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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry. Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interview ...
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As the most anticipated design event continues to evolve, one thing remains timeless: the power of well-crafted experiences—those that begin long before the showroom doors open and continue long after the last badge is scanned. From smarter collaboration and strategic storytelling to thoughtful product launches and unforgettable touchpoints, brands…
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Ever wondered why some podcasts thrive while others vanish into digital silence? In 2025, podcasting has evolved far beyond a casual hobby—it’s now a dynamic engine for personal branding, thought leadership, and evergreen content creation. Starting and growing a successful podcast means more than just plugging in a mic; it requires intentional stra…
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Marketing Through the Headlines: Stay Lean, Visible & Agile with Nicole Lashae (Ben) Hall When the headlines change overnight, so must your strategy. In a world where tariffs can reshape budgets and uncertainty dominates decision-making, the brands that rise aren’t the ones with the biggest budgets—but the ones that know how to pivot fast, stay vis…
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Season 7 Recap: Winning Strategies for Interior Products with Nicole Lashae (Ben) Hall Designing and selling interior products isn’t just about aesthetics—it’s a strategic game where creativity meets precision and innovation fuels connection. In today’s competitive landscape, the brands that thrive are those that know how to combine compelling visu…
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Becoming a successful interior designer is about thinking outside the box and staying true to your authentic self. Creativity thrives when you embrace your unique perspective and align it with what truly resonates with you. Success lies in blending authenticity with innovative design principles—crafting sensory-driven spaces that tell meaningful st…
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Trade shows have been a game-changer for brands looking to gain visibility, build strategic partnerships, and drive sales—but standing out in a sea of exhibitors requires more than just showing up. To make a lasting impact, you have to be strategic in how you network, market, and follow up. Planning your approach before the event, focusing on creat…
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Your creativity is the spark that transforms ideas into inspiring spaces, breathtaking visuals, and unforgettable experiences. But what happens when that spark meets the hurdles of procurement—delayed timelines, endless paperwork, and brand inconsistencies? Bridging the gap between design and procurement isn’t just about fixing processes; it’s abou…
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Customization is transforming the interior design industry, making it easier than ever to bring unique visions to life. With the rise of digital galleries and on-demand printing, clients can now browse designs online, select what resonates with them, and have it tailored to their needs without the usual concerns of high costs or long wait times. Th…
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Imagine stepping into a room filled with interior designers and buyers, only to be met with blank stares because they don’t quite understand what you’re offering. Even the most innovative interior product can struggle if its value isn’t communicated effectively. Selling interior products isn’t just about listing materials and specifications—it’s ab…
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Design has the power to influence the way we live and interact with the world. When guided by principles of equity and inclusion, it has the potential to make a profound difference in people’s lives. As a designer, you create for everyone, and your work should reflect the rich diversity of the people who will use it. By embracing and respecting dif…
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Design is more than aesthetics; it’s about forging a deep connection between a product and its owner. Bespoke design transforms ordinary objects into rare and beautiful expressions that tell personal stories. From sourcing unique materials to the intricate transformation process, bespoke design captures the essence of an owner’s personality and asp…
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Creativity goes beyond self-expression—it’s a way to thoughtfully and intentionally shape the world. Designing with purpose means harmonizing artistry with values that prioritize sustainability, ethical practices, and conscious living. It’s about creating beauty that enriches lives while respecting the planet, minimizing waste, and enhancing mindfu…
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In today’s fast-paced, post-pandemic world, the old business playbook simply doesn’t cut it anymore. Face-to-face meetings are rare, inboxes are overflowing, and traditional sales tactics like cold calls, showroom visits, and product catalogs are losing their impact. So, how can you stand out and stay top-of-mind with your audience? In this solo ep…
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Have you ever struggled to capture the true essence of your interior design products with words alone, feeling the need for something more? Visuals might be the solution you’re searching for. They are more than just decorative elements—they embody your brand’s story. While words convey messages, impactful visuals evoke emotions, spark imagination, …
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Imagine the first time a potential client encounters your work—not through a conversation or a handshake, but through a single image. That image holds the power to captivate, inspire, and tell a story that words alone often cannot. For designers, visual storytelling isn’t just a tool; it’s the bridge between their creative vision and how the world …
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Great interiors don’t just happen—they are thoughtfully crafted through the artful blend of creativity and intention. At the heart of this process lies design thinking, a human-centered approach that transforms spaces into experiences by deeply understanding the needs, aspirations, and emotions of the people who will inhabit them. When paired with …
