Pat Rigsby and Doug Spurling are two successful entrepreneurs who are here to give you tips and advice to build wealth through your fitness business.
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Sharing stories & solutions for Gym Owners
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Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry
Fitness Education Online
Fitness Education Online are one of the largest providers in world when it comes to online CEC / CEU courses for Fitness Professionals. This podcast is a free resource for Personal Trainers, Bootcamp Operators, Group Fitness Instructors, Gym / Studio Owners and anyone else in the Fitness Industry who is looking to up skill their knowledge. Every week your hosts Jono Petrohilos and Travis Mattern will interview a different expert in the Fitness Industry who will share their expertise and give ...
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Gym Owner's Growth Zone is a podcast where busy gym owners & leaders in the fitness industry come to learn how to grow their gym into a profitable world-class organization. Sales & Relationship Expert Andres Escobar interviews some of the most iconic fitness industry leaders who share their experiences, struggles, and best strategies that led to their success. You will walk away from each episode inspired to take action and implement the ideas to build and grow your gym into the thriving bus ...
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The Tribe Method podcast dives into the boutique fitness industry, the stories behind some of the world's best fitness entrepreneurs. We explore successful strategies that make great gyms rise above the noise and attract the biggest communities.
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The Gym Owner's Guide to the Galaxy provides gym owners with tools and resources to help them build the fitness business they've always wanted. A project of Sweat Angels.
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Get more at: WealthyGymOwners.com/project-500 --- How to Scale Your Gym from $200K to $500K: Proven Strategies for Success In this episode of The Wealthy Gym Owners, Doug and Pat dive into the essential strategies for scaling a gym's annual revenue from $200,000 to $500,000. They discuss common hurdles gym owners face, the importance of consistent …
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In this episode, Bex chats with PT business mentor Jenna Cooper, who helps in-gym PTs grow to $3K+ weeks using a simple model that doesn’t require more time on the gym floor. Jenna shares how she went from burnout to building multiple six-figure coaching businesses - and the exact approach she now teaches female PTs to scale sustainably. We cover: …
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WealthyGymOwners.com Mastering the Art of Hiring A-Players for Your Gym In this episode of The Wealthy Gym Owners, Doug and Pat delve into strategies for hiring A-players in both small markets and tough labor markets. Doug shares his recent experiences with expanding his gyms and emphasizes the importance of always keeping an eye out for potential …
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PT Success 101: Business, Culture & Clients with Alex Campbell In this episode, Bex sits down with Alex Campbell, Cluster PT Manager for Club Lime in Brisbane. With more than a decade of experience across roles from PT to club manager, Alex now mentors trainers across multiple gyms and helps them build sustainable, successful careers. Alex shares w…
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WealthyGymOwners.com Pricing Psychology and Raising Rates: How to Increase Gym Membership Prices Without Losing Members In this episode of The Wealthy Gym Owners, Pat and Doug discuss effective strategies for raising gym membership rates while retaining clients. They delve into the psychology of pricing and offer practical steps for gym owners who …
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In this episode, Jono Petrohilos interviews Jade Wilmott, a highly successful online fitness coach and mentor. Jade shares her journey from being a flight attendant to building a multi-million dollar online fitness business, Fit Tribe. She discusses the challenges she faced, the importance of mentorship, and the strategies that helped her scale her…
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WealthyGymOwners.com Mastering the Owner's Weekly Schedule: From Operator to Owner In this episode of The Wealthy Gym Owners, Pat and Doug explore the essential elements of transitioning from an operator to an owner in the gym business. They delve into the mysterious nature of an owner's weekly schedule and discuss high ROI activities such as marke…
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I’m joined by Shannon Hawkey - Regional PT Manager at Jetts New Zealand, Holistic Nutritionist and Soul Alignment Life Coach. With 20+ years in the industry, Shannon shows trainers how to coach beyond programs and macros so clients actually change. We cover: building awareness without the “woo,” why women aren’t “small men,” habits that separate gr…
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Wealthy Gym Owners - 53 - Gym Marketing in 2026
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1:05:25https://wealthygymowners.com/ Strategies for Effective Gym Marketing in 2026 In this presentation, Doug discusses the future of marketing for brick and mortar gyms in 2026, focusing on what will and won't work. He emphasizes the importance of understanding your local market radius and using precise targeting over broad, shotgun approaches. He criti…
