Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…

1
Your Expert Advantage: A Higher Level of Management Consulting
Canadian Association of Management Consultants
This consulting focused podcast, produced by the Canadian Association of Management Consultants (CMC-Canada), will provide consultants, business leaders and up and coming consultants with great insight on the profession, high-level thought leadership, impactful case studies, and everyday experiences. Listeners will be left with high-level learnings to implement in their day-to-day practice.
…
continue reading
…
continue reading
Podcast about the finance and technology of healthcare. We cover revenue cycle management (RCM), how to grow an RCM business, technology and analytics including artificial intelligence for RCM, as well as general consulting and scalable reliable process design. Written version of these podcasts are available on our blog at https://voyanthealth.io/blog
…
continue reading
D. Stephens Management and Consulting is a great opportunity creator for Real estate investors. Buying a real estate property is really a typical decision. But no need to worry D Stephens Management and Consulting is always here to help you with profitable real estate investment opportunities.
…
continue reading

1
Brewer Consulting Audio: Digital Marketing Strategies and Tactical Practice Management for Fiduciary Financial Advisors
Patrick Brewer, CFA, CFP
Digital Marketing Strategies and Tactical Practice Management for Fiduciary Financial Advisors.
…
continue reading
The annual HBMA Innovation Conference is next month. I'll discuss the sessions and speakers, as well as whether you should attend based on your goals.
…
continue reading
In this episode, co-hosts Ashka Wirk, CMC, and James Grieve, CMC, chat with Martin Bell, CMC, about Urban Systems' unique employee-owned business model. They also touch on what's next for Martin as he transitions out of the role of CEO he's held for the past 16 years. Martin Bell, CMC, ICD.D is the Principal of MBCI. He led Urban Systems Ltd. as CE…
…
continue reading
There were a couple ads for AI during the Superbowl from titans of technology. And both went really badly for different reasons. We'll discuss what happened and what it means for the use of AI in revenue cycle management.
…
continue reading
Most medical billing companies find marketing and sales to be difficult. Part of this problem may be due to their messaging, which incorporates positioning and differentiation (or it should). But what happens when this is done badly? What words should you avoid using that will all but guarantee failure in the market? And what is the absolute #1 wor…
…
continue reading
AI is all the rage, but is the ecosystem is evolving incredibly rapidly. Generational AI was the hot subject, but where is this all going? We'll discuss what Agentic AI is and how it fits into medical billing and with other types of AI. Then tell you what you should be doing now.
…
continue reading
Oddly enough, I don't often get this question, but I should. People ask what we charge instead of asking... You'll have to listen to this podcast to find out what people should be asking. I'll walk you through a process that will help you set a marketing budget if you don't already have one. And help you figure out if the budget is the right one fo…
…
continue reading
What are common KPIs for acquiring a medical billing company? Should you use them? What is the #1 KPI you should use in evaluating an RCM acquisition? In this podcast, we'll go through all of this and you'll get my closest kept secret for RCM M&A.
…
continue reading
Is social media marketing a good investment for medical billing companies? We'll talk about goals for this channel for marketing, whether it is likely to success, go through a specific example of a company dealing with this determination, what I recommended, and what you should do to determine if this is a good channel for your medical billing serv…
…
continue reading
Part 3 of a comprehensive discussion around medical billing pricing, including pricing models, factors that influence pricing, trends, and forecasting future pricing. We even include some things rarely considered that are critical to pricing effectively and profitably. This is so long we needed to break it up into 3 parts. Spoiler - there will even…
…
continue reading
Most medical billing companies do not look at profitability by client or by specialty. In this podcast we'll discuss an analysis I recently did for a client looking at both of these measures of profitability. The results were shocking and kind of appalling. Listen to find out how your RCM company might do this type of analysis and what to do when y…
…
continue reading
Part 2 of a comprehensive discussion around medical billing pricing, including pricing models, factors that influence pricing, trends, and forecasting future pricing. We even include some things rarely considered that are critical to pricing effectively and profitably. This is so long we needed to break it up into 3 parts.…
…
continue reading
The is a comprehensive discussion around medical billing pricing, including pricing models, factors that influence pricing, trends, and forecasting future pricing. We even include some things rarely considered that are critical to pricing effectively and profitably. This is so long we needed to break it up into 3 parts, this is Part 1.…
…
continue reading
Marketing Offer Too Good to Be True
…
continue reading
In our first part of this 3 part series, we discussed what dashboards are and when to make them. In this episode we'll get into the real nitty gritty details of what you need to do to make great RCM dashboards.
…
continue reading
We recently did a podcast about whether EHR vendors stop you from doing medical billing automation to extract your data. One question was whether it was illegal to scrape data. In this podcast we do a real deep dive on legality and the contract language that may say you cannot extract data. Another question we hit is whether you can push data using…
…
continue reading
Why are RCM dashboards so rarely done well? With so few people giving highly positive ratings of them? It's not like medical billing dashboards are new. In this podcast we'll walk through what a dashboard, when you should create one, and start to break down what makes great reporting.
…
continue reading
A lot of organizations are scraping data (RPA automation) from their practice management PMS / EHR. This includes providers who want their own data and have issues with the system vendor, as well as RCM companies and software vendors like analytics platforms. But are they allowed to do this? Do EHR vendors have contracts that prevent this? Would th…
