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Tune in each week as Diana Lidstone shares business strategies, tips, and resources so you can work less and profit more. This business podcast is for established business owners who want to stop being the Chief Everything Officers ... but still want to make more money! The truth is....business owners who earn 10x more DO NOT work 10x harder. Diana coaches her clients to go from low 6-figures to 7-figures and beyond using her results-driven framework. Whether you're a financial advisor, lawy ...
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What do a luxury sales rep, a fashion entrepreneur, a tech sales rep, a cold calling expert and a real estate investor have in common? My special guest Shadgie Jean, Sage Investments, has learned that building strong relationships no matter what business you are in is the path to success. Shadgie and I talk about: How relationship building has been…
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How does a young mother of two children and a real estate investor have time to build not one, not 2 but 3 profitable and sustainable businesses? My guest today will share her secret sauce! Successful entrepreneurs have some common traits. Today Adriana and I discuss her secret sauce to becoming a multi-preneur and the topics include: The job of a …
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Last week, I shared the background every business owner needs to understand to get the best ROI from their marketing… I shared: Exactly what I mean by the term - marketing – because marketing isn’t just social media How to measure your smart marketing That smart and strategic marketing that converts begins with understanding the customer journey So…
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Early in my entrepreneurial career, I found it frustrating that all the marketing I was doing wasn’t bringing me the ideal clients I wanted. Early in my career, I thought that if I just did more marketing – that would be the answer. I soon learned that there was more to marketing than posting 5x a day on social media. In this episode, I’ll share: E…
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What happens when a business coach and a copywriter get together? They have fun sharing about what makes content creation easier and more effective. Rachel Eubanks and I bonded on social media over the name of a book we both love – Obviously Awesome and this led to us talking about: What makes content writing/copywriting more effective Why email is…
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Are you ready to become the true CEO of your business? The visionary leader? You’re ready for more freedom but You find your calendar is always full You can’t seem to find time to build the systems and structures that would streamline your business You’ve been struggling to set boundaries with your team You can’t seem to take even a couple of days …
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Are you ready to become the true CEO of your business? You’re ready for more freedom but: You find your calendar is always full You can’t seem to find time to build the systems & structures that would streamline your business You’ve been struggling to set boundaries with your team You can’t seem to take even a couple of days away without feeling st…
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Are you tired of being the CEO of your business? You’ve seen some success but… You find yourself hustling to keep clients and cash flow coming in. You feel like you’re stuck on a revenue plateau and don’t know how to get past it. You’re already feeling maxed out and not sure how it’s possible to grow without working more hours. Well, my friend – th…
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Do you feel like you’re stuck in your business? Perhaps you’ve hit a revenue ceiling and can’t seem to get past it? Perhaps you feel like you are no longer doing meaningful work? Perhaps you lost the joy in your business? Well, my friend – then welcome to the GET OUT OF THE WEEDS podcast series where each day I’ll share with you how to not only rec…
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Do you feel like you're juggling everything in your business? Wearing all the hats – the marketing, the HR, the bookkeeping, the sales, the operations etc. Do you feel like you spend time secretly being jealous of your peers who seem to have cracked the code and you're still stuck on the hamster wheel? Are you over having to deal with low-performin…
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75% of small business owners reported that they suffer from burnout! Some were hospitalized; some suffering from depression; others struggling with divorce. In this last episode of Women of Means, I chat with a former client of mine as she shares her recovery from burnout to living a joyful, balanced life. Michelle LaFleur and I talk about: The thr…
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My special guest today is a divorced single mother of two children; her soulmate died; she has been a caregiver of family members and suffered her own burnout while growing a multiple 6-figure business. Karen Allen is a love and empowerment coach whom I’ve known for many years! She shares how she has overcome her challenges and her biggest lesson l…
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In this podcast episode, you’ll hear a new voice as the host --- my friend Carl Richards, founder & CEO of Podcast Solutions Made Simple acts as the host to interview the guest – me!! Carl & I discuss: My take on why women business owners have more challenges than their counterparts The phone call that changed everything for me Why I ran away from …
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As we celebrate International Women’s Month, I want to celebrate women entrepreneurs who have achieved success on their terms! In this episode, mother, wife, real estate investor, and full-time member of the Canadian Armed Forces, Victoria Cluney shares how she has custom designed her life and it all starts with something she calls ‘standards of li…
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This is the last episode of the LOVE YOUR BRAND SERIES which was inspired by conversations I overheard at a recent conference! Building a trusted brand is about building a reputation that your prospects know, like and trust! In truth, you could forget about your logo, fonts, colors, etc. and still build a well-loved brand! In this episode, I share …
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This is the 3rd in the series, Love Your brand. ACTION PLAN: Fill out this mad libs formula….. My brand is the ONLY _____________ (business growth strategist). That helps _______________ (overworked business leaders stop being Chief Everything Officer and step into the role the true leadership role of CEO) . So they can __________________ (live the…