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In this episode, Zoe Jett Black Lee (Female Transformation Coach) joins me to unpack how gut health and stress play a huge role in your clients’ fat loss results - and what every coach should know before putting a client into a deficit. We cover how chronic stress, under-eating, and poor food diversity can impact digestion, recovery, and hormones -…
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Maximizing Lifetime Value: Strategic Insights for Wealthy Gym Owners In this episode of The Wealthy Gym Owners, Pat and Doug explore practical strategies to maximize the lifetime value of gym clients. They emphasize the importance of understanding and enhancing client retention and spending. Key discussions include defining lifetime value, the impa…
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Get more info at www.WealthyGymOwners.com Unlocking the Power of 3R Marketing for Gym Owners: Referrals, Reactivations, and Relationships In this episode of The Wealthy Gym Owners, Pat and Doug delve into the 3R Marketing strategy—Referrals, Reactivations, and Relationships. They discuss practical approaches for gym owners to systematically grow th…
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Opening a Second Gym Location: Key Insights & Marketing Strategies In this solo episode of The Wealthy Gym Owners, Doug provides an update on the first three to four months since the grand opening of their second location. He discusses initial client numbers, staffing adjustments, and the importance of refining their target client avatar. Doug also…
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Ep 257: Peptide Medicine & the Future of Health — A Conversation with Ted McGill
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1:11:23Episode Summary: In this episode, Travis speaks with Ted McGill, founder of Biov8, a company specialising in peptide therapeutics and advanced health solutions. The discussion explores the emerging field of peptide medicine — what peptides are, how they work, and the evidence behind their various applications. Ted shares insights on peptide use and…
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Maximizing Your Gym's Black Friday Sales - Proven Strategies and Tips Join Pat and Doug in this episode of 'The Wealthy Gym Owners' as they delve into effective Black Friday marketing strategies tailored for gym owners. They discuss the unique challenges and opportunities available during the Fall season, emphasizing the differences between retail …
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Ep 256: Global Policies on Obesity and the Future Role of GLP-1s with Professor Boyd Swinburn
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1:00:07In this episode, Travis speaks with Professor Boyd Swinburn, Professor of Population Nutrition and Global Health at the University of Auckland and a leading international expert on obesity prevention. The conversation covers the global rise in obesity, the policy approaches different countries are using to combat it, and the drivers that make moder…
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In this episode, Bex speaks with Robbie Mattei, owner of Vision Personal Training St Leonards and Marrickville. Robbie shares his journey from arriving in Sydney with just $3,000 to becoming a multi-studio owner. The conversation explores the mindset and habits that helped him succeed, the qualities PTs need to step into leadership, and how to buil…
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Scaling Your Gym Business: Insights from Doug on Expanding to Multiple Locations In this episode of 'The Wealthy Gym Owners,' Pat and Doug delve into the journey of scaling a gym business to multiple locations. Doug shares his personal experiences, including the challenges and lessons learned while expanding Spurling Fitness. Key topics discussed i…
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In this episode, Travis speaks with Richard Beddie from Exercise New Zealand, a leading voice in the fitness industry. The conversation explores how GLP-1 medications have changed the landscape of weight loss and what that means for personal trainers. Richard shares insights on how trainers can support clients who are using GLP-1s while staying wit…
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Follow our show @thegymownerspodcast on IG Follow Tyler Stone @tylereffinstone on IG Follow John Fairbanks @jbanksfl on IG Want to join the FREE Gym Owner's Revolution? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do here: …
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Mastering Gym Membership Pricing for Maximum Profitability In this episode of The Wealthy Gym Owners, Pat and Doug delve into the intricacies of gym membership pricing. They explore the advantages of shifting from monthly to every four-week billing cycles, which can result in an 8% annual increase in revenue without explicitly raising prices. They …
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Building Resilient Bodies with Core Foundations In this episode of the Fitness Education Online Podcast, Bex sits down with Regan Zemponia, founder of Core Foundations PT in Victoria. With over a decade in the industry, Regan has carved out a niche helping everyday people move better, stay injury-free, and build long-term resilience through biomech…
