Кращі подкасти про Local SEO (2022)

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - November 28, 2022 29:18

6d ago29:18

29:18

Mike’s Links A Guide: Why Are My Reviews Missing on Google? - https://www.nearmedia.co/a-guide-why-are-my-google-reviews-missing/ API endpoint update from Google - https://localsearchforum.com/threads/api-endpoint-update-from-google.59655/ How to Get Zocdoc off Your Google Business Profile - https://www.sterlingsky.ca/how-to-get-zocdoc-off-your-goo…

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Local SEO Tactics and Digital Marketing Strategies

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Comparing B2B SEO Versus B2C SEO - 176 26:06

10d ago26:06

26:06

How to Approach SEO Marketing for a Business vs a Consumer There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, …

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - November 21, 2022 25:41

14d ago25:41

25:41

Mike’s Links Ep 90: Google Review Bug Saga, Impact of Local Business Reviews, Google’s Misguided Store Finder - https://www.nearmedia.co/ep-90/ Joy Hawkins on Twitter - https://twitter.com/JoyanneHawkins/status/1592574701179895809 Google Search Console Goes Adds Shopping & Merchant Features - https://www.seroundtable.com/google-search-console-shopp…

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Local SEO Tactics and Digital Marketing Strategies

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Killer Keith Conversion - Crafting Above The Fold With Keith Evans - 175 48:17

17d ago48:17

48:17

How to create engaging content for your website's viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - November 14, 2022 31:34

21d ago31:34

31:34

Mike’s Links Google's Suggested GBP Updates Nuke Reviews - https://www.nearmedia.co/googles-suggested-gbp-updates-nuke-reviews/ Author Rick Wartzman on how Walmart stopped being a ‘boogeyman’ - https://www.retailbrew.com/stories/2022/11/10/author-rick-wartzman-on-how-walmart-stopped-being-a-boogeyman Amazon Losing Edge - Mike - https://twitter.com/…

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Local SEO Tactics and Digital Marketing Strategies

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Content Writing For SEO and Search Engines - Adam Chronister Interview - 174 42:19

24d ago42:19

42:19

How to Optimize Your Website's Copywriting for SEO Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam C…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - November 7, 2022 18:53

27d ago18:53

18:53

Mike’s Links: POPABLE AND WALMART JOIN FORCES TO HELP SMALL BUSINESS RETAILERS GET BACK ON THEIR FEET AFTER THE PANDEMIC - https://www.prnewswire.com/news-releases/popable-and-walmart-join-forces-to-help-small-business-retailers-get-back-on-their-feet-after-the-pandemic-301662834.html Google is shutting down its dedicated Street View app next year …

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Local SEO Tactics and Digital Marketing Strategies

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Having Your Domain Name Match Your Business Name - 173 23:47

1M ago23:47

23:47

Why Your Website's Domain Name Matters for SEO Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Loca…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - October 31, 2022 31:11

1M ago31:11

31:11

Mike’s Links thehustle.co - https://link.thehustle.co/view/5f3c2443c6344e7987022ea6h9fcv.f760/72bf8cbb Zero-Clicks Study - https://www.semrush.com/blog/zero-clicks-study/ Webinar: Rankings Are Great, Conversions Are Greater. - https://us02web.zoom.us/webinar/register/WN_69s-QR6bTG-VvrS6Wc7iDQ Google Maps has removed its COVID-19 layer - https://9to…

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Local SEO Tactics and Digital Marketing Strategies

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You Should Have A Functional and Updated Website To Leverage SEO - 172 42:52

1M ago42:52

42:52

Why Your Website May Be Hurting Your SEO Efforts If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you. What You'll Le…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - October 24, 2022 34:02

1M ago34:02

34:02

Matt’s Links Recent Google review filtering and different ways to ask for reviews/different options when sending review requests via Joy Hawkins on Twitter - https://localsearchforum.com/threads/missing-reviews-reviews-disappearing.59057/ GBP suspension bug should be resolved now - Via Joy Hawkins on Twitter - https://twitter.com/JoyanneHawkins/sta…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - October 17, 2022 33:09