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Too many personal brands fail because they get absorbed into the digital noise in the market. Bestselling author Scott McCain explains that mindshare precedes market share. In other words, your brand must occupy space in someone’s mind before they ever consider buying your product or service. In this episode, I share one of the strategies I use to …
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Upon returning from a recent conference where I heard the word ‘branding’ bantered around, I thought it was time that I addressed this here on the Work Less PROFIT More podcast! In this episode I’ll share: Branding isn’t what most people think it is Another word for your brand is your __________ Rory Vaden’s reputation formula Why you may not have …
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It’s hard to imagine sometimes how we can find more time. We can’t…. and we can’t manage time. Join me as I share 11 of my favourite time-saving tips and one mindset shift that will help you save time in your business so you can spend more time with your family! DOWNLOAD: https://dianalidstone.com/time-audit-exercise/ ACTION PLAN: Do a time audit W…
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I’m a big fan of the unbusy or no-hustle culture for small business owners but the other day I heard someone talk about ways to stay super busy – and as you can imagine staying super busy on the wrong kinds of activities. Here are 46 that I came up with – ENJOY!!! As you listen, mark down which ones you could STOP doing in 2024! Share your feedback…
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Lately, on social media, I’ve seen numerous SBOs asking for recommendations for business books! And the responses have been overwhelming – there’s so much to choose from and so many different perspectives to think about. However, I wanted to share 5 essential business books for any business owner on how to run a viable sustainable business without …
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At this time of year, the majority of successful small business owners are doing 3 things: Setting goals. Reflecting on the past year’s accomplishments. Making changes for the coming year! This week’s episode is about how I do these 3 things AND how I intend to make this your MUST-LISTEN to podcast every single week! #1 Time Saving Tip – Brian Trac…
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Too many business owners don’t create an annual plan – they wing it and hope for the best! However successful business leaders know that planning actually saves time. Over the last 10 years, I’ve boiled this process down into a checklist so you can facilitate your own Annual Planning Session. However, if that seems too overwhelming, then I’d be hon…
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There is only one very special guest that I would consider having at this time of year…. You guessed it ….. Santa Santa and I discuss what Christmas means to us and how he got started almost 40 years ago in this business (yup, it’s a business). ABOUT SANTA MIKE "Santa Mike” helps children, and their grown-ups to create life-long happy memories of a…
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In this last episode of this series, I’m joined by returning guest Anthea Mumby – a business owner who sold her business – and we chat about the lessons she learned including some unexpected ones! ABOUT ANTHEA Drawing on her 30-plus years as an insurance broker, Anthea works with Canadian insurance brokerages to help with a challenge or an opportun…
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Welcome to the Exiting Your Small Biz series! Last week – The Art & Science of Exiting Your Business with special guest Barb Stuhlemmer. In this episode, returning guest Wendy Brookhouse & I discuss: Alarming stats about the number of business entrepreneurs thinking about selling their businesses in the next 10 years – if you’re one of those, you’l…
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If you’re anything like the business owners I know, chances are that you’re focused on GROWING your business, not the day you’ll leave it behind! And yet there’s a HUGE trend of baby boomer business owners exiting their businesses. So welcome to a new podcast series on Exiting Your Business. In this first episode of the series, special guest Barb S…
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Working fewer hours is the goal of most business owners who come to see me! It’s often difficult to imagine that it’s possible to work 3-4 hours a day, 3 days a week and make more $$$. If you’ve been dreaming about reducing your workload while making more profit – and would like some support, please go to www.dianalidstone.com/apply -- fill out a s…
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I’m calling this episode – the Eat Your Broccoli episode. You know it’s what needs to happen but omg you don’t like doing it!!! If you ever found yourself pulling your hair out because you’ve more than once trained a new employee for exactly the same job – then this is for you! Welcome to Think Like a CEO series! If you haven’t already, be sure to …
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I love delegating and helping others learn this skill! It’s really quite a simple skill … In this episode, I share: Why delegating is really so simple 2 key principles of delegation The rule of 70 How delegating is like painting a room – there are 3 main steps! Then I’ll answer the who, what, and when questions! Once you learn to delegate, you’ll r…
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I’m busy. I can’t take time off. I don’t have time for ______ (fill in the blank). If you’ve said anything like that recently, then this episode is for you because I’m going to show you how to regain time in your calendar – perhaps 7+ hours a week! In this episode, I share: My Work Less PROFIT More rules for creating a calm agenda and getting more …
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There are really 3 secrets to taking your business to the next level: Knowing where you are currently i.e. Business Freedom Timeline Knowing where you want to go Working on the right activities to get you there If you want freedom from the day-to-day running of your business, you have to grow and run it like a CEO – in other words, you want to beco…
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Welcome to part 3, of the Think Like a CEO series! Be sure to listen to : Part 1 – 11 Small Business Pitfalls to Avoid to Reach 7-Figure Success (here) Part 2 – What Got You Here Won’t Take You There! (here) In this episode, Relate the hot chocolate story to a business owner’s growth timeline Outline 5 mindset SHIFTs that will help you reach 7+ fig…
