))
The Jody Maberry Show is dedicated to helping you Market, Mobilize, and Master your message. I draw from my experience in marketing, leadership, small business, and even as a park ranger to help you understand how to market your unique message. Successful entrepreneurs and experts, like Mike Kim, Lee Cockerell, and Jeff Brown, join the show to offer advice on how to master your message.
"It does not work to make noise and get noticed without making an offer." A recent conversation with Cassie Tucker and Lee Cockerell inspired me to reflect on two stories from my high school days. There were two different situations where I made big gestures without making an offer. Did you know that having a happy ending is an opportunity for conv…
Cassie Tucker and I recently attended Podfest. Cassie returned to discuss the lessons we took away from our experience. The first lesson comes from the current trends in the podcasting industry. AI assisting in streamlining tasks and podcast management. The importance of building community on your show. The emphasis on utilizing video was very prev…
Djuan Rivers is back again, and we are processing our recent Phoenix Club Cruise workshops. We were excited to have some great presenters, including Djuan. Day one started with Mike Simmons presenting on Goal Setting. Mike provided a great definition of goal setting and the importance of the practical application to implement. The best takeaway is …
Author Dan Miller and I recently visited the Wright Brothers National Monument in North Carolina. These are the ten lessons we learned as we reflected on our experience. Persistence, experimentation and asking for help are key to success. Many give up because they fear failure and competition. It doesn’t matter how old you are; you still have more …
Cassie Tucker once again joins me as host and draws a parallel we can all learn from. As a former park ranger, I found that every park has two types of stories it tells: learned stories and earned stories. Learned stories are the stories that we tell. It is the information provided to guests; the content we choose for them to learn and use to enhan…
As is customary, Orlando Leyba returns to ask me three questions of his own. This episode has a little surprise: Orlando answers his questions, so you get a two-for-one deal. First, why did you leave being a Park Ranger? Simply put, three things changed in my life. Not surprisingly, they cover a wide range of impacts. Second, what is peace to you? …
Most of us have a dream, but few people break from security to pursue their passion. Orlando Leyba did just that. A former satellite engineer turned comedian, Orlando shares his journey from working on CBS news to guesting three separate times on The Tonight Show with Jimmy Fallon. Orlando experienced multiple career paths before discovering his pa…
I keep five notecards on my desk, each with a quote to help me keep my focus where it needs to be. I replace two or three of those cards each year with new quotes. When I start the year with new quotes, I do an episode of The Jody Maberry Show with Jeff Noel to share the five quotes. Here are my five quotes for 2023: "Trade your expectations for ap…
Most of us use the New Year to set new goals or resolutions. Lee Cockerell recently told me something that changed how I view the beginning of the year. "The New Year begins every morning" - Lee Cockerell If something is good enough to start doing at the beginning of the year, it is good enough to begin on March 5th or a random Tuesday. If somethin…
Matt McWilliams returns, as is customary, to ask his three questions. Matt is the author of Turn Your Passions into Profits, and his questions continue to add value to our previous conversations. First, in his book, Matt discusses seven types of leaders, ranging from the Master Maestro to the Cordial Caregiver. Out of these seven leaders, what type…
Matt McWilliams was a previous guest on the show and shared all about affiliate marketing. Jody invited Matt to come back and talk to us about his new book, "Turn Your Passions Into Profit". He has helped many people find success with their products. Now he is launching his own book to help even more people. Matt's book reveals how to find and attr…
"Discover how to offer help someone in the most effective and impactful way." In this episode, Cassie and I talk about the way we meet and what she learned about how to offer to help someone. Over the years I have found that offering help in the proper way is essential when reaching out to someone. It is important to be specific about what you can …
"The show starts the moment your foot hit the stage." In this podcast episode, Cassie and I talk about navigating the irony of using humor and stories to presentations. We both find that they tend to add value without feeling like you are selling. After speaking at a conference Cassie shares some valuable feedback regarding my performance. She emph…
"Don't impose your bad day on other people - use problems as an opportunity to innovate and create better experiences than before." Recently I was able to experience the magic of creative problem-solving firsthand when Cassie and I put on the Creative Magic Mastermind in Orlando with Lee Cockerell. We had to be flexible due to a hurricane and ended…
"We can all strive for a balanced lifestyle and create a better environment for ourselves and those around us." During this episode Cassie and I talk with Djuan Rivers about how to get the most out of life. Djuan is a former Vice President of Disney Parks and Resorts, who now travels the world and inspires others to find balance in their lives and …
In this episode of The Jody Maberry Show, I broke my own rules and recorded using only my iPhone. When I was with Jeff Noel this summer in Glacier National Park, Jeff wanted to record short podcast episodes using only the iPhone. I was hesitant at first, but we recorded the first episode sitting next to Grennell Glacier, and despite some initial te…
Many people are familiar with podcasts. It doesn’t matter what industry you are in, you can benefit from podcasting in one way or another. Cassie Tucker joins me as we unpack three strategies for leveraging podcasts to reach your goals. The first strategy is the one most think of when they consider podcasts. The long-term podcasts. Ideally, in this…
Tanner Brock is back for our traditional follow-up episode, and he has three questions locked and loaded. First, what is the most afraid you have been in the wilderness? I can tell you it isn’t meeting a bear, and it isn’t getting lost. The answer might surprise you. Second, if you started a new podcast, what would the new podcast be about, and wha…