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www.wealthygymowners.com Revitalize Your Gym's Offers: Effective Strategies for Repackaging and Improved Client Conversion In this episode of The Wealthy Gym Owners, Pat and Doug discuss the impactful technique of repackaging offers to attract new clients and re-engage existing ones. They emphasize the importance of maintaining fresh and appealing …
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In this episode, Jono Petrohilos interviews Brandon Hasick, a successful gym owner and business coach. Brandon shares his journey from studying sports science to owning multiple gyms and helping others in the fitness industry. He discusses the importance of mentorship, the challenges he faced in his early career, and the strategies he used to build…
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www.WealthyGymOwners.com Building Wealth Through Real Estate: Insights for Gym Owners In this episode of The Wealthy Gym Owners, hosts Pat and Doug delve into the topic of using real estate as a vehicle for wealth building. Doug shares his expertise, discussing essential factors like personal interest in real estate and comfort with some level of d…
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In this episode of the Fitness Education Online Podcast, host Jono Petrohilos interviews Cam Gilfillan, a business development expert for online coaches. Cam shares his journey from being a business development manager to helping fitness professionals improve their marketing and business strategies. He discusses the importance of coaching quality, …
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www.WealthyGymOwners.com Welcome to another episode of The Wealthy Gym Owners! In Episode 44, "Becoming a Wealthy Gym Owner," Doug and Pat dive deep into how your gym business can be the ultimate vehicle for building wealth, achieving personal freedom, and creating lasting impact. Whether you're a new gym owner or a seasoned entrepreneur, this epis…
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Follow our show @thegymownerspodcast on IG Follow Tyler Stone @tylereffinstone on IG Follow John Fairbanks @jbanksfl on IG Want to join the FREE Gym Owner's Revolution? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do here: …
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In this episode of the Fitness Education Online Podcast, Bex chats with Jo Lavin - Perinatal Strength & Hypertrophy Coach, Pre + Postnatal Corrective Exercise Specialist, and founder of Natal Strength Coach. Jo shares her journey into the pre and postnatal space, the biggest myths around training during pregnancy, and how strength work can support …
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www.WealthyGymOwners.com Breaking Through Revenue Bottlenecks for Gym Owners In this episode of The Wealthy Gym Owners, Pat and Doug get into common revenue bottlenecks and constraints faced by gym owners and share strategies to overcome them. They discuss challenges at various revenue stages, from solopreneurs struggling to break the $10K/month ba…
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Mastering Client Retention: Strategies for Gym Owners In this episode of 'The Wealthy Gym Owners,' hosts Pat and Doug dive into essential client retention strategies for gym owners. As competition in the fitness industry intensifies, retention should be a top priority alongside marketing for a durable and profitable business. They discuss the impor…
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Follow our show @thegymownerspodcast on IG Follow Tyler Stone @tylereffinstone on IG Follow John Fairbanks @jbanksfl on IG Want to join the FREE Gym Owner's Revolution? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do here: …
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In this episode of the Fitness Education Online Podcast, Bex is joined by Josh Smith - sports nutritionist, mentor, and founder of Fortitude Nutrition Coaching and HERO Nutrition Mentoring. Josh is known for his client-centred, non-tracking approach, helping coaches bridge the gap between knowledge and application to create real, lasting behaviour …
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Maximizing Your Earnings: How and When Gym Owners Should Pay Themselves In this episode of The Wealthy Gym Owners, Pat and Doug delve into the crucial topic of how and when gym owners should pay themselves. Recognizing the common mistake of owners paying themselves last or not at all, they discuss strategies for financial sustainability and growth.…
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WealthyGymOwners.com Project 500 Gym Success: Key Takeaways for Explosive Growth In this episode of The Wealthy Gym Owners, Pat and Doug discuss the significant growth achieved by Project 500 gym clients, who have seen average monthly revenue increase by $8,000 within five months. Doug shares the critical elements that drive this success, including…
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WealthyGymOwners.com Modern Gym Marketing Secrets: Mastering Omnipresence and Targeted Messaging In this episode of The Wealthy Gym Owners, Pat and Doug discuss the evolution of marketing in the gym industry and what it takes to succeed now. They emphasize the importance of identifying and understanding your target avatar, crafting a compelling, ta…
