: https://martinaflor.com/guidePeople often confuse lettering, calligraphy, and type design—and honestly, I get why. I used to use the terms interchangeably too. In this video, I break down the real differences between the three, why it matters, and how to figure out which one fits your creative style b…
…
continue reading
🧭 Download the FREE Lettering Success Secrets GuideThis guide is packed with the strategies I teach my students — and it's yours for free.👉 https://www.martinaflor.com/guideHave you ever thought: "I’d love to make a living with lettering, but I don’t have any clients..."?Good news: you don’t need clients to get started.In this video, I share the ex…
…
continue reading
🎁 Want to build a client-ready portfolio that works for you?Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business:👉 https://martinaflor.com/guide🎙️ Episode 192 – 5 Portfolio Mistakes That Might Be Costing You ClientsIn this episode of Open Studio, I (Martina Flor) break do…
…
continue reading
🎙️ Episode 191 – 3 Things I’d Do Differently If I Started My Career Today In this episode of Open Studio, I (Martina Flor) look back on over a decade as a lettering artist and creative business owner to share the three key things I would do differently if I had to start my career all over again. Whether you're just getting started or looking to gro…
…
continue reading

1
190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips
57:32
🔗 Click here to join Workshop Week for FREE – the creative event that brings thousands of artists from around the world together! 👉 https://beccacourtice.samcart.com/referral/martinaflor/zLx1kNRjKkpMMcVT ✨ Welcome back to Open Studio with Martina Flor! In today’s episode, I sit down with the incredible Becca Courtice—modern calligrapher, educator, …
…
continue reading
In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort? 📉 Tired of pouring hours into content that doesn’t perform? 🎯 Unsure how to grow an audience or reach clients online? 💡 Feeling like the algorithm is working against you? Martina share…
…
continue reading
🎙 Welcome to another episode of Open Studio with Martina Flor! Ever feel like your work is being ignored, no matter how much effort you put in? In today’s episode, Why You’re Not Getting Noticed (and How to Fix It), I uncover the real reasons why many talented creatives are struggling to get seen—and the exact steps you can take to change that. Whe…
…
continue reading
In this episode of the Open Studio Podcast, Martina Flor sits down with James Hughes, the illustrator, educator, and founder of The Illustrator’s Guide, to talk about the real, behind-the-scenes journey of building a sustainable creative career. James shares how he turned his freelance illustration practice into an educational platform that helps a…
…
continue reading
🎧 This is Part 2 of my conversation with The Angry Designer Podcast! If you missed Part 1, check out Episode 185 first. In this episode, we dive into the power of personal projects, how they can unlock unexpected opportunities, and why creating work just for yourself might be the smartest investment in your creative career. I also talk about mentor…
…
continue reading
This week, you're in for something different: I’m sharing Part 1 of a powerful conversation I had on The Angry Designer Podcast. We dive into the misconceptions about typography, the truth about lettering, and how I carved my own path in a crowded creative industry. If you’ve ever felt stuck in the sea of sameness as a designer—or wondered how to t…
…
continue reading
Hello and welcome to another episode of Open Studio. I'm your host Martina Flor and in this show I have honest conversations with artists, designers and creatives to uncover their story and the specific tactics they use to build a successful career around their skills and the work they love doing.🌟 Ready to Join to The Lettering Seminar?Enrollment …
…
continue reading
In today’s episode of the Open Studio Podcast, host Martina Flor shares everything you need to know about The Lettering Seminar — her signature, once-a-year program that helps creatives turn their passion for lettering into a thriving career. If you've ever dreamed of becoming a lettering artist, this episode might just be your sign.🌟 Ready to Join…
…
continue reading
Welcome back to Open Studio! In this episode, we explore the rise of lettering as an established discipline and how creatives can leverage it to stand out in the industry. If you've ever felt stuck in your creative journey or unsure how to turn your passion into a thriving career, this episode is for you.📌 In This Episode:- The shift from lettering…
…
continue reading

