))
Can AI compress the years long research time of a PhD into seconds? Research scientist Max Jaderberg explores how “AI analogs” simulate real-world lab work with staggering speed and scale, unlocking new insights on protein folding and drug discovery. Drawing on his experience working on Isomorphic Labs' and Google DeepMind's AlphaFold 3 — an AI model for predicting the structure of molecules — Jaderberg explains how this new technology frees up researchers' time and resources to better understand the real, messy world and tackle the next frontiers of science, medicine and more. For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou TEDAI Vienna: ted.com/ai-vienna Hosted on Acast. See acast.com/privacy for more information.…
Подкасти, які варто послухати
РЕКЛАМА
The further adventures of two former work colleagues who chose to continue their lunchtime discussions on movies, games, and TV in podcast form. We discuss our nerd obsessions, and what we have been watching, playing, reading, or listening to! Join us for rants, raves, and banter every time we get a spare hour or two.
…
continue reading
Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE pod ...
…
continue reading
All things Louisiana sports
…
continue reading
…
continue reading
Two Smokin' J's is a laid-back lunchtime hangout where co-workers and friends, Josh and Justin, riff on each other and whatever's on their minds. Recorded during their weekly lunch break, these 40-50 minute episodes offer a chill, funny, and relatable conversation that's perfect to enjoy on your own lunch hour.
…
continue reading
L
Lunch Hour Legal Marketing
Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen? ----- When your people feel valued and are given the opportunity to learn and grow, your business will reap the benefits right alongside your thrivi…
…
continue reading
T
The Lunch Hour Geek Out
1
MMR 5: Modern Evil Dead Massacre
1:04:11
1:04:11
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
1:04:11
Send us a text On our new episode, we go through a triple threat match comprised of the modern entries in the Evil Dead franchise! The 2013 remake faces off against the three seasons of Ash vs Evil Dead, as well as the more recent Evil Dead Rise from 2023! Who will be crowned victorious? Listen and find out! Follow us on Bluesky mediamegarumble.bsk…
…
continue reading
How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance. ----- The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in yo…
…
continue reading
Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your …
…
continue reading
Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving …
…
continue reading
Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)? ----- When it comes to support and activism, many professionals shy away from proclaiming anyt…
…
continue reading
Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success. ---- Branding, positioning, and messaging are distinct and essential …
…
continue reading
L
Lunch Hour Legal Marketing
1
Ultimate LinkedIn Guide for Lawyers
1:10:15
1:10:15
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
1:10:15
LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht. ----- LinkedIn has become a powerful platform for growing legal businesses, but how exa…
…
continue reading
Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget…
…
continue reading
If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly? ----- You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching t…
…
continue reading
Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client con…
…
continue reading
Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like. If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the r…
…
continue reading
AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketi…
…
continue reading
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event: 🍟 How much should lawyers spend on marketing? 🍟 Brand vs. non-brand…
…
continue reading
T
The Lunch Hour Geek Out
1
MMR 4: Terminator Timelines Throwdown
1:25:50
1:25:50
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
1:25:50
Send us a text Since 2003. post Terminator 2, The Terminator franchise has been rebooted 4 times up until 2019. That's more than one reboot per 5 years! Why? And which of these reboots was the best? From the pretty good Terminator 3, to the undervalued Salvation, the baffling Genysis and the recent Dark Fate, join us as we fight it out to determine…
…
continue reading
Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out. ------ Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it sti…
…
continue reading
T
The Lunch Hour Geek Out
1
MMR 3: The Moscars
1:19:26
1:19:26
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
1:19:26
Send us a text Welcome to the only awards show that matters this year - the first Moscars ceremony ever! Listen as we award the categories and films that truly made 2024 an exceptional year in film!! Your favourite film of 2024 didn't get a look in at the awards we all know? Have a listen to this!! **SPOILER WARNING** - we spoil films like Anora, T…
…
continue reading
Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don’t really matter anymore, but are they right? In practice, the guys have seen the positive effects of link buildin…
…
continue reading
L
Lunch Hour Legal Marketing
Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it. ----- Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the …
…
continue reading
T
The Lunch Hour Geek Out
1
MMR 2: First Person Shooter Weigh In
1:17:46
1:17:46
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
1:17:46
Send us a text In our new episode, we look at classic first-person shooter video games and compare and contrast their good and bad points to determine whose picks will be the best. We go from Halo and Timesplitters 2 to Call of Duty, Bioshock and Titanfall. Who will win? Where does the FPS sit now in terms of pop culture? You will have to listen to…
…
continue reading
If your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story! ----- There is often a significant imbalance between law firms’ offline and online marketing investments, but things simply won’t work as well if you don’t synergize both aspects. Gyi and Conrad talk thr…
…
continue reading
T
The Lunch Hour Geek Out
1
Introducing Media Mega Rumble!