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Follow our show @thegymownerspodcast on IG Follow Tyler Stone @tylereffinstone on IG Follow John Fairbanks @jbanksfl on IG Want to join the FREE Gym Owner's Revolution? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do here: …
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WealthyGymOwners.com Skyrocketing Gym Memberships: Doug Spurling's Proven Presale Strategies In this episode of The Wealthy Gym Owners, Pat Rigsby and Doug Spurling dive into Doug's remarkable success with the presale for his new gym location. With a strategic approach that combined high-impact marketing, grassroots efforts, and compelling membersh…
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Ep 248: Living with Endo: A Conversation on Healing, Trust & Self-Compassion with Niki Loe
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1:09:27In this powerful and heartfelt conversation, Bex is joined by holistic practitioner and endometriosis advocate Niki Loe to explore what it can really mean to live, with endo, and how to navigate this “invisible disease”. From the challenges of diagnosis to navigating chronic pain, inflammation, and invisible symptoms, Niki shares her personal story…
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WealthyGymOwners.com From Concept to Grand Opening: Launching Doug's New Gym In this episode of The Wealthy Gym Owners, Pat and Doug dive into the journey leading up to the grand opening of Doug's second gym location. They discuss the thought process behind opening a second location, overcoming challenges, financial investment strategies, the impor…
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WealthyGymOwners.com Strategies to Scale Your Gym: Achieving 150 Clients and Beyond In this episode, Doug discusses the final phase in the journey to acquiring 150 clients for brick-and-mortar training gyms. They explore strategies for increasing monthly revenue from $30k to $45k, the importance of consistent and high-volume marketing, and the role…
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Follow our show @thegymownerspodcast on IG Follow Tyler Stone @tylereffinstone on IG Follow John Fairbanks @jbanksfl on IG Want to join the FREE Gym Owner's Revolution? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do here: …
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WealthyGymOwners.com Mastering Phase Two: From 50 to 100 Clients and Beyond In this episode, Doug breaks down Phase Two of business growth, focusing on managing 50 to 100 clients and generating revenue between 15K to 30K per month. Key topics include structuring payroll to maintain a 40% cap, establishing a consistent monthly marketing plan, and th…
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wealthygymowners.com Navigating Phase One: Essential Strategies for Solopreneur Gym Owners In this episode, Doug discusses the crucial first phase for gym owners, focusing on growing from zero to 50 clients and reaching $15,000 in monthly revenue. Key points include avoiding premature staffing, simplifying schedules, and dedicating time to marketin…
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In this episode, Bex chats with Jarrah Ingram — a glute growth coach and gym owner who’s built a thriving hybrid business in Adelaide that blends in-person training, online coaching, and a strong, value-driven team culture. Jarrah takes us behind the scenes of his journey — from humble beginnings running sessions with Gumtree gear in uni lecture ha…
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Follow our show @thegymownerspodcast on IG Follow Tyler Stone @tylereffinstone on IG Follow John Fairbanks @jbanksfl on IG Want to join the FREE Gym Owner's Revolution? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do here: htt…
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WealthyGymOwners.com Mastering Gym Growth: Roadmap to 150 Clients In part one of Doug's presentation at a recent mastermind, he provides a comprehensive roadmap for gym owners aiming to grow their clientele to 150. Drawing from his 12 years of experience managing a gym with 300-400 clients and insights from Project 500 and the Boardroom, Doug under…
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WealthyGymOwners.com Focus Strategies to Elevate Your Gym Business to $40,000+ Monthly In this presentation, Pat delves into how gym owners can break through common revenue plateaus to achieve $30,000 to $40,000 and beyond. Pat emphasizes the role of focus and consistency in navigating from the $10,000 to $15,000 range, prevalent in many gym busine…
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Ep 246: Thinking of Going Online? Why Being a Great Trainer Isn’t Enough (with Dan Lambert)”
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In this episode, Bex chats with Dan Lambert — an experienced coach and mentor who helps fitness professionals transition from the gym floor to scalable, sustainable online businesses. Dan shares his journey from burning out as a 1:1 PT in the UK to building a thriving online coaching brand while travelling the world. Now, he mentors personal traine…
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In this episode, Bex chats with Ben Scott, coach, mentor, and co-founder of STC Learn — a platform helping personal trainers build rock-solid businesses without chasing clout or compromising integrity. Ben shares his journey from engineering to full-time gym floor PT, and how he scaled from solo sessions to leading a seven-figure coaching team and …
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