Monica Little відкриті
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If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re e ...
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Most people (especially coaches in today’s world) will tell you that *THIS* strategy is what you “NEED” in order to be successful or *THAT* strategy is what will “FINALLY” change the success of your business. And I’m here to tell you that most of what those people say… is a bunch of BS. The reality is, there are 5 popular, shiny-object, ever-so-exc…
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In today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey …
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If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year. During these next two wee…
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In today’s episode, we’re diving into the three pillars required for a successful holiday campaign so that you can make the MOST of the Black Friday, Small Business Saturday, and Cyber Monday hype AND before AND after… through 3 pillars that are required for success: Promotion, People, and Performance. Most business owners only focus on promotions …
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This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this hot seat Q&A for you to learn from, too: WHOLE…
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By now, you probably already know the importance of marketing. Because marketing is what gets you in front of more people. If you aren't getting in front of people, you won't have any customers. If you don't have any customers, you aren't making any money! Most small business avoid marketing because it just doesn't come naturally… but here’s the th…
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A big part of productivity is working on the RIGHT things. These are the projects, tasks, skills, that actually move the needle in your business. And another big part of productivity is making sure the RIGHT things aren’t getting the bare bones, the crumbs, the leftover, the barely-there energy because all of your main energy has been spent on OTHE…
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The million dollar question: “I have SO much to do in my business AND I have so many responsibilities in life, how can I get MORE done with the amount of time that I do have?” “How can I get MORE done so I can see results SOONER?” We’re diving deep into these questions during today’s episode of The Product Biz Podcast… and the answers are going to …
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There are two COMMON challenges most small business owners face which costs them THOUSANDS: The first challenge is not knowing what problem their product solves. The second challenge is DOUBTING the significance of that problem. Knowing the specific problem your product solves is the backbone of your branding, your marketing, your overall business …
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It’s time for a little bit of honesty hour involving Instagram, if “rich” content is enough, and if you can expect to see success, or even growth, on Instagram when you are getting less than 200 views per reel or a handful of likes per post. During this episode of The Product Biz Podcast, you'll learn why your content might be falling flat, how to …
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As an introvert who is learned to be super independent from an extremely young age… I didn't realize the power of proximity until I started my own business. Back when I first started Plant Based Beauty, I was proud to do everything via me, myself, and I. I had a few small business owner friends who I met at markets that I would talk to about busine…
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Did you know that your brain processes MORE data in just 30 seconds than the Hubble Space Telescope has in its ENTIRE lifetime? Yes, you heard that right. And when you learn how to harness this incredible superpower of aligning your subconscious and conscious mind with SIMPLE practices you can do TODAY, you start to see results without the hustle o…
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This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this Q&A for you to learn from, too: "What are your…
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In this episode of the Product Biz Podcast, we dive deep into something I like to call "The Small Business Owner's Curse"— which is a challenge that almost EVERY single. small business owner faces when they go from their initial success... to long-term growth. If you’ve ever felt like you’re stuck in a cycle of quick wins that are dwindling down we…
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In this week's episode, we sit down with Kimberly, the owner of Fit Mama Foods, an Arizona-based healthy snack small business, and hear her incredible journey from cancer survivor to small business owner. Kim's 2-time personal battle with cancer led her to create a line of truly healthy grab and go snacks... and joining Product Biz Academy has allo…
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In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIR…
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On today’s episode of The Product Biz Podcast, we interview Dylan Jarhaus who is an e-commerce expert of 13+ years and made over $1M in her first 5 years on Etsy. She also sells on Amazon and Shopify and teaches over 3000 Etsy sellers how to scale on Etsy through the Ultimate Etsy Course. By the time you finish listening to this jam packed episode,…
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How many times have you heard the phrase SALES FUNNEL and either wondered "what the hell does THAT mean?" or "HOW the hell do I do that for my business?" In today’s episode, I interview Tracy Matthews and she spills the beans on how to create automatic sales in your business. We’re talking the type of sales that come when someone opts in to your em…
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Have you ever thought about being a coach, educator, or speaker, where you are impacting others and changing lives with something you are passionate about and want to share with the world? Maybe you already are a coach... or maybe you've secretly had dreams of sharing your knowledge with others by becoming a coach. As you probably already know, I o…
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One of the BIGGEST pieces of feedback I hear from small business owners is… “I don’t want to talk about my products or business too much on Instagram because I feel like I might be bothering people.” “I don’t want to talk about my products or business too much on Instagram because I feel like I might just be talking about it TOO much.” “I don’t wan…
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What’s the main reason why you DON’T talk on your stories consistently? Is it because you don’t like the sound of your voice and cringe to hear it when you playback what you posted… and you wonder what others will think about your voice, too? Is it because it literally takes hours to get the PERFECT 60 second clip to post on your stories… and it fr…
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In today's episode, we interview Laura from The Necklace Studio who is a Product Biz Academy member that has seen some amazing growth! Before joining Product Biz Academy, Laura tried to run a business with a business partner that did not work no matter what they tried, which led to closing the business. Laura then started her own business and was w…
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How amazing is it that a computer program can whip up blog posts, email campaigns, social media captions and more in the matter of seconds? How amazing is it that some small business owners are outsourcing their ENTIRE marketing department (blog posts, email campaigns, social media captions and MORE) to Chat GPT? The real reason this is amazing is …