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In this mini-episode, I share with you my personal, pivotal story – I call it the Hot Chocolate story. I talk about: My daughter’s journey to wellness The 2 big bold statements that changed everything How this impacts your business ACTION PLAN: Download a free copy of SHIFT INTO RICH here Be sure to listen to episode 108 – 11 Small Business Pitfall…
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The statistics are alarming -- According to the Kauffman Foundation, only 6% of all entrepreneurs ever achieve 6-figure business success, and only 2% ever achieve 7-figure success. But sometimes the best way to learn how to do something is to learn how not to do it -- how and why those who have tried before haven't succeeded. With that in mind, her…
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Most business owners undervalue their services (products and programs)! When it comes to discussions about money and especially raising our prices, we squirm, self-doubt, cringe and end up delaying when we could be making more profit. In this episode, I explore the hard truths about: How our relationship with money impacts our business. Missing bus…
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Can technology really help small firm owners with workflow efficiencies? Do virtual, online services such as accounting and bookkeeping really work? Guest Eric Saumure and I talk about: Why he founded an online, 100% remote, accounting service Why some business owners might be reluctant to try 100% remote services for their financial services His s…
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You don’t have a business unless you have sales! My special guest, Samantha Varner, The Profit Coach, and I share a love for all things PROFIT. In this episode, we talk about: Her CRUSH profit formula and it’s 5 key pillars How sales isn’t sleazy; it’s no different than making a restaurant recommendation The importance of taking the ‘lead’ in a sal…
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If you’ve been listening to this podcast for any length of time, you’ve heard me mention that building a well-oiled business machine is your path to freedom (joy and profit). So today – I’m going to dive deep into exactly what I mean as well as the 9 foundational elements you need to scale your business while keeping your sanity! I’ll share with yo…
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Could you be self-sabotaging your efforts to grow your business? Are you making it harder than it needs to be? In episode 102 (part 1), I shared: My own self-sabotaging journey Success Roadblock #7 as outlined in my book, Shift into Rich (download a copy here) My daughter’s journey back to health and what it has to do with your business journey 4 p…
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Whether you’re a high achiever earning $5K, $10K or $100K/month, I’m betting you’d love to take your business to the next level! But could you be self-sabotaging your efforts? Are you making it harder than it needs to be? In the first part of the series, I’ll share: My own self-sabotaging journey Roadblock #7 as outlined in my book, Shift into Rich…
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Over the last 100 episodes, I interviewed many experts – accountants, lawyers, podcasters, master trainers, etc. I am thrilled to have been able to chat with them about their expertise and build relationships with them. But very few of them had what I would call ‘thought leadership’ – something different or unique when explaining their expertise. I…
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I know there are lots of you out there listening who, at one time or another, have thought about starting or launching something new – whether it’s a program, podcast or writing a book…and you’ve felt uncertain, had self-doubt but once you did – it was the best thing ever. I know firsthand what it’s like to hear that inner critic tell me I’m not go…
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My go-to resource for all things digital including website design, copywriting and marketing strategy is my special guest – Geneviève Rochon. Often what I see is that as a business grows, business owners haphazardly continue to add to their digital footprint – maybe it starts with a website, then they add one social media platform, perhaps another …
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Although raised in poverty by a single mother, Alfonso Cuadra is now on a mission to help individuals create freedom through real estate investing! He strongly believes that nothing happens until you expand your mindset. Alfonso and Diana discuss: The difference between the consumer mindset and an investor mindset. How you become the average of the…
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Have you ever wondered what the next best step might be for you and your business? Have you ever made a decision and then self-doubt creep in and stop you? Wish you could get someone else’s eyeballs on your business for about 15 minutes? Well friends that’s exactly what a Profit Potential Audit interview is!!! And in this episode, I outline: 3 reas…
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If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series here. PLUS! You get to spread the word about your business!! Mark explains that he has two goals: Increase profits Improve employee productivity & efficiency The suggested action plan f…
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In episode 24 of the Work Less Profit More business podcast (here), I talked about 5 different types of communication styles – live, video, written, graphic and audio – and how each of us has one BEST way of communicating with our audience. Well, for you live or video communicators, if you’ve ever wondered whether you should be doing public speakin…
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My guest, Joe Matz, has discovered that being a podcast guest is one of the best, and simplest ways to get your message out into the world because you’re using other people’s audience! In his work with other service-based entrepreneurs, he found that many of them were happy to learn a system/process for getting on more podcasts so he created an eas…
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How many of you have had the idea that you might like to write a book someday but then you think, "OMG, I’m way too busy to take time out to write a book" or you might ask yourself, "who’s going to read it?". Our guest, Melody Awnn Owen, will answer all these questions and help you understand that the writing and publishing process isn’t quite as d…
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