Tanner Brock has returned to discuss his newest resource, a five-step system to gaining true mentors in your life. Tanner is many things, namely the founder and CEO of Changing Discourse and host of the Changing Discourse Podcast. After six years of seeking out and learning from some of the best mentors, Tanner shares how to find the right mentors …
Cassie Tucker started working with me one year ago. Initially, Cassie provided support for the work I was doing. Over time, her role expanded, and now she provides operational support and marketing strategy for my business and our clients. We've worked together on product launches and events. Cassie joins us for this episode of The Jody Maberry Sho…
Mark Rucker is with me again in our traditional follow-up episode where he can ask me any three questions of me that he wants. Mark took a page out of his own book to come up with his three questions and they are great. First, have you ever participated in a personal talent assessment? I have personally done a couple over the years, and I have had …
Mark Rucker joins me and shares secrets from his Life and Leadership files. Mark worked with Disney for 32 years, has served as an executive with Great Wolf Lodge, and recently authored the book Coffee with the Mouse: Life and Leadership Wisdom from 32 years at Disney and Beyond. Early in life, Mark started collecting lessons on leadership into his…
An MBA can lead to a promotion and a bigger salary in the corporate world. But if you run your own business, do you need an MBA? In the two years between my time as a park ranger and launching my own business, I went back to school to get an MBA. Now, nine years later, I look back and consider if an MBA has given me an advantage as an entrepreneur.…
I try to make two or three solid connections with people when I attend live events. I want to spend enough time with those people where we keep in touch after the event. To make good connections, you can't be the person who shows up slinging out business cards like a blackjack dealer. And you won't make an impression on people if all you do is talk…
Tim Schurrer is back for our traditional follow-up episode where I invite my guests into the interviewer chair. Tim has three questions for me, and as always, they do not disappoint. Question one requires a little bit of context, but when you boil it down, the question is simply this: who are you showing up for? For me, there is the obvious answer.…
Tim Schurrer is with me and is unpacking his new book, The Secret Society of Success. Tim spent ten years on Donald Miller’s Storybrand team and has recently embarked on a new journey as an author, podcaster, and speaker. At some point or another, we all ask the question “what is success?” Society often waters success down to prestige, money, or po…
Cassie Tucker returns today and we are laying out the greatest marketing lessons you are going to find. And I learned them from my dog. As a dog owner, I am very interested in making sure my four-legged family member is taken care of. Not too long ago, I learned about a dog boarding and daycare company that markets their product in such an amazing …
Recently I was a keynote speaker for a conference for park professionals in the midwest. I spoke on Role and Purpose and how parks can thrive once they understand every job has a role to perform, and every role plays into the bigger purpose of the park. Once I was off stage, many people came up to ask questions and talk about my topic. As a speaker…
You can find out more about the Perch at https://jodymaberry.com/perch
With the Jody Maberry Show, I like to give you a behind-the-scenes look at what it is like to work with the people I work with. In this episode, Dan Cockerell and I talk about what it took to put together a cruise for his online community, known as The Perch. Dan explains what led to doing a cruise for the community. Then he discusses what he would…
Cassie Tucker is back, and we are unpacking five lessons learned from live events and how they are run, especially in this post covid world. These lessons may be specific to a live event setting, but they are principles that can extrapolate into just about any arena of business. First, set yourself up for adjustments. Every single day something wil…
There are lessons to be learned from most interactions and experiences. They can then be applied to many different areas of life. Cassie Tucker and I are taking some time today to extrapolate the seven lessons I learned from my time in the Luxury Homebuilder business. First, show up on time. Do that, and you will always have an advantage. It is sim…
We live in a day when politics can be a very dividing topic. Rather than looking at the divides that surround it, Peter Hinga and I are taking a deeper look at the lessons we can take from politics and apply them to our personal brand. Peter Hinga started his political journey volunteering on local campaigns as a teenager. He and his father bonded …
I recently received not one, but two of the same type of marketing pieces. I hate to say it, but it wasn’t the best marketing I have seen. It got me thinking, what makes a good marketing piece? I have Cassie Tucker back with me again to dive a little deeper into what makes a good piece and what these landscaping companies can do to improve on their…
Lee Kitchen is back for our follow-up episodes where we flip the script, and my guest becomes the interviewer. Lee came up with a fun set of questions, and I can’t wait to answer them. First, when you were young, what did you want to be when you grew up? I had a top three that were about as different as you can come up with. But they all make sense…
One definition of insanity is doing the same thing repeatedly, but expecting a different result. Today, most industries have a rapidly changing landscape, and it is not enough to approach questions and problems from the same angle. Lee Kitchen is here unpacking the concept of Design Thinking and how you can set yourself apart by learning to look at…
We live in a competitive world. For every skill or discipline, there is a number of practitioners. So what can you do to set yourself apart and make the best offer possible? Dan Cockerell returns to share the lessons he has learned over the past three years. Dan Cockerell is the former Vice President of the Magic Kingdom at Walt Disney World. His p…