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Most small business owners only have FUN in their business when they are GOOD at what they are working on – when it comes easy, when they see success quickly, when they see results easily, when they feel they are the best of the best at it. Can you relate? Do you naturally have a shitty time when you are bad at something or are learning something n…
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Paying yourself is one of those taboo topics that most people DON’T talk about which is why most people are confused, discouraged, demotivated with their business. The truth is, there’s a big difference once you decide that a potential hobby of yours is now a business. And once you make that decision, contrary to popular belief, it DOESN’T mean tha…
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Growing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more. Think of it this way – when you…
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This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she wou…
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What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it? Does this experience embody your brand, or does it give off a mismatched vibe? Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piec…
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We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples. And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers. During this episode, we…
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One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person... And at the same time, they struggle to get ANY online sales simply because the …
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The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common? These are common limiting beliefs of business owners.…
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Most small business owners say they want more sales, more opportunities, more orders, more money… But in reality, they don’t have any additional SPACE for more orders. And I don’t mean physical space. I mean energetic space. If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing… I ha…
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Here’s one of the biggest mistakes that small business owners make. When thinking about the reason WHY they want to grow their business… Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved o…
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Running a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to …
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Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF). That’s because your brain’s ONLY job is SURVIVAL - to keep you safe. Back in the early days, SAFE meant to be safe from predators, finding she…
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If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you? Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allo…
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The biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, …
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Shopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of…
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We're diving even deeper into SEO today with top tips, tricks, and hacks for your website with Crystal Waddell. This episode is full of GEMS of knowledge on how to take your SEO game up a notch; from making your product title between 50-60 characters with a special (genius) tip on what words to use to fill up all those characters, why you SHOULD be…
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When you learn about the Instagram algorithm, it can help you get more views... but views don't always translate to sales. So what actually DOES lead to more sales from all the time we spend on social media? Today's guest Attaliah shares with us how to use storytelling, how to show up authentically, and how to connect with your audience so you can …
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SEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people …
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Most of us know that the saying "if you build it, they will come" isn't true - and most of us, as small business owners, have flat out experienced that when we come out with an incredible product that we are so excited to share about... and then we hear crickets. The TRUE saying is "if you build it AND market it effectively they will come" and toda…
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Inventory (the raw materials we have and the finished final products that we sell) is most likely the biggest expense for almost every single physical product based business out there. And one of the most important factors on if we actually make money or not in our business is solely dependent on how much we charge for our inventory! With so much i…
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If you're an artist, then galleries are something that has probably crossed your mind a time or two. Getting your artwork featured in in-person galleries for more exposure may be something you are currently working on... but did you know that online art galleries are an incredible way to grow your art business, too? Today's special guest Hayley Pri…
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The two most important parts of running a small business are your profit and your ability to get in front of as many people as possible. Your profit comes down to making sure you are making money with every single sale you make (from selling online to selling wholesale) AND the decisions of where you invest your money; are you investing in the righ…
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Your website should do the heavy lifitng for you. If you know what automations and apps to set up, it becomes a money making machine for you. So the questions is, are you tapping into the potential of your Shopify site, or are you leaving money on the table? In today's episode, we chat with special guest Monica Froese on how to get people to your w…
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As small business owners, we are always looking for ways to add more sales to our existing business without having to spend additional time, energy, or resources to make it happen. And that's where the beauty of adding a subscription box - specifically a replenishment box - to your website comes in. This is an opportunity for you to create a "subsc…
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One of the hardest parts about selling on Etsy is knowing what products will actually sell well. Sometimes it might feel like you are blindly throwing a dart at the wall, hoping to hit a bullseye. Some small business owners see massive success on Etsy, while others keep hitting their head against the wall. What determines which category you fall in…
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You might not even realize it, but this one sneaky thing called "fear" might actually be causing you to overcomplicate what you are doing in business. So often we put pressure on ourselves to do more, be more, work more, work harder, without asking what the intention is behind the actions we are taking. If the intention behind your action is fear, …
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Instagram, you either love it... or you hate it. Either way, social media is a necessary part of running a small business in today's world and if you are spending all day on Instagram without any strategy or plan behind what you are posting or sharing, then you probably aren't seeing the best results and may actually be wasting a lot of your time. …
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