2M ago33:09

33:09

Join special guest Chris Ratchford and Carrie Hill as they discuss the news from local search in the last week. Want to read more? Here are all the links! Chris’ Links: What is Express Delivery on DoorDash? Is it Worth it? - Ridesharing Driver - https://www.ridesharingdriver.com/doordash-express-delivery/ The FTC is readying its war on fake reviews…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - October 10, 2022 44:32

2M ago44:32

44:32

Elizabeth’s Links: https://www.searchenginejournal.com/google-clarifies-product-review-best-practices/467398/#close Latest product review upate Focusing on product review pages, not user generated reviews. Focus on who is writing the reviews https://www.seroundtable.com/google-date-timestamps-accurate-in-search-results-34211.html Been "working on t…

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Local SEO Tactics and Digital Marketing Strategies

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Successful SEO From A Business Owners Perspective - Steve Bowker Interview 39:42

2M ago39:42

39:42

How Business Owners Can Work in Collaboration with an SEO Agency to See Results Jesse and Sue interview Steve Bowker, owner of SA IT and BowStone Fabrication, to learn how working with an SEO team has helped his businesses. Having previous experience with other marketing agencies, Steve's insight into what makes a successful collaboration will help…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - October 03, 2022 41:38

2M ago41:38

41:38

Erin’s Links: Changing urls for SEO reasons may affect you negatively - John Mueller - https://www.seroundtable.com/google-url-change-seo-34163.html - https://www.seroundtable.com/google-url-change-seo-34163.html Conductors 2023 SEO salary guide - https://downloads.digitalmarketingdepot.com/CON_2209_SalryGde23_landingpage_news.html - https://downlo…

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Local SEO Tactics and Digital Marketing Strategies

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Using Htags (aka Headlines) Properly For SEO Benefits - 170 18:03

2M ago18:03

18:03

How to Use Header Tags in Your SEO Strategy Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords. If you’ve got questions about SEO o…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - September 27, 2022 35:06

2M ago35:06

35:06

Celina’s Links: Google releases September 2022 product reviews update - https://searchengineland.com/google-releases-september-2022-product-reviews-update-387293 Why It's Getting Harder to Rank for Some Commercial Keywords (+ What You Can Do About It) - https://moz.com/blog/harder-to-rank-for-commercial-keywords Google On How To Simplify Hreflang I…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - September 19, 2022 27:52

3M ago27:52

27:52

Mike’s Links: Ford Just Made a Stunning Announcement. Here's What It Means for Customers — Inc. - https://apple.news/ArPcBDLVqSp6wFK7lKXorDw Google hits Astroturf trail & deceives SMB in search of support for their issued - Mike Blumenthal on Twitter - https://twitter.com/mblumenthal/status/1569727101871218688?s=12&t=YV5mYYCY3AHV6U-CcgKqdA iOS 16 e…

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Local SEO Tactics and Digital Marketing Strategies

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Does Changing Website Content Hurt SEO? - 169 27:00

3M ago27:00

27:00

How to Update Your Website Content with SEO in Mind If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO st…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week In Local - September 12, 2022 25:22

3M ago25:22

25:22

Mike’s Links: FTC Announces Tentative Agenda for September 15 Open Commission Meeting - https://www.ftc.gov/news-events/news/press-releases/2022/09/ftc-announces-tentative-agenda-september-15-open-commission-meeting Covid-19 Illnesses Are Keeping at Least 500,000 Workers Out of U.S. Labor Force, Study Says — The Wall Street Journal - Google Search …

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Local SEO Tactics and Digital Marketing Strategies

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Terry Samuels Answers Your Local Business Schema Questions! - 168 39:25

3M ago39:25

39:25

How to Use Schema in Your SEO Strategy More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your webs…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - September 06, 2022 35:28