…
continue reading
What is GenAI (like ChatGPT) taking off faster than analytical AI (like machine learning ML) in medical billing? We'll discuss which has more value in RCM, the pluses and minuses of each, and some counterintuitive reasons why it is getting tested and adopted faster than ML AI.
…
continue reading
What options are a good fit for medical billing advertising? We'll explore some of the most common options and whether they would benefit growing your medical billing company.
…
continue reading
The murder of the CEO of United Healthcare has re-ignited a discussion about denials and bad payer / insurance company behavior, and AI is at the center of it. We'll discuss UHC's denials AI, the broader application of AI in denials, whether it is problematic, and why. And finally a little on what you can do about it.…
…
continue reading
Many still seem to struggle with effective targeting in the medical billing arena. So what are the levers or variables involved? How can you find a good target market to carve out a successful positioning and differentiation? We'll give you some suggestions on how to do this effectively.
…
continue reading
TikTok and other media platforms like Discord are really hot. Everyone is on them, right? Is advertising for medical billing on new media platforms a good call for your business? Listen to find out specifically about TikTok, but more broadly how we think about evaluating particular channels and media.…
…
continue reading
Part 3 of 3 part series on buying medical billing leads. In prior episodes we discussed whether this is a good medical billing marketing strategy, then top tips for improving your results if you are going to do it, and this episode is a deep dive into the numbers. CAC, ROI, CLV, and more.
…
continue reading
In this episode, co-hosts Ashka Wirk, CMC and James Grieve, CMC chat with Heidi Hamilton about the important connection between coaching and consulting. CMC-Canada’s new Affinity Partnership with Erickson Coaching International offers substantial discounts on Erickson programs to our members and this episode highlights how coaching and consulting c…
…
continue reading
I frequently get this question. In this podcast we'll dive into what is the "best" channel and what criteria are involved in determining the "best".
…
continue reading
Talk about technology, automation, and AI is everywhere in the medical billing industry, including around half the presentations at the HBMA this year. So why hasn't it taken over? Why are so few companies doing it and even then for such a small percent of the processes? Listen to find out, which should lead you to your solution.…
…
continue reading
In another podcast we have discussed why buying medical billing leads may not be the marketing strategy slam dunk people think it is. But if you are going to do it, we'll give you the top 5 tips to succeed doing it (or at least significantly improve your results).
…
continue reading
In one of our other podcasts we suggested exhibiting at trade shows may not be the best medical billing marketing strategy. But if you're going to do it, here are the top 10 tips on how to dramatically improve your lead generation rate and ROI.
…
continue reading
A message for those of you in the US...Today is election day.
…
continue reading
Gen AI and ChatGPT are getting tons of attention. How good is AI at doing medical billing marketing strategy? We test it and see how it performs and make suggestions.
…
continue reading
Many companies buy medical billing leads, or at least have considered it. The question is whether this is a good marketing strategy. We'll explore the pluses and minues.
…
continue reading
People think medical billing marketing and sales are difficult, but your competition is terrible at this. The reality is it isn't that tough and in this episode I share a story that illustrates why I think most medical billing marketing stinks.
…
continue reading
We did a prior podcast on the benefits of targeted medical billing marketing. For most, this becomes a "duh!" moment after thinking about the pluses and minuses. Then why are so few billing companies doing it and why do some even after hearing the rationale continue to shotgun the market unsuccessfully?…
…
continue reading
When should you update your website or create a new website? If you're thinking about medical billing marketing strategies, will a better website increase your sales? Listen to find out.
…
continue reading
You want to grow your medical billing company. When people think grow they think sales, when they think sales they think salesperson. Is this the right approach for your business? Listen to find out our thoughts.
…
continue reading
I recently attended the HBMA (healthcare billing management association) national conference and heard a bunch of billing companies talk about automation and AI. But how many are really experts in this? How many are really even deploying these technologies in any reasonable scale? Listen to find out.…
…
continue reading
Most medical billing companies take any and all comers, they are opportunistic and will do everything from family practice to pain management to ophthalmology. But is this a good idea from a marketing standpoint if you are trying to grow more quickly? Listen to find out our thoughts.
…
continue reading
Does your medical billing business need branding? Should you invest in this? I've heard many billing companies tell me they want to be seen by their clients and prospective clients and that this is really important. But is it? We'll dive into what this really means and the benefits and costs of branding.…
…
continue reading
We decided to try and experiment and see how smart a generative AI (GAI) application is. In part because this is a hot topic and we get asked about it frequently, we thought it would be fun to test. We asked a LLM/GAI application whether you need generative AI at this point in RCM or even what would be good applications of it. The answer will aston…
…
continue reading
Most medical billing marketing starts with exhibiting at trade shows. But is this a good investment for your medical billing business? We'll explore the pluses and minuses and give you the answer.
…
continue reading
Is generative AI something you should jump into right now? Where is it applicable to RCM? Where could your technology focus be right now to get the most ROI?
…
continue reading

