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Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you c ...
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This episode marks part four of a pivotal series aimed at harnessing the power of Meta ads to escalate your eCommerce business. Magnetic Messaging is not just about crafting messages; it's about creating connections that convert. Through today's episode, we've explored how to speak directly to the heart of your audience's needs, ensuring that your …
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Part 3 - Harness the power of Meta ads series In the third instalment of our enlightening series on mastering Meta ads for eCommerce entrepreneurs, I dive deep into the foundation of any successful Meta ad campaign: understanding and defining your brand pillars. This episode is a treasure trove of insights on identifying what makes your business un…
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This is Part Two of my series on how to create, set up and run successful Meta ads. Today, we’ll talk about an important aspect of ad creation: understanding your audience. Because, let's face it, creating ads that truly resonate begins with knowing who we're speaking to. So if we want to create ads that resonate with our audience, we need to know …
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Today’s episode marks the beginning of our 12-part journey together. This series is designed to teach you exactly how to create, setup, run, analyse and optimise your own successful Meta ads like a pro. By listening to each episode of this really practical and tactical series, I'm going to lift the hood and take you through the exact process that I…
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In today's episode, I’m excited to share a groundbreaking strategy we've developed in our agency and Mastermind group. This new approach to Facebook ads can double, triple, or even more, your ad results instantly. It's a total game-changer! By listening to this episode, you'll have a peek into our agency’s latest discoveries in Facebook advertising…
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Why Every Website Needs to Install the Facebook Pixel (even if you aren’t running Facebook Ads)
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In today's episode, we're going to unravel the mysteries of the Facebook pixel. What is it, really? How can we tell if it's working? And do we need it even if we're not running ads yet? Spoiler alert: the answer is definitely yes. By listening to this episode, you’ll learn exactly what the Facebook pixel is and why it's important. I'll show you how…
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Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries …
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In today's episode, I'm excited to share with you a special framework that we use at our agency and teach in our mastermind classes. This framework is a powerful tool to help you sell more in your online store. By listening to this episode, you'll learn about the framework that can transform how you sell products online, and discover how to create …
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Today we're going to dive deep into finding your high-value audience. And we're not just scratching the surface here – it's about getting super clear on who you're talking to, way beyond just basic age or gender. By listening to this episode, you'll understand why knowing your audience is about more than just demographics. I'll show you how to real…
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In today’s episode, I talk to Chrissy Dupé from Gigi Bib. Chrissy opens up about her incredible journey, transforming a simple idea into an amazing product. From the drawing board to manufacturing, and then mastering the art of marketing, she shares it all. Her passion and authenticity shine through every step of her journey. This episode is more t…
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In today’s episode, I discuss the importance of a weekly tracking sheet for eCommerce success. I talk about why it's so important, how you can set one up, what key metrics to measure, and how you can actually use this to drive your business forward so that you can make data-driven decisions, spot trends, continuously improve your business and not l…
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Did you know that I was a massive nerd for science and math in school? I've always been fascinated by data, and guess what? Facebook ads are like a big, exciting science experiment. Today, I’ll show you how to think like a scientist to understand and work with Facebook ads. Together, we’ll find out how to use this mindset to get the best results fo…
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Today, we’re going to talk about Facebook ads, and how they're not just a magic solution or a quick fix for your business. Instead, we’ll explore what you really need to make them successful. By listening to this episode, you'll learn what Facebook ads are and what they aren't, discover why Facebook ads aren't a silver bullet and what you actually …
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In today's episode, I'm excited to guide you through using ChatGPT to craft your social media posts. If you found last week's episode on using ChatGPT for ads helpful, and the previous week's tips for planning your 2024 promotions and content valuable, you're going to love this! By listening to this episode, you'll learn how to use ChatGPT to write…
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Today, I’ve got something really special for you. I’m going to show you how to use ChatGPT to create amazing Facebook ads. This is a secret I've shared with my Mastermind group and in my agency, and it’s been a game-changer. By listening to this episode, you'll learn how ChatGPT can write incredible Facebook ads for you, and discover the techniques…
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Get Ahead in 2024: How to Plan Your Online Store's Promotions & Content Calendar for the Entire Year