1:16:31
1:16:31
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
1:16:31
Send us a text Hello. We have a new podcast that you may be interested in (if our five or so subs are still about). The Media Mega Rumble is our new venture, the concept is to let films, TV, video games, characters, whathaveyou step into the ring and battle it out wrestling PPV style to see who is the best. This is our first episode - Battle of the…
…
continue reading
L
Lunch Hour Legal Marketing
Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks! ----- Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye…
…
continue reading
You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super …
…
continue reading
Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad. ----- Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-hou…
…
continue reading
The stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving Santa Claus a run for his money with their epic gift guide. Find the best gadgets, books and gear for the lawyers who have everything and clients who you want to wow. Sleigh your holiday gifting game wit…
…
continue reading
If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown. ----- Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnostic of a law firm website—one that might just look a whole heck of a lot like yours. Paul Robinson of Paul Robins…
…
continue reading
Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable tak…
…
continue reading
Get the 411 on everything you need to think through before you get on the line with a prospective ad agency. ----- This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agen…
…
continue reading
AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law fi…
…
continue reading
Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? ----- Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between markete…
…
continue reading
In Episode 2 we talk about EVERYTHING from stoner movies to religion and even WW2, with some good ol' fashioned roasting worked in. Check out all our episodes and more content on Youtube: https://www.youtube.com/@2SmokinJs2 Smokin' J's
…
continue reading
In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm? ----- Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice i…
…
continue reading
What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hi…
…
continue reading
You’ve got questions, we’ve got answers! Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different resources, assets, liabilities, niches, advantages, connections, etc. So, how do you take your uniqueness and make your firm stand out? This epis…
…
continue reading
“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon. How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local…
…
continue reading
You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. ----- What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of…
…
continue reading
T
The Lunch Hour Geek Out
1
Tarantino vs Anderson vs Predator
2:15:24
2:15:24
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
2:15:24
Send us a text It's time for the fight of our lives. We have done the research, prepared ourselves, and postponed the recording of this five times. Now, it's finally here! Who is the best modern auteur between Quentin Tarantino and Paul Thomas Anderson? From Reservoir Dogs and Boogie Nights to There Will Be Blood, The Master and Once Upon a Time in…
…
continue reading
L
Lunch Hour Legal Marketing
Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly. ----- So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys dis…
…
continue reading
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is…
…
continue reading
T
The Lunch Hour Geek Out
1
We STILL Know What We Did Last Summer
1:56:25
1:56:25
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
1:56:25
Send us a text There was a plan—a plan to do a new topic episode that spanned 18 films. Predictably, we ran out of time, so instead, here is a round-up of what we have been watching, playing, or reading. It includes the existential dread reflected in The Boys season 4, the horror of Longlegs, Maxxxine, and Pearl, the genius of Letterkenny, and an i…
…
continue reading
Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them? ----- Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys…
…
continue reading
Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm? ----- Depending on your role in your firm, you may need to know much more or much less about the way the marketi…
…
continue reading
The secrets of Google’s algorithm are out! So, what (if anything) should you do? ----- Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype j…
…
continue reading
T
The Lunch Hour Geek Out
1
Serving the Public Trust...
1:56:26
1:56:26
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
1:56:26
Send us a text Robocop! Who is he? What is he? Where did he come from? Well, he's the topic of our latest episode. We dig into everything from the seminal 1987 classic to the two flawed '90s sequels and the remake. The satire, the violence, the behind-the-scenes shenanigans, it's all here. In addition, we debate the future of video games, review Fu…
…
continue reading
Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk …
…
continue reading
Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in br…
…
continue reading
T
The Lunch Hour Geek Out
1
Found It!
2:04:22
2:04:22
Відтворити Пізніше
Відтворити Пізніше
Списки
Подобається
Подобається
2:04:22
Send us a text On a brand-new episode, we are no longer horsing around as we discuss the much-loved and much-derided sub-genre of Found Footage. From The Blair Witch Project to Cloverfield to the recent Late Night with the Devil, no stone is left unturned, and no gap in logic is tolerated. In addition to the classics, we go over The Tunnel, Rec 1&2…
…
continue reading
L
Lunch Hour Legal Marketing
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad an…
…
continue reading
