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1000 Ways to Market Your Business by Pushing the Envelope is a marketing communication podcast that will help businesses grow. Hosted by Samantha Scott, APR, President and Owner of Pushing the Envelope, a Fort Myers, Florida-based marketing and public relations agency, 1000 Ways to Market Your Business dives deep into how businesses can succeed using marketing. Find out more at getpushing.com.
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Want to Learn How to Market Your Business and Make More Money? Listen to each episode!
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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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The UN-Market Your Business podcast gives you tested, effective, tried-and-true marketing strategies that really work to help you convert marketing into money. Get ready to discover marketing strategies that are true to who you are and how you want to present your business to the world. Support this podcast: https://podcasters.spotify.com/pod/show/unmarketyourbusiness/support
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As a business owner, you’d probably rather have a tooth pulled than sit down and write emails to your list or copy for a sales page. Each week, Rob Fortier, content marketing coach, will bring you inspiring insights or motivating guests to help you go from a blank page to a completed project. If you’re a coach, consultant, or solopreneur, and you aspire to grow your business using email, social media, blogging, video, or any other form of marketing that uses the written word, then this is th ...
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Step into the dynamic world of the wedding industry with Wedding Empires, your indispensable podcast companion crafted exclusively for ambitious wedding professionals eager to elevate their businesses to unprecedented heights. Led by Jac Bowie, the forward-thinking CEO of The Wedding Academy, and Ben Connolly, a distinguished award-winning wedding photographer and esteemed educator, this podcast is your gateway to a wealth of invaluable insights, expert interviews, and actionable strategies ...
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This podcast series records the 3rd annual Begbroke Transfer conference 'Building a Business: Moving Your Product to the Market' at Begbroke Science Park, University of Oxford. Begbroke Science Park is home to a broad range of activities within three inter-related themes: Applied and basic science research; High tech spin-off and start-up companies; Knowledge transfer activities. This series of seminars is held to encourage and support young science based high tech companies from their decis ...
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In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that. For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate. If you want to build a sustaina…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Yliana Vilella, Communication Specialist at Pushing the Envelope. The episode delves into the essentials of media training. Learn how to prepare for and ace media interviews, the importance of representing your business effectively, and practical tips on plannin…
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How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.…
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We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jay Johnson, owner of Bubba’s Roadhouse and Saloon in Cape Coral, Florida. The episode delves into the importance of networking and community relations for business growth, covering topics like effective networking, community engagement, balancing time commitmen…
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It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …
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Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Mark Gordon, Managing Editor of Business Observer and journalist for nearly 30 years. The episode explores the evolution and future of public relations (PR) and media relations, offers practical tips for working with media, and shares insights into future trends…
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Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…
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What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Brian Tietz, a commercial and editorial photographer based in Fort Myers. The two dive into the world of visual storytelling, discussing the power of images in marketing and how to use photos and videos to enhance your brand’s story. Have a question or feedback …
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If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…
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We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Digital Marketing & Design Coordinator at PTE. The two discuss how using influencer marketing can help grow your business. The episode explores what influencer marketing actually is, tips and tricks for doing it the right way, and examp…
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Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond
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Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Marketing Assistant at PTE and a Meta Certified Media Buying Professional. The two discuss why the saying "if you build it, they will come" doesn't necessarily apply to digital marketing. The episode explores ways to leverage paid strategies to gr…
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Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …
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Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…
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If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Digital Marketing Coordinator at PTE. The two discuss ORM and UGC—not alphabet soup, but two important ways to improve your brand and maintain a strong reputation and presence online. The episode dives into what online reputation management and …
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director fo…
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How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Hannah Ramsey, Client Relations Specialist at PTE. The two discuss how you can build a high-performing marketing team to help grow your business. The episode dives into deciding what marketing model works best for your business, determining what you’re looking f…
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Season 2 of 1000 Ways to Market Your Business is here! In this podcast, Samantha Scott, APR, President of Pushing the Envelope (PTE), a strategic marketing communication firm, takes listeners on a journey of all things marketing. She shares tried and true - and some new - marketing strategies that can help any business grow. In this episode, Scott …
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Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on ele…
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From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
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How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your pr…
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle…
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the ch…
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she …
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Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …
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Differentiate yourself in the wedding industry by leading with authenticity with Chrissy Mellinger
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Ever wondered how to weave the threads of your true self into the fabric of your business? Join us as we sit down with Chrissy Mellinger, a guiding light for service-based entrepreneurs, and unpack the essence of authenticity in the bustling world of wedding pla…
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, my special guest co-host, wedding photographer Ben Connolly and I had the pleasure of chatting with the incredibly talented Vanessa Wilde, a copywriting expert with a knack for crafting compelling sales copy. Vanessa shared her journey into the …
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can opt…
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Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, I wanted to share with you some of the tools and equipment I use to create this podcast every week. As a fellow wedding industry professional, I know how important it is to have the right setup to run or grow your wedding business. First o…
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we have the pleasure of hosting Amber-Rose Thomas, an extraordinary ads strategist, and marketing maven, on the podcast. With a fervent mission to revolutionize the landscape of Facebook ads for businesses worldwide, Amber-Ros…
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we dive into the dynamic world of Chat Marketing and Funnels and their transformative role in the wedding industry. Joining us is Mariana Gonzalez, the General Manager of The Wedding Academy, who shares her insights on leverag…
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