1
181. Alanna Flowers: From Passion to Career—Lettering, Freelance & Finding Opportunities
1:01:41
1:01:41
Відтворити пізніше
Відтворити пізніше
Списки
Подобається
Подобається
1:01:41Hey everyone, it’s Martina Flor, and in this episode of Open Studio, I’m joined by the incredibly talented Alanna Flowers. She’s a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She’s also the illustrator of Love Letters: An Alphabet of Affirmations. Alanna a…
…
continue reading
Ever wondered what a career in lettering design actually looks like? 🎨 In this episode, Martina Flor pulls back the curtain on the daily life of a lettering artist, how to get paid for your work, and why this career is more realistic than you think. If you’ve ever asked yourself:✅ How do lettering artists make money?✅ What do they do every day?✅ Ca…
…
continue reading
Every successful creative career follows a predictable path—but most artists don’t realize it! In this episode, Martina Flor breaks down the Lettering Roadmap, a step-by-step guide to growing from a beginner to a pro in the world of lettering, illustration, and design. If you’ve ever felt stuck in your journey, this episode will show you exactly wh…
…
continue reading
Want to earn more from your creative skills? In this episode, Martina Flor shares five proven strategies to generate extra income as a lettering artist—without sacrificing your passion. Whether you're saving for a new tool, growing your business, or just looking for a financial boost, these methods will help you monetize your art today! 💰 5 practic…
…
continue reading

1
177. Jackson Alves: From Graphic Designer to Global Calligraphy Artist
1:23:03
1:23:03
Відтворити пізніше
Відтворити пізніше
Списки
Подобається
Подобається
1:23:03In this episode of Open Studio, I sit down with Jackson Alves @letterjack , a Brazilian calligraphy artist, lettering designer, and educator based in Florida. With over 25 years of experience, Jackson has worked with major brands like Apple, Montblanc, and Coca-Cola. He shares his journey from graphic designer to internationally recognized callig…
…
continue reading
In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build a thriving creative business. ✨ Growth Over Perfection – Focus on progress,…
…
continue reading
Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful busine…
…
continue reading

1
174. Goodtype - Building a Career in Lettering, What’s Next for Lettering Artists and Much More!
1:21:48
1:21:48
Відтворити пізніше
Відтворити пізніше
Списки
Подобається
Подобається
1:21:48In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way. Topics Covered: ✅ Leaving agency jobs to pursue a creative career ✅ The power of commu…
…
continue reading

1
173. How I Kicked-off my Lettering Career with Two Simple Tactics (And How You Can Too!) - Martina Flor
16:22
💡 Feeling stuck in a job that drains your creativity? I’ve been there. In this episode, I’m sharing two simple but powerful shifts that helped me turn my passion for lettering into a thriving career—and how you can do the same. 🔥 In This Episode, You’ll Learn: ✅ The #1 daily habit that helped me build momentum in my creative work ✅ Why finishing wh…
…
continue reading

1
172. 7 Game-Changing Lessons I Wish I Knew Before Becoming a Lettering Artist - Martina Flor
15:25
Want to turn your passion for lettering into a thriving career? In this episode, I’m sharing 7 powerful lessons that changed everything for me—lessons I wish I had known when I started. If you’re an artist, designer, or creative professional looking for clarity, confidence, and direction, this is for you! 📥 Grab your FREE guide: "Lettering Success …
…
continue reading

1
171. Podcast with Jimbo Bernaus - How to Turn Your Passion into a Business
1:17:37
1:17:37
Відтворити пізніше
Відтворити пізніше
Списки
Подобається
Подобається
1:17:37How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️ Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business. If you’ve ever wondered how to monet…
…
continue reading

1
170. How to Build a Lettering Portfolio That Gets You Hired — Even If You’re Just Starting! - Martina Flor
15:21
In This Episode, You’ll Learn: ✔️ Why starting early is key (even before client work!) ✔️ How to create self-initiated projects that showcase your skills ✔️ The three essential elements every strong portfolio must have ✔️ How to curate your best work to attract the right clients ✔️ The importance of a strong bio and professional profile picture ✔️ …
…
continue reading
Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work. 💡 In this episode, you’ll learn: ✔️ The two main pricing models: hourly vs. value-based pricing ✔️ …
…
continue reading
Welcome to a new episode of Martina Flor's Open Studio. Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from lic…
…
continue reading
Welcome to another episode of Martina Flor's Open Studio. If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there’s still room for new lettering artists and how you can carve out your unique niche in the industry. Want to learn practical strategies for building a career in l…
…
continue reading
Welcome to another inspiring episode of "Martina Flor's Open Studio." Are you eager to start your journey in lettering but don’t know where to begin? In today’s episode, From Zero to Lettering Hero: Beginner Tips You Can’t Miss!, Martina Flor kicks off Season 8 with practical strategies to help you dive into the world of lettering with confidence. …
…
continue reading
Welcome to another inspiring episode of "Martina Flor's Open Studio."In today's Episode, Martina discusses the life-changing impact of coaching on her business and personal life. She highlights how coaching helped her balance her creative career and family life, understand her business finances, and set clear priorities. Whether you're a lettering …
…
continue reading
Welcome to another inspiring episode of "Martina Flor's Open Studio."In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on Oc…
…
continue reading
Welcome to another inspiring episode of "Martina Flor's Open Studio."In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on Oc…
…
continue reading
Welcome to another inspiring episode of "Martina Flor's Open Studio." As creatives, we often carry self-limiting beliefs that hold us back from reaching our full potential. These thoughts, shaped by biases and insecurities, influence our actions and ultimately determine our success. In this episode of Martina Flor's Open Studio, we dive into the mi…
…
continue reading

