You’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently. You’ll learn: How to spot and ditch “fake work” Why clarity beats complexity every time How to use real feedback to validate your offers Delivery tips that prevent burnout System creation that enables scaling How to honor your current phase of growth 📌 Ready to stop spinning your wheels and make real moves? Map your phase, pick your next action, and don’t be afraid to ask for help: 👉 accidentalceo.co/coaching Support the show…
Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia. Each episode, competitive hosts Emily Naismith (Broadsheet, frankie magazine) and Ben Birchall (3RRR FM’s Breakfasters, Smith Journal) try to serve the most interesting stories about a specific ingredient (say, Tim Tams or chillies) in a bid for your affection. You get to vote for who was the most interesting on Instagram ...
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We crack open Australia’s most questionably marketed soft drink and slam it down. Ben investigates the myth of the original ‘Solo Man’ and the sweaty, hyper-masculine world he paddled in from. Meanwhile, Em attempts a taste test to see if she can tell the difference between regular Solo and its boozy rebrand, Hard Rated. Is it still the “thirst cru…
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Ingredipedia

Hard shell tacos: iconic or imposter? Em investigates the surprisingly complicated history of crunchy tacos. Meanwhile, Ben makes a tortilla filled with Doritos and gummy bears (yes, really) and shares his deep love for his favourite kitchen gadget which tbh, is pretty impressive. Also, we explain how tortillas have saved lives (well, at least one)…
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Ingredipedia

We’re diving deep into the murky chocolate waters of Freddo Frog history — from lost flavours of the ’90s to chocolate frog-inspired emotional trauma. Em brings back a colourful, much-loved Freddo (kind of), while Ben shares why he used to be called “Freddo Frog” at school and a wild story that links biosecurity and cane toads to the humble Freddo.…
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Em makes a shocking confession: a huuuuge portion of the red meat she eats is kangaroo and she feels weird about it. We unpack why eating Australia’s most iconic animal still feels taboo, even though it's iron-rich, sustainable, and weirdly delicious in tacos. Also in this episode: - Why there’s no McRoo on the Macca’s menu - A completely subjectiv…
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Does the Mars Bar deserve it's status as one of the elite chocolate bars? Or have major developments in the Moro landscape have it quaking in its boots? Also, just what the f**k is a Mars Bar in other countries? Because it's not the one we're used to. [1.08] Is Moro finally coming for the Mars Bar? [6.10] Uncanny Mars Bar tweaks around the world Fo…
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Plus, can matcha give you a jitter-free caffeine boost (unlike coffee)? And we explore whether “ceremonial grade” is a con. And yes, we look into what’s next in the iced strawberry matcha latte world and also think about whether matcha can make ANYTHING better! [1.07] Is the strawberry matcha trend over? [7.30] Can matcha make everything better? [1…
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How do you drink your Milo? Everyone has their own personal rituals which we’ll explore, but we’ll also cover the incredible ways it’s enjoyed in Malaysia. And of course, we get a little ranty about all the wild Milo products on supermarket shelves. Crack the tin and inhale it with us! [1.28] Why is Milo big in Malaysia? [7.46] Has Milo gone too fa…
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Plus, we find the king of all chips – the one everyone else looks up to! And find a cool way to cook and eat seaweed you may not have come across. [1.09] How the f*ck do you open an onigiri? [5.50] Seaweed knots? [10.47] Uncovering the bento box seaweed secret [15.25] The king of all chips Follow us on Instagram (@ingredipedia) and TikTok (@ingredi…
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Plus a hack that will exponentially improve the Oreo eating experience. Twist it, lick it, dunk it… it’s our Oreo episode! [0:53] '90s TV ad and Oreo hack [5:19] Double Stuff exposé Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio.com/listener for privacy informat…
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Also, not one… but two TRULY delicious ways to cook broccoli! Like, we are not even joking. Who knew the broccoli episode would be so god damn yum? [1.05] The real reason kids hate broccoli [6.23] Stems: love or hate? [10.11] The best chips ever [13.08] Broccoli McFlurry Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visua…
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You’ll never guess what we made jerky out of. NEVER! Also in this episode Ben goes a little wild seasoning-wise in his mobile test kitchen (aka car). FYI this episode is best listened to in a truck. [1.31] You made WHAT into jerky? [6.40] Wild and weird flavours Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our…
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Weirdly, this is quite a sentimental episode. We also look into whether curry powder is actually Indian and make a hot hot hot creation featuring Clive of India. [1.04] The ‘famous’ curried tuna [8.25] How old is too old? [14.12] Hot sauce [19.38] Is curry powder is actually Indian? Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) …
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Ingredipedia