3M ago35:28

35:28

Mike’s Links: Gigaverse - https://podcasts.apple.com/us/podcast/radiolab/id152249110?i=1000577438045 A rural Minnesota self-serve grocery store could be a model for other food deserts - https://www.npr.org/2022/07/14/1111577588/a-rural-minnesota-self-serve-grocery-store-could-be-a-model-for-other-food-deser Amazon Warehousing & Distribution is the …

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Local SEO Tactics and Digital Marketing Strategies

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What Is The Knowledge Panel and Does SEO Help Trigger It - 167 33:37

3M ago33:37

33:37

How SEO May Help Your Business Get Into the Google Knowledge Panel SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo b, Sue, and Jesse talk about the knowledge panel and ways…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week In Local - August 29, 2022 23:41

3M ago23:41

23:41

Mike’s Links: The Uber of ghost kitchens sucks, as Kalanick does it again - https://www.theverge.com/2022/8/23/23317897/ghost-kitchens-cloudkitchens-uber-travis-kalanick Exclusive: Yelp to flag listings for crisis pregnancy centers - https://www.axios.com/2022/08/23/yelp-crisis-pregnancy-centers-flag Google Search and Maps to label with justificati…

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Local SEO Tactics and Digital Marketing Strategies

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Should You Go With A Custom Website Or WordPress Website? - 166 36:17

3M ago36:17

36:17

How to Determine What Type of Website You Need For Your Business A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons o…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - August 22, 2022 34:13

3M ago34:13

34:13

Mike’s Links: DoorDash is ending its delivery partnership with Walmart - https://techcrunch.com/2022/08/19/doordash-is-reportedly-ending-its-delivery-partnership-with-walmart/ Wait, When Did Everyone Start Using Apple Pay? - https://www.wsj.com/articles/apple-pay-iphone-wallet-apps-11660780139 How the Find My App Became an Accidental Friendship Fix…

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Local SEO Tactics and Digital Marketing Strategies

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Sure Signs Your Website Needs SEO Improvement From Professionals - 165 32:12

4M ago32:12

32:12

What Red Flags to Look for on Your Business Website When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO …

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - August 15, 2022 18:38

4M ago18:38

18:38

Mike’s Links: Amazon files first-ever lawsuit over company allegedly selling fake reviews — Axios https://apple.news/AkWjbqTUGT2ixtNcHbsGhzw Local SEO Conference Tips: LocalU in Denver https://searchlabdigital.com/blog/local-seo-conference-tips-localu-in-denver/ Stefan Somborac - Google now transcribing web menus to GBP menu editor https://twitter.…

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Local SEO Tactics and Digital Marketing Strategies

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What Is The Business Owner's Role For Successful SEO Implementation? - 164 41:20

4M ago41:20

41:20

How Businesses Owners Can Help Achieve Their SEO Goals Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, an…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - August 09, 2022 24:44

4M ago24:44

24:44

Mike’s Links: Get Same-Day Delivery from your favorite retail stores https://www.aboutamazon.com/news/transportation/get-same-day-delivery-from-your-favorite-retail-stores Location Spotlight launches globally, plus more tools for professionals https://business.twitter.com/en/blog/location-spotlight-global-launch.html How To Get More Reviews That In…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week in Local - August 01, 2022 37:10

4M ago37:10

37:10

Mike’s Links: Who Is Collecting Data from Your Car? - https://themarkup.org/the-breakdown/2022/07/27/who-is-collecting-data-from-your-car Tim Hortons offers free coffee to settle mobile app class action lawsuits - https://appleinsider.com/articles/22/07/30/tim-hortons-offers-free-coffee-to-settle-mobile-app-class-action-lawsuits Google Cuts Off R…

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

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Last Week In Local - July 25, 2022 26:01

4M ago26:01

26:01

Mike’s Links: OpenAI expands access to DALL-E 2, its powerful image-generating AI system - https://techcrunch.com/2022/07/20/openai-expands-access-to-dall-e-2-its-powerful-image-generating-ai-system/ Ep 74: Amazon & Google pander to the FTC, American Privacy Act: Opt-In/Out Battle, Instagram goes local - https://www.nearmedia.co/ep-74/ Construction…

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