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In today's episode, I'm excited to share my secret to planning a whole year's worth of promotions and content. I call it the Goldie Locks promotion schedule - it's not too much, not too little, but just right. This method is a simple way to make sure your promotions are perfectly balanced and effective. This includes everything from emails, social …
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Have you ever wondered why some websites turn visitors into loyal customers while others struggle to make sales? It all comes down to how well you optimize your website for conversion. It's not just important; it's the lifeblood of your online business. In this episode, I'm joined by Clayton Bates, a Shopify expert and the brains behind Inspire Sma…
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In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like cus…
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As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing th…
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One of the things that I see a lot is that owners of online stores want to hide behind their brand, they don't want to show their face. I've seen some business owners actually hire someone else to be the face of the brand, and not only is this really costly, but it's actually inauthentic. As an eCommerce marketing coach and holistic marketing strat…
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Today I talk about something that I have spoken a little bit about before, and that is AI (artificial intelligence). However, I’m also going to talk about something that AI cannot replace, and that is authenticity, As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. In recen…
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As an eCommerce marketing coach and holistic marketing strategist, I've seen a lot of online store owners face the challenge of having their products copied. It can be frustrating and disheartening to see someone else profiting from all your hard work. In today’s episode, I'm going to share a few things you can do if someone copies your product and…
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In today’s episode, I'm going to talk about one of the most important concepts for an online store owner to understand and explain how you can use this to really step into that “business-owner energy” so that you can own your marketing and really know what’s working. As an eCommerce marketing coach and holistic marketing strategist, one of the thin…
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Google or Facebook Ads, or Both? The difference between search and discovery marketing channels
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One of the questions that I get asked all the time is, “Should I start with Facebook ads?” or “Should I start with Google ads?” or” Do I have to start with both?” And the answer is, it depends on where your customers are at in their buying journey. When it comes to marketing channels, there are two main channels that businesses can use to reach the…
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A lot of people know me as an eCommerce marketing coach, a growth expert, or even a Facebook ads expert. But what I actually am, is a holistic marketing strategist. So I look at the big picture and I'm always looking for ways to improve the entire ecosystem of your marketing, as well as each individual element. One of the things I've learned is tha…
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As a holistic marketing strategist, I see a lot of brands especially online store owners make the same mistake: they keep investing in marketing strategies that don't work for them. They're afraid to give up on something they've already invested time and money into, even though it's clear that it's not producing results. This is known as the sunk c…
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I've been in the marketing game for well over a decade now, and I've seen the landscape change dramatically. In the early days, it was all about traditional marketing channels like print, TV, and radio. Then along came online marketing channels like Google, Facebook, and Instagram ads. And, it’s only going to continue to evolve. But one thing that …
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In today’s episode, I'm going to share with you the one thing that I have seen that successful business owners have in common, and how you can use this to achieve any goal you set your mind to in your business. As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the one common denominator that successful entrepren…
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Discounts are seen as a powerful tool for increasing sales. But they can also be a double-edged sword. If you use them too often, or for the wrong reasons, they can actually damage your brand and hurt your bottom line. In today’s episode, I'm going to talk about how discounting could actually be harming your brand and what you can do to sell more o…
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The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want
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In today’s episode, I'm going to talk about the number one thing your customers care about and how you can use this in your marketing to sell more on your online store. As an eCommerce marketing coach and holistic marketing strategist, I've helped hundreds of online store owners increase their sales. And I can tell you one thing for sure: people ca…
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How this eCommerce Entrepreneur went from flying blind to having a marketing strategy: Interview with Tanya Boots
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In today’s episode, I'm having an interview with Tanya Boots, the founder of Inspirational Tea Co., a tea gifting business. We discuss the challenges she faced in her business, particularly in terms of marketing and financial sustainability. She mentions her struggle with creating effective marketing strategies, including Facebook ads. We also disc…
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In today’s episode, I'll be talking about how you can avoid wasting money on Facebook ads. Running ads is a great way to grow your online store, but it's important to make sure you're ready before you start. If you're not, you could end up wasting your money, time, and energy. If you're running Facebook ads or you think you want to run Facebook ads…