Did this particularly weird thing ever happen at the Maccas parties you went to? And what did Hungry Jacks do in the '80s to make kids feel wildly cool? Find out in the last episode of our Nostalgic Restaurants miniseries. [1.22] McDonald's parties [9.51] Hungry Jacks' promo Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see v…
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All hail the all-you-can-eat restaurant with a volcano! Plus we deep dive into the world of free sombreros and heavily spiked slushies in part three of our miniseries on nostalgic restaurants from Australian suburbia. [1.26] Taco Bill [14.06] Smorgy's Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and …
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Ingredipedia

Only the fanciest Italian restaurants feature in part two of our miniseries on nostalgic restaurants from Australian suburbia: Fasta Pasta and (la la la la la la) La Porchetta! [1.35] Fasta Pasta [12.28] La Porchetta Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudi…
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Ingredipedia

Strap in for a new miniseries where we pit iconic restaurants from Australian suburbia against each other, starting with two of the most iconic all-you-can-eat establishments: Pizza Hut 'The Works' and Sizzler! Put on your elasticised pants and let’s hit the buffet. [1.18] Pizza Hut 'The Works' [8.25] Sizzler's Cheese Toast Follow us on Instagram (…
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It's the first new Lindt bunny flavour in 10 years! 😲 This Easter bunny-themed ep is a must listen before you make your VERY IMPORTANT Easter chocolate decisions. [1:03] Malteaster Bunny controversy [7:47] New Lindt Bunny flavour Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. …
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Is mortadella supposed to be nut free? And Em adds to her nut butter collection in a delicious and expensive way. [1:03] Pistachio Papi and pistachio cream [6:23] WTF is Dubai chocolate? [14:18] Nut butter collection [21:26] Mortadella investigation See omnystudio.com/listener for privacy information.…
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A truly nightmare-inducing therapy session. Plus, Ben tries out a recipe from one of the most untrustworthy of places. [1:24] The terrifying scoby [9:51] Ben's fancy concoction Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio.com/listener for privacy information.…
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Ingredipedia

Plus we explore why pale pink is so ~edible~ through a nostalgic slice recipe and reminisce about ‘snowballs’. [1:11] An ode to Snowballs [6:29] Death to Chocolate Royals [11:56] A nostalgic pink slice recipe [16:31] Wagon Wheel hot cross buns Vote for whose facts you loved more on the @ingredipedia Instagram on Sunday evening! We're also on TikTok…
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File this under ‘cursed’. Sorry in advance x [2:34] Beef fizz [8:04] Slow cooker recipe from hell Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio.com/listener for privacy information.Ben Birchall & Emily Naismith
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Big angry rants incoming! Plus, Ben admits to his dark past and redeems himself with a wild fast-food style burger. [1:00] Cauliflower as "carbs" [4:43] Nasi goreng [10:22] Cauliflower... coffee? [15:51] Chick-fil-A Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio…
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Ingredipedia

Ovalteenies… were they worth the hype? Plus, we update you on what other treasures you could find inside a bread roll at Australian school canteens. This is the final episode in our ‘school snacks’ miniseries! Hope you enjoyed it, pals! [1:19] Ovalteenies hype [7:30] Lunch order nostalgia [12:33] Zooper Dooper price discrimination [19:45] Things in…
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It’s time for a school therapy session regarding Ben’s school sandwiches and there’s also a sandwich filling pop quiz! It’s lunchtime in our ‘School Snack’ miniseries and there’s sandwiches all round. [1:06] Stras & sauce investigation [8:29] Ben's sandwich therapy [13:15] Illegal sandwich fillings [16.52] Sandwich filling pop quiz Follow us on Ins…
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Ingredipedia