1
Episode 2: D. Stephens Management and Consulting | Property Investment Getting Started in the Real Estate Market
4:28
If you're interested in investing in the real estate market but unsure where to start, D. Stephens Management and Consulting can help. Their team is dedicated to assisting clients in making smart and profitable investments in real estate. With their expertise and experience, they can guide you towards achieving your financial goals and building a s…
…
continue reading

1
Episode 1: D. Stephens Management and Consulting | Essential Tips for Buying a Real Estate Property
4:10
Are you interested in investing in the real estate market but not sure where to start? Well, look no further because D. Stephens Management and Consulting is here to help! Our team is dedicated to helping our clients make smart and profitable investments in the real estate market. With our expertise and experience, we can guide you towards achievin…
…
continue reading

1
Episode 7: D. Stephens Management and Consulting Guide Real Estate Property Investment Strategies for Long-Term Success
3:10
Real estate investment is a great way to increase your portfolio and build wealth. But it can be difficult to know where to start, especially if you’re new to the industry. That’s why we created D. Stephens Management & Consulting to Real Estate Investment Strategies – an easy-to-follow guide that will help you understand the basics of real estate …
…
continue reading

1
Episode 6: D. Stephens Management and Consulting Shares The Ultimate Guide to Real Estate Investment Strategies
2:22
If you’re looking for an experienced and knowledgeable real estate investment consulting firm, look no further than D. Stephens Management and Consulting. With over 20 years of experience in the industry, they have all the knowledge necessary to help you make smart decisions when it comes to investing in real estate.…
…
continue reading
In this episode, co-hosts Ashka Wirk, CMC and James Grieve, CMC sit down with Michael Zipursky, CEO and Co-Founder, Consulting Success®, to discuss how to build exceptional consulting practices. Many management consulting leaders possess extensive expertise in various fields but many lack the sales and marketing skills needed to start and grow thei…
…
continue reading

1
Episode 5: D. Stephens Management and Consulting Shares How to Start Your Journey in Property Investment?
3:49
Are you looking to make a profitable real estate investment? Look no further than D. Stephens Management & Consulting! With years of experience in the field, Derrick Stephens is an expert when it comes to helping investors make smart decisions and maximize their returns. At D. Stephens Management & Consulting, we believe that investing in property …
…
continue reading

1
Episode 4: D. Stephens Management and Consulting Shares How to Invest in Real Estate: 5 Tips to Get Started
2:45
Are you looking for a great opportunity to invest in real estate? Look no further than D. Stephens Management and Consulting! Derrick Stephens has created an amazing company that helps real estate investors find the best investment opportunities available. With his knowledge and experience, he knows exactly what it takes to create successful online…
…
continue reading

1
Workplace Culture and Business Strategy: How Management Consultants Can Help Executives Make the Connection
47:37
In this episode, co-hosts Ashka Wirk, CMC, and James Grieve, CMC sit down with Kate Fagan Taylor, CMC to discuss how to build exceptional company cultures that can support and propel your business strategies. Fagan Taylor is a management consultant and organizational culture strategist, with over 20 years of experience as a strategic leader and exe…
…
continue reading

1
Episode 3: D. Stephens Management and Consulting | A Beginner's Guide to Real Estate Investing
4:29
D. Stephens Management and Consulting is an amazing opportunity for real estate investors. Buying a property can be intimidating, but Derrick Stephens' expertise in the field of real estate makes D. Stephens Management & Consulting the perfect choice for anyone looking to make a profitable investment. With his knowledge and experience, Derrick has …
…
continue reading