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In today’s episode, we'll talk about the ultimate algorithm hack – a little weird, a lot effective. From working with countless online store owners and businesses, I've gathered a treasure trove of evidence that points to this game-changing algorithm hack. If you're the kind of person who craves innovation and wants to stay ahead of the curve, then…
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In today’s episode, we’ll talk all about jealousy and how to transform this often misunderstood emotion into a powerful force of inspiration, driving you towards your goals. Have you ever found yourself looking at other brands, thinking I really want what they have, and yearning for their achievements? By listening to this episode, you will learn h…
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In today’s episode, we explore the concept of "Doing the Impossible" and how you can achieve seemingly unreachable goals. Let me ask you… what are you working on that is currently “impossible”? By listening to this episode, you will learn how to embrace uncertainty and turn your dreams into reality, even if they seem out of reach. I’ll discuss a ta…
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In today’s episode, we are going to talk about what you can do to make sure that your online store is thriving in this economic climate. If you’re in a “The economy is on fire” mentality, it’s easy to go into a doom spiral and really start to believe that and eventually get stuck in that. Think about — how can my product or service be something tha…
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If you've ever run a sale or promotion that didn't go as well as you hoped, there are usually a few reasons why. In today's episode, I discuss the anatomy of a successful campaign. We deep dive into what a campaign actually is (hint: it's not always a sale) and all of the moving parts involved. By listening to this episode you will learn how you ca…
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In today's digital age, social media has become an essential part of every eCommerce brand's marketing strategy. With millions of active users, social media provides an excellent opportunity for online stores to reach their target audience and drive sales. When it comes to social media marketing, brands have two main pathways: organic social and pa…
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In the world of eCommerce, advertising is crucial to drive sales and revenue. With so much competition in the online marketplace, it’s important to have a strong and effective ad campaign that stands out from the crowd. To achieve success in eCommerce advertising, it’s crucial to get the balance right between human input and AI. If you’ve used Face…
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The sales funnel is a marketing concept that describes the journey a potential customer takes towards making a purchase. The funnel represents the various stages of the customer journey, with the widest part at the top, where the most potential customers are, and the narrowest part at the bottom, where the fewest customers are, but those who have m…
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Facebook advertising has become an essential part of many businesses' marketing strategies. With over 2.8 billion monthly active users, Facebook offers an unparalleled opportunity to reach a large and diverse audience. However, managing Facebook ads can be a time-consuming and complex process, and many businesses struggle to decide whether to use a…
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In today’s episode we’re talking about trust - why it’s important and how we can build it in our online stores. Trust involves a willingness to be vulnerable and to rely on the other person to act in our best interest. In the context of ecommerce, trust is crucial because customers are often required to share personal and financial information with…
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In this episode, I dive into AI (Artificial Intelligence) By listening to this episode, you will learn what Ai is, how AI can be used to automate and enhance various aspects of an eCommerce business, including customer service, product recommendations, inventory management, fraud detection, marketing, and advertising. You will also learn practical …
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In today’s episode, I’m going to take you behind the scenes and give you an update on my own eCommerce store, dot on a sock. I share with you what we’re doing well, what we are not doing well, and how we sold out of stock within months. Previous podcast episodes I mentioned: 5 Mistakes to Avoid When Defining Your Ideal Customer Avatar The Art & Sci…
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As eCommerce marketers and communicators, our goal is to capture our audience's attention and keep them engaged with our message. But with so much noise and clutter in today's digital landscape, how can we make our message stand out? In this episode, we're going to explore the concept of magnetic messaging, and how it can help you attract and engag…
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Today’s episode is about the mistakes that people make when they're defining their ideal customer avatar. Now, you’ve probably done some work on your ideal customer before - but in this episode, I’m going to go into the stuff that you maybe haven’t thought about. Everybody is really hard to market and really expensive to market to. Think about your…
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Today’s episode is the final episode of my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filte…
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Today’s episode is part 5 of my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filter out the a…
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Today’s episode is part 4 of my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filter out the a…
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Today’s episode is part 3 of my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filter out the a…
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