Plus what’s changed in the biscuit space since we were at school and we delve into the wild west of sneaky snack marketing. This is part two of our school snack miniseries! [1:19] Mamee Monster Noodles [6:42] Biscuit improvements [13:50) Ranking recess snacks [21:48] Sneaky snack marketing Follow us on Instagram (@ingredipedia) and TikTok (@ingredi…
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Ding Ding! Time to go back to school! *Trigger: mental breakdown* This is the first episode of our new miniseries on school snacks. We’re analysing our lunchbox envy and current-day anxieties, plus giving you a vending machine tip for the ages. [1:28] Lunchbox anxiety [7:07] Schoolbag fruit [11:32] Vending machine bonus [16:07] Lunchbox envy Follow…
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We're back for 2025 with sun-ripened (ok, tinned) peaches! We're getting angry about lollies and kicking off the year by making something cursed! NOTHING HAS CHANGED EXCEPT PEACHES ARE IN SEASON AND IT'S GLORIOUS! Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio.c…
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Ingredipedia

We are reheating some of our fave episodes from earlier this year, reheated to perfection while Ben and Em take a mini break from recording. Back with new episodes next Monday January 20. Huey is one of Australia’s most iconic TV chefs (hello, food-themed braces) and he is BACK! We loved watching him on school sick-days, so we lost our minds when w…
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Over the next few weeks we are reheating some of our fave episodes from earlier this year, reheated to perfection while Ben and Em take a mini break from recording. Back with new episodes on Monday January 20. Would you try a Kewpie pudding? We make one and the results are… surprising. Plus, some ideas on how to use the last part of the Kewpie in t…
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It's after Christmas... so it's Hot Cross Bun season! Over the next few weeks we are reheating some of our fave episodes from earlier this year, reheated to perfection while Ben and Em take a mini break from recording. Back with new episodes on Monday January 20. Hot Cross Bun season is the greatest time of the year. This is a pretty messy episode …
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Plus, does Em still hate black pepper after releasing the pepper episode a few months ago? Over the next few weeks we are reheating some of our fave episodes from earlier this year, reheated to perfection while Ben and Em take a mini break from recording. Back with new episodes on Monday January 20. This is the most heated Ingredipedia has ever got…
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Ingredipedia

It’s been a big year for Australia’s most unhinged food podcast. To cap it off Ben invites legal action and Emily confesses her anchovy paste habits, all while we recap our fave moments from the past twelve months. Thank you so much to everyone who has listened to us this year. We love you so much! Follow us on Instagram (@ingredipedia) and TikTok …
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Ingredipedia

Of course we mean the Milo Bars that were basically just compacted Milo... so yes, this episode is a choking hazard. We dig up the heaving chocolate graveyard for part four of our special miniseries on the discontinued snacks we want to bring back from the dead. For all the unhinged visuals of the delicious ice-creams we talk about, make sure you f…
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Ingredipedia

The biscuit aisle is a killing field. We dig up the full-to-the-brim biscuit graveyard for part three of our special miniseries on the discontinued snacks we want to bring back from the dead. For all the unhinged visuals of the delicious ice-creams we talk about, make sure you follow @ingredipedia on Instagram or TikTok. See omnystudio.com/listener…
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Samboy Flavour Bombs – does your mouth shudder at the thought? We’re raiding the chip graveyard for part two of our special miniseries on the discontinued snacks we want to bring back from the dead. For all the unhinged visuals of the delicious ice-creams we talk about, make sure you follow @ingredipedia on Instagram or TikTok. See omnystudio.com/l…
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This is part one of our special miniseries on discontinued snacks we want to bring back from the dead – it’s all about ice-creams! Whether you like them sexist and from a food court; representing literal cannibalism or with a side of manageable risk, we have your sweet frozen needs covered. For all the unhinged visuals of the delicious ice-creams w…
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Hot tip: There’s an M&M’S variety in supermarkets at the moment that will leave you very disappointed. And yes, lie down on the couch because we have some M&M’S related trauma to unpack. [0:54] M&M'S trauma dump [6:10] Wild varieties and what to avoid Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and …
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Ingredipedia