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Welcome to the Season 7 Kickoff of the Thrive In Design Podcast with Nicole Lashae Ben! 🎉 In this exciting premiere episode, Nicole dives deep into the nuances of transitioning from e-commerce to commercial design sales—a significant shift that demands strategic planning, market insight, and a refined sales approach. Unlike the fast-paced world of …
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Establishing yourself as an artist and making a living from your work requires more than just talent. It involves setting clear goals, perfecting your craft, getting your work out there, and consistently producing high-quality designs. As an artist, understanding the possibilities in your niche is the key to making connections, closing deals, and o…
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Maximizing a product launch with guerrilla marketing in the interior product design industry involves leveraging creative, innovative, and low-cost strategies to generate buzz and engage potential customers. By employing unconventional methods such as street marketing, ambient marketing, experiential marketing, viral marketing, and stealth marketin…
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When it comes to floor covering, innovation and quality are paramount. As the demand for aesthetically pleasing, sustainable, and durable flooring solutions grows, designers must stay ahead by understanding market trends and customer preferences. Embracing new materials and technologies, such as eco-friendly and recycled products, can set products …
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Did you know that trade shows can be your next big breakthrough in the interior design industry? These events serve as dynamic platforms for designers to display their latest creations, innovations, and trends to a captivated audience of potential buyers, collaborators, and industry influencers. Trade shows provide an unparalleled opportunity for d…
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When starting a new interior product development process, knowing what colors and trends are happening is crucial. This ensures that the products and experiences you bring to market resonate with consumer preferences and generate maximum value. Staying up-to-date with current trends allows you to create designs that feel contemporary and relevant, …
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We are so excited to kick off Season 6 of this podcast! This is a solo episode led by Nicole Lashae Ben, the founder of Thrive In Design. She is sharing insights from her tradeshow explorations in 2024 so far. Are you looking to stand out at your next trade show by creating an engaging and memorable experience for your audience? Every successful in…
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In today's competitive market, establishing a strong brand identity is paramount for any interior product company. Your firm's library presence remains a cornerstone, offering a tangible representation of your brand's values and offerings. Telling your story through printed marketing materials is pivotal in shaping your brand narrative. It provides…
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In a world where consumers crave authenticity and connection, building a personal brand allows you, as an A&D rep, to establish trust, credibility, and influence within the industry. By being true to yourself and letting your unique perspective shine through sharing your story, expertise, values, and passion, you can position yourself as a thought …
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In order for your interior product brand to achieve success, there needs to be five main areas of focus. These areas, known as touchpoints, include your showroom, firm library presence, events, product presentation, and the role of your sales representatives. Product presentations are particularly crucial because they distinguish your products from…
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When an interior product brand works with Thrive In Design, they often come with the same question: "How can I make my brand story cohesive across platforms and have an online and offline strategy?" It's important to emphasize the significance of having a consistent brand story across various platforms. Companies need to understand that their brand…
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People remember how you made them feel, not just what you sold. This means they will remember your brand beyond the transaction. However, a brand is not just a logo or website color. It is the emotional experience people have with your business. But how do you create a memorable experience? How do you make clients feel the emotions and choose your …
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What is the story behind your interior product brand, and do you know why it is important to your audience? Every brand has a story to tell, and understanding and articulating your brand story is crucial for connecting with your audience on a deeper level. Brand storytelling is the key to cutting through the noise in a crowded marketplace, where di…
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Creative design is the cornerstone of creating outdoor experiences that leave a lasting impression by elevating ordinary spaces into extraordinary works of art. Drawing inspiration from the ambiance and fostering creative collaboration allows each space's unique characteristics to guide our design journey. Collaboration in outdoor design is pivotal…
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Waterfront infrastructure refers to the systems and structures built along the edges of bodies of water to serve various purposes, such as transportation, recreation, flood protection, habitat restoration, and economic development. Despite the significant opportunities, waterfront infrastructures are not immune to a unique set of challenges. Archit…
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Integrating sustainability in the design industry is not merely a trend but a fundamental shift towards responsible and conscious practices. Design, at its core, influences how we interact with the world, and incorporating sustainable principles into this process is the key to a positive environmental and social impact. From material selection to p…
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AI is an amazing revolution for the interior design industry. The old ways of doing things are long gone, and embracing this new normal is inevitable. Interior product companies that have integrated AI are making massive strides, but they don't merely ask for ideas and implement them blindly. This is because AI will only provide generic strategies …