1
161. MAKE IT – Turn Your Creative Skill into a Business & Thrive Doing What You Love
1:14:39
1:14:39
Відтворити пізніше
Відтворити пізніше
Списки
Подобається
Подобається
1:14:39“My new book, *Make It: Turn Your Creative Skill into a Business and Thrive Doing What You Love*, is officially out!! 🎉 And... 🥁🥁🥁 For the next 72 hours is available *for just 0.99 cents* ! 🤯🤯 Click here to get a copy: https://www.martinaflor.com/makeitThis episode is an edit from my recent Live Event "MAKE IT", presenting my newest book about turn…
…
continue reading
Welcome to another inspiring episode of "Martina Flor's Open Studio."In this second part of our special series, Martina Flor shares more valuable advice she would give her beginner self. These insights are designed to help Latin artists, illustrators, and creatives navigate their creative business journey more smoothly.Stay updated on the launch of…
…
continue reading
Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina reflects on her journey as a lettering artist and shares the crucial advice she would give her beginner self. She delves into the lessons learned, mistakes made, and the strategies that proved invaluable in her path to becoming an award-win…
…
continue reading
Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina shares practical insights and personal experiences on how to transition from a traditional 9 to 5 job to a successful freelance career as a lettering artist or creative professional. Martina discusses the necessary mindset shifts, the impor…
…
continue reading
Welcome to another episode of the Open Studio Podcast!In this episode of "Martina Flor's Open Studio," Martina explores three effective strategies for graphic artists to secure gigs without the stress of cold outreach. Drawing from her extensive experience as a freelancer and working with many creatives, Martina shares actionable insights to help y…
…
continue reading
In this episode of "Martina Flor's Open Studio," Martina dives into the growing trend of freelancing among lettering artists, illustrators, and creatives. She discusses the benefits and reasons behind this shift, backed by facts, figures, and her own experiences both as a freelancer and as someone who hires freelancers.Exciting news! Martina's upco…
…
continue reading
Welcome to another episode of the Open Studio Podcast! In today's episode, 10 Myths About Making a Living with Your Artwork," I'm here to debunk common misconceptions and provide you with the insights you need to thrive as an artist. Whether you're a seasoned creative or just starting out, these myths can hold you back from achieving your dreams. L…
…
continue reading
Welcome to Martina Flor's Open Studio!In this insightful episode of Martina Flor's Open Studio, Martina Flor discusses why now is the best time for creatives to monetize their art. She shares her personal journey from Argentina to Berlin, overcoming numerous obstacles, and ultimately building a successful lettering design business. Martina emphasiz…
…
continue reading
Welcome to Martina Flor's Open Studio!In this episode, we explore the essential elements of creating a portfolio that stands out and helps you connect with the right clients. Whether you are just starting or looking to refine your existing portfolio, these tips will guide you towards showcasing your work effectively.This episode provides you with a…
…
continue reading
Welcome back to Open Studio!In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. Sh…
…
continue reading
Welcome back to Open Studio!I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator.To access the full show notes for this episode, click here: …
…
continue reading
In this week's episode of Open Studio, join us for an insightful discussion with Donald Roos, a trailblazer in the field of design. Donald shares invaluable strategies for designers on how to navigate distractions, master time management, and stay motivated in the face of challenges. From balancing creative projects to overcoming obstacles, Donald …
…
continue reading
Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you " 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator". I'll be sharing some advice on how to cultivate confidence and maintain discipline as a lettering artist or illustrator.To access the full show notes for this episode, click here: ht…
…
continue reading
Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design".Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the …
…
continue reading
Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist.To access the full show notes for this episode, click here: https://martinaflor.com/po…
…
continue reading