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🥒Cucumber: Why It’s So Cool Right Now; Are People Who Hate Cucumber Toddlers or Genetically Superior?🤔
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Ever had the urge to eat an entire cucumber? Try this bánh mì take on a TikTok trend and maybe even a recipe from a 1980s cookbook Ben found. Also: Beastie Boys. [0:43] Why Cucumber Is Trending [5:13] Why Some People Hate Cucumber [9:33] Beastie Boys examination [14:44] Cursed Cucumber Recipe Follow us on Instagram (@ingredipedia) and TikTok (@ingr…
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It’s time to put down the tools and crack open a flavoured milk for smoko. We have some banana-flavoured tales and big feelings to share. Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio.com/listener for privacy information.…
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Have you been a victim of the great Salada shortages? And if you like ‘crack’, there’s a new salty-sweet crack on the scene and it’s coming for your toast. [0:53] Breakfast Crack [5:45] Salada Shortages Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio.com/listener…
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Behold this very special episode where Ben and Em go head-to-head to see who can create the ultimate Mexican pizza. It’s surprising and unhinged… but will it be delicious? Thank you so much to Kaiju Beer and Pizza for helping us bring to life our wildest pizza dreams and to the legends at independent, family-owned brewery Kaiju for creating the god…
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Ingredipedia

There’s also an adults-only jelly slice and we take condensed milk to the savoury side, with pleasingly NOT CURSED results! [1:02] Vietnamese iced coffee [6:06] Boiling magic [12:20] Jelly slice [20:22] Savoury condensed milk?! In the middle of the episode we mentioned Oxfam shampoo. Help take action by supporting Oxfam to #UnacceptInequality today…
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It’s the most dad-core treat of them all. Let’s find out why Dutch licorice is so divisive and whether it’s the kind of thing you should really give the paternal figures in your life. Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio.com/listener for privacy inform…
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WTF is in crab sticks? And also, did The Simpsons lie to us about crab juice? This episode is 50% real crab and 50% fake crab, and tbh that is a whole lot less fake crab than we’d expect from ourselves. [0:42] Em cooks a crab [7:50] WTF is in a crabstick? [12:49] California rolls: good or bad? [18:02] Is crab juice real? Follow us on Instagram (@in…
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Ben wrote a song about lemon Pez, Em dabbled in Pez art… so let these two Pez ~artists~ show you how to put your Pez dispenser to work for you every day, and tell you whether you should have them insured. [1:20] Pez hacks [7:56] Pez antiques roadshow Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and s…
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Ben ruins Em’s fave fruit by using it in a truly cursed vintage cabbage recipe but there’s also delicious cabbage things like an okonomiyaki park and wild kimchi pairings. There’s also creepy dolls. Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits. See omnystudio.com/listener for…
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Ingredipedia

Oh no big deal, just our idol having a chat about her favourite bread and most-loved recipes in Australia's most iconic cookbook The Cook's Companion. Find out why Stephanie Alexander is such a goddess of the Australian food scene and what she has in store for Kitchen Garden Month. Want more? Follow Stephanie Alexander or the Kitchen Garden Foundat…
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Ingredipedia

Would you try a Kewpie pudding? We make one and the results are… surprising. Plus, some ideas on how to use the last part of the Kewpie in the bottle and what to do if you’re – GOD FORBID – without Kewpie in the house. [0:46] Kewpie Cafe Pop-Up [6:22] DIY Kewpie Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our…
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Hmmm, are you making guacamole wrong? There’s a crucial step you might be missing. Plus the weird, wild and medically useful tale of the Gimlet cocktail. We round up the best bogan fake-lime flavoured food and drink and make your new fave hot-day drink! [0:49] Bogan fake-lime things [6:26] What is Brazilian Lemonade? [11:41] How to make elite guaca…
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We bow down! Super smart cook, TV show host and author Adam Liaw shared his baking tips with Ben and schooled Em on why black pepper is so appealing. We spoke about his fave condiments and chip packets and also beer, because Adam has created one in collaboration with James Squire – a pale ale called Chef Blend and it's out today. You should already…
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