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Integrating Artificial Intelligence (AI) into design and architecture marks a transformative leap into a future where innovation meets efficiency. AI's impact is profound, streamlining the design process by analyzing vast datasets, predicting trends, and generating design possibilities in a short amount of time. The evolution of AI and its effectiv…
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Welcome to Season 5 of Thrive in Design! As we celebrate this milestone, we delve into some of the hot topics covered in Season 4. AI and sustainability were our main focus in 2023 within the interior design sphere, and their significance will only grow in 2024. Interior designers often express concerns about AI replacing their creativity and alter…
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Nicole started Thrive In Design to help interior product companies take a deep dive into their customer’s journey and reimagine an experience that doesn't solely depend on in-person interactions. For the last 10 years, she has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars …
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Biophilic design brings numerous benefits to both individuals and the environment. Connection with nature can profoundly impact our overall well-being. By incorporating living walls into interior spaces, we can seamlessly bring the beauty and vitality of the natural world indoors. These living walls not only serve as aesthetically pleasing design e…
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Interior designers are vital in shaping how we experience and interact with the built environment. By embracing technology and sustainability, they can create innovative spaces that look aesthetically pleasing and prioritize environmental consciousness. Join this conversation with Robert Ancill and learn more. Robert Ancill shares how his passion f…
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As an A&D (Architecture and Design) sales representative, your role involves understanding the design process from a unique perspective. You must understand the nuances of aesthetics, functionality, and client preferences each day. Leveraging AI can significantly enhance your days’ outcomes by empowering you to be more productive and appear in the …
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In today's digital age, using AI is a game-changer for designers. AI tools like Chat GPT and Google’s BARD can help you develop amazing design ideas. These tools combine human imagination with AI's smarts to create groundbreaking inspiration. Whether new to design or a pro, AI lets you push the boundaries of creativity. Join this conversation with …
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The Metaverse world is not as daunting as it may seem and doesn't have to be an eccentric utopia. Rather, it can be an architectural realm where we put our designs and use them in diverse ways. As designers, knowing the meaning and the difference between Metaverse, Digital Twin, AI, and AGI is essential in understanding how we can leverage them to …
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AI has found its way into interior design, revolutionizing the way designers visualize and present their ideas. Despite the fears, it’s becoming clear through experiences that AI is not a threat, but rather a tool that can augment your skills and creativity in many areas of the interior design industry. Integrating AI in interior design and design …
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Do you want to take a leap and develop your product as an interior designer or scale your existing one? Where should you start, and what do you need to do differently from your competitors? Wendy Noory joins us in this conversation to share her story in interior product development and sales, how she started her company, and the trajectory she has …
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In part one of Revamping Your Customer Experience with A.C.E The Journey, we talked about two different scenarios of real-life interior product companies. We walked through a little bit of their customer journey, some things they were struggling with, and how those struggles can tie into the A.C.E The Journey, our proprietary method at Thrive In De…
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It’s no secret that at Thrive In Design, we believe that the key to increasing brand awareness and revenue for your interior product company is tied to your customer experience. That’s why we rely heavily on A.C.E. The Journey, our proprietary method, which allows us to do a deep dive into understanding how a designer learns about your products, ho…
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Nicole started Thrive In Design to help interior product companies take a deep dive into their customer’s journey and reimagine an experience that doesn't solely depend on in-person interactions. For the last 10 years, she has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars …
  continue reading
 
We are ending Black History Month with a special conversation as Nicole Lashae Ben, CEO of Thrive In Design, and Tamara Archer, a returning guest, share their experiences navigating the interior design industry as black women. Since 2020, there has been a rise in conversation and increased focus on diversity, equity, and inclusion. The interior des…
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If you haven’t listened to the last few episodes, we’ve been talking about all things social selling and how you can leverage it as an interior product company. We also discussed specific social selling campaigns that led to a few successes. Today’s episode is about digital experiences and the touch points to focus on to keep designers engaged on t…
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As we discussed in the last episode, social selling is an invaluable tool for A&D sales reps looking to increase their reach and engagement on social media. By leveraging the power of various social platforms, such as Instagram and LinkedIn, you can create a coordinated campaign to deepen relationships with designers, land more specifications, and,…
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Social selling is becoming an essential tool for sales and marketing professionals in the product industry. By understanding the fundamentals of social selling, sales professionals have access to a powerful resource that can help them reach potential customers on multiple platforms and nurture long-term customer loyalty. Social selling is using a b…
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